XX峡谷生态旅游区开发商业计划书V.doc

summer of 1903. two old and wealthy brothers, roderick an doliver, have made a bet. oliver believes that with a million pound bank note a man could survive a month in london. his brother roderick doubts it. at this moment, they see a penniless young man wandering on the pavement outside their house. it is henry adams, an american businessman, who is lost in london and does not know what he should do.roderick: young man, would you step inside a moment, please?henry: who? me, sir?roderick: yes, you.oliver: through the front door on your left.henry: ( a servant opens a door) thanks.servant: good morning, sir. would you please come in? permit me to lead the way, sir.oliver: （henry enters）thank you, james. that will be all.roderick: how do you do, mrer?henry: adams. henry adams.oliver: come and sit down, mr adams.henry: thank you.roderick: you are an american?henry: that s right, from san francisco.roderick: how well do you know london?henry: not at all, its my first trip here.roderick: i wonder, mr adams, if youd mind us asking a few questions.henry: not at all. go right ahead.roderick: may we ask what youre doing in this country and what your plans are?henry: well, i cant say that i have any plans. im hoping to find work. as a matter of fact, i landed in britain by accident. oliver: how is that possible?henry: well, you see, back home i had my own boat. about a month ago, i was sailing out of the bay ( his eyes stare at what is left of the brothers dinner on table.)oliver: well, go on.henry: oh, yes. well, towards nightfall i found myself carried out to sea by a strong wind. it was all my fault. it didnt know whether i could survive until morning. the next morning id just about given myself up for lsot when i was spotted by a ship.oliver: and it was the ship that brought you to england.henry: yes. the fact is that i earned my passage by working as an unpaid hand, which accounts for my appearance. i went to the american embassy to seek help, but ( the brothers smile at each other.)roderick: well, you mustnt worry about that. its an advantage.henry: im afraid i dont quite follow you, sir.roderick: tell us, mr adams, what sort of work did you do in america.henry: i worked for a mining comapany. could you offer me some kine of work here?roderick: patience, mr adams. if you dont mind, may i ask you how much money you have?henry: well, to be honest, i have none.oliver: (happily) what luck! brother, what luck! (claps his hands together)henry: well, it may seem lucky to you but not to me! on the contrary, in fact. if this is you idea of some knd of joke, i dont think its very funny. ( henry stands up to leave) now if youll excuse me, i think ill be on my way.roderick: please dont go, mr adams. you mustnt think we dont care about you. oliver, give him the letter.oliver: yes, the letter. (gets it from a desk and gives it to henry like a gift ) the letter.henry: (taking it carefully) for me?roderick: for you. (henry starts to open it) oh, no, you mustnt open it. not yet. you cant open it until two oclock.henry: oh, this is silly.roderick: not silly. theres money in it (calls to the servant) james ?henry: oh, no. i dont want your charity. i just want an honest job.roderick: we know youre hard-working. thats why weve given you the letter. james, show mr adams out.henry: well, why dont you explain what this is all about?roderick: youll soon know. (looks at the clock) in exactly an hour and a half.servant: this way, sir.roderick: mr adams, not until 2 oclock. promise?henry: promise. goodbye. act i, scene 4( outside a restaurant henry looks at the envelope without opening it and decides to go in. he sits down at a table next to the front window.)owner: ( seeing henrys poor appearance) that ones reserved. this way, please.( to the waiter) take this gentlemans order, horace.henry: ( after sitting down and putting the letter on the table) id like some ham and eggs and a nice big steak. make it extra thick.waiter: right, sir. im afraid itll cost a large amount of money.henry: i understand. and ill have a large glass of beer.waiter: ok. ( the waiter leaves and soon returns with all the food.)hostess: my goodness! why, look at him. he eats like a wolf.owner: well see if hes celver as a wolf, eh?henry: ( having just finished every bit of food ) ah, waiter.( waiter returns) same thing again, please. oh, and another beer.waiter: again? everything ?henry: yes, thats right. (sees the look on the waiters face) anything wrong?waiter: no, not at all. (to the owner) hes asked for more of the same.owner: its well-known that americans like to eat a lot. well, well have to take a chance. go ahead and let him have it.waiter: (reading the bill after the meal) all right. thats two orders of ham and eggs, two extra thick steaks, two large galsses of beer, two cups of coffee and two desserts.henry: (looking at the clock on the wall) would you mind waiting just a few minutes?waiter: (in a rude manner) what s there to wait for?owner: all right, horace. ill take care of this.henry: (to owner) that was a wonderful meal. its amazing how much pleasure you get out of the simple thins in life, especially you cant have them for a while.owner: yes, very interesing. now perhaps, sir, if you pay you bill i can help the other customers.henry: (looking at the clock on the wall again) well, i see its two oclock.( he opens the envelope and holds a million pound bank norelco in his hands henry is very surprised but the owner and waiter are shocked) im sorry. butii dont have anything smaller.owner: (still shocked and nervous) wellerjust on moment. maggie, look! ( the hostess screams, the other customers look at her and she puts a hand to her mouth) do you thin its genuine?hostess: oh, dear, i dont know. i simply dont know .owner : well, i did hear that the bank of england had issued two notes in this amount anyway, i dont think it can be a fake. people would pay too nuch attention to a bank note of this amount. no thief would want that to happen.hostess: but hes in rags!owner: perhaps hes a very strange, rich man. ( as if he has discovered something for the first time) why,yes! that must be it!hostess: (hits her husbands arm) and you put him in the back of the restaurant! go an see him at one.owner: ( to henry) im sorry, sir, so sorry, but i cannot change this bank note.henry: but its all i have on me.owner: oh, please, dont worry, sir. doesnt matter at all. were so very glad that you even entered our little eating place. indeed, sir, i hope youll come here whenever you like.henry: well, thats very knd of you.owner: kind, sir? no, its kind of you. you must come whenever you want and have whatever you like. just having you sit here is a great honour! as for the bill, sir, please forget it.henry: forget it? well thank you very much. thats very nice of you.owner: oh, its for us to thank you, sir and i do, sir, from the bottom of my heart. (the owner, hostess and waiter all bow as henry leaves)act , scene 4narrator: at the end of the month, henry was very rich and didnt fear jail. dressed in the finest clothes, he drove by the brothers house in portland place and, seeing they were back, went to get portia at her friennds home.henry: my dear, the way you look today, it would be a crime not to ask for a good salary for the job theyll give to me.portia: oh, please remember that if we ask for too much we may get no salary at all; and then whatll happen to us, with no way in the world to earn a living?( at the brothers home, the servant lets them in. the two brothers are seated,waiting.)henry: good morning,gentlemen .( rodrick seems very surprised to see portia) portia, these are the men who helped me.portia: so vary nice to meet you, kind sirs. ( she gives oliver a wink with one eye.)roderick: erportia, i oliver: were both glad to hear it, for now we can decide the bet which roderick and i made. if youve won for me, you shall have any job as my gift. have you got the million pound bank note?henry: here it is, sir.oliver: ive won! now what do you say, roderick?roderick: i say that ive lost twenty thousand pounds. i never would have believed it. why, that is amazing, man!henry: come, lets be going now, portia.oliver: but wait, wait! the job, you know. i must give you a job, as i promised.henry: well, thank you very much, but i really dont want one now.portia: henry, im disappointed in you. you didnt thank the gentlemen properly. may i do it for you?henry: let me see you try.(portia walks over to roderick and gives him a hug. then she sits in olivers lap, puts her arms around his nevk and kisses him on the cheek. oliver begins laughing.)portia: papa,he says he doesnt want anything else from you.henry: (shocked) my dear, is that your papa?portia: hes my step father, and the dearest one that ever was.henry: oh, my dearest dear sir, i regret what i said. you have got a job open that i want.oliver: name it.henry: son-in-law.oliver: well, well,well! but youve never had such a job before. how can it be sure you can do it successfully?henry: try me oh,do, i beg of you! give me 30 or 40 years , and oliver: oh, well, all right.narrator: are portia and henry happy? there are not enough word in the biggest dictionary to describe it. did the people of london have a good time with this bit of news? yes. portias stepfather took that bank note back to the bank of england and cashed it. the bank note was then useless for money but was his wedding gift to the young couple. yes, the bank note was worth millions of dollars, but not worth on tenthe as much as how henry felt about portia .unit 4how life began on the earthnoxx省xx苗族自治县xx风景名胜区xx峡谷生态旅游区开发商业计划书目 录第一章 摘 要 03第二章 公司简介 04一、公司宗旨 04二、公司简介 04第三章 市场分析 04一、市场划分 04二、游客量预测05第四章 财务计划 06一、资金需求 06二、资金来源 06三、经营预测 07四、损益测算 08五、还贷计划 08第五章 附录 09一、管理层人员简历 09二、图表 09第一章 摘 要xx苗族自治县xx风景名胜区xx峡谷生态旅游开发区是指从xx与xx交汇点到xx的铺路水约xx公里的地段。峡谷处于县城到xx的通道上，入口距县城约5公里。峡谷以优美的自然风光与各村寨民俗风情衬托，自然景观与人文景观整合，构成亮丽的风景，游客可观赏，可体验，参与性很强，旅游资源属于一级，开发价值大，前景好。本项目概念规划和详细性修建规划已由xx大学规划设计研究院和xx规划设计院的强强合作，经过一年半的时间精心设计完毕。该规划以最新的设计手法和高起点、高标准、高规格要求出台，设计新颖、科学配置、质量精湛，目前，谌称国内一流水平。 项目总投资1400万元，开发峡谷内猴子岭、边溪风情、边溪漂流三大景区段。以民族文化生态，自然生态旅游资源为特色，以当今生态旅游与民俗旅游两大旅游趋势为背景，与周边xx景区、儒林镇景区联动开发，适合观光、考察、休闲、接待的多功能自然苗族民俗村寨景区，是县城至xx旅游区的苗族风情旅游黄金带。以中国古人“天人合一”与现代社会的“回归自然”、“回归传统”为基本理念，将峡谷建成一个生态优美、民风淳朴、洁净幽雅、宽松惬意的，传统文化与自然生态有机融合在一起的生态旅游景区。第二章 公司简介一、公司宗旨 开发旅游资源，振兴xx经济。开拓创新，努力拼搏，力争“十五”期间把旅游业建成全县三大支柱产业之一。二、公司简介xx苗族自治县旅游开发总公司系县旅游局直属全民所有制企业，成立于1994年元月，现有员工144人，拥有固定资产250万元。经营范围：旅游资源保护与开发、景点建设、宾馆、旅游服务、商品贸易等，目前已成功开发了南桥公园、白云洞、白云湖娱乐溜索、旅行社等四个旅游项目。公司现拥有旅游管理、旅游规划、工程建筑、酒店管理、导游、经济、财会等中高级专业人才25人。第三章 市场分析一、市场划分桂林市、邵阳市和长株潭城市群是xx峡谷的主要客源市场区。根据市场分析确定xx峡谷生态旅游区的客源市场为三级：一级客源市场，包括桂林市、邵阳市、长株潭城市群。二级客源市场，包括怀化市、娄底市。三级客源市场，包括珠江三角洲、长江三角洲。拓展市场，包括京津唐地区、贵州东部地区、港澳台地区。二、游客量预测根据xx风景名胜区1993年至1996年统计的游客人次，建立直线回归数字模型，对游客进行预测。图示一：yi：万人次 ti：1万人次（含1993年游客数）年份项目1993199419951996yi2.02ti1234i1234计算公式：y=ati+bn n nn（tiyi） -（ti）(yi)i=1 i=1n n n（ti）2 -（ti）2i=1 i=1其中：a=4521017.6430-100a= =33/20=1.617.4-1.610n n n（yi）2 -（ti）2i=1 i=14n b= = =0.35由此得出xx旅游市场预测的直线回归方程式学：y=1.6i+0.35依次上述议程工计算出：1998年，游客数为9.95万人次2000年，游客数为13.15万人次2005年，游客数为21.15万人次2010年，游客数为29.15万人次第四章 财务计划一、资金需求项目建成资金需求总额为1400万元，其中：固定资产投资占1300万元，流动资金及银行利息投入占100万元。二、资金来源1、自筹资金解决30%，即420万元。2、申请借贷旅游国债资金外占50%， 即700万元。3、吸纳外商投资占20%，即280万元。三、经营预测依据建好xxxx峡谷生态旅游区规划构想，本项目2003-2004年投入1400万元，建设期为2年，由于xx峡谷独特的地理环境及原始次森林旅游资源，随着与xx景区的捆绑配套发展，经反复的科学测算，2005年旅游服务业收入可达1858万元。（详见下表）旅游服务业收入测算（2005年）单位：万元项 目金额百分比备 注门票收入35018.8苗族风情村门票，进生态旅游观赏区门票饮食收入40021.5特色、绿色餐饮等住宿收入25013.4家庭旅馆、避暑山庄漂流收入30016.1边溪漂流段景区歌舞收入703.7苗族歌舞表演商品销售收入26013.9旅游纪念品车辆营运收入20010.7导游收入30.1钓鱼收入50.2其 它201合 计1858100四、损益测算根据行业标准，游客人数、消费水平及历史成本费用资料，预测2005-2010年期间多年营业收入、成本费用、税金及利润。从2005年起每年将有400万元以上的利润，（详见下表）序号项 目2005年2006年2007年2008年2009年2010年1营业收入1858204322472494279332122营业成本817.5898.9988.71097.412291766.63营业税金及附加92.9102.2112.4124.7139.7160.64营业、管理费用371.6408449.4498.8558.6642.45财务费用18.5820.4322.524.927.932.16营业利润558613.4674748.2837.8610.37所 得 税117128.7141.6157176202.48税后净利441484.7532.4591661.8407.9五、还贷计划本项目建设所需资金集中，2年内投资建成竣工后受益期长，根据受益年限的盈利指标及可能的现金支付能力，从2005年开始还贷，3年内可偿还全部银行贷款。第五章 附 录一、管理层人员简历 xxxxxxxxxxxxxx二、图表9summer of 1903. two old and wealthy brothers, roderick an doliver, have made a bet. oliver believes that with a million pound bank note a man could survive a month in london. his brother roderick doubts it. at this moment, they see a penniless young man wandering on the pavement outside their house. it is henry adams, an american businessman, who is lost in london and does not know what he should do.roderick: young man, would you step inside a moment, please?henry: who? me, sir?roderick: yes, you.oliver: through the front door on your left.henry: ( a servant opens a door) thanks.servant: good morning, sir. would you please come in? permit me to lead the way, sir.oliver: （henry enters）thank you, james. that will be all.roderick: how do you do, mrer?henry: adams. henry adams.oliver: come and sit down, mr adams.henry: thank you.roderick: you are an american?henry: that s right, from san francisco.roderick: how well do you know london?henry: not at all, its my first trip here.roderick: i wonder, mr adams, if youd mind us asking a few questions.henry: not at all. go right ahead.roderick: may we ask what youre doing in this country and what your plans are?henry: well, i cant say that i have any plans. im hoping to find work. as a matter of fact, i landed in britain by accident. oliver: how is that possible?henry: well, you see, back home i had my own boat. about a month ago, i was sailing out of the bay ( his eyes stare at what is left of the brothers dinner on table.)oliver: well, go on.henry: oh, yes. well, towards nightfall i found myself carried out to sea by a strong wind. it was all my fault. it didnt know whether i could survive until morning. the next morning id just about given myself up for lsot when i was spotted by a ship.oliver: and it was the ship that brought you to england.henry: yes. the fact is that i earned my passage by working as an unpaid hand, which accounts for my appearance. i went to the american embassy to seek help, but ( the brothers smile at each other.)roderick: well, you mustnt worry about that. its an advantage.henry: im afraid i dont quite follow you, sir.roderick: tell us, mr adams, what sort of work did you do in america.henry: i worked for a mining comapany. could you offer me some kine of work here?roderick: patience, mr adams. if you dont mind, may i ask you how much money you have?henry: well, to be honest, i have none.oliver: (happily) what luck! brother, what luck! (claps his hands together)henry: well, it may seem lucky to you but not to me! on the contrary, in fact. if this is you idea of some knd of joke, i dont think its very funny. ( henry stands up to leave) now if youll excuse me, i think ill be on my way.roderick: please dont go, mr adams. you mustnt think we dont care about you. oliver, give him the letter.oliver: yes, the letter. (gets it from a desk and gives it to henry like a gift ) the letter.henry: (taking it carefully) for me?roderick: for you. (henry starts to open it) oh, no, you mustnt open it. not yet. you cant open it until two oclock.henry: oh, this is silly.roderick: not silly. theres money in it (calls to the servant) james ?henry: oh, no. i dont want your charity. i just want an honest job.roderick: we know youre hard-working. thats why weve given you the letter. james, show mr adams out.henry: well, why dont you explain what this is all about?roderick: youll soon know. (looks at the clock) in exactly an hour and a half.servant: this way, sir.roderick: mr adams, not until 2 oclock. promise?henry: promise. goodbye. act i, scene 4( outside a restaurant henry looks at the envelope without opening it and decides to go in. he sits down at a table next to the front window.)owner: ( seeing henrys poor appearance) that ones reserved. this way, please.( to the waiter) take this gentlemans order, horace.henry: ( after sitting down and putting the letter on the table) id like some ham and eggs and a nice big steak. make it extra thick.waiter: right, sir. im afraid itll cost a large amount of money.henry: i understand. and ill have a large glass of beer.waiter: ok. ( the waiter leaves and soon returns with all the food.)hostess: my goodness! why, look at him. he eats like a wolf.owner: well see if hes celver as a wolf, eh?henry: ( having just finished every bit of food ) ah, waiter.( waiter returns) same thing again, please. oh, and another beer.waiter: again? everything ?henry: yes, thats right. (sees the look on the waiters face) anything wrong?waiter: no, not at all. (to the owner) hes asked for more of the same.owner: its well-known that americans like to eat a lot. well, well have to take a chance. go ahead and let him have it.waiter: (reading the bill after the meal) all right. thats two orders of ham