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to the library and find out. he could not have yong hui getting away with telling people lies! he had better do some research!at the library wang peng was surprised to find that his restaurant served far too much fat and yong huis far too little. even though her customers might get thin after eating yong huis food, they were not eating enough energy-giving food to keep them fit. they would become tired very quickly. wang peng felt more hopeful as he drove back home. perhaps with a discount and a new sign he could win his customers back! so he wrote:want to feel fit and energetic?come and eat here! discounts today!our food gives you energy all day!the competition between the two restaurants was on!come and eat here (2)a week later, wang pengs restaurant was nearly full and he felt happier. perhaps he would be able to earn his living after all and not have to close his restaurant. he did not look forward to being in debt because his restaurant was no longer popular. he smiled as he welcomed some customers warmly at the door but the smile left his face when he saw yong hui walking in. she did not look happy but glared at him. “may i ask what you were doing in my restaurant the other day? i thought you were a new customer and now i know that you only came only to spy on me and my menu,” she shouted. “please excuse me,” he calmly explained,“i wanted to know where all my customers had gone last week. i followed one of them and found them in your restaurant. i dont want to upset you, but i found your menu so limited that i stopped worrying and started advertising the benefits of my food. why dont you sit down and try a meal?” yong hui agreed to stay and soon they were both enjoying the dumplings and breast of chicken cooked with garlic. when they were served the ice cream, yong hui began to look ill. “i feel sick with all this fat and heavy food,”she said,“i miss my vegetables and fruit.”wang peng was enjoying a second plate of dumplings so he sighed.“yes,”he added,“and i would miss my dumplings and fatty pork. dont you get tired quickly?” “well, i do have to rest a lot, ”admitted yong hui. “but dont you think it would be better if you were a bit thinner? im sure you would feel much healthier.” they began to talk about menus and balanced diets. “according to my research, neither your restaurant nor mine offers a balanced diet,”explained wang peng.“i dont offer enough fibre and you dont offer enough bodybuilding and energygiving foods. perhaps we ought to combine our ideas and provide a balanced menu with foods full of energy and fibre. ”so that is what they did.they served raw vegetables with the hamburgers and boiled the potatoes rather than frying them .they served fresh fruit with the ice cream. in this way they cut down the fat and increased the fibre in the meal. their balanced diets became such a success that before long wang peng became slimmer and yong hui put on more weight. after some time the two found that their business cooperation had turned into a personal one .finally they got married and lived happily ever after. for building a mcdonaldsi was excited when i heard that our community was to have its own mcdonalds restaurant. i thought about all those young people who would not have to go to the next town to buy their favourite burgers and chips. mcdonalds cares about healthy eating too and works with scientists to provide food that is of high quality, safe and healthy. it is also cheap .they often provide salads as well as burgers and chips. you can also choose between cola and milk shakes(奶昔). of course it also means more work for our area that needs jobs badly. mcdonalds say they are interested in doing what is right for the community and being a good neighbour. so i think they will be concerned about providing parking for the cars in our main street. many of our young people will be only too happy to work for the company. mcdonalds makes a promise to the people that work for them. they say,“we value you, your growing skills and your help to the company.”i can see nothing but good if this company comes to build its restaurant in our town.against building a mcdonaldsi am very worried about mcdonalds building a restaurant in our hometown. we are a small community and we enjoy our local dishes. i am not sure if mcdonalds food is as healthy as they say in their advertisements. when scientists look at it carefully, they find high levels of fat, sugar and salt. this is very worrying. too many young people are getting fat through eating too much fatty food. mcdonalds is not giving young people a good idea of what a healthy diet should be. local chinese food, on the other hand, is full of fresh vegetables and fresh meat and fish. the food at a mcdonalds restaurant is always the same, so i wonder if it is made or brought in from elsewhere. although it is freshly cooked, it must be less healthy than our own locally grown and cooked chinese food.i also worry about all those cars bringing people to buy food at mcdonalds. first, there would be petrol fumes(气体),which will make our clean air dirty. second, theres the problem of all those cars that try to park and prevent other cars from moving quickly through our town. im sure many young people would be happy to work for mcdonalds but will they be treated fairly?in american, mcdonalds does not allow workers unions to operate in its restaurants and these are people who speak up for the workers. if, as they say, the workers are happy with them ,why should they fear some workers joining a union?so when i consider the food, the cars and the jobs, i think we should not allow mcdonalds to build their restaurant in our town.unit 3the million pound bank noteact i, scene 3narrator: it is the summer of 1903. two old and wealthy brothers, roderick an doliver, have made a bet. oliver believes that with a million pound bank note a man could survive a month in london. his brother roderick doubts it. at this moment, they see a penniless young man wandering on the pavement outside their house. it is henry adams, an american businessman, who is lost in london and does not know what he should do.roderick: young man, would you step inside a moment, please?henry: who? me, sir?roderick: yes, you.oliver: through the front door on your left.henry: ( a servant opens a door) thanks.servant: good morning, sir. would you please come in? permit me to lead the way, sir.oliver: (henry enters)thank you, james. that will be all.roderick: how do you do, mrer?henry: adams. henry adams.oliver: come and sit down, mr adams.henry: thank you.roderick: you are an american?henry: that s right, from san francisco.roderick: how well do you know london?henry: not at all, its my first trip here.roderick: i wonder, mr adams, if youd mind us asking a few questions.henry: not at all. go right ahead.roderick: may we ask what youre doing in this country and what your plans are?henry: well, i cant say that i have any plans. im hoping to find work. as a matter of fact, i landed in britain by accident. oliver: how is that possible?henry: well, you see, back home i had my own boat. about a month ago, i was sailing out of the bay ( his eyes stare at what is left of the brothers dinner on table.)oliver: well, go on.henry: oh, yes. well, towards nightfall i found myself carried out to sea by a strong wind. it was all my fault. it didnt know whether i could survive until morning. the next morning id just about given myself up for lsot when i was spotted by a ship.oliver: and it was the ship that brought you to england.henry: yes. the fact is that i earned my passage by working as an unpaid hand, which accounts for my appearance. i went to the american embassy to seek help, but ( the brothers smile at each other.)roderick: well, you mustnt worry about that. its an advantage.henry: im afraid i dont quite follow you, sir.roderick: tell us, mr adams, what sort of work did you do in america.henry: i worked for a mining comapany. could you offer me some kine of work here?roderick: patience, mr adams. if you dont mind, may i ask you how much money you have?henry: well, to be honest, i have none.oliver: (happily) what luck! brother, what luck! (claps his hands together)henry: well, it may seem lucky to you but not to me! on the contrary, in fact. if this is you idea of some knd of joke, i dont think its very funny. ( henry stands up to leave) now if youll excuse me, i think ill be on my way.roderick: please dont go, mr adams. you mustnt think we dont care about you. oliver, give him the letter.oliver: yes, the letter. (gets it from a desk and gives it to henry like a gift ) the letter.henry: (taking it carefully) for me?roderick: for you. (henry starts to open it) oh, no, you mustnt open it. not yet. you cant open it until two oclock.henry: oh, this is silly.roderick: not silly. theres money in it (calls to the servant) james ?henry: oh, no. i dont want your charity. i just want an honest job.roderick: we know youre hard-working. thats why weve given you the letter. james, show mr adams out.henry: well, why dont you explain what this is all about?roderick: youll soon know. (looks at the clock) in exactly an hour and a half.servant: this way, sir.roderick: mr adams, not until 2 oclock. promise?henry: promise. goodbye. act i, scene 4( outside a restaurant henry looks at the envelope without opening it and decides to go in. he sits down at a table next to the front window.)owner: ( seeing henrys poor appearance) that ones reserved. this way, please.( to the waiter) take this gentlemans order, horace.henry:蘑菇气镇蛋鸡养殖场建设项目建议书第一章 总论一、项目名称:扎兰屯市蘑菇气镇海华蛋鸡养殖场建设项目二、项目性质:新建三、项目实施单位:蘑菇气镇忠海养鸡农民专业合作社项目负责人:教忠海四、项目实施地点:蘑菇气镇兴隆沟村五组(蘑菇气镇牧业园区)五、项目实施期限:2011年六、项目内容及规模:建设一个年产5万只蛋鸡养殖场,年产生物制品鸡蛋1100万枚。占地面积7000平方米,总建筑面积2000平方米。七、项目总投资与资金筹措:项目总投资100万元,资金来源全部为合作社社员自筹。八、综合评价本项目是高新技术养殖项目,也是畜牧业产业化项目,项目区具有良好的投资环境和资源优势,从畜牧产业化发展方向和地方产业发展规划的要求来看,建设本项目是十分必要和迫切的;从项目的经济效益来看,合作社财务效益良好,盈利能力、偿债能力和抗风险能力较强;从项目的社会效益来看,不仅能为市场提供优质生物制品鸡蛋,而且能够更好地解决“三农”问题,积极培育壮大农村主导产业,促进畜牧业产业化经营,提高农民收入,带动区域经济发展,实现农业可持续发展,更好地为建设农村小康社会服务。经分析认为,本项目建设单位具有较好的建设优势,本项目产品为市场所需,建设依据充分,建设方案可行,建设条件与时机成熟,因此,本项目建设是必要的和可行的。第二章 项目提出背景及必要性一、项目背景肉、蛋、奶,鸡蛋排在第二位。鸡蛋是我国比较传统的农产品,鸡蛋中含有大量的维生素和矿物质及有高生物价值的蛋白质,对人而言,鸡蛋的蛋白质品质最佳,仅次于母乳,是人类最好的营养来源之一。鸡蛋是市民百姓“菜篮子”中的极为重要的骨干食品。我国是世界上最大的蛋品生产、消费大国,人均年蛋品消费量约在230枚/年。但鸡蛋产品还有着它的特殊性它不像蔬菜、肉类可以直观地看到并通过经验判断其品质,所以人们反而忽略了天天都在食用的鸡蛋,但它的安全问题依然存在。由于目前的养鸡行业“门槛”不高,所以,市场上95以上的鸡蛋都是由农户和小企业生产,由于资金、技术、管理等多方面的限制和市场价格的恶性竞争,致使鸡蛋价格偏离于正常生产成本。而生产者为追求利润,大量使用廉价的劣质饲料,为降低疫病风险,就滥用抗生素。为求高产,又大量使用合成激素。其结果是显而易见的,鸡蛋品质下降,营养失衡,致病菌、抗生素、激素、农药残留严重超标。由于落后的生产、消费方式,我国的鸡蛋的加工量不足5%。这种由养鸡场养殖,未经过任何无害化处理,直接进入流通市场的生产、消费方式,隐藏着巨大的食品安全隐患。主要表现在鸡蛋表面和鸡蛋内部隐藏着我们肉眼可见或不可见的可能严重危害人体健康的致病因素,比如鸡蛋表面附着有鸡粪、污血、鸡毛、饲料、灰尘等。更重要的的是鸡蛋表面附着有大肠杆菌、沙门氏菌甚至禽流感病毒,以及由于不合理的饲养管理方式,导致饲料、环境中的重金属离子铅、砷、汞甚至三聚氰胺等残留在鸡蛋中。在国外,人们把鸡刚产出的未经过加工处理的鸡蛋称为“脏蛋”,政府立法,禁止上市销售。而在我国鸡蛋产销仍然沿用“鸡蛋产下装框就卖”的落后产销方式。我国每年发生数十期食物不安全事件,近年集中表现在肉、蛋、奶、粮、油等农牧产品的食品中。从苏丹红、瘦肉精到红心蛋和三聚氰胺,农产品的质量安全牵动着亿万人的心。主要原因是农产品未经过加工处理或加工处理程度很低,大量的农牧产品没有经历商品化过程,没有标准规范、没有质量控制体系,也无法监管,以初级农产品原料的形式流入市场。本项目旨在以生态农牧业发展为基础,以生产放心蛋为目标,通过鸡粪还田替代化肥生产无公害饲料原料和利用微生态与中草药饲料实施动物保健标准规模化养殖蛋鸡,生产无公害原料鸡蛋,破解鸡蛋内部的农药、抗生素和重金属残留的世界难题,然后再通过工业化的蛋品分级、清洗、杀菌、涂油保鲜,除掉鸡蛋表面的污物与病菌,彻底解决“脏鸡蛋”消费所隐藏的安全隐患。从源头上开始,建立优质绿色蛋品原料生产体系,建立鸡蛋无害化处理加工厂和专卖流通体系,完成农牧产品的商品化过程,解决农牧产品的质量安全,让市民吃上放心蛋,成为当务之急。第三章 项目建设的必要性及目的意义(一)项目建设的必要性食品的产业链非常长,其源头是农产品。目前到我们餐桌上的食品,需经过一条“从田间到餐桌”的漫长产业链,从食品的种养殖、生产加工、市场流通一直到存储、运输,其中任何环节出现差错都容易引出大问题。由于我国农产品生产目前还处在转型期,正由一家一户的传统生产、经营向标准集约化、市场化生产、经营过渡。由于基础薄弱,产业链各个利益环节各自为政,没有共同的价值目标,导致在整个产业链环节,执行标准不同意,养殖环节和饲料、兽药等环节受各自利益驱使,劣质饲料、兽药流入养殖环节,在鸡蛋内部形成化学药物残留和重金属残留,情况十分普遍。我国目前还没有更细致的鸡蛋食品规范标准,形成监管困难或空白。在销售环节,鸡蛋产出不经无害化加工处理,直接进入市场消费,鸡蛋表面附着的污物和病菌直接和消费者接触,形成病菌传播,严重危害消费者的身体健康。影响蛋品质量内在指标的因素,主要是细菌超标、重金属污染、抗菌素残留等,这些指标看不见摸不着,离开仪器根本无法鉴别。相关数据表明,我国每年食物中毒报告例数约为24万人,估计这个数字尚不到实际发生数的1/10,微生物性食物中毒占据食源性疾病的第1位。近几年来,危害民众健康的食品安全事件频频见报,涉及面之广、影响人数之多,使食品安全前所未有地受到公众关注。据统计,我国是世界上生产和消费鸡蛋数量最多的国家,每年人均消费230枚左右,年产鸡蛋接近3000万吨,但与如此大的消费量不相称的是,我国鸡蛋的生产技术水平、蛋品质量都还不尽如人意,给餐桌安全带来了隐患。鸡蛋达不到食用安全要求,就谈不上餐桌的安全。我市现有万只以上规模的蛋鸡养殖场10多家,5000只以上规模的养鸡场20余家,每日直供到市场的鲜鸡蛋约10吨(2万斤)。养殖场比较分散,多为个人经营,以追求产蛋率和盈利为目的,使用标准不一的不同厂家的低廉饲料,所有鸡蛋产出后直接贩卖到市场销售,没有经过任何加工处理,“脏蛋”充斥消费市场,安全状况十分堪忧。本项目通过使用微生态与中草药添加剂,强化饲料与动物营养的价值,建立全程质量控制和可追溯制度,形成优质蛋品生产体系,消除了化学药品与重金属残留,较好的解决了品牌蛋品的生产原料之忧。通过引进家禽所的蛋品加工技术和国内最先进蛋品加工生产线,有效清除鸡蛋表面的污物和微生物残留,建设现代化的蛋品无害化处理加工体系,消除蛋品的安全隐患,解决蛋品消费的食品安全。通过建立自营可控的专卖、商超直营流通体系,构建农牧食品品牌,使鸡蛋这个与市民日常生活极为密切的食品更好吃、更安全,实现政府安心、市民放心,企业盈利的发展目标。(二)项目的目的、意义当前随着我国农业和农村经济发展进入新的阶段,农产品质量安全问题已成为农业发展的一个主要矛盾。农药、兽药、饲料添加剂、动植物激素等农资的使用,为农业生产和农产品数量的增长发挥了积极的作用,与此同时也给农产品质量安全带来了隐患,加之环境污染等其它方面的原因,我国农产品污染问题也日渐突出。农产品安全问题的存在,不仅是我国农业和农村经济结构调整的严重障碍,也直接影响到我国农产品的出口和国际市场竞争力。在一系列农牧食品不安全事件频现的同时,我国政府重拳出击,连续出台了农产品质量安全法。又于2009年7月,颁布实施了食品质量安全法,大力整治食品生产、加工、流通环节,正在构筑起一道道食品安全的“防火墙”,来遏制之。本项目通过建立优质蛋品生产体系,建设现代化的蛋品无害化处理加工体系,最终将形年养殖蛋鸡5万只,年加工洁净蛋550吨的能力,较好的解决江苏以及周边市场安全高品质鸡蛋的市场供应,以替代隐藏着巨大安全隐患的鲜鸡蛋的消费格局。在标准化蛋鸡无公害养殖与原料鸡蛋生产方面,建立行业标准和标杆,形成示范。在鸡蛋流通、消费前进行无害化加工,更好的解决鸡蛋表面附着的不洁污物、致病菌残留,彻底消除蛋品内部的化学药品与重金属残留。通过建立自营可控的专卖、商超直营流通体系,构建农牧食品品牌,使鸡蛋这个与市民日常生活极为密切的食品更好吃、更安全,实现政府安心、市民放心,企业盈利的发展目标。第四章 项目产品的市场需求分析鸡蛋中含有大量的维生素和矿物质及有高生物价值的蛋白质,鸡蛋是人类最好的营养来源之一。鸡蛋是市民菜篮子里不可缺少的蛋白质食品,汉中每日的鸡蛋消费量约在10吨左右,所有鸡蛋由各个个体养殖场直接供应消费市场。随着人们生活水平的提高和膳食营养知识的普及,广大消费者日益崇尚无公害食品和绿色食品,要求方便地买到“放心蛋”并青睐于“土鸡蛋”、“无公害或有机鸡蛋”等。本项目通过建立良好规范的工厂化蛋鸡养殖和全程质量控制体系,以及通过利用现代食品加工设备、技术,对鸡蛋进行分级、清洗、杀菌、涂油保鲜等,一方面提高了鸡蛋的风味和品质,延长了鸡蛋的保质期,一方面又彻底从根本上消除鸡蛋对人体健康引起的公共安全隐患。据资料显示,标准化的鸡蛋加工不会过多的增加鸡蛋的商品成本,在价格方面,消费者是完全可以接受的。目前扎兰屯、海拉尔、扎赉特旗、乌兰浩特、齐齐哈尔等周边城市经过标准化加工的品牌鸡蛋十分俏销,销售势头十分看好,正在替代传统“脏蛋”,成为消费者放心的商品。扎兰屯的市民也和全国消费者一样,由“吃饱”向“吃好好吃”逐步转变,从食品第一安全属性上讲,保洁蛋具有强大的市场基础。本项目的年产量仅为1500吨,用以替代市场的“脏蛋”消费格局,生态资源优势将进一步凸现,将进一步提升优质鸡蛋的消费量。因此保洁蛋未来的市场潜力十分巨大。第五章 项目建设的条件(一)地理位置及场地选址蘑菇气镇位于扎兰屯市西南75公里处济沁河畔,东接黑龙江省龙江县,南与兴安盟的扎赉特旗接壤,西与洼堤乡为邻,北和萨马街鄂温克民族乡相连。全镇总面积700平方公里,其中耕地面积38万亩,辖19个行政村。项目区位于蘑菇气镇兴隆沟村五组蘑菇气镇牧业园区,距镇政府西侧3公里。(二)自然资源项目区空气清新,四季分明,雨量充沛,无霜期长,具有中温带大陆性半湿润气候特征。年平均气温在13左右,年极端最高气温38.3,年极端最低气温为-40,年平均降水量580mm,多集中在68月份,占全年降水量6070%。全年无霜期105125天。年平均积温在21002400,年平均风速3.03.2米/秒,早霜在9月上、中旬,结冻期一般在10月下旬,晚霜终日在5月上旬。干旱、低温、洪涝、冰雹、大风是影响农牧业生产的主要自然灾害。总之,蘑菇气镇草场干旱少雨,气热资源丰富,冬季寒冷漫长,夏季温凉而较短,春季干旱多风,秋季昼夜温差较大。境内地带性土壤为棕色、暗棕色森林土,土质肥沃,养份含量高。(三)社会经济状况蘑菇气镇现有人口5.3万人,2010年农牧民人均纯收入7135元。路、电、讯、邮等基础设施公益事业完善,各项服务体系健全。当前,蘑菇气镇正抢抓住机遇,以小城镇建设为载体,以地域优势为纽带,全面实施“生态立镇、工业强镇、农牧富镇、商贸活镇”发展战略,有效推动了全镇工业化、农牧业产业化和城镇化进程,在城镇规划发展中找准定位,加快发展步伐。具体是围绕“一个目标”,即把蘑菇气镇建设成为产业特色明显、配套功能完善、生态环境优美的扎兰屯市西南中心文明城镇;推进“二个对接”,即与扎兰屯市的城市规划对接,与现代农业特色产业对接;发挥“三大优势”,即区位优势、交通优势和资源优势;发展“四大产业”,即制造业、农副产品加工业、高效农业和物流仓储、商贸等第三产业。(四)项目关联产业发展现状蘑菇气镇是一个典型的农牧结合区,养殖业基础良好,饲草料充足,资金、劳力、技术等条件已具备,饲养潜力很大。养殖户入驻蘑菇气镇牧业园区后,已建立起了圈舍和青贮窖,已创造了舍饲圈养养殖的各项条件。“111”国道、阿海省际通道、蘑阿公路、碾蘑公路、关浩公路均在项目区境内通过,邮电、通讯普及全镇,程控电话和互联网遍布项目区。经济社会条件优越,项目具备取得良好的经济、社会、生态效益的条件,对蘑菇气镇乃至扎兰屯市的畜牧业发展具有重要意义。第五章 市场分析及销售方案一、市场分析近年来,蘑菇气镇以发展绿色畜牧业、现代畜牧业为目标,以增加农民收入为目的,狠抓农村产业结构调整,使产业结构日趋合理。与此同时,充分利用得天独厚的自然资源优势,大力发展蛋鸡养殖,实行产供销一条龙的产业化经营,有效地带动了全镇经济的发展。国家产业政策导向以发展集约型养殖业主导的产业政策,生活消费向营养型转化是人民生活水平提高的发展趋向,发展优质、高效益、高附加值的蛋鸡养殖业是集约畜牧业,这对于拥有丰富优势资源的蘑菇气镇来说,建设蛋鸡养殖场具有广阔的市场前景。二、产品价格预测产品价格受价值规律作用,按照今年几年我国鸡蛋市场需求预测的速度增长,所需鸡蛋市场将呈现为成长期,鸡蛋价格也将有所攀升。据实调查,2010年鸡蛋的市场销售价格为5.8元/公斤,是比较稳妥的。三、市场竞争优势分析1、政策环境优势近年来,当地政府把解决“三农”问题作为工作重中之重,不断优化投资环境,寻找发展机遇,将畜牧业生产作为镇重要支柱产业之一发展,视建设本项目为农村产业化经营的主要工程之一,对本项目工作给予各方面的支持,充分利用本地相关产业的发展,建设高标准养殖场,使农民脱贫致富,带动当地相关产业的发展,要求尽快建成投产,推进社会经济可持续发展,政府的大力支持为本项目创造了良好的实施环境,提供了强有力的政策保证。2、优质资源优势项目区地区我国中温带半湿润气候区,气候温和,雨量充沛,四季分明。农作物资源丰富,且无污染,堪称绿色农产品。据统计,全镇年产玉米量1.2亿公斤,为本项目的实施提供可靠的饲料保障。3、地理位置优势项目区地处扎兰屯市西南75公里处重要的交通枢纽,是扎兰屯市西南部重要的商贸物流集散地。111国道、阿北省际通道、蘑阿公路、碾蘑公路均从项目区经过,项目建设及项目投产后的交通条件极其便利,为本项目的销售服务提供了优越的条件。4、经济实力优势忠海养鸡农民专业合作社的负责人具有丰富的市场营销经验和雄厚的经济实力,为本项目的建设提供了可靠的资金来源。5、引进先进的生产技术,同时聘用优良的管理人才。本项目全面引进国内先进的养殖技术和设备,同时聘用优良的管理人才。四、产品营销策略根据本项目产品的优势,产品销售根据情况分三个阶段实施不同的营销策略。第一个阶段,从项目建设投入生产到2012年,产品以中高价销售为主进行贴牌销售,在满足本镇需求的同时,向扎兰屯、海拉尔、扎赉特旗等周边城市销售。第二个阶段,从2013年2016年,营销方向以创立品牌为主,产品价格随市场供应量的增加不断调整,在满足第一阶段客户的基础上,开发国内其他销售客户,合理运用营销手段,尽可能的提高市场占有率。第三个阶段,2016年以后,营销方向以创立著名品牌为主要目标,使企业对市场有重要的影响力。这一阶段营销的主要任务是不断扩展营销渠道,减少营销成本,提高营销效率。综上所述,本项目符合国家产业政策,符合地方经济发展战略及畜牧产业化发展要求,产品市场需求量大,具有广阔的发展前景。第六章 建设方案一、项目建设的指导思想坚持以邓小平理论和“三个代表”重要思想为指导,深入贯彻党的十七大精神,落实科学发展观,以市场为导向,把科技成果转化为经济发展的突破口,以政府扶持为动力,走企业集约式的发展模式,以增加农民收入、解决好农民问题为目标,积极探索疫苗制齐提取液原材料蛋鸡养殖方式,为提升镇畜牧业生产水平开创新思路。二、产品方案与建设规模根据市场需求和原料供应状况,并综合考虑设备生产能力、项目的资金来源和经济效益等各方面因素,拟建设一个年产5万只蛋鸡养殖场,年产生物制品鸡蛋1100万枚。需申请建设用地7000平方米,总建筑面积2000平方米。三、建设规划与总体布局1、建设规划为了满足市场对鸡蛋的需求,提升镇畜牧业生产技术水平,促进蛋鸡养殖方式的转变,实现产业化、规模化经营,持续增加农民收入,实现项目整体效益,一期建设项目计划在项目区新建年产5万只标准化和规范化的洁净蛋鸡养殖场,建设相应配套设施工程,建设规划要求体现以下两点:一是精心设计,合理规划,不占一亩地,不毁一棵林,保证蛋鸡养殖场的科学性和先进性;二是利用现有资源条件,进行合理规划,为以后的发展留有一定空间。2、总体布局(1)总体布局原则本项目为养殖项目,根据场区的地形地貌,充分利用土地资源,基本按照生产工艺特点进行平面布置,遵循“场区布局与清粪工艺”要求,养殖场的生产区、生活管理区设在常年主导风向的下风向或测风向处,实现生产区、生活管理区的隔高,做到功能分区清晰、合理,便于生产的组织与管理,避免物流与人流的交叉通行以及蛋鸡与人的交叉感染,满足项目生产安全、卫生健康、节能减排及消防等方面的需要。(2)平面布置整个场区占地7000平方米,呈长方形形状,场区平面功能布置主要分为:生产车间及辅助建筑占地2000平方米,构筑物及堆场占地500平方米,绿地占地120平方米。(3)竖向布置在满足各项工程技术要求和有利于排水的前提条件下,结合场地的地形和控制特点,因地制宜地对自然地形加以应充分利用和合理改造,以减少土方工程量,降低项目投资成本。(4)土建工程方案一期建设项目计划在项目区新建年产5万只蛋鸡养殖场,建设相应生产及配套设施工程,主要包括以下几个部分:a、原料库房:建筑面积300平方米,钢架结构。b、生产车间:建筑面积2000平方米,砖混结构。c、前勤用房:包括门卫室、更衣室、淋浴室、消毒室、兽医防疫室、储存室等生产性辅助用房,建筑面积300平方米,钢架结构。d、后勤用房:包括社员宿舍、办公及食堂、实验室等办公及生活性用房,建筑面积300平方米,钢架结构。e、环保处理设施:修建一座无公害处理池,进行鸡粪处理,建筑面积100立方米。f、场外配套设施:包括场外场地平整、供电、给排水、道路、绿化等配套设施建设。给、排水:场区生产、生活用水全部由自备水源供给、拟在水源丰富的地方打两眼水源井。场区内给水管网采取环状布置,选用焊接钢管及镀锌钢管,生产、消防、绿化合用一套给水系统。按消防规范在场区及建筑物内设置消防设备。绿地附近设洒水栓。场区排水系统分为生产污水排水系统和生活污水排放系统两部分,生产污水一部分由暗管经沉淀等特殊处理达到国家要求的排放标准后排放到周围田间,一部分经沉淀处理后用于场区绿化带的绿化,生活污水经化粪池处理后达到国家要求的排放标准后排入周田间,生产污水排放系统兼顾雨水的收集和排放。(5)设备方案设备选择要能够满足项目产品方案及养殖技术等方面的要求,按照“环保、节能、可靠”的原则选购国内先进的配套生产设备,保证生产正常进行和生产出合格产品。对所需主要设备的规格、型号、性能、价格等进行考察论证。(6)建设期及实施进度本地区养殖业发展较好,根据项目规划的建设内容,遵循畜牧业发展的客观规律,并参与国内其它地区类似项目的建设经验,确定项目从2011年开始建设,建设项目当年秋季开始受益。项目建设期为1.5年。进度安排如下:2011年7月-8月,进行项目设计、评估、立项批复;2011年8月-12月,进行土建工程建设和设备安装;2012年3月-12月,项目正常运行。2012年12月,项目达到设计规模,申请验收。第七章 投资估算与资金筹措一、投资估算按基本费用计,各分项目投资额如下:工程总投资为100万元,其中土建工程34万元,设备购置36万元,原料购置20万元,其它费用10万元。二、资金筹措本项目所需投入资金全部由合作社社员自筹。第八章 环境影响评价本项目建设地点

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