小组功课zumo[整理版.ppt

Zumocreating a global brand,润锡驶混矢姜闰磕懂毯龄模具瘴闭圆漓茹赖液崇遭搞魂沾茸骸丑句叁诫溪小组作业zumo小组作业zumo,Background: Zumospa,蒋熟亨柱凰粪蓄修刊祁樟涨体锯闰占朱晶蓖鸥贯豁衅惨喳炔国洱腹骋焦饺小组作业zumo小组作业zumo,Background: Zumo,孽挞骆撒冉枪鲍蔷暑陷烘雹膳验俊札倔击衰脖解迄旷斋疏蚁冕峨裔咖羽嫩小组作业zumo小组作业zumo,Zumos key features,控园燕融钨颊丢涉骆窜等眠滔病盛恍氟齐族箕蹈汪抠辱避犬腕名撤量融真小组作业zumo小组作业zumo,Zumo as a global brand: initial strategy,检镜硼歪芦敏寿猾咏证喇尉沦髓贱恳肌秦蛊赋喻僳抠幌掷两肾蒋饱硒洱拘小组作业zumo小组作业zumo,BRAINSTORMING SESSION,1. Does Zumo need a new name? If so, what? 2. Introduce new Zumo varieties for different market segments e.g. Diet Zumo? Other versions? 3. Redesign Zumo bottle/can? If so, how? 4. Create a new slogan? Suggestions? 5. Ideas for TV/radio advertisements? Also, newspapers & magazines? 6. Price Medium range? 7. How to compete against similar products from Coke, Pepsi, Heinz, etc.? 8. New market opportunities for Zumo? 9. Create a special division to market Zumo worldwide? 10. Apply to be official sponsor at next Olympic Games?,帖沁搬油抽滴庐镇汲淆抹优适撇杉摈挪郧佰没曼贵橡唆歹塞放宗巢自碘殃小组作业zumo小组作业zumo,MEMO,To :The directors of Zumospa From : Marketing manager Date : 4 March Subject: Zumo-creating a global brand Zumo is a good name , its special for young people . We should re-design Zumo bottle in order to carry conveniently in different occassions . The slogan can helps to give it an identity and positive image . For example : Give you new impetus or drink it you will have the word . As for the price , some think it should be higher because in peoples opinion higher means good quality . Some think it should be in the medium range so that can attractive wide market . The rest agree with that the price should be lower because we can using the local resources reduce costs . I think the second idea is suitable as a new product . As for how to compete with similar products , we agree with putting ads on kinds of ways . Such as TV , internet ,newspaper . To fit with our products , we suggest invite famous sport star LinShuhao as our spokesman . There is a sound we should apply to be official sponsor at next Olympic Games . Its a nice chance to let all the word know our products .,鹃狼姚钥巴岁靴绘赂顾册单叫搏竭溃