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A .English to Chinese 1.随着我国加入WTO以及对外经济交往迅速加深与扩大,英语广告已逐渐发展成为企业促进出口销售,开拓海外市场的一个主要手段。 2.广告可以利用有争议的政治话题、社会话题作由头宣传自己,也可以赤裸裸吹自己的产品以抓住消费者的注意力,引导他们购买产品或服务。3.这种牌子的吸尘器在国际市场上颇具竞争力,是同类产品中最畅销的。4.我们生产的电脑其特点是品质好,体积小,节能,而且易学好用。5.随着世界经济的发展,报纸,杂志和电视越来越依赖广告,并使之成为公司收入的一大部分。1. Along with Chinas entry into the WTO and more businesses going international, English advertisement has gradually become a major tool for enterprises to promote exportations and to develop foreign markets.2. Advertising can incorporate controversial political tones, social tones, partial nudity, etc. to capture the attention of consumers and entice them to make a purchase.3. Vacuum cleaner of this brand is competitive in the international market and it is the best- selling product of the same kind.4. The computer we produced is characterized by its high quality, compact size, energy saving qualities and is also easy to operate.5. With the rapid development of world economy, newspapers, magazines and television companies are dependent on advertising for a large part of their income. B. Chinese to English1.If the advertisers simply translate the successful ads at home into English, it is quite likely that they will not succeed.2.One of the most important automotive shows in China, Auto China 2006 will be held in June at the China International Exhibition Centre, Beijing.3.Interactive TV movies television into an entirely new medium combining entertainment, shopping, marketing and advertising.4.Advertising on British television is subject to strict regulations. 5.As our product has all the features you need and is 20% cheaper compared with that of Japanese make, I strongly recommend it to you.1如果广告的写作者只是简单地把国内成功的广告翻译成英文,往往不会成功。2作为中国最重要的汽车展之一,“2006年中国汽车展”将于六月在北京国际展览中心举行。3互动电视提供了崭新的视听空间,集娱乐、购物、营销和广告于一体。4在英国,电视上广告必须服从严格的规定。5我们的产品具备了您所需要的各项特色,而且比日本产品便宜20,所以我们向您极力推荐。A. 1. Screen 屏幕 2. Diagram 图表3. Vertical axis 纵轴 4. Column 圆柱5. In summary 总之 6. Consequently 因此7. Furthermore 此外 8. Run out of time 没时间9. In a word 总而言之 10. In addition 另外B. Chinese to English 商品特性 commodity features 顺序 sequence订单 order 垄断 monopoly质量监控 quality control 利润 profit制造业 manufacturing industry 服务业 service industry运作 operation 顾客满意度 degree of customer satisfactionA. Chinese to English1请开始你的简要汇报。2今天上午我将对未来五年欧洲计算机市场的销售情况作一个预测。3大家下午好。今天下午我想简要地介绍一下使用TEC-NET通讯服务的优越性。4总之,女士们先生们,我们Minimax公司在提供大量售后服务的同时还竭诚为客户量身定做产品以满足各位的需要。5在演讲的最后将给大家留出提问时间。1. Please proceed with your presentation.2. This morning Im going to describe sales forecasts for the European computer market over the next five years.3. Good afternoon, everyone. This afternoon Id like to describe briefly the advantages of using the TEC-NET communication service.4. In summary, ladies and gentlemen, as well as providing extensive after-sales service, Minimax will be happy to custom-design our product to meet the needs of your company.5. At the end of the presentation there will be time for any questions you have.BEnglish to Chinese1. I would like to present our comments in the following order.2. First of all, I will outline the characteristics of our product.3. If you are interested, I will prepare a list of them.4. By the way, before finishing this subject, I would like to add a few comments.5. To finish my presentation, our company will be very happy to receive your order at any time. 1我希望能依照以下的顺序提出我们的看法。2首先我将简略说明我们商品的特性。3如果您感兴趣的话,我可以列表让你参考。4顺便提一下,在结束这个问题之前,我希望能再谈一些看法。 5我的演讲完了,我们公司将很乐意在任何时候接收你们的订单。A. English to Chinese 1. Academic exchanges 2. Unprecedented opportunity 3. Promote international cooperation 4. Remove the misunderstandings5. Play a unique role 6. Attach much attention to7. Bilateral cooperation 8. Bring about mutual understanding9. Small and medium-sized enterprises10. International practice 学术交流 前所未有的机会 促进国际合作 消除误解起独特作用 十分重视双边合作 带来相互理解中小企业 国际惯例 B. Chinese to English 1. 改革开放 2. 基本国策3. 基本方针 4. 综合国力5. “走出去”战略 6. 提供契机7. 合作机制 8. 国际舞台,9. 互相借鉴 10. 多样性 To Reform and open up to the outside worldThe basic national policy The basic principle Comprehensive national strength The strategy of going global Provide an opportunity Cooperation mechanism International stage Learn from each other Diversity A. English to Chinese 1. Company image 公司形象2. Trademark 商标3. Registered capital 注册资金4. Enterprise objective 企业目标5. Marketing strategies 营销策略6. Market potential 市场潜力7. Business operations 商业运作8. Consumer group 消费群9. Patented technology 专利技术10. Subsidiary company 子公司B. Chinese to English 1. 国有企业 state-owned enterprise2. 集体企业 collectively-run enterprise3. 乡镇企业 township enterprise4. 私营企业 private enterprise5. 合资企业 joint venture6. 亏损企业 loss-making enterprise7. 盈利企业 profit-making enterprise8. 跨国公司 Multinational corporation9. 工作效率 work efficiency10. 集团公司 group corporationAChinese to English1我们公司主要从事电信设备的生产和销售。2我们总是把质量放在第一位来考虑。3本公司主要从事国内贸易以及进出口业务。4所有产品在出厂前都须经过严格检查。5就质量而言,没有任何厂家能和我们相比。1. Our company specializes in the production and marketing of telecommunication facilities.2. We always put quality as the first consideration.3. The company engages mainly in domestic trade, exporting and importing.4. All products have to pass strict inspection before they go out.5. No one can match us as far as quality is concerned.B. English to Chinese 1. The working efficiency has greatly improved, while the labor intensity has decreased.2. I hope my visit does not cause you too much trouble.3. Youll know our products better after this visit.4. The company is a group with first-rate management, first-rate technology, first-rate service, and a first-rate staff. 5. The company sincerely welcomes friends from both home and abroad to come to us for business and cooperation.1工作效率大大地提高了,而劳动强度却降低了。3 我希望这次来参观没有给你们增添太多的麻烦。3参观后您会对我们的产品有更深的了解。4本公司是一家管理一流、技术一流、服务一流、员工一流的集团公司。5本公司真诚欢迎来自国内外的朋友与我们洽谈和合作。A. English to Chinese 1. Service concept 服务理念 2. Quality guidelines 质量方针3. Enterprise spirit 企业精神 4. Management tenets 经营宗旨5. Strategic themes 战略主题 6. Market-oriented Service 以市场为导向的服务7. Cultural shock 文化冲突8. Cultural undertaking 文化事业9. Folk culture 民间文化 10. Urban culture 都市文化B. Chinese to English 1. 价值观 value 2. 创新求强 innovation for competitiveness 3. 核心理念 core concept 4. 追求完美 Pursue excellence5. 挑战自我 challenge ourselves 6. 企业标志 enterprises identif

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