家乐福蔬果课-生鲜排面指南培训.ppt

Carrefour China Fresh Training 生鲜处排面指南 Fresh Division Implementation 蔬果课 Carrefour China Fresh Training 定义 Definition w依照当地的购物习惯，详细清楚地制定在何地， 如何排列商品。我们必须考虑到店和处的排面， 客流，商品的特性，季节性和促销因素。 Define clearly where and how implement the merchandise according to local shopping habit . We have to take into account store and division layout ,customer flow, products specificity, seasonal and promotion factors . 目的 Objective w使所有的分类和单品排面标准化。 Standardize all family & items implementation w使顾客舒适购物. To make customer purchase comfortable w依照季节段来改变排面. To change implementation according the seasonal period w 部门准备和促销管理. To arrange and manage promotion in the department w 改善生鲜处的组织机构，提高生产力。 To improve organization and productivity of Fresh division 生鲜处排面指南 Fresh Division Implementation Guide Carrefour China Fresh Training 方法 Method: w 在保证100%的分类和季节性的基础上准备排面 To prepare the implementation based on 100% of the assortment and season w以部门排面指南作为员工的指示说明。 To give instruction to staff with department implementation guide w将每个分类的排面指南始终保留在卖场。 To keep permanently in sale area the implementation guide for each group of family w打印每张指南，制作成薄板，贴在每个排面后面 To print out each guide , laminated ,keep behind each display w每月检查一下排面. To review the implementation once month 由谁负责 Who w 由生鲜处长和销售主管决定。 Decided by fresh division manager and sales manager 生鲜处排面指南 Fresh Division Implementation Guide Carrefour China Fresh Training 生鲜处排面 Fresh Division layout 要点 Keys points : u顾客的第一感觉：TG的量感，22部门商品的新鲜 First feeling by the customers should be : volume through TG , freshness in dept 22 & promotion u营造自由市场购物氛围 Customers feel like in wet market ! u尽可能的将走道位置空开。 The alley are free as much as possible u 加工商品和未加工商品必须分开。 The cooked and uncooked are products are separated u生鲜处位于门店的 尽头，靠近收银线，方便顾客购物后离开 The fresh division is at the end of the store and close to the cashier line , easy to leave after fresh shopping 蔬果课 Carrefour China Fresh Training 蔬果课排面图 Fruits & Vegetable Department Layout 干果 绿叶菜 根茎类 水果 茶叶 蜂蜜 鲜花 酱菜 鸡蛋 有机菜 豆腐 促销台 食用菌 海苔 Dry And Product Leafy Root Stem Fruit Tea Honey Flower Pickles Egg Organic Veg Bean Curd TG Mushroom Hai Tai Carrefour China Fresh Training 每个分类的排面指南贴于排面的背后，以便员工 查询 Your implementation guide of each family is stuck on the back of each display , for staff information. Sample 蔬果课排面指南 Fruit & Vegetable Implementation Guide 它的作用: Objective Of This Tools : 保持每个台面的标准. Keep the standard implementation of each display 方便员工执行 Easy for the staff to follow same implementation every day 方便管理层检查。 Easy for the manager to check 。 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 TG 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 TG 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 TG 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow顾客流向 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Departm