瀚宫·江滨九号地产项目节点四大活动策划案.ppt

从前 贵族式的悠闲生活似乎是 有故事的人的专属 如今 江滨九号打破这一观念 完美传承城市精英的贵族空中豪廷理想,贵族的生活 一种让尊贵与奢华融合的方式,他们，缔造了一个家族的璀璨光辉 他们，享受着众人的敬仰和尊重 他们，正引领着房产消费的新理念,梦想成真 发生在中国，东阳，江滨九号 为此 东阳熠熠生辉.,公关策略,具有多种欧式 建筑风格向融合， 意大利式，地中 海风情，巴拉克 风格外观设计， 内部装修英伦风 格，歌德式华美 贵胄。,成为东阳乃至浙江 地区的上品建筑， 将成就空中别墅的 典范。,具有社会上流身 份地位的业主， 在各行业中的中 流砥柱精英，是 高端人士身份的 象征。,瀚宫江滨九号,社会上流人群要体现尊贵身份，享受贵族的优雅尊贵的生活。,瀚宫江滨九号体现项目的尊贵气质，向受众展示项目高端品质，引起社会广泛关注。,突显东阳乃至金华地区房产发展高度，重新定位城市价值，增加城市内涵。,系列行销活动作用,瀚宫江滨九号项目节点四大活动策划时点表,杭州东阳老乡星巢汇,主舞台设计效果,30分钟,30分钟,签到 奢侈品欣赏 活动开始,welcome,ceremony,项目讲解,余兴节目,整体,设计,暖场节目 领导致词,40分钟,10分钟,高 潮,引导式活动,prestige-up,品酒、娱乐节目,tone & mood,顺序,time,物业,投资,氛围节目,同乡留影,相互交流,流程整体安排,与空中别墅生活相匹配的奢华体验,活动亮点-奢侈品品鉴,瀚宫江滨九号名流品鉴会,在入口两旁设置一条江滨九号的品牌走廊，向前来的客户展示，空中豪廷的巴罗克风格， 作为经典房产的独特魅力。,邀请英国资深建筑师现场介绍江滨九号，用纯正的英语做现场的项目介绍，同时配有实时 翻译在现场，对英国管家的阐述进行翻译。,主持人邀请嘉宾代表a上台就坐。 以访谈式节目的形式，阐述项目具体内容，江滨9号的开发理念、开发经历。ppt或vcr配合。 访谈邀请嘉宾 b（目前住在东阳市区的商业菁英） 个人简历、目前居住环境、针对于刚才江滨9号的介绍谈此项目感想，是否有购买意向。 访谈邀请嘉宾c（目前住在外地的商业菁英） 是否有给家人买房，或自己回家乡定居的意向,瀚宫江滨九号样板房耀世会,剧院式的舞台设置，是否让你想起欧洲那些衣着华丽的 绅士名流涉足剧场的身影呢?,绅士讲堂,形象设计,设计师点评,一种品味诠释 一种举止气韵 一种追求定义 一种生活高度,bobo senior etiquette chief lecturer on color study of chinese ladies,during the above working period, i was mainly responsible for planning and organizing different events and took charge of monitoring the execution process, drafting ad messages, collecting event information and market feedbacks, analyzing consumer database etc. i also worked as on-site compere and mc. and as the marketing director, i took the job of product promotion, customer contact and media communication as well cooperating with cd, lv,i.t,ck,d&g,y3,dk,nike, nine west, only, jack jones, very moda, lycra，goldenplace successfully. i am a warm-hearted and ebullient person with an open mind. i work very hard and willing to take responsibilities. never move back when facing difficulties. and i have very good on-site directing capability. education 1999/072003/07:broadcaster/presenter/recording shanghai academy of drama 1999/072003/04:law bachelor east china university of politics and law,account manager tony gu,managing a portfolio of agencys largest accounts, for major high-profile clients and top business leaders. in charge of up to 5 brands under high-profile group like p&g at the most, which range from skin care products to fmcg products, such as vidal sassoon, illume, lenor, pampers, whisper. having build strong project management skills. obtaining great loyalty of the customers by delivering excellent work, significantly boosting the relationship with the clients with expertise and helping the clients develop and execute online marketing strategies to grow sales and market share while increasing customer loyalty and brand awareness with the value-based approach. cooperating with cd, lv,i.t,ck,d&g,y3,dk,nike, nine west, only, jack jones, very moda, lycra，goldenplace. education fudan university (distance education college) major in computer science and technology (benke) jiang su bell college major in computer science and technology （dazhuan） languages skills chinese mother tongue english 9 years plus practice, reading, writing (excellent), speaking (fluent), succeeding in the exams of cet-6, toefl and toeic. french 2 years practice, reading (excellent), writing, speaking (intermediate). spanish & japanese basic knowledge important qualities communicative, self-starter, team-player, commercial instinct, adaptable hobbies travel, computers, reading, meeting people.,citi bank fiance consulting expert,name: yang jie citi bank grand china vip finance consulting expert graduated in havard university, u.s., master of business administration more than 6 yrs experience, among them, 3 yrs have been spent in u.s, 3 other yrs have been spent in shanghai. mainly in charge of invest consulting, personal finance consulting, zero-risk invest consulting.,senior stylist,name: tommypromiscuo. mission: to inspire creativity and expand peoples knowledge of art, design, and the salon business. hair style contributions: one of the first in the market to introduce atlanta to rollout thermal reconditioning and hair extensions. member of: the salon owners association salon: miva salon tommy promiscuo began his career as a graduate of the international university of cosmetology in 1975 and went on to train with vidal sassoon in london. as a member of the john paul mitchell systems elite education team, he has worked with some of the worlds top hair fashion designers, including richard dalton, steven moody, robert cromeans, jeanne braa, and john and suzanne chadwick. in 1981 tommy opened godiva salon in atlantas upscale buckhead community and spent the past 25 years building a loyal clientele with his unique approach to hair styling. this unique approach includes tommys ability to create his designs to individually complement the facial characteristic of each client through a process of balance and proportion. as well as running godiva and owning five family hair salons throughout georgia and alabama, tommy is a gifted speaker and educator who travels throughout north america and europe lecturing at various tradeshows, conferences, workshops and seminars about the different trends and facets of the hair industry and salon business. tommys most recent accomplishments were being appointed as a master associate and winning the prestigious position of platform team member for john paul mitchell systems.,senior stylist,name: sam folton mission: to create and bring the new trend of style. hair style contributions: achieved rave reviews from clients who look forward to having their hair cut on a regular basis. committed to providing the best possible service, for each individual client, you can count on an expert professional haircut. member of: new kool style association salon: tbks salon sam has 19 years experience in the hair-styling field, focusing on the latest trends in haircutting. after completing 1800 hours of training at the hair experts barber school, a division of ohio state cosmotogoly and barber school in 1987, moved to alexandria, where she has called home ever since. licensed in ohio and then virgina, sam has worked at valentinos hair salon of falls church and visiting home bound clients. as an entrepreneur, sam is committed to work/life balance for busy office workers and hair-stylists in the washington dc metropolitan area. sam created office cuts in 2000 and has been doing on-site haircuts for 6 years. experienced in cutting and styling men and women with all types of hair needs in the office.,空中豪廷签约仪式暨业主答谢会,本次活动将以东阳海德华美达大酒店为主会场，将在义乌，金华，杭州三地开设分会场， 江滨九号将在四地同时签约授勋仪式，造成四地同时震撼的效果，在不同地方的东阳人心 中留下深刻印象。 东阳海德华美达大酒店主会场，以江滨九号项目签约仪式+慈善晚宴的活动形式为主，邀请 来宾参加江滨九号慈善晚宴，在晚宴过程中，将进行江滨九号的开盘仪式，项目提升人们 的生活品质的同时，也将项目的社会形象大大提升。,活动前将制作一个以“欧洲代表性的建筑城堡”为仪式道具，城堡两边将设有两个启动球 仪式开始时，主持人将邀请领导按下两边的启动球，此刻从城堡中缓缓升起，江滨九号logo 展现在来宾面前。 同时舞台上的焰火此刻也绽放出耀眼的光彩，寓意着江滨九号的每位业主的生活将如礼花般绚烂,启动仪式示意图,logo,两边的启动球装置,缓缓升起的logo装置,将鼎换成右边的城堡道具,城堡道具参考图,沿用欧式皇室为骑士授勋仪式，邀请意大利 驻沪大使夫妇，为江滨九号的业主授予金钥匙。,慈善晚宴开始，现场客户进行用餐，晚宴形式以圆桌式宴会形式进行，客户在用餐的同时 观看节目，参与慈善拍卖活动。现场将邀请著名慈善机构的负责人到场，配合此次慈善活 动进行，也体现活动的真实性。,热 情,激 情,震 撼,残疾学生自强不息，舞动人生的感人场面 video story（或现场演绎）,慈善拍卖出现，主持人 interview,萨顶顶 表演、沙画 表演等,国际巨星 刘欢 邀请国内实力歌手，刘欢现场演绎经典曲目， 能在现场的受众人群中引起共鸣，表达追寻 江滨九号的心情。,沙画表演 姓 名： 顾辰泓 性 别： 女 居住地： 上海市 毕业学校：上海大学美术学院 参加多次大型活动演出 从事沙画表演时间为2年 特点:风景，建筑，动物,在拍卖前，由模特将拍品在现场进行走秀展示，能让现场观众更加直观的欣赏拍品，也是 能让现场拍卖的热情高涨，为慈善事业募得更多的利益。,邀请浙江电台城市之声（fm107） 作开盘的全省直播的电台媒体， 进一步造成全省范围的影响。,此次活动将进行全球的同步直播， 通过著名专业网站向全球直播， 将此次盛会影响力进一步扩大。,费用匡算,1.杭州东阳老乡星巢汇 舞美搭建 ￥30000 av设备 ￥ 20000 氛围布置 ￥ 15000 演艺礼仪 ￥ 15000 奢侈品 ￥ 40000 茶歇 ￥ 5000 小计 ￥ 125000 服务费15% ￥ 18750 税收10% ￥ 12500 合计 ￥ 156250 说明：礼品费用不包含在本报价里面。,2.瀚宫江滨九号名流品鉴会 舞美搭建 ￥ 30000 av设备 ￥ 20000 氛围布置 ￥ 20000 演艺礼仪 ￥ 35000 餐饮费 ￥ 50000 小计 ￥ 155000 服务费15% ￥ 23250 税收10% ￥ 15500 合计