高三上册Unit 5 Getting the message 教学设计.doc

Unit 5 Getting the message教学设计Goals Talk about advertising and advertisements Practise expressing and evaluating different views Practise making complaints and expressing emotions Review the Object Complement Write an advertisementPeriod 1 warming up, listening and speakingGoals Talk about advertising and advertisements Talk about how to choose a suitable computer Practise obtaining information neededProceduresStep 1: Discussing questions in small groupsHello, class. For this period we will learn about advertising. Id like you to work in small groups and finish the following warm-up tasks.Look at the advertisements on page 37 of the textbook closely and discuss each of the advertisement with the guiding questions.The first advertisement (ad) is about the computer operation training. By presenting a picture of an expanded computer and a teaching giving lessons, the ad directly and clearly conveys the message that a good computer-training program is available. Anyone who catches sight of the ad will be deeply affected because of the persuasive slogan on the right side of ad. It reads “ The way to success”. The picture of the monitor and the keyboard takes up almost the whole ad board so that it looks much larger than its usual size, and thus a striking impression is left upon viewers. I think this is quite a well-designed ad.The second ad is about a shampoo. It tries to persuade consumers to buy the brand of True shampoo. As can be seen, two bottles of shampoo are standing on the right at the bottom. Consumers attention will be successfully directed to the enlarged words, TRUE BEAUTY SHAMPOO, because the words are presented on the most noticeable space and they stand out. The slogan, I think is the most extraordinary. By using the expressions “ true beauty, true love, true happiness”, not only does the ad bring favorable feelings of the product to the consumers, but consumers are also ensured to remember the True brand because of the beautiful repetition of the word “true”. I enjoy the slogan very much.The topic of the third ad is a soft drink named Zhake. Audiences concern is directed to vivid image of the product. Certainly this is a successful ad, full of temptation. With the extreme close-up of the runners striding the hurdles in an exciting hurdle race and a bottle of Zhake drink hanging right before the competitors, the ad conveys the information that Zhake drink makes people energetic, excited and robust, just like the winning athletes in the race. Whoever takes a look at the ad, he or she will be effectively influenced and grow a strong desire of trying the drink. The brand Zhake will be unforgettable as the result of its repeated presentations on the up, middle and lower parts of the advertising picture. I believe the image of this ad is the most attractive one. Step 2 Making a list of words commonly used in adsWhat kind of words do you think you would need to talk about advertising and advertisements? In pairs make a list of words commonly used in ads.Words for daily consumer goods adsnew, good/better/best, fresh, free, delicious, sure, full, clean, wonderful, special, crisp, real, fine, great, safe, and rich, radiant, shiny, dazzling, gold soft, smooth fresh creamy, crispy clean easy, convenient rich, effective, crucial healthy, fast valuable, flew essential good/better/best magicStep 3 Listening about computer advertisementsWell, class, lets move to the textbook. Turn to page 38 and answer Question One. Lets listen to the tape and try to finish Question Two. Before you listen to part 2, work with your partner and make a list of things that you think are important to take into consideration when buying a laptop computer. Listen to part 2 and then compare your list with what the expert said. English names for the parts of a laptop computer硬盘驱动：hard disk drive 软躯：floppy disk drive 光躯：CD-ROM disc drive 声卡：sound card显卡：video card 网卡：network card处理器：CPU; processor 电源： power supply键盘： keyboard 显示器：monitor鼠标： mouseStep 4 Talking about choosing a computerNow, class. Can you tell me how to choose a computer? (1) I shall ask my acquaintances for suggestions /consult with the computer salesman/obtain decision. Therefore I should take the following into consideration: price, brand, size, features and the like.(2) For the best buy on a new computer, the most important is that I shall try to go with a company that uses high-quality components.(3) I think we had better take the following steps:a. Check the PC Magazine subscriber survey for comprehensive information about reliability and customer satisfaction with individual brands. b. Buy a brand with above-average reliability and customer satisfaction. c. Be aware that manufacturers that have made personal computers for a shorter time will have misleadingly high scores. d. Choose a brand that offers a three-year parts-and-labor limited warranty, if possible. e. Select a brand that uses high-quality parts inside, unless price is the primary consideration. Do some research to find out which parts are better. Investigate the computer drives (hard disk, floppy disk, CD-ROM disc), internal cards (sound card, video card, network card), power supply, and the internal buses in addition to the type of processor.Step 5 Writing a noteUse your answers and write a short note to your mother. Tell her which brand you think she should choose and why.Some useful expressions to be usedHere is my advice.The expert suggests that you shouldBetter take theinto consideration as the expert say is of much importance for the feature of a long-lasting computer.Even though its a good idea to buy a low-priced computer, we cant admit that reliability and post-sale serviceStep 6 Giving assignmentsAs homework you are to do the speaking exercise on page 39 of the textbook. Remember to get ready for the report next period.Period 2 ReadingAdvertisingTeaching aims:(I) Train the students ability of skimming and scanning.(II). Make students learn absorbing information, processing information and outputting information.(III). Learn to use the new vocabulary in a new language scene.(IV) Hold a critical attitude towards ads.Teaching important points:(I) Train the Ss reading ability of skimming and scanning.(II) Learn to use new vocabulary in a new language scene.Teaching difficult points:(I) Learn to use absorb information, process information and output information.(II) The definition, principle and functions of advertising.Teaching methods:Task-based method; Inductive method; Situational methodTeaching aids:A muti-media classroom; A recordTeaching steps:I. Lead-in(Lead the students into the new lesson by presenting a group of ads related to clothes, food, house, traffic, thoughts and bad effects.)Looking at the ads below, please answer the questions.1. What kind of products do the first four ads promote?2. What does the fifth ad make people aware of?3. What effect does the sixth ad have on society?4. What is the slogan of each ad? (1) (2) (3) (4) (5) (6)Ad1 Clothes- 俏丽时装，青春洋溢。Qiaoli latest fashion, full of youth.Ad2 Food- 俏在外表，美在心灵。Nifty in the look, beauty in the soul.AD3 Accommodation- 家是什么？ _ Whats a family? 家是放“心”的地方。_ Its a place where you set down a “ heart”.AD4 Traffic_ Without wings, you can fly as well. 没有翅膀，你一样可以飞翔。AD5 Thoughts_ 多一些润滑，少一些摩擦。（呼吁停止战争，渴望和平） More lubricant, more frictional.AD6 Effects _ 藏秘排油茶，迅速抹平大肚子！（郭德纲）Judging from this, Ads have a great effect on every side of our life. They not only allow us to make us to choose better products but also sometimes do harm to us; they has advantages and disadvantages. Please use your head, list advantage and disadvantages of ads. Advantages DisadvantagesHelp consumers find good productsLead customers to buy wrong productsHelp companies make moneyCan make teenagers want harmful thingsInform people important issuesHave a bad effect on societyIncrease product sales means reduced priceCan be ugly and noisyProvide a variety of choicesMake us believe a certain product is better Help consumers make informed choicesThan it really is or that will be happier if we buy itConvey love, happiness and success.Mislead consumers by hidden informationAnd so-called bait-and-switchBecome of social problems and policiesSpread knowledge, change attitudesII. Scanning Please scan the passage, underline advantages and disadvantages in the text and finish the chart above.III. SkimmingPlease skim the passage to sum up the general idea of each paragraph.Para1. Advertising is a highly developed industry.Para2 People react to ads in different ways.Para3. What is the basic principle of advertising?Para4-6 Ads are useful in many ways.Para7. How can we spot bad ads?Para8 We should take a critical attitude towards ads.VI. Careful readingPlease read the passage once again carefully for more details to finish the form below.Turn to the next page. AdvertisingBasicprincipleIntroduce a brand name to potential customersAssociate the product with customers needsGet companies message acrossAppeal to customers emotionsInfluence customers choicesFunctionBusinessadsFrequent advertising increase s product salesAn increase in sales means an increase in productionAn increase in production means an decrease in costsCompanies get more profitCustomers buy cheaper productsPSA（公益广告）Spread knowledgeChange attitudeImprove societyTechniquesSeem to buy customers what money cant buy: love, happiness and successHide important information by using small print and colorsA bait-and-switch trickV. Vocabulary Please find a word or a phrase which matches with each definition given below.(B) react A. make having knowledge or realization of(C) annoy B. to act in a particular way in answer(F) appeal to C. to make someone a little angry or impatient(I) associate D. recognize clearly(G) get across E. show Sb. one product, but give him another(A) makeaware of F. to please, attract, or interest(D) distinguish G. to (cause to) be understood or accepted esp. by a large group(H) take into consideration. H. take into account(E) bait-and-switch I. to connect in thought, memory or imaginationVI. ApplicationPlease complete the general idea of this passage with the words or phrases from the right column above. Ads can be found everywhere. They not only affect our daily life but also make people aware of social problems and spread knowledge. The basic principle of advertising is quite simple. By introducing a brand name to potential customers, and by associating the product with customers needs, ad-makers do their endeavor to appeal to customers emotions and influence their choices. But people react to ads in different way differently. Some think are useful and entertaining while others think they are annoying. As id often the case, good ads allow customers to make better decision, everything taken into consideration and improve society, bad ads often mislead customers by hidden information, a bait-and-witch trick and Famous persons effects. Judging from this, we must distinguish between good ads and false ads by a pair of “Wise Eyes”.VII. Homework(I). Find out objects and object complements in the passage.(II). Please design an ad to promote a product you enjoy according to the basic principle of ads and advertising techniques in the passage. Dont remember to design an advertising slogan.Sample advertisement: Liquan Apple Good morning. That wouldnt be Liquan apple we are enjoying, would it? Isnt it only nifty in the look, It is nourishing us with drops of nectar. Nifty in the look, beauty in the soul.译文： （一根水管横穿过了美丽的大红苹果，一位恬静的女子坐在苹果，用手轻轻的打开了水龙头，一滴晶莹剔透的甘露正欲滴下。）早上好。我们享受的不是礼泉苹果，对吗？ 它不只有俏丽的外表吧？看，它正用滴滴甘露滋养着我们。 俏在外表，美在心灵。赏析： 这则广告的主题在向消费者暗示：礼泉苹果，不仅外表光洁营养，而且丰富，它用滴滴甘露滋养着我们的生活；享受礼泉苹果，就是在享受高质量的生活。VIII. Rethinking 通过导入新课，寻读，略读，细读，释义，应用及家庭作业六个环节，将课前热身，补充预测信息，获取大意，汇聚细节，在文章中理解词汇，词汇的具体应用将教学目标的要求基本实现，并且也加强了学生用自己的语言凝聚课文中信息的能力。第七个教学环节家庭作业则是课堂教学的延伸与拓展，它既为本单元的语法打基础，同时也复习了课文内容，并且在作文中来展示制作广告的基本原则及技巧等。最终达到语言的根本要求：活学活用。但在具体实践中，由于学生基础不同，可以灵活变通，重点班的学生可以应用此教案；普通班的同学可以将词汇部分加强讲解，通过具体例子来加深他们对词汇的记忆和应用。Period 3 Language study & GrammarTeaching goals1. Deal with the language points of this reading to help students understand the text better.2. Try to understand and use the Object Complement.Teaching important points1. Try to master some important words and phrases. E.g. available, illegal, hand in hand, accuse of, take into consideration,2. let students understand the types of the Object Complement and use it.Teaching difficult pointsHow to explain the Object Complement clearly to help students understand it.Teaching methods1. Question-and-answer method to go through with the language points and grammar.2. Check their homework to make every student work in class.Teaching aidsA computerTeaching procedures & waysStep I GreetingsGreet the students as usual.Step II Language pointsWe have divided the text into three parts. Lets check your homework part by part.1) Part 1 Tick the right answers.Advertising is a ( highly developed / high developed) industry. The development of media has gone (hand to hand / hand in hand) with its development. In order to influence the choices customers make, advertising tries to associate the product ( to / with) the customers needs. As people see many ads every day, advertisers must work hard to get their message ( across / across to) .For that reason, companies spend ( large amounts of / large amount of) money employing advertisers who can producewonderful ads to(appeal to / appeal for) customers emotions. While people (react to / react on) advertisements in different ways. Some people think it useful and entertaining .( On the one hand / On the other hand), some accuse companies ( of / by) using ads to mislead us.Explain some important points:1. highly developed2. hand in hand3. get across4. large amounts of5. accuse sb. of sth.2.) Part 2 Complete the following sentences with the proper form of the words. The first letter is given.1. Ads help people in a v_ of ways. 2. First of all, it can help consumers make right choices to choose among all the a_ products. 3. There are many things we need to take into c_ before we buy a new product. 4. Ads a_ customers to compare prices and quality by explaining the new product to them. 5. A_ with the facts and figures given by advertising, customers are better able to deal with the product. 6. However, not all ads are used to p_ a product or to increase a companys profits 7. Many governments use ad campaigns to make people a_ of social problems and government policies.Explain some important points:1. a variety of2. take into consideration3. arm with3. not all3) . Part 3 Find out some mistakes in the following sentences, then correct them.There are also some bad ads to use legal ways to mislead consumers. It is not always easy to spotting a bad ad. But there are a few things we can look out. First of all, we should always keep a eye out for “hidden information”. Then we should be careful of a trick used in so-called “bait-and-switch” ads. Good ads make it is possible for companies to introduce new products and increase sales. Advertisements should provide accurate information to help consumers to find the right product in the best price., We consumers should learn to analyse ads to protect ourselves from false advertisements and make ourselves to believe this product. Explain some important points:1. look out for sth2. keep an eye out for3. make it possibleStep III grammar1. Let students analyse the structure of a sentence: The ads make ourselves believe this product.Believe is the Object Complement. The Object Complement 是位于宾语之后，说明宾语的行为、身份、状态、特征的成分2. Let students analyse the types of Object Complement by finish the sentences.1. We call her Linda.(我们叫她琳达) 名词2. The coat keeps us warm.( 大衣让我们保暖) 形容词3. He ordered them away. （他命令他们离开） 副词4. Make yourselves at home. (请随便一点) 介词短语5. They wish you to go with them.(他们希望你和他们一起去) 动词不定式6. I heard you singing.(我听到他正在唱歌) 现在分词7. Speak louder to make yourselves heard.(说大声一点，让他们听到你) 过去分词要点：1 动词不定式作宾补时要注意的地方。2 现在分词与动词不定式作宾补的区别。3 现在分词和过去分词作宾补的区别3.Let students do some exercises about the Object Complement.3. check their answers and explain them if necessary.Step IV. Homework.1.Finish the exercises on page 180-1812.Preview Integrating SkillsPeriod 4 Integrating skills(WORDS THAT SELL)Teaching aimsRead about WORDS THAT SELLWrite an ad for a productProceduresStep1: Listening and Reading a loudHello, everyone. This period we are going to read and write! First read aloud to the recording of the text W