《国际商务英语1》合作型教学方案.doc

English for International Business(Preliminary) Introduction Objectives To give Ss general information about Cambridge BEC Preliminary To provide useful strategies for the Cambridge BEC Preliminary course To familiarize Ss with the content of Pass Cambridge BEC Preliminary Contents 1. Pass Cambridge Business English Certificate Preliminary 2. Important Pass Cambridge BEC Preliminary date 3. Introductions 4. Studying for Cambridge BEC Preliminary 5. Quiz: Pass Cambridge BEC Preliminary Focal Points and Difficult Points Focal Points: Pass Cambridge Business English Certificate Preliminary Difficult Points: Study methods Problems may exist in teaching T and Ss should pay more attention to speaking practice.Module 1 Objectives To able Ss to know the business world and talk about jobs To practice listening and reading for specific information To review the present simple, adverbs and expressions of frequency Contents 1.1 World of workl Reading: Training and workshops -ask if they ever attend any training courses, and write down any relevant vocabulary on board.-look at the course from J&C training and tick the ones you find interesting, and explain why the course interest you.-match the job with their definitions.-read the profile about the owner of J&C and fill in the gap with the job above.-read the five sentences from emails sent to J&C training, which requests can J&C help with? Core Words: selling, health and safety, cross-culture, presentation, intensive, team building, consultant, consultancy, trainer, profile, experienced, workshop, session, via, accredited, motivational, entertaining.l Listening：What does your job involve?-Five people from different companies are attending a J&C workshop on public speaking. Match their job titles with their responsibilities. -complete the badges with the correct job title for each person.l Grammar: the present simple, adverbs and expressions of frequencyl Speaking: Work-life balance-do you work or study too much? Or do you know to balance your job with your life? Take the test to find out.-work in pairs to have an interview.-work in pairs: what things are important in maintaining a work-life balance? Core Words: job title, CFO (chief financial officer), PA( personal assistant), rep(sales representative), interview, interviewer, interviewee, client, account, correspondence. 1.2 personal and professional detailsl Vocabulary: Meeting peoplel Writing: Personal and professional profiles-find out about your classmates, using the questionnaire. First, work in pairs and prepare questions. Then interview your classmates and record the numbers.-work with a new partner. Interview each other. Fill in the fact file with information about your partner.-introduce your partner to another people in the group.Core Words: questionnaire, surname, destination, fact file.l Vocabulary: Job and workl Reading: Employee of the year award-Rowan Barker Tate Inc. is a multinational confectionary company. Every year, at annual meeting, the company awards a prize to its Employee of the Year. Work in group of four. Allocate one candidate to each student in the group. Then read the criteria and the information about your candidate and decide why he/she should win.Core Words: multinational, confectionary, annual meeting, allocate, criteria, candidate, efficiency, profit, mentor, values, supervise, coordinate, finance assistant, audit, business administration, head office, communication director, colleague, research and development manager(R&D), best-selling.1.3 BEC preliminary Exam Format; Reading Test Formatl Understanding the BEC preliminary exam formatl Understanding the reading test formatModule 2 Objectives To able Ss to know how to arrange a meeting To practice listening for specific information and business letter writing To review the present continuous, prepositions of time. Contents 2.1 Work in progressl Listening：New projects-Listen to the telephone conversation between Vicky and Steve, What is their relationship?-listen again, choose the best ending for each sentence-can you remember what Steve doing in Brazil?-read the email, do the true or false questions.Core Words: take shape, schedulel Grammar: the present continuous l Reading: Temping is learning-Read the text about temping. Choose the best answer for each questions.-Find words or phrases that meanl Speaking: temporary jobs-work in pairs. Read these comments about temping. Are they positive or negative comments? Add your won comments.l Vocabulary: Hiring and Firing-work in pairs. Look at the pictures and write the correct verb from each paragraph.-choose the appropriate words to complete the sentences. 2.2 Making arrangementl Listening: Arrange a meeting-its Friday morning. Martina is calling Dave to arrange a meeting. Listen to their conversation. When do they agree to meet?-work in pairs. Listen to the conversation again, write diary for each person about their arrangement in the next week.-now tell your partner the information you have written in your diary.-read the email, choose the best “subject” line.-look at these questions from the conversation, tick the suggestions.Core Words: arrangement, plant, confirm, receptionl Writing: Confirm a meeting -look at the list of activities below and choose three to do on Monday. Write them on the diary page and add another two activities of your own.-work with a partner. Using your diary page in exercises 6, arrange to meet on Monday.-write an email to your partner to confirm your meeting. Use the email in exercise 4 to help you.Core Words: potential client (customer), marketing manager, production plant, job applicant.l Grammar: prepositions of time l Writing: Accepting an invitation -look at the letter, who is it to? And who is it from?-put the sentences in the letter into correct order.-complete the conversation with prepositions of time.-write a reply to Andrea Greer to confirm your attendance at the fair and either accept or decline the invitation to the reception. Use some expressions from the useful language box below in your letter. Write 60-80 words.Letter Language: Im writing to; best regards; I look forward to; thank you for; we can confirm, I confirm; we will be delighted to, we are pleased to; It will be a pleasure to; Im very sorry, but; I regret that; I am afraid that2.3 Writing Test FormatFocal Points and Difficult Points Focal Points: schedule for arranging a meeting Difficult Points: prepositions of timeProblems may exist in teaching Pay more attention to letter writingModule 3 Objectives To able Ss to know company biography and performance To practice listening and reading for specific information To review the past simple Contents 3.1 Company biographyl Reading: The man behind McDonalds-Discussion: work in pairs. Do you like fast food? When was the last time you went to a fast food restaurant? What do you like about fast food restaurants? What do you dislike?-read the text about how one man transformed a small restaurant into a global business. Find the following information.-read the text carefully. Choose the best ending for each sentence.Core Words: feature (V.), menu, milkshake, exclusive, distributor, franchise l Grammar: the past simple l Reading: Company Profiles-work in pairs. Write three things you know about each of these companies.-complete the text with the correct form of the verbs. Which company in exercise 1 does this text describe?-complete the text with the correct form of the verbs in the box. Which company in exercise1 does this text describe?-work in pairs. Use the prompts to write questions about . do you know the answers to any of these questions?-Listen and write the answers to the questions in exercise 4.Core Words: cosmetics, naturally-inspired, philosophy, raw material, ethical, high street / contract, merge, airline, low-cost, budget.l Speaking: Presenting your company-decide whether these type of business organizations usually have one owner or more than one owner.-work in pairs to design your own company, choosing one of the types of business organization in exercises 6. complete the first column of the table with your company biography.-practice giving a spoken presentation about your company, using the notes you made in exercise 7.-now present your company to a new partner.-use your note to write a short paragraph about your company. You will not need to use all of the information. Choose the most relevant, interesting or unusual facts. Before you start, read the paragraphs about The Body shop and Easy jet. Follow a similar organization in your paragraph.-work with your partner from exercise 7 again. Exchange your paragraphs and compare them. Did you choose the same information to write about?Core Words: biography, freelance, limited company (public limited company), partnership, a sole trader. 3.2 Company performancel Vocabulary: What companies do-write the names of as many companies you can think of in one minute, compare with your partner.-use the verbs to describe the activities of your companies.-look at the press release, what event is each company announcing? Choose from the following.-fill in the fact file using information from the text.Core Words: organic, catering service, ingredient, nutritious, efficient, high-quality, image, conjunction.l Writing: Press release -use the information below to write a similar press release for another company. Write 60-80 words. Read your partners text and make one suggestion for improvement. l Listening: Company structure-Nigel Parker is presenting his company to a new potential business partner. Listen to his presentation, what is the companys core business?-listen to the presentation again and complete the organizational chart.-decide whether the following statements are true or false.l Vocabulary: Production, sales, share pricesGraph Description: decrease, drop, fall, go up, increase, level off, rise, remain steady, dramatically, sharply, advertise, steadilyl Reading: An agency build on proactive processes-read the extract from a company brochure. Who is it written for?-read the extract and answer these questions.-use the information about the company you invented on page29 to write the first section of your company brochure. Follow the format of the SpiderWeb brochure, write about 80 words.Core Words: agency, proactive, leading (product), commitment, dedicated, consolidate, solid.3.3 Listening Test Format; Listening test part one Focal Points and Difficult Points Focal Points: how to describe a companys profiles and performances Difficult Points: vocabulary Problems may exist in teaching Pay more attention to reading. Project Discussion Arrangement design your companyTime: Week 3Hours: 2+2Arrangement: Each team- Use the introduction of McDonald, Easyjet, the Body Shop as reference to design your own company.-you should introduce the basic information: company name, company logo, company slogan, company structure, -further information includes:Company products/service -features, how can you compete with other company in the same business line, list your competitors and do some analysis.Target customer for your products/service.- use SpiderWeb as an example to design a written company brochure (advertisement 80 words)Discussion classl In the discussion class-each team discuss the assigned questions, and finish memo writing.-inner-team assessment.-allocations for the report.Sharing timel In the sharing class-each team give the report about the designing of your company.-mutual comments.-teachers comments.AssessmentIn-team assessment (A-B-C-D, A-40%)NumberNameRolePerformance marks-idea; -participation; -cooperation; NotesMemo for the First Discussion ProjectDate:_Time:_-_ Week:_ Place：_Topic：_Teacher：_The process of the discussion:Achievements:Inter-team assessment (A-B-C-D, A-40%)Team numberPerformanceMarksCommentsTeam1Team2Team3Team4Team5Team6Team7Teachers assessmentTeamAllocation (10%)Form (10%)Content (40%)Language(20%)Paper work(20%)Total(100%)Team1Team2Team3Team4Team5Team6Team7Module 4 Objectives To able Ss to know the skills of international business communication and telephoning language To practice listening and reading for specific information To review modal verbs and will for offers and promises Contents 4.1 International businessl Reading: Fashion industry crisis after EU import ban-work in pairs. Write down ten classroom objects or things you have with you. Where was each thing made? How many were important?-write down 3 things your country imports and 3 things your company exports. Compare with another pair. Where do the imports come from?-tick the words you know. Check the others in a dictionary.-fill each gap in these sentences with a word from the box above. Then compare your sentences with a partner.-read the newspaper article about imported clothes and find six of the words from the box in exercise 3.- “right” or “wrong” questions. Compare your answer with a partner. Which words helped you to decide the answer? For the questions you answered “does not say”, why did you give this answer?Core Words: crisis, ban, retailer, custom, commissioner, restrictions.l Listening: Views on import controls-listen to the radio news item and decide whether each of the two speakers is for or against the import controls.-listen again, correct the mistakes in these sentences. Compare with a partner. Which speaker do you agree with?-do you know what happened next? Think of two possible endings.-listen to the rest of the news item to find out if you are right.l Speaking: Imported goods-H&M buy 30% of its clothing from china, and 70% of shoes sold in the UK are imported. In pairs, discuss why a European company decides to import goods. Use these ideas. Can you add any of your own?l Grammar: modal verbs: can/could/shouldl Reading: Business 2 business: global communication-what advice would you give someone who was arranging a teleconference?-read the article from an in-house magazine and check your ideas.-read the text again and choose the correct ending for each sentence.-match words from A and B to make collocations from the article.- write questions with collocations, then ask your partner the questions.Core Words: teleconference, informally (formally), virtual, agenda, moderator, tip, mute. 4.2 Business communicationl Speaking: on the phone-work in pairs. Read each phrase and decide who could say it?-match what the receptionist says with the callers responses. Then practice saying the short exchange with your partner.-listen to the telephone conversation. Underline the objects that Jane mentions.-listen to the conversation again. Complete the order form with the correct letters and numbers.-work in pairs. Practice the telephone conversation, following the prompts.Telephone Language: can I speak to/can I leave a message/can I say that back to you/ Id like to speak to/ Ill call back later/ does she have your number/ this is, of/ hold on please, Ill put you through/ Im sorry, the line is busy/would you like to leave a message/ I will pass your message on to/ I am afraidis not in the office at the moment/ thanks for calling.l Writing: Dealing with complaints-read this section of a letter from a customer to Mr. Raj Kahn. What is the main purpose of the letter? Choose from the following.-reply to the customer, apologizing for the problems and giving an explanation. Offer the customer a discount of 5% on the order. Write 60-80 words.Core Words: stationary, assure, sincerely, due tol Grammar: will for offers and promisesl Listening: Telephone messages-listen to extracts from four telephone conversations and tick the expressions you hear.-listen to four telephone calls and correct two mistakes in each message.-listen to three short recordings. Choose the best answer for each questions.3.3 Speaking Test Format; Speaking test part one Focal Points and Difficult Points Focal Points: how to receive and answer a phone call Difficult Points: telephone language Problems may exist in teaching Pay more attention to Listening. Module 5 Objectives To able Ss to know how to describe the achievements and plans in career To practice listening and reading for specific information and report writing To review the present perfect and going to Contents 5.1 career choicesl Reading: Escape the rat race-Work in pairs. List the major changes that occur in a persons family and working life. Tell your partner about a change you have experienced.-look at the photographs in the magazine article below about people who have escaped the rat race. Do the pictures show them before or after their escape?-read the article and complete the table.-read the article again. Choose the best answer for each question.-read these comments and decide whether Peter or Rob said each on