高级商务礼仪培训讲义【精品礼仪培训资料】 .pdf

guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd 高级商务礼仪培训讲义高级商务礼仪培训讲义高级商务礼仪培训讲义高级商务礼仪培训讲义高级商务礼仪培训讲义高级商务礼仪培训讲义高级商务礼仪培训讲义高级商务礼仪培训讲义 guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd - guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd mzmzmzmz page 2 服务意味着什么服务意味着什么服务意味着什么服务意味着什么? ? ? ? 在英语中的解释service（服务） smile（微笑）：微笑待客 excellence（优秀）：业务精通 ready（准备好）：随时准备为客人服务 viewing（看待）：视每位客人为特殊和重要人物 invitation（邀请）：邀请每位客人再次光临 creating（创造）：为客人创造温馨气氛 eye（眼神）：用眼神表达对客人的关心 guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd mzmzmzmz page 3 课课课课课课课课 程程程程程程程程 介介介介介介介介 绍绍绍绍绍绍绍绍 职场仪态礼仪职场仪态礼仪职场仪态礼仪职场仪态礼仪职场仪态礼仪职场仪态礼仪职场仪态礼仪职场仪态礼仪3 3 3 3 商务礼仪概述商务礼仪概述商务礼仪概述商务礼仪概述商务礼仪概述商务礼仪概述商务礼仪概述商务礼仪概述1 1 1 1 商务仪容礼仪商务仪容礼仪商务仪容礼仪商务仪容礼仪商务仪容礼仪商务仪容礼仪商务仪容礼仪商务仪容礼仪2 2 2 2 商务接待礼仪商务接待礼仪商务接待礼仪商务接待礼仪商务接待礼仪商务接待礼仪商务接待礼仪商务接待礼仪4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 5 商务餐饮礼仪商务餐饮礼仪商务餐饮礼仪商务餐饮礼仪商务餐饮礼仪商务餐饮礼仪商务餐饮礼仪商务餐饮礼仪 guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd mzmzmzmz page 4 1、商务礼仪的特点： 时代性时代性 地域性地域性 操作性操作性 具体性具体性 理智性理智性 guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd mzmzmzmz page 5 2 2、商务礼仪的基本理念：、商务礼仪的基本理念： 尊重为本尊重为本 善于表达善于表达 形式规范形式规范 guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd mzmzmzmz page 6 遵守的原则遵守的原则遵守的原则遵守的原则 自律的原则自律的原则自律的原则自律的原则 敬人的原则敬人的原则敬人的原则敬人的原则 宽容的原则宽容的原则宽容的原则宽容的原则 平等的原则平等的原则平等的原则平等的原则 互尊的原则互尊的原则互尊的原则互尊的原则 适度的原则适度的原则适度的原则适度的原则 3 3、商务礼仪的原则、商务礼仪的原则、商务礼仪的原则、商务礼仪的原则: : : : guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd mzmzmzmz page 7 职职 业业 化化 能能 力力 kaso 结 构 knowledge 知识 attitude 态度 skill 技能 others 其他 guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd mzmzmzmz page 8 如何体现出专业性如何体现出专业性? ? ? ? 外在形象外在形象外在形象外在形象外在形象外在形象外在形象外在形象 职业气质职业气质职业气质职业气质职业气质职业气质职业气质职业气质 知识修养知识修养知识修养知识修养知识修养知识修养知识修养知识修养 敬业责任敬业责任敬业责任敬业责任敬业责任敬业责任敬业责任敬业责任 guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd mzmzmzmz page 9 细细细细 节节节节 决决决决 定定定定 成成成成 败败败败 细细细细 节节节节 决决决决 定定定定 成成成成 败败败败 sub titlesub titlesub titlesub title guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd mzmzmzmz page 10 就差那么一点点- 完美的职业化形象来自于细节的把握 guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd mzmzmzmz page 11 细节决定成败细节决定成败细节决定成败细节决定成败细节决定成败细节决定成败细节决定成败细节决定成败( ( ( ( ( ( ( (一一一一一一一一) ) ) ) ) ) ) ) 微笑微笑微笑微笑微笑微笑微笑微笑 guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd mzmzmzmz page 12 细节决定成败细节决定成败细节决定成败细节决定成败细节决定成败细节决定成败细节决定成败细节决定成败( ( ( ( ( ( ( (二二二二二二二二) ) ) ) ) ) ) ) 名片名片名片名片名片名片名片名片 guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd mzmzmzmz page 13 细节决定成败细节决定成败细节决定成败细节决定成败( ( ( (三三三三) ) ) ) 笔笔笔笔 笔记本笔记本笔记本笔记本 guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd mzmzmzmz page 14 细节决定成败(四) 袜子 guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd mzmzmzmz page 15 细节决定成败(五) 饰品 手表 guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd mzmzmzmz page 16 商商商商 务务务务 仪仪仪仪 容容容容 礼礼礼礼 仪仪仪仪 商商商商 务务务务 仪仪仪仪 容容容容 礼礼礼礼 仪仪仪仪 sub titlesub titlesub titlesub title guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd mzmzmzmz page 17 一个人的仪表在社会交往过程中是构成一个人的仪表在社会交往过程中是构成 第一印象的主要因素，你的仪容仪表会第一印象的主要因素，你的仪容仪表会 影响别人对你的专业能力和任职资格的影响别人对你的专业能力和任职资格的 判断。判断。 3030303030303030秒决定第一印象秒决定第一印象秒决定第一印象秒决定第一印象秒决定第一印象秒决定第一印象秒决定第一印象秒决定第一印象! ! ! ! ! ! ! ! 首轮效应首轮效应首轮效应首轮效应首轮效应首轮效应首轮效应首轮效应 guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd mzmzmzmz page 18 个人形象塑造-职场男士着装规范 三色原则三色原则角色定位，代表档次角色定位，代表档次 三一定律三一定律三位一色三位一色 三大禁忌（以下错误不出现）三大禁忌（以下错误不出现） 袖口商标袖口商标 正规场合穿白袜正规场合穿白袜 夹克配领带夹克配领带 guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd mzmzmzmz page 19 男士个人形象塑造 西服的着装规范 西服的分类 衬衣的穿着规范 guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd mzmzmzmz page 20 藏青色西装：藏青色西装：藏青色西装：藏青色西装： 格外精神格外精神格外精神格外精神 灰蓝衬衫灰蓝衬衫灰蓝衬衫灰蓝衬衫+ + + + 亮蓝色领带亮蓝色领带亮蓝色领带亮蓝色领带 guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd mzmzmzmz page 21 黑色西装：黑色西装：黑色西装：黑色西装： 庄重大方、庄重大方、庄重大方、庄重大方、 沉着素静沉着素静沉着素静沉着素静 搭配：搭配：搭配：搭配： 白衬衫白衬衫白衬衫白衬衫+ + + + 红黑领带红黑领带红黑领带红黑领带 guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd mzmzmzmz page 22 灰色西装：灰色西装：灰色西装：灰色西装： 格调高雅，格调高雅，格调高雅，格调高雅， 端庄稳健端庄稳健端庄稳健端庄稳健 搭配：搭配：搭配：搭配： 暗灰衬衫暗灰衬衫暗灰衬衫暗灰衬衫+ + + + 银灰领带银灰领带银灰领带银灰领带 guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd guangdongguangdongguangdongguangdongguangdongguangdongguangdongguangdong xinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltdxinyi underwear group co.,ltd mzmzmzmz page 23 不同款式的领带 斜纹：果断权威、稳重理性，适合在谈判、主持会议、演 讲的场合 圆点、方格：中规中矩、按部就班、适合初次见面和见长 辈上司时用 不规则图案：活泼、有个性、有朝气、较随意，适合酒会、 宴会和约会 f:培训课件商务礼仪tie.ppt 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