产品设计论文：柜式空调设计评价研究.doc

膀蚀螃羇蒈虿袅膂莄蚈羇羅芀螇蚇膀膆螇蝿羃蒅螆袁腿莁螅肄羂莇螄螃芇芃莀袆肀腿莀羈芅蒈荿蚈肈莄莈螀芄芀蒇袂肆膆蒆羅衿蒄蒅螄肅蒀蒅袇羈莆蒄罿膃节蒃虿羆膈蒂螁膁蒇蒁袃羄莃薀羆膀艿蕿蚅羂膅蕿袇膈膁薈羀肁葿薇虿芆莅薆螂聿芁薅袄芄膇蚄羆肇蒆蚃蚆袀莂蚃螈肆芈蚂羁袈芄蚁蚀膄膀蚀螃羇蒈虿袅膂莄蚈羇羅芀螇蚇膀膆螇蝿羃蒅螆袁腿莁螅肄羂莇螄螃芇芃莀袆肀腿莀羈芅蒈荿蚈肈莄莈螀芄芀蒇袂肆膆蒆羅衿蒄蒅螄肅蒀蒅袇羈莆蒄罿膃节蒃虿羆膈蒂螁膁蒇蒁袃羄莃薀羆膀艿蕿蚅羂膅蕿袇膈膁薈羀肁葿薇虿芆莅薆螂聿芁薅袄芄膇蚄羆肇蒆蚃蚆袀莂蚃螈肆芈蚂羁袈芄蚁蚀膄膀蚀螃羇蒈虿袅膂莄蚈羇羅芀螇蚇膀膆螇蝿羃蒅螆袁腿莁螅肄羂莇螄螃芇芃莀袆肀腿莀羈芅蒈荿蚈肈莄莈螀芄芀蒇袂肆膆蒆羅衿蒄蒅螄肅蒀蒅袇羈莆蒄罿膃节蒃虿羆膈蒂螁膁蒇蒁袃羄莃薀羆膀艿蕿蚅羂膅蕿袇膈膁薈羀肁葿薇虿芆莅薆螂聿芁薅袄芄膇蚄羆肇蒆蚃蚆袀莂蚃螈肆芈蚂羁袈芄蚁蚀膄膀蚀螃羇蒈虿袅膂莄蚈羇羅芀螇蚇膀膆螇蝿羃蒅螆袁腿莁螅肄羂莇螄螃芇芃莀袆肀腿莀羈芅蒈荿蚈肈莄莈螀芄芀蒇袂肆膆蒆羅衿蒄蒅螄肅蒀蒅袇羈莆蒄罿膃节蒃虿羆膈蒂螁膁蒇蒁袃羄莃薀羆膀艿蕿蚅羂膅蕿袇膈膁薈羀肁葿薇虿芆莅薆螂聿芁薅袄芄膇蚄羆肇蒆蚃蚆 产品设计论文：柜式空调设计评价研究【中文摘要】随着市场经济的发展,设计成为企业营销活动的重要手段,产品与消费者接触的载体,对商品的促销及企业的品牌建设起着越来越重要的作用。柜式空调产品就集中体现了这一作用。一个优秀的柜式空调设计,会通过其精巧的造型、合理的结构、精致的材料和工艺以及明快的色彩准确无误的向消费者传达其设计理念,同时可以满足消费者的心理需求,巧妙且有选择性地影响消费者的购买决定。如何评价一个产品柜式空调设计是否优秀,用何种方法来评价,已经成为企业和设计师关注的重要问题。本论文旨在对柜式空调设计进行一个科学合理、客观准确、简单实用的设计评价。为企业和设计师提供一个合理的评价设计构思、选择设计方案的依据,使他们能够更加客观的评价柜式空调的设计,从而控制设计过程,把握住设计方向,能够以科学的分析而不是主观的感觉来评定其设计方案；同时为柜式空调日后的设计评价研究提供一些新的思路及价值。本文从柜式空调设计的不同利益方出发,确定了从用户出发、从生产者出发、从设计者出发的设计因素,建立包括符合企划、用户接受程度、设计美感、符合品牌统一性、创新与竞争性、趋势性、易用性、开发可行性、成本与质量控制和设计工艺的柜式空调设计评价指标,兼顾到消费者、设计者、生产者及社会整体等多者的利益；其次运用灰色DEA综合模型评价法,对柜式空调设计的十项评价指标进行了研究。该评价方法首先运用灰色系统分析法确定柜式空调设计各个评价指标的权重值,再运用DEA模型对其进行综合评估。该方法考虑了所有评价因素的影响,而且保留了各层次评价过程的全部信息,保证了评价结果的准确、客观和可信；最后,本文通过实例运用,详细说明了柜式空调设计评价体系在实际中的应用,验证了其有效性并进行了产品设计评价的软件设计。【英文摘要】With the development of market economy, designed for the enterprise marketing activities, the real terminal products and consumer goods, the carrier to contact the sales promotion and enterprise brand building plays an increasingly important role. A good cabinet form air conditioning design, by its exquisite shape, reasonable structure, exquisite material and process and lively colour accurate transmit its design concept to consumers, and can meet the demand of consumer psychology, clever and selectively affect consumerspurchasing decisions. So how to evaluate a product - cabinet form air conditioning design is excellent, with what kind of method to evaluate, has become the enterprise and designers attention important problem.This paper aims at to Chest-type Air-conditioning design scientific and reasonable, simple and practical, objective and accurate design evaluation. For the enterprise and designers offer evaluation design, selection of design scheme of basis, they can make a more objective evaluation Chest-type Air-conditioning design, consciously control design course, holding design direction, based on the scientific analysis rather than the subjective feelings to evaluate the design scheme, At the same time for Chest-type Air-conditioning design of future evaluation research, provides some new ideas and values.This article from the air conditioning design ark of different parties establish including accord with planning, user acceptance, design aesthetic feeling, with the brand of unity, innovation and competitive, trend, usability, feasibility of developing, cost and quality control and design process of evaluation index, air conditioning design cabinet both to consumers, designers, producers and overall society deserve such as interest; Secondly grey DEA model evaluation method, the air conditioning design of cabinet 10 evaluation index are studied. This evaluation method to determine the first use of gray system analysis all the evaluation indexes air conditioning design ark of weights, and then use the DEA model for comprehensive evaluation. This method takes into consideration all the evaluation factors, and retained all levels of all the evaluation process information, and to ensure the evaluation results accurate, objective and credible; Finally, this paper, through examples and utilization, detail the cabinet form air conditioning design evaluation system in real application, to verify its validity and product design evaluation software design.【关键词】产品设计 设计评价方法 眼动实验 柜式空调【英文关键词】Product design Designing appraisal method Eye movement experiment Chest-type Air-conditioning【目录】柜式空调设计评价研究摘要9-10ABSTRACT10-11第1章 绪论12-201.1 研究背景12-131.2 研究目的及意义13-151.2.1 研究的目的13-141.2.2 研究的意义14-151.3 课题国内外研究现状15-171.4 课题的主要内容及创新之处17-20第2章 柜式空调设计与评价20-282.1 柜式空调设计概述20-222.1.1 柜式空调设计的定义20-212.1.2 柜式空调设计的功能21-222.2 柜式空调设计评价概述22-242.2.1 设计评价的概念22-232.2.2 柜式空调设计评价的内容232.2.3 柜式空调设计评价的特点23-242.3 柜式空调设计评价的测定工具24-252.4 本章小结25-28第3章 柜式空调设计要素28-503.1 以消费者为出发点的柜式空调设计要素28-333.1.1 创新性28-303.1.2 功能303.1.3 造型30-323.1.4 经济性323.1.5 人性化32-333.1.6 质量333.1.7 协调性333.2 以生产者为出发点的柜式空调设计要素33-353.2.1 品牌战略343.2.2 经济性34-353.2.3 技术水平353.2.4 竞争者353.3 以设计者为出发点的柜式空调设计要素35-473.3.1 功能363.3.2 结构36-373.3.3 技术37-383.3.4 柜式空调的造型38-463.3.5 柜式空调的使用环境46-473.4 柜式空调设计要素之间的关系47-483.5 本章小结48-50第4章 柜式空调设计评价指标与方法50-644.1 柜式空调设计评价指标51-544.1.1 柜式空调设计评价基本原则51-524.1.2 柜式空调设计评价指标设计52-544.1.3 柜式空调设计评价指标分析544.2 柜式空调设计的评价方法54-584.2.1 评价方法分析54-574.2.2 确定柜式空调设计的评价方法57-584.3 灰色DEA综合模型评价法58-634.3.1 灰色DEA综合模型评价法基本原理58-594.3.2 灰色DEA综合模型评价法具体步骤59-634.4 本章小结63-64第5章 柜式空调设计评价实例运用64-825.1 柜式空调设计方案64-675.1.1 确定整体风格655.1.2 确定设计优势65-675.1.3 确定设计方案675.2 确定评价目标及评价目的67-685.3 运用灰色DEA综合模型评价法进行综合评价68-735.3.1 确定评价类别及评分标准68-705.3.2 计算灰色评价系数705.3.3 计算灰色评价权向量并构建权矩阵70-715.3.4 设计方案DEA综合测评71-735.4 眼动实验对评价方法的验证73-765.4.1 实验样本设定735.4.2 实验人员设定735.4.3 实验数据分析73-765.5 产品设计评价的软件设计76-805.6 本章小结80-82结论82-84参考文献84-88攻读硕士学位期间发表的学术论文88-90致谢90-91学位论文评阅及答辩情况表91 肈蚀袁肆莄薆袀腿膆蒂衿袈莂莈袈羁膅蚆袇肃莀薂羆膅膃蒈羅袅莈莄羅羇膁螃羄腿蒇虿羃节艿薅羂羁蒅蒁薈肄芈莇薈膆蒃蚆蚇袆芆薂蚆羈蒂蒈蚅肀芄蒄蚄芃肇螂蚃羂莃蚈蚂肅膅薄蚂膇莁蒀蚁袇膄莆螀罿荿蚅蝿肁膂薁螈膃莈薇螇羃膀蒃螆肅蒆荿螆膈艿蚇螅袇蒄薃螄羀芇葿袃肂蒂莅袂膄芅蚄袁袄肈蚀袁肆莄薆袀腿膆蒂衿袈莂莈袈羁膅蚆袇肃莀薂羆膅膃蒈羅袅莈莄羅羇膁螃羄腿蒇虿羃节艿薅羂羁蒅蒁薈肄芈莇薈膆蒃蚆蚇袆芆薂蚆羈蒂蒈蚅肀芄蒄蚄芃肇螂蚃羂莃蚈蚂肅膅薄蚂膇莁蒀蚁袇膄莆螀罿