凯迪拉克人头马晚宴流程.ppt

Remy Martin Tasting & Fine Food Tour with Cadillac Sep 17, 2007 1 Objective -Promote Cadillac premium life style -After test drive gala dinner -Entertain Cadillac owners and test drive VIPs -Onsite lifestyle survey through questionnaires to understand owners and prospects insight -Leads generation through owner referrals -Leads generation through Remys VIP invitation -PR & Media buzz 2 Remy Martin Cognac of Heart Remy Martin Fine Champagne Cognac General info. Created In 1724, one of the finest Champagne Cognac Market and distributed in China by Maxxium. From Heart of Champagne area, its the Cognac of Heart. Brand Ambassador Mr. Dominique Jousson 3 Event Planning Schedule:Along with Cadillac “Leading Experience” Test Drive Oct 27 - HangZhou Nov 10- Shenyang Nov 24- Xian Dec 1 - Chengdu Dec 14 -Fuzhou Venue: Five Star Hotel or Finest Restaurant Guests:30 pax 20-25 Cadillac owners and top VIPs Remy Dealership & VIP clients 5-10 ( Restaurant / Club / KTV owners ) Hours:18:30 21:30 ( after Cadillacs local Test Drive) 4 Event Rundown - Reception Cocktail Reception 18:30-19:00 Special Welcome Drink Networking Cadillac TVC or Running footage Special mix Siphon Remy Martin V.S.O.P. with ginger soda, Served by sprayer into glass with ice 5 Event Rundown Main Program 1. Cadillac Open Speech by Dealer or Brand Team 19:00 2. Remy Martin Presentation speech by 19:05 Mr. Dominique Jousson 3. Remy Martin tasting, 3 kinds of XO 19:10 -How to taste Cognac -How to make the differentiation of the flavor and fragrance 4. Sit down dinner 19:45 -Enjoy the perfect match of fine cognac and fine food -Frozen XO, served with dessert -Chinese style food, served course by course 6 Perfect Match Dinner Menu 7 Event Rundown - Highlight 1. Photo taking with Remy Martin Brand Ambassador 20:30 -Photo printing onsite -Signature by Brand Ambassador -Framed onsite and give to guests as gift 2. Remy Martin Certificate 20:50 -Certificate of Remy Martin Tasting -Signature by Brand Ambassador 3. Cadillac & Remy Martin knowledge Q&A, winner will get gift from Cadillac or Remy Martin onsite 21:00 Signature by Ambassador 8 End of the Event Gift Gift bags given away 21:30 -Cadillac Gift -Remy Martin Miniature XO -Remy Martin Frame -Remy Martin Certificate 9 Tasting & Sit Down Dinner 10 Table Setting 11 Responsibilities 1. Cadillac -Venue searching -On site decor -Event rundown & execution -Banner & Backdrop -Logistic -Opening Speech -Media 2. Remy Martin -Invitation design -Table setting -Menu, F& B -Ambassador speech -Gift -Media 12 Cost per Event Estimate 1. Shared Cost around 13,000 each party -F/B 400 RMB / pax, total 15,000-18,000 -Venue5,000 -Projector 800 -Invitation 2,000 2. Cadillac other cost: total 12,000 -Banner decoration 3,000 -Photographers2,000 -Media 2,000 -Logistic2,000 -Back drop3,000 3. Remy other costTotal 12,000 -Table setting 3000 -Product cost3000 -Ambassador travel4000 -Gift 2000 Cadillac Total Cost: RMB 25,000 Remy Total Cost: R