BEC高级第3讲Stocksandshares.doc

BEC高级精讲班第3讲讲义 HomeworkreviewDate: 19 May 2005Report on a one-day training sessionIntroductionThe aim of this report is to recommend a one-day training session entitled Familiarity with Your Post for the new sales representatives of the Sales Department.ReasonsWe have recruited several sales representatives recently. In spite of former sales experience, they are not familiar with their new working environment and may need quite a period to adapt to everything. Such a one-day training session seems to be necessary and urgent.Contents and BenefitsThere are many items relevant to the one-day training session for the sales representatives, which are designed to highlight work efficiency in the company.First, some brief information of the company should be given, such as the companys history, its organizational structure and financial background. The current situation of the company should be emphasized too. These would probably develop their loyalty and affection to the company.Also, they must be informed of the companys main products, its annual sales volume, and the sales target of this year. Clear recognition of this can help them adjust their personal goals and it will be served as great motivation.Besides, the course can focus on our customers. High values should be put on the types and characteristics of the target customers. Sales representatives should also be expected to understand customers needs, which will help them to be more responsive an adaptive.They should be given a brief introduction to the people whom they are working together with since co-ordination and teamwork can greatly contribute to the company.RecommendationWe strongly recommend that training be arranged as soon as possible. And it could not be held on weekends, or it may occupy their spare time.Judy ZhangSales ManagerSelf-study 1b1.virtual teamcorporate intranetline managerbusiness environmenthierarchical organisationon-line supportoperating costs2.standardise standardisation standard/standardiseddiversify diversity diverse/diversifiedrespond response/responsiveness responsiveoperate operation operatingsuit suitability suitablesupervise supervision supervisoryvary variety varied4. (1) separate into (2) for a specific purpose (3) under direct supervision (4) spend on sth.(5) cope with (6) on behalf ofII. Vocabulary study在浩如烟海的英语单词中，英语学习者感到最为头疼的就是无法将他们记住。其实广大的英语学习者可能是没有把握单词中的一些特有规律。今天这个单词学习专题就向大家介绍一组看似生词却是大家以前都学习过的词汇，它们都是一组缩略单词，这也是现代英语，尤其是商务英语发展演变的一个规律。在学习英语单词时如果注意了这些变化规律会对大家的学习效率起到事半功倍的效果。rep noun1 countable informal a sales representative 商务代表（非正式用语）2 countable someone who speaks officially for a company, organization, or group of people（公司、机构或团体组织的）代表synonym representativestaff/union/company etc rep 员工/工会/公司代表You need to speak to the students rep. 你需要跟学生代表谈一谈。Safety reps have the right to stop the job when workers are in danger. 当工人处在危险当中，安全代表有权停止工作。info noun uncountable informalinformationadmin noun uncountable informaladministrationan admin assistant She works in admin.ad noun countableinformal an advertisementveg noun uncountable and countable British English informalvegetablesfruit and veguni noun singular, uncountableBritish English Australian English spoken universitydorm noun countable informala dormitorygym noun1countable a special building or room that has equipment for doing physical exercise 健身房同义词 gymnasiumat/in a gymI try and work out at the local gym once a week. 我每周去当地的健身房健身。I go to the gym as often as I can. 我尽可能多地去健身房健身。2 uncountable exercises that people do indoors for physical development and as a sport, especially at school 健身练习Weve got gym this afternoon. 我下午要去健身。Wheres my gym kit? 我的健身装备放在哪里了？demo nouncountableplural demos1 a recording containing an example of someones music that is sent to a record company so that they can decide whether to produce it or not 样带a demo tape2 British English informal an event at which a large group of people publicly protest about something 示威，游行synonym demonstrationPolice stood by to stop any pro-independence demos.3 an explanation of how something works讲演，展示 synonym demonstration4 a) American English an example of a product that is used to show what it is like or how it works 产品样本demo homes on the new developmentlab noun countable informala laboratorythe school science labpsych noun spoken informal1 uncountable a short form of psychology 心理学Im a psych major now.2 countable a short form of psychiatrist 精神病学家Shareprices1. Speaking.in financial pages of newspapers, on the Internet2. NasdaqNasdaq stands for the National Association of securities Dealers Automated Quotation. It is the largest market for high-tech stocks in the USA.(美) 全国证券交易商自动化报价系统(1)change in share price compared with previous dayF : change(2)amount paid out to shareholders for each dollar investedA: div = dividenddividend noun countable1 a part of a companys profit that is divided among the people with shares in the company红利；股息2 pay/bring dividendsto be very useful and bring a lot of advantages, especially later in the future 对日后有好处Good eating habits will pay dividends later on in life. 良好的饮食习惯会令你在今后受益良多。(3)price of shares at close of previous days businessE: last(4)number of companys shares traded on previous dayC: vol 100s(5)highest and lowest prices during previous dayD: high-low(6)price/earnings ratio(current share price divided by earnings per share)B: P/E3. Speaking.How common is investing in shares in your country?Individuals might invest in shares:to make a quick profit from privatisations,to get a better return on long-term investment than in a traditional savings scheme, as part of a benefits packages (share options),to become eligible for shareholder perks,to support a company they like.perk noun countable usually pluralsomething that you get legally from your work in addition to your wages, such as goods, meals, or a car 工作岗位提供的福利，好处theatre tickets and other perksperk ofthe perks of working at a large law firmI only eat here because its free - one of the perks of the job.Companies might invest in shares:to avoid paying tax,to reinvest profitsto increase company pension funds, to have a participating interest in other companies (in stock swaps with other companies, in hostile takeover bids etc.)to consolidate strategic alliancesMarkettrends1. Listening.Internet share prices have fluctuated wildly over the past twelve months. Prices were very high earlier this year but have recently collapsed.2. Listen again.(1) B(2) C(3) A(4) C(5) B(6) A(7) B(8) AVocabulary in listening piecego through the roofinformala) also hit the roofto suddenly become very angry暴跳如雷，大发雷霆Put that back before Dad sees you and hits the roof!b) if a price, cost etc goes through the roof, it increases to a very high level（物价等）涨到（或超出）最高限度The bubble finally burst. 泡沫终究破灭了。hype noun uncountableattempts to make people think something is good or important by talking about it a lot on television, the radio etc - used to show disapproval（刺激兴趣、促进销售等）天花乱坠的广告宣传（贬义）Some experts are concerned that the new drug wont live up to all the hype. 一些专家对于这款新药并不能有广告中所吹捧的药效而感到忧心忡忡。Despite the media hype, I found the film very disappointing. 尽管媒体对这部电影进行大量的吹捧，我还是觉得它很令人失望。driving adjective1 driving rain/snowrain or snow that falls very hard and fast 倾盆大雨/大雪2 driving forcesomeone or something that strongly influences people and makes them do something 驱动力driving force behindHawks was the driving force behind the project.3 driving ambitiona very great desire to do or achieve something 迫不及待的愿望Demand has far exceeded a limited supply. 供不应求。handful noun1 countable an amount that you can hold in your hand 手中所握之量handful ofThe boy picked up a handful of stones and started throwing them at us. 这个男孩拿起一手石子开始向我们扔过来。2 a handful of somethinga very small number of people or things 少量的There were only a handful of people there.那里人很少。3 be a handfulinformal someone, especially a child, who is a handful is difficult to control 很难驾驭的（小孩）Shes a lovely child, but she can be a bit of a handful sometimes. 她是个可爱的孩子，但是她有时很难管教。bandwagon noun countable1 an activity that a lot of people are doing 人们都竞相做的事情The keep-fit bandwagon started rolling in the mid 80s. 人们在80年代中期开始健身这项运动。2 climb/jump/get on the bandwagonto start doing or saying something that a lot of people are already doing or saying - used to show disapproval（贬义）赶浪头；人云亦云I dont want to look as if Im jumping on a green bandwagon. 我并不想看上去也在赶绿色环保这个时尚。excess noun2 in excess of something超过more than a particular amountThe car reached speeds in excess of 100 miles per hour. 这辆汽车每小时的时速超过100迈。breakeven noun uncountable the level of business activity at which a company is making neither a profit nor a loss不赚不赔；收支平衡(the) breakeven point/level The firm should reach breakeven point after one year. 该公司在一年后收支平衡。break evento neither make a profit nor lose money赚不赔；收支平衡Were hoping that well at least break even, and perhaps make a small profit. 我们预计我们的生意至少收支平衡，或者略微获利。couple noun1 a couplea) two things or people of the same kind 两个事物或人a couple ofThere are a couple of girls waiting for you. 有两个女孩在等你。b) a small number of things 一些事情I just need to make a couple more calls. 我还要打几个电话。a couple ofYoull be all right in a couple of days. 再过几天，你的病就会好的。 2 countable two people who are married or having a sexual or romantic relationship 夫妇a newly married couple 新婚夫妇the couple next door 隔壁的夫妇a long wayvery much, far, or a great amount or degree 很远的路Were still a long way from achieving our sales targets. 我们离销售目标还有很大的距离。Psychiatry has come a long way (=developed a lot) since the 1920s. 精神病学自从20世界20年代已经发展了很多。trendy adjectivecomparative trendier superlative trendiestinfluenced by the most fashionable styles and ideas时髦的，摩登的a trendy Bay Area restauranttrendiness noun uncountabletrendy nouncountable British English informalplural trendiessomeone who is trendy and wants other people to think they are very modern - used especially to show disapproval 赶时髦的人young trendies from art college 艺术学校的年轻时尚学生brand factor品牌因素high brand awareness 对某一品牌的高度认知revenue noun uncountable also revenues1 money that a business or organization receives over a period of time, especially from selling goods or services 收入advertising revenue 广告收入Strikes have cost 20 million in lost revenues. 罢工致使这家企业损失了2千万英镑的收入。2 money that the government receives from tax 国家征收的税收an increase in tax revenues of 8.4% 税收收入增长了8.4%.page hitshit noun countableSUCCESSFULsomething such as a film, play, song etc that is very popular and successful 成功的电影、演出、歌曲等a hit single/show/record etc 畅销单曲/演出/磁带the hit musical Phantom of the Opera a big/smash/number 1 etc hit the Beatles greatest hitsWhich band had a hit with Bohemian Rhapsody?be a hit with somebody(=be liked by them) Its hoped the new museum will be a big hit with families.HIT SOMETHINGan occasion when something that is aimed at something else touches it, reaches it, or damages it 撞击Our ship took a direct hit and sank.COMPUTERa) an occasion when someone visits a website 浏览The site had 2,000 hits in the first week. 该网站第一周就迎来了2000次的点击。b) a result of a computer search, especially on the Internet 点击thousands of irrelevant hits 上千次的无关点击phenomenal adjectivevery great or impressive极其显著的the phenomenal success of computer games in recent years 近些年来电脑游戏取得的巨大成功phenomenal growth/rise/increase California had experienced a phenomenal growth in population. 加利福尼亚的人口经历了明显的增长。He has learned a phenomenal amount in the last two years. 他在过去的两年间学习到了大量的知识。The results have been phenomenal. 结果很显著。phenomenally adverb The group have been phenomenally successful in Europe. 这个集团在欧洲非常地成功。turnover noun1 singular, uncountable British English the amount of business done during a particular period营业额2 singular, uncountable the rate at which people leave an organization and are replaced by others 员工流动的比率turnover ofLow pay accounts for the high turnover.staff/labour turnover a high degree of labour turnover among women 妇女中的好流动率yardstick noun countable1 something that you compare another thing with, in order to judge how good or successful it is标准；准绳yardstick ofProfit is the most important yardstick of success for any business. 利润是衡量任何一家企业成功的最重要尺度。as a yardstickThese subjects are used as a yardstick against which to measure the childrens progress.这些科目是用来衡量孩子进步的尺度。2 a special stick used for measuring things which is exactly one yard long码尺jump noun countableINCREASEa sudden large increase in an amount or value 突然的巨大上升jump ina jump in inflation rates 通货膨胀率的大幅上升search engine noun countablea computer program that helps you find information on the Internet 搜索引擎sell-off noun countable1 British English the sale of an industry that the government owns, to private companies or other people 将国有企业出售给私人2 American English the sale of a lot of stocks or shares, which makes the price decrease 抛售股票（从而致使股票价格下跌）depress verb transitive1 to make someone feel very unhappy 让某人不高兴The thought of taking the exam again depressed him. 一想到考试就让他高兴不起来。It depresses me that nobody seems to care. 没有人关注此事让我很不高兴。2 to prevent an economy from being as active and successful as it usually is 不景气Several factors combined to depress the American economy. 几个因素综合在一起让美国经济不景气。3 formal to reduce the value of prices or wages 降低High interest rates may depress share prices. 高利率可以降低股票价格。the flood of Internet companies 大量的网络公司flood noun1 uncountable and countable a very large amount of water that covers an area that is usually dry 洪水The village was cut off by floods. the worst floods for over fifty years2 countable a very large number of things or people that arrive at the same time 向洪水般涌入的人或事flood of The UN appealed for help with the flood of refugees crossing the border. 当难民洪水般跨国边境时，联合国提出申请援助。float COMPANYtransitive to sell shares in a company or business to the public for the first time公司首次发行股票 float something on somethingThe company will be floated on the stockmarket next year. 该公司将于明年在股票市场上市。flotation noun uncountable and countablea time when shares in a company are made available for people to buy for the first time The company has decided to postpone its flotation on the stock market until next year.saturate verb transitive1 formal to make something very wet 浸湿同义词 soak 反义词 dryWater poured through the hole, saturating the carpet. 水通过漏洞留下来，将地毯浸湿。2 to put a lot of something into a particular place, especially so that you could not add any more 饱和saturate something with somethingOur culture is saturated with television and advertising. 我们的文化在电视和广告中随处可见。3 saturate the market 市场饱和to offer so much of a product for sale that there is more than people want to buy level off/out phrasal verb1 to stop going up or down and continue at the same height （使）变得平坦，（使）变得平整 After climbing steeply, the path levelled off. 在爬过了这段陡峭的路途后，道路开始平缓下来。The plane levelled out at 30,000 feet. 飞机在3万英尺的高空开始水平飞行。2 to stop rising or falling and become steady达到稳定Inflation has begun to level off. 通货膨胀开始稳定下来。slide verbpast tense and past participle slid 1 intransitive and transitive to move smoothly over a surface while continuing to touch it, or to make something move in this way在平面上滑动，使在平面上滑动 slide along/across/down etcFrancesca slid across the ice.slide something across/along etcHe opened the oven door and slid the pan of cookies in.He slid open the door of the glass cabinet.2 intransitive, transitive always + adverb/preposition to move somewhere quietly and smoothly, or to move something in this way溜过，滑过；缓慢潜行slide into/out of etcDaniel slid out of the room when no one was looking. She slid into the drivers seat.slide something into/out of etc somethingHe slid the gun into his pocket.3 intransitive if prices, amounts, rates etc slide, they become lower 下降synonym dropopposite riseStocks slid a further 3% on the major markets today. 股票价格今天在各主要市场中都继续下滑了3%。4 intransitive to gradually become worse, or to begin to have a problem 开始产生问题Students test scores started to slide in the mid-1990s. 学生的考试成绩在90年代中期开始下滑。slide intoMurphy gradually slid into a pattern of drug abuse. 吗啡逐渐成为人们滥用的一种毒品。5 let something slide a) to let a situation get gradually worse让某事变得越来越坏Management has let safety standards slide at the factory. 管理层让这家工厂的安全水准不断下降。slide noun countableFOR CHILDRENa large structure with steps leading to the top of a long sloping surface which children can slide down 儿童玩耍的滑梯DECREASEusually singular a decrease in prices, amounts etc 下降opposite riseslide inthe current slide in house prices 目前房价的下降on the slideThe companys shares were on the slide again yesterday, down 7p at 339p. 该公司的股票价格昨天又下降了7便士，降到了339便士。PICTUREa small piece of film in a frame that you shine a light through to show a picture on 幻灯片Enthusiasm does seem to be cooling. 人们对网络股的热情看来开始冷却。roller coaster noun countable1 a track with very steep slopes and curves, which people ride on in small carriages at fairs and amusement parks环滑车，环滑车道2 a situation that changes often忽好