本科毕业论文-浅谈日照市海纳商城的企业管理与对策.doc

山东广播电视大学毕业论文（设计）题 目：浅谈日照市海纳商城的企业管理与对策姓 名 尹玲 教育层次_专科_学 号 1137001413581 省级电大_山东_专 业 工商管理 市级电大_日照_指导教师 _李运昌_ 教 学 点 _直属_目 录内容摘要关键词一、完善和强化企业管理，提高企业所有者素质（9）二、完善和强化企业管理，解放思想，转变观念（10）三：完善和强化企业管理，建设企业文化，发挥导向作用（10）四：完善和强化企业管理，全方位构建人力资源管理体系（11）五：完善和强化企业管理，建立科学的管理制度和激励机制（11）六：完善和强化企业管理，加强人力资源的培训与开发（12）参考文献：内容摘要：日照海纳商城是在改革开放大潮中迅速崛起的一家民营商业零售企业.主要经营服装、鞋帽、副食、百货、洗化、五金、家电、文体、图书音像等12大类40000多类商品.2002年完成营业收入1.1亿元，是省内重点商业流通企业之一.2003年5月被省信誉评级委员会、省工商局联合评为“特级信誉AAA企业”，是我市唯一获此殊荣的商贸流通企业.海纳商城充分发扬“务实创新、团结进取”的企业精神，始终坚持“诚信、品质、服务、创新”的经营理念，把“内强素质、外树形象”作为企业管理的中心工作来抓，小步快跑，滚动发展，空出特色，不断壮大经营规模，强化内部管理，开展员工素质培训，推出并严格履行“海纳诚信到永远”、“不满意请退货”的服务承诺，积极打造”诚信经营“的服务品牌，同时，大力实施再就业工程，吸收安置下岗职工，取得了良好的经济效益和社会效益.改革开放以来，我市海纳商城为全市的经济发展，人民生活水平的提高做出了积极的贡献。但是我们也应该清醒地看到：市场经济发展到今天，全球经济一体化、加入世界贸易组织、大型国企改革等等，也令我们身边的民营企业们在经历了最初的迅猛发展以后，开始面临越来越多的问题，特别是在管理上，存在着诸多的问题，严重制约了企业的进一步发展。因此对如何加强和完善海纳商城的企业管理与发展问题的探讨，对于我市海纳商城的发展来讲，特别具有现实而直接的意义。日照贵和海纳商城近年来保持着强劲的发展势头，在1996年开业以来先后三次扩建，经营面积、商品种类、服务质量、经济效益等均取得了可喜的成绩。特别是今年10月份“贵和商城日照店”的开业，更为日照贵和海纳的发展注入了活力。连续六年荣获“日照市消费者满意单位”，今年再次荣获“全国青年文明号”和“全国百城万店无假货店”称号。日照贵和海纳商城之所以能够保持健康、快速、高效的良好发展势头是与日照贵和海纳商城多年来积极推行“自我改善的人性管理、柔性管理、亲情管理”是分不开的。完善和强化企业管理，本人认为最好应采取如下对策：1、提高企业所有者素质企业所有者可借助“外脑”请管理顾问公司到企业辅导，或者自己到外面参加一些培训课程，以丰富企业管理知识、开阔管理视野等等。最主要是改变观念，重视人力资源管理，学会授权和团队运作。近年来，海纳商城的总经理每年都亲自去国外、去北京、去经济发达城市取经、学习，武装了自己，成就了企业。2、解放思想，转变观念 海纳商城要从强调重视对物的管理向对人的管理转变，企业的决策者要解放思想、转变观念，真正认识到人是企业的第一资源，把人的管理从简单的人事管理上升到现代真正的人力资源管理，认识到人力资源管理不仅是人力资源部门的事，而是各级管理人员的职责，为企业管理发展奠定一个良好的基础。企业所有者要能做到彻底实现所有权与经营权的分离，改造家族式管理模式；强调“以人为本”的管理理念，把人看作是企业最具活力，最具能动性和创造性的资源。同时要把尊重员工的利益，变“控制”为“尊重”、“关心”，要重视员工物质和精神双方面的需要，为员工创造一个宽松的工作环境，从而留住和吸引更多优秀人才的加盟。3、建设企业文化，发挥导向作用企业文化是全体员工认同的共同的价值观，它具有较强的凝聚功能。企业文化建设是现代企业制度的重要内容，其本质是一种以人为本、以文化为特征、以激发和调动员工积极性和创造性为目的的经营思想和模式。企业文化通过一系列管理行为来体现，如企业战略目标的透明性，内部分配的相对公平性，人才使用的合理性，职业保障的安全性等，均能反映一个企业所倡导的价值观。企业文化所追求的目标是个人对集体的认同，希望在员工和企业之间，建立起一种互动相依的关系，最终使员工依恋并热爱自己的企业。海纳商城要建立优秀的企业文化，一是要树立正确的价值观念；二是要在经营难点中锤炼卓越的企业精神；三是依靠员工的力量树立良好的企业形象。就以本人工作过的贵和海纳商城为例，海纳商城建设了 人性化的企业文化，创造“海纳是我家，发展靠大家”、“海纳发展我成长，海纳壮大我受益”、“海纳是我家，我是海纳人”的人性化氛围；如在考勤制度中没有单纯地“不准迟到”、“不准早退”的硬性规定，而是“当您由于身体不适、交通堵塞、家庭有困难，不能按时到公司时，请及时通知公司”；收到了良好的效果。 4、全方位构建人力资源管理体系 人力资源管理是一项系统工程，包括选人、育人、用人、留人等工作，要加强和完善中小民营企业人力资源管理，必须从全方位构建人力资源管理体系。建立正确的人才观，选用的人要德才兼备，同时要扬长避短，使人尽其才，才尽其用。对员工要充分信任，选定了就要大胆任用，不要因为一些小节问题而持怀疑态度。同时要引入竞争机制，使人才不埋没，走向适合自己的工作岗位，人尽其才，企业才有可能快速发展。企业还要注意有针对性地、有计划地让人才作合理流动，让人才各方面得到学习和提高，才能在更广阔的天地里发挥作用。同时，这也是一种培养全面人才的手段。 5、建立科学的管理制度和激励机制要建立全面、完善、可行的管理制度才能提高管理水平，体现企业宗旨和价值观。在管理中始终，把严格管理放在首位，但在实施严格管理中，只是把它作为一种手段，而把实现员工自我管理作为一个目的。在物质激励的同时，要注重员工的精神激励，要建立一中多维化的激励体系，培养和增强员工的组织归属感。通过激励机制来增强人的求胜欲和进取心，让员工为企业不断贡献。日照贵和海纳商城注重建立管理和激励机制，特别是建立的“能者上，平者让，庸者下”的用人机制，领导岗位一律实行公开竟聘制，每年都举行一次中层干部选拔，建立公司后备干部人才库，加强公司营业员的培养和认证工作；新员工上岗后即办理“三金”保险手续，公司对产假、病假人员休假期间工资照发，并派人探望；公司不断完善后勤保障和福利待遇，帮助员工解决住房问题、孩子入托入学，免除了员工的后顾之忧。公司大力提倡互帮互助风尚，对困难员工进行帮扶，公司领导、工会人员经常深入困难家庭了解情况，解决困难，一次公司一名员工家属患癌症前期，治病欠债数万元，已经达到无钱医治危及生命的地步，公司积极组织员工进行捐款活动，不到一周捐款2万多元，使患者得以及时医治挽回了生命。6、加强人力资源的培训与开发 人力资源素质低是制约企业核心竞争力培育的瓶颈，由于知识更新速度越来越快，更需要加强对现有人力资源的培训，企业要加大对人力资本的投资，采用先进的科学技术和科学管理，多形式、多层次、多渠道地开发员工的智力，加大对员工培训的投入，给员工以不断学习“充电”的机会，从而培育员工的忠诚度，帮助企业形成一种自上而下的全员学习型文化，给企业的持续发展奠定基础。国外的学者和管理者普遍认为，员工最好的福利就是“培训”，提高员工积极性，降低员工流动率的最好办法是开展员工的职业生涯培训管理。如果企业缺乏对他们的职业生涯管理，许多优秀员工会感觉到自己就像“象棋比赛”中的卒子一样，不知道下一步走向哪里。 商场如战场。从古到今，无论是古代战争到现代的企业战争，重视企业管理，最终都能长治久安，希望日照市的中小民营企业都能敢于破旧立新，建立属于自己管理模式和方法，真正做到，“窦可往，我迹可往”。海纳百川，有容乃大.在我国加入WTO和改革开放不屡深入的新形势下，海纳商城将一如既往地坚持“便民、利民”的经营方向，充分发扬“开拓进取，与时俱进”的工作作风，抓住机遇，谋求发展，为实现企业长远的发展目标和民族经济的振兴与繁荣做出积极的贡献.参考文献1现代企业管理季辉主编、西南师范大学出版社，1995年出版 2人力资源管理 加里德斯勒著，国人民大学出版社，1999年 3 徐二明著：企业战略管理，中国经济出版社，1998年第1版 4 哈罗德孔茨 海因茨韦里克著管理学 经济科学出版社 1998年请您删除一下内容，O(_)O谢谢！Many people have the same mixed feelings when planning a trip during Golden Week. With heaps of time, the seven-day Chinese请您删除一下内容，O(_)O谢谢！National Day holiday could be the best occasion to enjoy a destination. However, it can also be the easiest way to ruin how you feel about a place and you may become more fatigued after the holiday, due to battling the large crowds. During peak season, a dream about a place can turn to nightmare without careful planning, especially if you travel with children and older people. As most Chinese people will take the holiday to visit domestic tourist destinations, crowds and busy traffic are inevitable at most places. Also to be expected are increasing transport and accommodation prices, with the possibility that there will be no rooms available. It is also common that youllwait in the line for one hour to get a ticket, and another two hours at the site, to only see a tiny bit of the place due to the crowds. Last year, 428 million tourists traveled in China over the week-long holiday in October. Traveling during this period is a matter that needs thorough preparation. If you are short on time to plan the upcoming Golden Week it may not be a bad idea to avoid some of the most crowded places for now. There is always a place so fascinating that everyone yearns for. Arxan is a place like this. The beauty of Arxan is everlasting regardless of the changing of four seasons. Bestowed by nature, its spectacular seasonal landscape and mountains are just beyond word. Arxan is a crucial destination for the recommended travelling route, China Inner Mongolia Arxan Hailar Manzhouli. It is also the joint of the four prairies across the Sino-Mongolian border, where people gravitate towards the exotic atmosphere mixed with Chinese, Russian, and Mongolia elements. As a historic site for the Yitian Battle, Arxan still embodies the spirit of Genghis Khan. Walking into Arxan, you will be amazed by a kaleidoscope of gorgeous colors all the year round - the Spring azaleas blooming red in the snow, the Summer sea wavering blue in the breeze, the Autumn leaves painted in yellow covering volcanic traces, and the Winter woods shining white on the vast alpine snowscape. Hinggan League Arxan city is situated in the far eastern area of Inner Mongolia Autonomous Region. Its full name Haren Arxan means hot holy water in the Mongolian language. Arxan is a tourism city in the northern frontier with a blend of large forest, grand prairies, vast snowfield, heaven lake cluster, thermium, as well as volcanic cluster. It is a rare and unique ecotourism base filled with healthy sunshine, clean air and unspoiled green. Nestled close to the countrys largest virgin forest, and known for its spring and ecological environment, Arxan is marveled at by many tourists as the purest land on earth. You cannot miss out the Autumn of Arxan. It is definitely the best with brightly-colored scenery full of emotions. Autumn in the northern part of the country comes earlier than the South. A September rain followed by the footprints of Autumn brings more colors to the once emerald green mountain and blooming grassland. Shutterbugs flock to see for themselves the marvel of splendid colors around the mountains and waters, many of whom have travel a long distance and even camp here only to capture a moment of the nature wonder. The silver birch turns golden, while the larch is still proudly green. You will find yourself drowned in the intoxicating red of the wild fruits as well as the glamour of flowers in full blown. And your heart will be lingering on the woods as its time for the wild fruits to ripe. The picturesque Arxan in Autumn is indeed a fairyland only exists in a dream that satisfies all your fantasies. If itrains heavily on Saturday night, some elderly Chinese will say it is because Zhinu, or the Weaving Maid, is crying on the day she met her husband Niulang, or the Cowherd, on the Milky Way. Most Chinese remember being told this romantic tragedy when they were children on Qixi, or the Seventh Night Festival, which falls on the seventh day of the seventh lunar month, which is usually in early August. This year it falls on Saturday, August 2. Folklore Story As the story goes, once there was a cowherd, Niulang, who lived with his elder brother and sister-in-law. But she disliked and abused him, and the boy was forced to leave home with only an old cow for company. The cow, however, was a former god who had violated imperial rules and was sent to earth in bovine form. One day the cow led Niulang to a lake where fairies took a bath on earth. Among them was Zhinu, the most beautiful fairy and a skilled seamstress. The two fell in love at first sight and were soon married. They had a son and daughter and their happy life was held up as an example for hundreds of years in China. Yet in the eyes of the Jade Emperor, the Supreme Deity in Taoism, marriage between a mortal and fairy was strictly forbidden. He ordered the heaven troop to catch Zhinu back. Niulang grew desperate when he discovered Zhinu had been taken back to heaven. Driven by Niulangs misery, the cow told him to turn its hide into a pair of shoes after it died. The magic shoes whisked Niulang, who carried his two children in baskets strung from a shoulder pole, off on a chase after the empress. The pursuit enraged the empress, who took her hairpin and slashed it across the sky creating the Milky Way which separated husband from wife. But all was not lost as magpies, moved by their love and devotion, formed a bridge across the Milky Way to reunite the family. Even the Jade Emperor was touched, and allowed Niulang and Zhinu to meet once a year on the seventh night of the seventh month. This is how Qixi came to be. The festival can be traced back to the Han Dynasty (206 BC-AD 220). Traditionally, people would look up at the sky and find a bright star in the constellation Aquila as well as the star Vega, which are identified as Niulang and Zhinu. The two stars shine on opposite sides of the Milky Way. Customs In bygone days, Qixi was not only a special day for lovers, but also for girls. It is also known as the Begging for Skills Festival or Daughters Festival. In this day, girls will throw a sewing needle into a bowl full of water on the night of Qixi as a test of embroidery skills. If the needle floats on top of the water instead of sinking, it proves the girl is a skilled embroiders. Single women also pray for finding a good husband in the future. And the newly married women pray to become pregnant quickly. Tradition transformed The love story of Niulang and Zhinu, and the Qixi Festival have been handed down for generations. Yet these ancient traditions and customs are slowly dying out. Many modern Chinese, particularly youngsters, seem to know more about St Valentines Day on February 14, characterized by bouquets of roses, chocolates and romantic candlelight dinners, than they do about their home-grown day for lovers. Even Qixi is nowadays referred to as the Chinese Valentines Day. More and more young Chinese people begin to celebrate this day in a very similar way as that in western countries. Fewer people than ever will gaze at the heavens on Saturday to pick out the two stars shining bright on either side of the Milky Way, that is, if people even know on which day Qixi falls. There are ready reminders dotted about, in the form of big ads saying Sales on Chinese Valentines Day! in shops, hotels and restaurants. But few young women will mark the festival with their boyfriends, or take part in traditional activities to pray for cleverness. A large-scale of exhibition on the Silk Road opened to the public in the National Museum on Thursday. The exhibition displays more than 400 treasures from Shaanxi province, Gansu province and 14 other regions. It is largest scale exhibition that shows the history of the Silk Road in recent years. AsAPECis going on in Beijing, the exhibit aims to show the world this brilliant section of history. The Silk Road is a series of trade and cultural transmission routes that were central to cultural interaction through regions of the Asian continent. It connected the West and East by linking traders, merchants, pilgrims, monks, soldiers, nomads, and urban dwellers from China and India to the Mediterranean Sea during various periods of time. I met my dear hubby in 2009 the second year I was in my school and it was the first year when he came here. We became colleagues. And there was nothing special happening during that year. He was just a kind and humble brother graduated from the same college as me. But we did not know each other till he became my colleague and his office desk was just in front of me. There was only a glass between us. So actually we could see each other when we both look up. But it is not the main reason that really draws us close. How we become close to each other was something seems quite natural. We went out to play badminton with other colleagues and we sometimes chatted for a while. He is a man of few words but somehow sometimes will say something really humorous. Then one day, to my great surprise, I found a pot of beautiful flower on my desk. It was just the flower I had talked about with my colleague the other day, and I thought it was her who put the flower there. But the truth is not. It was the humble guy sitting in front of me. He just simply said ,”well, I caught sight of this flower and thought that its beautiful and you may like it”. I wonder why I was moved because of these simple words and present. Maybe it is the sincerity and the true self that impress me. I thanked him and some colleagues walked past my desk would appreciate the beautiful flower and they noticed that something romance happened there. Then later on, there were some little surprises once in a while. Once, there was something wrong with my drawer and I had complained about it unconsciously. And he fixed it for me. Then the other day, he placed several pink diamond roses beside the flower with a piece of paper saying” I love you more than I can say! Diamond stands for marriage, rose stand for love. I hope you are mine, become my wife. You are the only girl who I really want to spend the rest of my life to stand by.” Although there were some grammar errors but I got what he meant. He meant so clear and so direct. And actually, I accepted him some days earlier. I was just waiting for him to break the ice. So finally, the common interests and the common understanding brought us together. Some people say the relationship and the feeling will change after getting hitched. You will find that love is no longer strong and there is always lack of passion and whats worse you may find out many bad habits of your partner, which never appear when you are first in love before the marriage. It seems that many faults turn up after you truly living together and see each others face the moment you open your eyes in the early morning. But after almost 4 years from now, I do not feel any negative change in our relationship. During all these years, we know each other better and we become more toler