华宇装饰工程有限公司经营策划1.doc

englishman, william low. he suggested that a double railway tunnel should be built. this would solve the problem of ventilation, for if a train entered this tunnel, it would draw in fresh air behind it. forty-two years later a tunnel was actually begun. if, at the time, the british had not feared invasion, it would have been completed. recently, there has again been great interest in the idea of a channel tunnel. if it is built, it will connect britain to europe for the first time in history.lesson65 jumbo versus the police 小象对警察last christmas, the circus owner, jimmy gates, decided to take some presents to a childrens hospital. dressed up as father christmas and accompanied by a guard of honour of six pretty girls, he set off down the main street of the city riding a baby elephant called jumbo. he, should have known that the police would never allow this sort of thing. a policeman approached jimmy and told him he ought to have gone along a side-street as jumbo was holding up the traffic. though jimmy agreed to go at once, jumbo refused to move. fifteen policemen had to push very hard to get him off the main street. the police had a difficult time, but they were most amused. jumbo must weigh a few tons, said a policeman afterwards, so it was fortunate that we didnt have to carry him. of course, we should arrest him, but as he has a good record, we shall let him off this time.lesson66 sweet as honey! 像蜜一样甜！the hatheld puffin is a modern aero-plane, but its designer, mr john wimpenny, is finding it difficult to get it off the ground. the reason for this is that this plane is also a bicycle. its pilot has to pedal hard to get it into the air. after mr wimpenny had the plane built, it was tested thoroughly. in 1961, it was the first man-powered aircraft to fly half a mile. while being flown by a champion amateur cyclist in 1963, the plane crashed on an airfield. since then, mr wimpenny has had it rebuilt. he has had the length of the wings increased so that they now measure 93 feet-almost as long as those of a dakota. many people have shown interest in this new and unusual sport. but though air cyclists may learn how to fly over short distances, and may, eventually, even get across the english channel, it is doubtful whether they will ever cycle across the atlantic.lesson67 volcanoes 火山haroun tazieff the polish scientist, has spent his life-time studying active volcanoes and deep caves in all parts of the world. in 1948, he went to lake kivu in the congo to observe a new volcano which he later named kituro. tazieff was able to set up his camp very close to the volcano while it was erupting violently. though he managed to take a number of brilliant photographs, he could not stay near the volcano for very long. he noticed that a river of liquid rock was coming towards him. it threatened to surround him completely, but tazieff managed to escape just in time. he waited until the volcano became quiet and he was able to return two days later. this time, he managed to climb into the mouth of kituro so that he could take photographs and measure temperatures. tazieff has often risked his life in this way. he has been able to tell us more about active volcanoes than any man alive. lesson68 persistent 纠缠不休i crossed the street to avoid meeting him, but he saw me and came running towards me. it was no use pretending that i had not seen him, so i waved to him. i never enjoy meeting bert dykes. he never has anything to do. no matter how busy you are, he always insists on coming with you. i had to think of a way of preventing him from following me around all morning.hullo, bert, i said. fancy meeting you here !hullo, elizabeth, bert answered. i was just wondering how to spend the morning-until i saw you. youre not busy doing anything, are you ? no, not at all, i answered. im going to. .would you mind my coming with you ? he asked, before i had finished speaking. not at all, i lied, but im going to the dentist. then ill come with you, he answered. theres always plenty to read in the waiting room !lesson69 but not murder! 并非谋杀！i was being tested for a driving licence for the third time. i had been asked to drive in heavy traffic and had done so successfully. after having been instructed to drive out of town, i began to acquire confidence. sure that i had passed, i was almost beginning to enjoy my test. the examiner must have been pleased with my performance, for he smiled and said, just one more thing, mr eames. let us suppose that a child suddenly crosses the road in front of you. as soon as i tap on the window, i want the car to be stopped immediately. i continued driving and after some time, the examiner tapped loudly. though the sound could be heard clearly, it took me a long time to react. i suddenly pressed the brake pedal hard and we were both thrown forward. the examiner looked at me sadly. mr eames, he said, in a mournful voice, you have just killed that child ! lesson70 red for danger 危险的红色during a bullfight, a drunk suddenly wandered into the middle of the ring. the crowd began to shout, but the drunk was unaware of the danger. the bull was busy with the matador at the time, but it suddenly caught sight of the drunk who was shouting rude remarks and waving a red cap. apparently sensitive to criticism, the bull forgot all about the matador and charged at the drunk. the crowd suddenly grew quiet. the drunk, however, seemed quite sure of himself. when the bull got close to him, he clumsily stepped aside to let it pass. the crowd broke into cheers and the drunk bowed. by this time, however, three men had come into the ring and they quickly dragged the drunk to safety. even the bull seemed to feel sorry for him, for it looked on sympathetically until the drunk was out of the way before once more turning its attention to the matador.lesson71 a famous clock 一个著名的大钟when you visit london, one of the first things you will see is big ben, the famous clock which can be heard all over the world on the b.b.c. if the houses of parliament had hot been burned down in 1834, the great clock would never have been erected. big ben takes its name from sir benjamin hall who was responsible for the making of the clock when the new houses of parliament were being built. it is not only of immense size, but is extremely accurate as well. officials from greenwich observatory have the clock checked twice a day. on the b.b.c. you can hear the clock when it is actually striking because microphones are connected to the clock tower. big ben has rarely gone wrong. once, however, it failed to give the correct time. a painter who had been working on the tower hung a pot of paint on one of the hands and slowed it down ! lesson72 a car called bluebird “蓝鸟”汽车the great racing driver, sir malcolm campbell, was the first man to drive at over 300 miles per hour. he set up a new world record in september 1935 at bonneville salt flats, utah. bluebird, the car he was driving, had been specially built for him. it was over 30 feet in length and had a 2500 horse-power engine. although campbell reached a speed of over 304 miles per hour, he had great difficulty in controlling the car because a tyre burst during the first run. after his attempt, campbell was disappointed to learn that his average speed had been 299 miles per hour. however, a few days later, he was told that a mistake had been made. his average speed had been 301 miles per hour. since that time, racing drivers have reached speeds of over 400 miles an hour. following his fathers footsteps many years later, sir malcolms son, donald, also set up a world record. like his father, he was driving a car called bluebird.lesson73 the record-holder 纪录保持者little boys who play truant from school are unimaginative. a quiet days fishing, or eight hours in a cinema seeing the same film over and over again, is usually as far as they get. they have all been put to shame by a boy who, while playing truant, travelled 1600 miles. he hitch- hiked to dover and, towards evening, went into a boat to find somewhere to sleep. when he woke up next morning, he discovered that the boat had, in the meantime, travelled to calais. no one noticed the boy as he crept off. from there, he hitch-hiked to paris in a lorry. the driver gave him a few biscuits and a cup of coffee and left him just outside the city. the next car the boy stopped did not take him into the centre of paris as he hoped it would, but to perpignan on the french-spanish border. there he was picked up by a policeman and sent back to england by the local authorities. he has surely set up a record for the thousands of boys who dream of evading school.lesson74 out of the limelight 舞台之外an ancient bus stopped by a dry river bed and a party of famous actors and actresses got off. dressed in dark glasses and old clothes, they had taken special precautions so that no one should recognize them. but as they soon discovered, disguises can sometimes be too perfect.this is a wonderful place for a picnic, said gloria gleam. it couldnt be better, gloria, brinksley meers agreed. no newspaper men, no film fans! why dont we come more often ? meanwhile, two other actors, rockwall slinger and merlin greeves, had carried two large food baskets to a shady spot under some trees. when they had all made themselves comfortable, a stranger appeared. he looked very angry. now you gut out of here, all of you! he shouted: im sheriff here. do you see that notice ? it says no camping-in case you cant read ! look, sheriff, said rockwall, dont be too hard on us. im rockwall slinger and this is merlin greeves. oh, is it ? said the sheriff with a sneer. well, im brinksley meers, and my other name is gloria gleam. now you get out of here fast !lesson75 sos 呼救信号when a light passenger plane flew off course some time ago, it crashed in the mountains and its pilot was killed. the only passengers, a young woman and her two baby daughters, were unhurt. it was the middle of winter. snow lay thick on the ground. the woman knew that the nearest village was miles away. when it grew dark. she turned a suitcase into a bed and put the children inside it, covering them with all the clothes she could find. during the night, it got terribly cold. the woman kept as near as she could to the children and even tried to get into the case herself, but it was too small. early ,next morning she heard planes passing overhead and wondered how she could send a signal. then she had an idea. she stamped out the letters sos in the snow. fortunately, a pilot saw the signal and sent a message by radio to the nearest town. it was not long before a helicopter arrived on the scene to rescue the survivors of the plane crash.lesson76 april fools day 愚人节to end our special news bulletin, said the voice of the television announcer, we are taking you to the macaroni fields of calabria. macaroni has been grown in this area for over six hundred years. two of the leading growers, giuseppe moldova and ricardo brabante, tell me that they have been expecting a splendid crop this year and harvesting has begun earlier than usual. here you can see two workers who, between them,河北华宇装饰工程有限公司家装市场开发经营策划书第一章、行业前景及投入a经营范围 公共场所，办公楼，工厂厂房，宾馆、酒店，歌舞厅，高端别墅公寓装饰，店面装饰等业务，暂时业务额范围为100万以下工程。毛利率30%左右，纯利20%左右b市场空间石家庄是一个很年轻的城市。是河北省省会,全省的政治、经济、科技、金融、文化和信息中心，是国务院批准实行沿海开放政策和金融对外开放的城市。石家庄市地处华北平原，北靠京津，是首都的南大门。常住人口930万，流动人口约50万左右，随着三年大变样城市面貌发生了前所未有的变化，人们生活水平的提高决定了家装市场必走向品牌化，目前家装市场的品牌企业大多数为北京上海的公司，本地公司走的还是保守路线，在管理方面欠缺。公司作为本土企业进入家装市场有一定的优势，发展壮大后可以开拓周边城市市场乃至全国市场c发展前景 所有行业的发展都离不开最基本“住”的需求，前提也就要发展基础建设，这就为建筑装饰装潢带来了极大的市场，石家庄市是一座正在发展中逐渐崛起的新型省会城市，虽然城市的发展跟老百姓的生活水平，品位，层次有很大关系，但只要国家政府支持拆建，有开发商的存在就有建筑行业的市场，从短期来看室内装饰有很大的潜在市场d市场现状 石家庄的装饰公司发展速度比较慢，从九十年代到现在其中有装饰工程施工承包资质的上百家（其中一级资质的有36家，二级资质的有120多家，3级资质124家，暂定的有32家）；另一部分没有资质的公司及路边工程队，他们的主要目标市场为家庭室内装修，竞争体现为价格战；还有一部分北京的装饰公司目前在家装市场占领绝大，（东易，业之峰，龙发，元洲，轻舟，阔达，城市人家）东易日盛是以工艺取胜，业之峰是以设计为主，其它几家公司是管理比市内本土公司要好，但价格也不低。市内有资质公司主要涉足范围为百万以上大型工程，专门针对百万左右的办公楼，工厂厂房，宾馆、酒店，歌舞厅，店面装饰工程等，这样的业务的大多数还是靠关系，投标，但这样的业务量是还很少，所以如果公司开拓室内家装还是有很大的市场，主要市场可锁定（1普通单元楼（包括二手房），公寓，大小型高层，中高端洋房别墅3-15万的家装工程；2商业店铺（食品餐饮娱乐服装服务行业）10-100万的商业工程，e人员投入（原有） 业务 设计师（造价员）项目经理（材料监理/质检员（设计）客服（业务营销）-财务人员： 业务部 2-4 人 设计部门 3- 5 人 工程部 23人（材料、施工、质监） 财务 1人（或财务外包）f硬件投入（原有） 办公用房房租 办公桌椅 6-8套 文件柜4个 电脑7-8台 激光打印传真两用机一台 电话三门，其中一部宽带上网g其他投入（原有） 企业工商注册、税务登记等全套手续，注册资本1500万元h人员培训 所有人员必须了解整个装饰装修流程、设计、材料、工艺等，以及自己在这个流水线里扮演的角色，1、 业务部培训目标：作为公司的先锋首先要知道自己的形象代表着公司的形象，无论在任何场合都要言行得体。且具备如获得客户信息以及很好的跟进客户并建立良好的关系的公关能力，还要懂得设计理念，风水常识，了解石家庄市场的楼盘，懂得材料和施工中一些专业常识，和公司其他部门同事配合签单、施工，协助公司提高客户满意度做好后期的客服工作。2、 设计部培训目标：懂得整个装饰设计运作流程（材料-工艺-空间概念-工序流程-合同知识-配套知识-风水常识-预算核算）以及跟单必备的数据。并且要跟业务员共同与客户建立良好的关系，让客户觉得你们是可以交往的朋友，并且还是个装修专家，最大限度提高签单量，提高自己作品的价值，研究自己设计作品的施工可行性和在施工中遇到的问题，签单后紧密配合工程部做精品工程，与项目经理、客户一道实施逐步质量、变更认定制度；工程中的变更项目必须由设计师和客户洽谈后转达工程部签收并交预决算部备案；3、 预算部门培训目标：清楚装饰工程所涉及的所有价格，懂得材料和施工中的一些专业常识，熟悉招投标流程，和业务部、设计部紧密配合提高签单量，掌握做工程预决算必备的数据，不盲目报价，签单后和设计部、工程部做好沟通衔接，避免决算时漏算4、工程部培训目标：各工种的施工工艺，制定一系列施工制度，现场制度，了解所有的材料特性等，材料员必须了解市场上建材价格和特性，和供应商合作诚信第一，不随便拖欠供应商货款，节约成本，施工中和设计师与客户一道实施逐步认定制度，工程进展中的每一步或变更，项目负责人与客户都要做质量认定，工程中的变更项目必须由设计师和客户洽谈后转达工程部签收并交预决算部备案，项目经理要做好合同管理、质量管理、进度管理、成本控制、信息管理i企业管理架构（最终发展框架）总经理| | | |行 政 部 市 场 部 设 计 部 监管部| | | | | | | | | | | | | | | | | 行 财 业 公 投 信 预 采 物 工 安 监 公政 务 务 关 标 息 算 购 控 程 保 理 务1、 行政：人力资源、档案2、 财务：会计、出纳、资产清理3、 市场：信息公关 业务经销 项目投标4、 设计：预算设计采购工程5、 监管：监理安全客服j企业文化 公司成立于1996年，国家建筑装饰二级资质，以承揽室内外装饰工程为主的装饰企业。一直以从事商业空间，办公环境，酒店宾馆，政府办公的室内外装饰工程。公司以秉承创意，速度，品质的服务精神经过严格的成本控制，材料环保，统一采购，专业分工，价格透明，服务完善，由内至外的整体装修，在客户同业中得到了认可的同时，依然在不断追求完善的服务体系，努力创造生态级，环保级的工程。华宇人才荟萃，技术人员配备合理，技术手段先进，技术质资雄厚，现有获得各级职称专业人员40名，高级职称50名，中级职称14名，初级职称21名，专业范围包括建筑师，环境设计师，工艺美术师，经济师，会计师及电气暖通机构等专业工程师，形成一支专业技术配套，力质布局合理，人员精干的专业团队。企业宣言：精益求精 诚信为本工作价值观：专业、精致、认真、敬业、集体利益高于一切物质回报生活价值观：团队至高无上、彼此相爱 、信心、希望、健康想要长期稳固的发展，务必要以战略眼光审时度势，高度重视和研究自己的发展方向，发展目标，以及达成目标的方法！ 一个领导者的作风往往影响着整个团队的风气*物竞天择，适者生存 一个人越有自信，那么就越有魅力，为何不让自己变的更有魅力*统治世界的是想象力，只要决心成功，失败永远不会把我们击垮*超越自我，挑战极限，人生终将辉煌！管理者七大信条：1。契而不舍，直到成功，屡败屡战，公证无私，和人交往，多从双方的角度来考虑问题，勤用脑，善分析！ 2。诚信/情义高于一切，广交天下友，有饭大家吃，付出有时未必要回报，别人有求的事情可以办到决不推辞 3。设立帐簿，该花的钱如流水行云，不该用的钱决不浪费一分 4。不管人前人后，常思自己过，莫论他人非 5。珍惜现在的每一分每一秒，做好现在正在做的正经事！记住：正经事 6。想到的新观点，只要行之有效，无害而有利，立刻付诸实施！今天可以做完的事情，决不拖延到明天 7。杜绝浪费时间/精力/成本，可省则省，能简则简，每一步都必须行之有效，每一分钟都必须用的有意义，每一块钱都必须用在该用的地方！k薪资暫行标准：市場部职责：负责市场部业务员、设计师管理，市场推广，业务管理，客户谈判，签单，施工中配合项目经理做好合同管理、质量管理、进度管理、成本控制、信息管理业务部（2-3人）每季度签单不得低于100万元，一年不得低于500万，业务员每人每月签单额不得少于5万完成任务业务底薪：600 + （10）提成（纯利润）签单高于5万的提成升至15，无底薪签单高于10万的提成升至20%，无底薪业务部提成发放：签单首付款到帐当月发80提成，工程结束按照决算价计算发剩余20提成设计师每人每月签单额不得少于10万完成任务无底薪：（20）提成（纯利润）签单低于5万的提成降至10，无底薪签单低于10万的提成降至20%，无底薪设计部提成发放：签单首付款到帐当月发80提成，工程结束按照决算价计算发剩余20提成第二章、室内装饰运作流程 业务初步设计深入设计预算签单材料采购施工验收质保1、获得客户资料信息（广告、营销等各种方式）2、客户登记：详细询问，完整准确地采集客户以及装修房屋的相关数据；3、初步设计；设计师出平面设计，客户初步满意后签委托设计协议4、委托设计：签设计协议，收取设计订金，出设计图纸、效果图、预算等5、签施工合同、客户签字认可每一套设计图纸，设计师从签单开始，全程跟踪，每周去施工现场不少于二次，与客户、施工员沟通，到现场解决问题；6、项目负责人与客户一道实施逐步认定制度，工程进展中的每一步或变更，项目负责人与客户都要做质量认定；7、公司工程巡检：对在施工程进行抽检8、工程验收、由甲乙双方对工程进行逐项验收、总验收，客户签字认可每一道工序质量（水电、木工、瓦工、油漆工）9、进入保质期、客服阶段（按照国家规定，工程整体保质期为两年，水电项目保质期为5年）第三章、室内装饰业务部工作制度营销部总监职责：负责市场部业务员、设计师管理，市场推广，业务管理，客户谈判，签单，施工中配合项目经理做好合同管理、质量管理、进度管理、成本控制、信息管理一业务员工作制度：1、每日晨会（工作报告）制度，所有业务员在下班前必须将每天的工作内容和业绩）汇报2、每周五业务部门进行一周工作总结3、量房，有设计师的时候和设计师一起前往，在没有设计师的情况下，要学会自己量房以及和业主进行沟通，并将业主要求/想法详细记录，回公司一同将资料交业务主管，转设计部门设计4、每个业务员都必须要将自己联系的客户资料，整理成档案。及时进行跟踪，并随时供公司检查和调阅，认真做好跟单工作、5、业务员联系的每个客户，每次的联系都必须有记录，并和设计师/工程部做好内部沟通/衔接工作，绝对不允许自己清楚客户要求，而别的部门不知道5、联系客户，接听/拨打电话时必须态度和蔼、语言亲切，一般先主动问候，“您好、华宇装饰公司“而后开始交谈，通常客户在电话中问到设计报价、材料、施工等方面的问题，自己应当杨长补短，在回答中将公司的优势以及自己比较懂的地方朴实巧妙的溶入，给客户一种遇到专家的感觉6、在和客户交流的时候尽量由被动回答转为主动介绍、主动询问；设法取得想要的对方的资讯；客户的姓名、地址、联系电话；装修工程的地址、房号、面积以及是否拿到钥匙等情况并记录在客户资料表；其中，与客户联系方式的确定最为重要，最好和客户预约好上门测量或请客户来公司洽谈7、约请客户必须明确具体地点和时间，绝对不可以迟到8、初次见面时大概了解客户个人、家庭状况、家庭成员、以及对装修的总体要求，不要太多的谈论装修细节，可以谈一些客户感兴趣的东西；测量时，详细询问并且记录客户的各种要求，针对自己比较有把握的地方提出一些建议，切勿过多的表达自己的想法，多听客户的意见9、一定要牢记客户最关心的设计项目（每个客户都会有自己最关心的东西），给客户留下你对他极为重视的印象10、不要盲目估计总造价，要了解客户的心理的底价，可以告诉客户，我们的报价根据材料、工艺、工人工费等差价较大，我们必须了解您的心底价位，以便最节省时间和精力地设计出更接近客户的想法和承受能力的方案11、每次谈方案必须确定一些项目，不要让自己空手而回，如平面方案，材料：面版、地面、家具等，切勿一次次不确定地浪费时间，有时候甚至需要略带强硬的要求客户定下一些方案，因为有的客户对方案会犹豫不决，可以告诉客户如以后再变动，就放进变更单中12、当要做预算时，必须转交预算部门以下资料：（1）设计方案，（2）客户心理价位或设计师估价，（3）客户要求用材以及设计方案中所用材料名称及部位，（4）现场照片，（5）各部位（如门、窗、顶等）标高，资料不全，预算部可拒绝受理13、方案初次谈过后，客户要求细致的方案，这就进入委托设计阶段，此阶段必须收取部分设计订金，尤其要做效果图14、细谈方案一般要3-4次的修改，要协助设计师尽量说服客户，但客户坚持不变的话不要反驳客户，因为房子是客户自己来使用15、签订合同时，要设计师尽量详细的出工艺说明，因为工艺质量说明不只是给客户看的，也是给自己一份详细的资料，施工工艺不明之处请教工程部，切勿模糊带过，二、档案制1、无论成功与否，每接待一个客户，业务员和设计师都必须有详细的档案：客户资料表、原始平面图以及详细尺寸和现场图片等、客户跟踪档案（每一次和客户接触都必须有