《经贸英语Unit》PPT课件.ppt

新职业英语新职业英语 深圳职业技术学院应用外国语学院 Warming-up Reading A Listening Speaking 4 1 2 3 Reading B 5 Writing 6 Project 7 Vocabulary and Structure8 1010 Task 1 Talk about what aspects should be covered in the business background check. Business Background credit assets basic company information Litigation record reputation Task 2 Discuss with your classmates to arrange the above aspects in the order of priority. basic company informationreputation Litigation record assetcredit Reading A Text Task 1 Task 2 Task 3 Task 4 Background Information Reading A Background Information A business background check is a process that allows potential customers, investors, and partners to become acquainted with pertinent information about the history of the company. At the same time, running a background check on a corporation will reveal or verify data about the current status of the business. This data includes financial data that would be important to know before investing in the company or entering into a partnership with the corporation. Conducting a business background check involves looking into a number of different types of public records in order to get a true picture of the history and present status of the company. Reading A Task 1 Before reading the passage, see how much you know about business background check by answering the following questions. 1. Why do companies need to conduct business background checks? 2. What do you think is the most important part of a business background check? Just as you dont want to make friends with people who might fool you, you want to enter into business with partners whom you can rely on. Business world is more complicated than personal life. There are news and stories widely spread that how a company has been framed by its partners and the consequence can be fatal. As a result, one must be careful about whom to cooperate with and be sure that the company is reliable. The most common way to do so is to conduct a business background check. Well, that is not an easy question. If I have to choose which part is the most important, I would like to choose “criminal records”. Nobody likes to do business with a company that has been sued many times or has been involved in business criminals. It is just too dangerous. Dealing with a small company or company with ill reference, one might run into the risk of poor goods or service quality, while working with a big company with criminal records, one might be dragged into lawsuits or put into prison. Reading A How to Conduct Business Background Checks There are more and more news stories about companies that defraud investors of millions of dollars. Therefore, it is important to be certain that the company you are intending to establish a relation with is reputable and the usual practice to do so is to run a business background check. In order to do this, the following straightforward steps are recommended: (1) Finding Basic Information of a Company Always start at the local level, especially for a small company, as this may be the only source of information available. All companies must conform to local laws or codes since they are essentially rooted in a community. City records are a good place to start. They will provide the information about the origin of the business, tax evasion, judgments filed or actions against the business. The information is normally public and available to all who ask. Reading A 投资者被某公司骗数百万美元的报道屡见不鲜。因此， 确定合作伙伴有好的信誉尤为重要，而进行商业背景调查是 最常用的一种方法。下面是进行商业背景调查的基本步骤： （1）调查公司基本信息 调查公司的基本信息通常应从公司所在地区开始，特别是对 于小公司来说，因为这里可能是信息的唯一来源。所有的公 司都必须遵守当地的法律法规，因为他们是植根于此的。调 查可以从城市记录入手，它们提供有关公司的起源、逃税情 况、起诉判决以及违法行为等信息。这些信息正常都向查询 者公开。 Reading A (2) Checking a Companys Reputation References can be excellent sources of confirmation of both a companys reputation and its ability to live up to its commitments. Before you do business with a company, it is imperative that references be contacted by either telephone or email. Generally former clients will provide a well-rounded picture of the company in question and its personnel. Another valuable reference is the companys vendor list. Anybody who provides either goods or services to a company can attest to their credit worthiness. (3) Exploring the Litigation of a Company The issue of litigation, either past or present, is vital in understanding the scope of the business practices. Has the company been sued? Are there any records of judgments or liens outstanding? Such information is significant as one does not want to do business with a company that has been sued repeatedly. When searching any criminal database, remember to consider all variations of a companys name. Reading A （2）调查公司信誉 第三方证明是肯定一个公司声誉及其履约能力的很好的 资源。在与一个公司做生意之前，必须通过电话或电子邮件 的方式联系第三方证明人。一般来说，以前的客户会提供被 调查公司及其人员方面比较全面的情况。另外一个很有价值 的参考是被调查公司的供货商。任何为被调查公司提供货物 或服务的单位都可以证明该公司的信誉情况。 （3）调查公司诉讼情况 公司的诉讼情况，不论是过去还是现在，对于理解公司 的业务操守都很重要。该公司有没有被诉讼过？该公司有没 有任何还未落实的判决或抵押？这些信息非常重要，因为没 有人愿意与官司不断的公司打交道。在检索犯罪记录数据库 的时候，记住要注意公司所使用的不同名称。 Reading A There is no national criminal database available to the public; thus the easiest way to do an in-depth criminal records search is to employ the services of an information-provider. (4) Searching for the Assets of a Company and Its Principals The three most basic assets that can be discovered are real estate, automobiles or other significant property such as a boat or other tangibles. (5) Checking a Companys Credit Rating It is imperative to know a companys credit rating before entering into a business relation. Knowing what possible liabilities a company is facing and if it will fulfill its commitment is a significant factor. Companys credit reports are available for anyone to inspect. Many large corporations publish annual reports that are available through their public information office. Reading A 现在还没有全国性的犯罪记录数据库向公众开放，因此 ，最简单的进行深度犯罪记录调查的方法是雇佣私人信息调 查公司进行调查。 （4）调查公司及其负责人的财产状况 三种最基本的资产包括不动产、汽车、其他财产如船舶 或其他有形资产。 （5）调查公司的信用等级 在进行合作之前，必须了解公司的信用等级。了解合作 伙伴可能所面临的债务状况和其履约能力非常关键。 公司信用报告任何人都可以查看。许多大公司都会公布 公司年度报告，这些信息由公共信息办公室发布。 conform conform (to sth.) keep to or comply with (generally accepted rules, standards, etc.) 符合或遵守（公认的规则、准则等） EX. The building does not conform to safety regulations. conform with/to sth. agree or be consistent with sth. 与某事物相符合或相一致 EX. His idea do not conform with mine. Reading A live up to behave in accordance with sth. 依照某事物行事,表现出符合某事物的标准 failed to live up to his principles, his reputation, his parents expectations Reading A Reading A Task 2 Read the passage, and match each step with the corresponding aspect. Finding Basic Information of a Company Confirm whether the company has been sued. Checking a Companys ReputationStart with local source of information. Exploring the Litigation of a CompanyReach former clients. Searching for the Assets of a Company and Its Principals Credit rating must be known. Checking a Companys Credit Rating Real estate and automobile must be covered. Reading A Task 3 Read the passage again and tick off the facts mentioned in the passage. reasons for conducting business background checks the role of business background check in establishment of business relationship the steps to conduct a business background check companys credit rating criminal records of principals corporations annual report Reading A Task 4 If you are entrusted with the mission of conducting the business background check of a company what will you do to get much information as soon as possible. Task 1 Task 2 Task 3 Task 4 Task 5 Listening Listening Task 1 Mike is asking his assistant Mary to investigate YACs background. Listen to the conversation and fill in the blanks with what you hear. Mary: Well, what can I do for you? Mike: I dont know much about the company. So could you check _ for me? Mike: I will cc you the email from YAC, which gives a brief _ of the company, quite impressive with a long list of references. And I also want you to check how its _ suppliers see it. _ its background _account existing Listening Mary: OK, I get it. When do you want it? Mike: The sooner, the better. Just keep me of your progress. Mary: I see. I will start right now. informed Script Mike: Hi, Mary. Its Mike. I have just received an email from YAC, who wants to cooperate with us. Mary: Well, what can I do for you? Mike: I dont know much about the company. So could you check its background for me? Mary: Sure. Mike: I will cc you the email from YAC, which gives a brief account of the company, quite impressive with a long list of references. And I also want you to check how its existing suppliers see it. Mary: OK, I get it. When do you want it? Mike: The sooner, the better. Just keep me informed of your progress. Mary: I see. I will start right now. Mike: Good. Thank you. Mary: You are welcome. Listening Reading B 2. 所有权 股东名字 投资额 股份比例 备 注 扬子农业化工集团 92,171,000元 58.82% 创办者之一, 国有法人股 重庆草原化工厂 29,910,500 元 19.09% 创办者之一, 国有法人股 3. 市场分额 本公司是中国西部最大的农用化学制品和化学产品制造商，其农业化学产品的销售量在2007年 、2008 年分列全国第4 位、第5 位，铬酸盐制品销量位居全国同行业首位，约占全国市场分额 的20%。 4. 厂房 地 址： 中国重庆北碚区经济桥路330 号 数 量： 10 栋 建筑面积： 138,000 平方米 所 有 权： 自有 5. 银行贷款 日 期： 2000 年7 月20 日 银行名称： 中国建设银行双北支行 贷 款 额： 20,000,000 元 贷款类型： 有担保的长期贷款 贷款用途： 固定资产融资 6. 财务状况分析 在过去的三年中，子公司营业额约三亿八千万元，净收入超过两千万元。2008 年公司的毛利润 约六千五百万元，比2007 年下降3.1%。毛利润的下降主要是因为农业化学产品价格降低。丰厚 的利息收益主要来自母公司扬子农业化工集团。 Reading B Task 1 Read the report above and tick off the statements which are true. 1. The bank rating of YAC Ltd is 4A2. 2. YAC Group Corporation was self-owned. 3. YAC Ltd is the largest chromate and agrochemical producer in Western China. 4. The companys agrochemical sales were ranked fourth in 2008. 5. Premises and Property of YAC Ltd is self-owned. 6. YAC Group Corporation is the parent company of YAC Ltd. T F F F T T Reading B Task 2 Match the following terms with their Chinese meaning. 1. export right 2. shareholder 3. property 4. repayment 5. premises 6. revenue 7. market share 8. gross profit 9. subject company 10. rank a. 子公司 b. 偿还 c. 收入 d. 市场份额 e. 毛利润 f. 股东 g. 房产 h. 经营场所 i. 排名 j. 出口权 Reading B Task 3 Work in groups and discuss the following questions. Writing Task 1 Task 2 Writing Task 1 Suppose you are a general manager. Your company is trying to establish a relationship with a Chinese press. To make a well-informed decision, you are writing an email to your assistant Laura, asking her to make a business background check and submit you a report. Dear Laura, I have just received an email (see attachment) from a Chinese supplier requesting to establish business relationship with us. The attachment gives a brief introduction to its business, which is not informative enough for me to make a decision. Can you conduct a check about its history and background so that I can have a better picture of the potential partner? I would greatly appreciate it if I could have your report by the end of this week. Yours faithfully, Mike Brown Writing Task 2 Please complete the table on page 29 representing the content of standard credit report. (1) Business address/Registration/Former Name, etc. (2) Ownership (3) Premises and Property (4) Operating Share your responsibility to search for information about a company (such as background, assets, criminal records or anything else that can prove its credibility and reputation); Students exchange the information they collected. Project Step Two The group work together to review all the information collected; Identify the missing information and appoint responsible students to collect it; Group review updated information again to make sure it is valid. Project Step Three Discuss together to decide the format of the formal report; Share responsibility to write different parts of the report based on the information reviewed; Work together to polish the report and then present it to the whole class. Task 4 Task 1 Task 2 Task 3 Vocabulary and Structure Task 5 Vocabulary and Structure Task 1 Fill in the blanks with the words or phrases from Reading A and Reading B that match the meanings in the column on the right. The first letters are already given. r_ to put someone or something into a position according to their success, important, size etc s_ someone who owns shares in a company d_ to get money from a person or organization in a dishonest way a_ something such as money or property that a person or company owns t_ something you can touch or feel it l_ use of the legal system to settle a disagreement f_ someone who establishes a business, organization, school etc p_ a person or organization that has someone to represent them in legal and business matters m_ to become ready to be paid r_ to record a name or details about someone or something in an official list ank hareholder efraud sset angible itigation ounder rincipal ature egister Vocabulary and Structure Task 2 Complete the following (on page 33)ten sentences by deciding on the most appropriate word or words from the four choices marked A, B, C and D. 1. A 2. D 3. A 4. A 5. A 6. A 7. B 8. A 9. A 10. D Vocabulary and Structure Task 3 Complete the following sentence with the words or phrases given below. Change the form if necessary. founder import right exceed database mature property ownership embark upon live up to scope 1. The operating income of the company _ $1 million for 2008. 2. Their application for _ is expected to be approved by authority in three months. 3. The group is about to_ a new business venture. 4. Socialist policy favors public _ of the coal industry. 5. Both parties should _ the international practice of trade during the contract execution. exceeds import right embark upon ownership live up to Vocabulary and Structure 6. Everybody is allowed a free access to the _ for information of registered companies. 7. The calculation on the value of _ of the company is incorrect. 8. For the five years, the company has been expanding its _ of business. 9. The loans _ on April 2, 2008. 10. Jo