阶段答疑-商务英语.ppt

阶段答疑-商务英语（I，II）VOB Mid-term Revision on Business English (I,II),Module 1, 2,3,4,5,6 By Nie Wei BFSU,Contents,总的学习/复习技巧和方法建议,两条主线： business content awareness + language skills 三个保证： 静心时间保证 专心提高效率 用心注意学习方法 时间管理建议Time Management（集中+分散）,时间管理建议 Time Management How much time do I need to spend on the course?,Now comes the critical question: 平时分散安排时间 Each module has about 86-90 activities and you have to deal with 6 activities per day. Can you spare 120 minutes a day to complete 6 activities?,课程总体复习方法建议： 四样东西不离手,-书(含书尾glossary) -讲义ppt -书前目录4页蓝色/ 4页粉色卡片 -重点+具体面 -模拟题训练 -英语语言基础要扎实,General advice挑重点吃透,Study module objectives again very carefully Review units main points/focuses earnestly focal points,As to each session, review:具体面不漏,Activities Extracts Headlines, ideas, concepts Definitions, diagrams, flow carts Structure relationships Jargons, phrases, etc Reading articles +answer the questions(书上阅读文章+做下后面的练习题） Remember: You dont have to read everything. Put an emphasis on the focal points!,课程总串Course revision -学习目的,Aim and Focus Introduce you to general business skills and knowledge Learn business English that enables you to work in an international business environment,商务英语I（上册）的课程总介,增加商务英语的专业词汇； 掌握英语语言在商务环境下的应用，提高口语交流能力； 掌握商务策划书、财务报告等商务文书的撰写； 了解基本商务知识、掌握商务运作、管理知识和技能。,商务英语II（下册）的课程总介,增加商务英语的专业词汇； 掌握英语语言在商务环境下的应用，提高口语交流能力； 掌握商务策划书、财务报告等商务文书的撰写； 了解基本商务知识、掌握商务运作、管理知识和技能。,Course contents-Two course textbooks：,Book I Module 1 Change and the economy Module 2 The customer Module 3 Finance Module 4 A new product Book II Module 5 Responding to technology Module 6 Recruiting new staff Module 7 Advertising and competition Module 8 Selling the product,Course Contents,Companies and their operations Changes and effects at work places Ways of working Customer service and feedback Quality of products and TQM Financial awareness and practice Market research and team spirit,Product promotion Technology and company The Internet and change Recruitment Competition Advertising Branding Selling and caring for customers,Module,Unit,Activity,Instruction,Exercise,Feedback,Activity-based,Teacher-proof,Session,Course structure各模块结构,World Class English for Business I,Course structure各模块结构,4 modules,16 units,48 sessions,About 355 activities,Each module has about 86-90 activities and you have to deal with 6 activities per day.,第1-6模块的具体学习/复习方法建议,给大家的几点建议：因为时间有限，应该如何在有限的时间里学习和复习以取得良好的成绩: 1. 围绕复习要点来进行复习: 两条主线，三条/心保证（2 lines, 3 principles）因为时间有限，所以建议你围绕单元要点来进行复习。检查你是否掌握了每个单元需要掌握的商务知识、词汇、语法知识和相关语言技能。对自己比较弱的地方多练习，集中突破。（对如何抓住课程重点下面有详细介绍） 2. 充分利用课程论坛 在复习的过程当中遇到任何问题，立即发贴到本课程论坛上得到及时帮助和指导。 3. 学习小组 在复习的过程当中，和你的学习小组多进行线上或线下的沟通，互相讨论学习问题，互相帮助，互相鼓励也是非常重要的。,Main contents of Module 1-6,第1-6模块的主要内容 + 复习重点,Review Book I: 1-4 modules 总串,第一模块：Change and the company 公司结构与经营-总介,第一单元：How Companies Operate英国一家工程公司的概况与经历的变化、各种各样的公司组织结构和一些成功的产品范例。 第二单元：Responding to Change讲述变化对人的影响、产品销售的发展趋势以及商业机构在全球的经营情况。 第三单元：Ways of Working介绍科技发展给工作模式带来的改变；介绍工作规章。,Module One: Change and the Company,Aims 目的 To look at the changes which can take place in an organization/company To look at the effects these changes can have on the employees To consider changes which have happened as a result of technology, new working practices and increasing globalization,Module One: Outline,Unit 1: How companies operate Structure of the organization Language for describing company structure and personal responsibilities Development of successful products Unit 2: Responding to changes The effect of changes on individuals The global market New ways of buying and selling, using the latest technology Language for describing trends and changes in them Unit 3: Ways of working Different work patterns Effects of technology on working places (the trend towards working from home) Regulations associated with the workplaces Language for describing regulations,A checklist 主要要点 (1),We have talked about companies/organizations to get some general information. We have learned how to talk about our organizational structure and responsibilities. We have practiced talking about products or service of companies/ organizations/enterprisers. 4 We have talked about the changes that have happened to us at our work places in the recent year, in comparison with the past, and the positive and negative effects on us.,A checklist 主要要点 (2),5. We have interpreted graphs and described trends/general patterns or tendencies in market places. 6. We have talked about how our companies operate in internal and global markets by using the STEEP analysis. 7. We have practiced note-taking skill and talking about some key disadvantages of telecommuting. 8. We have practiced expressing obligations and giving advice by discussing the Chinese income tax laws. 9. We have practiced describing possible future situations by using “if sth happens, sb will do sth” or “unless sth happens, sb wont do sth”.,第一模块Module 1的复习重点,Objectives: Basic facts about a company and consider the way it has changed. Different ways organizations can be structured. Examples of successful products Focus: Companies and their operation Changes and their effects at work places Ways of working,Mod 1-Change & Company 详细重点,Company Profiles: history, location, basic facts, responsibilities, change, flat/tall structures P5,Graph interpretation skills, cause and effect: P16-19,STEEP analysis: P22-23定义，Key P48,Unit 3,Telecommuting-advantages + disadvantages P27; “change-adept” organizations: 3Cs P25,Focal Points 详细重点,第二模块：The customer 客户服务-总介,第一单元：Customer Service 介绍公司提高服务的方法；讲述公司通过新闻发布客服政策及向员工解释客服政策的方法。 第二单元：Customer Feedback介绍公司面对面、电话、问卷调查采访客户对公司服务意见的方法。 第三单元: Total Quality Management介绍全质量管理（TQM）方法、参与管理的人员的职责以及实施全质量管理的办法。,Module Two: The Customer,Aims 目的 To look at the different ways organizations can provide efficient services to their customers To consider various aspects of customer service and the ways in which organizations can get feedback from their customers To understand the concept of Total Quality Management,Module Two: Outline,Unit 1: Customer service Ways in which an organization can improve its service to customers How it can explain its customer service policy both to its staff and to the public at large Studying language used in an action plan and in briefing sessions Unit 2: Customer feedback Ways in which an organization can find out what its customers think of its products Focusing on the language used in interviews and on the telephone Studying written questionnaires Unit 3: Total Quality Management Understanding Total Quality Management Studying an approach to managing staff,A checklist 主要要点 (1),1. We have learned the importance of knowing customer needs, wants and expectations and how to complete an action plan. 2. We have studied how a company can express its customer service policy in a press release (新闻发布会). 3. We have analyzed companys mission statements and studied a memo about an initiative in customer service. 4. We have learned how to interview customers about what they think about our products or services. 5. We have studied different kinds of opinion surveys and got to know how a company can get feedback from customers by interviewing them on the telephone.,A checklist 主要要点 (2),6. We have studied questionnaires for collecting customer feedback and read some introductory information about a company. 7. We have learned the concept of Total Quality Management (TQM) and understood how a company approaches TQM and measures quality. 8. We have some further readings about TQM and got to understand its principles more profoundly. 9. We have studied “people management”: how an organization releases the full potential of its people to improve its business continuously.,第二模块Module 2的复习重点,Objectives: Different ways organizations can provide efficient services to their customers Various aspects of customer service and the ways in which organizations can get feedback from their customers Concept of Total Quality Management Focus: Customer service and feedback Quality of products and TQM,Mod 2 - Focal Points 详细重点,第三模块：Finance 财务管理-总介,第一单元：Financial Awareness介绍财务知识对管理者的重要性；讲述现金流问题与业务失败的原因；介绍损益帐户。 第二单元：Finance in Practice介绍Stagecoach Holdings plc公司的财务管理状况、该公司业务成功与失败的事例及原因分析；要求学习者学会演示财务状况。 -能看懂3张表：现金流量表、损益表、资产负债表 第三单元: Setting up in Business介绍成功设立自己的企业需要的基本素质、建议方法、商业策划、风险评估、失败分析、商业贷款等。,Module Three: Finance,Aims 目的 To understand the basic practical questions behind company finance. To know how finance works in the context of a successful company. To learn how to prepare a business plan for a business of your own.,Module Three: Outline,Unit 1: Financial awareness Finance - the basics Cash-flow problems The profit and loss account Unit 2: Finance in practice Stagecoach - the background Business success and failure at Stagecoach Giving a financial presentation Unit 3: Setting up in business The business plan: what you need for success Planning and risk assessment Failure, cash-flow problems and starting again,A checklist of objectives 主要要点 (1),We have accomplished the following objectives: We have analyzed the role of finance for managers today. We have studied the importance of cash flow and the reasons for business failures. We have learned another financial document: the profit and loss account or income statement. We have studied the case of Stagecoach Holdings plc: its history, people, recent financial performance and have read about financial performances and future plans. We have analyzed the reasons why Stagecoach has been successful and looked at some of the problems that Stagecoach has had to overcome.,A checklist of objectives主要要点 (2),6. We have got to know the importance of planning for companies. 7. We have studied personal qualities needed to run our own business and read a leaflet giving advice to people who want to set up a business. 8. We have studied the structure/layout of a business plan and the things that should be included in the plan. 9. We have developed a simple business plan for a new company and taken it to the bank manager to ask for a loan to start a new business.,Module 3 的复习重点,Objectives: Basic practical questions behind company finance. How finance works in the context of a successful company. How to prepare a business plan for a business of your own. Focus: Financial awareness and practice（学习重点：看懂3张表，会做第一张表-现金流量表、损益表、资产负债表） How to prepare a business plan,Mod 3 - Focal Points 详细重点,第四模块：A new product 新产品开发,第一单元：What Do People Want?介绍进行市场调查、产品比较以及撰写市场调查报告的方法。 第二单元：Team Spirit介绍团队合作的重要性、召开电话会议的方法、分派任务的方法和团队领导者的重要作用。 第三单元: Promoting Your Team介绍市场推广手段、产品开发和推广办法和推广活动。,Module Four: A New Product,Aims 目的 Understand on new product development market research Know how to organize teams to work on product development projects Learn how to promote your products,Module Four: Outline,Unit 1: What do people want? Talking about products Focus groups Market research reports Unit 2: Team spirit Teamwork Arranging meetings Allocating tasks Unit 3: Promoting your product Product productions Another example of product innovation Promoting a product internally and externally,A checklist of objectives-主要要点 (1),We have accomplished the following aims: We have studied how market research is being carried out and reviewed how to ask questions. We have looked at a focus group and studied how to compare products and express your preferences. 3. We have learned how to structure and write a market research report. 4. We have studied the importance of teamwork and understood some of the tasks a project team might have to do. We have worked on how to arrange team meetings over the telephone.,A checklist of objectives-主要要点 (2),6. We have looked at how the work may be shared out among team members and considered the importance of the role of the team leader. 7. We have considered promotional options and tried to solve promotional problems. 8. We have studied one companys approach to product development and promotion. 9. We have talked about a companys promotional activities, trying to arrange meetings and a promotional event.,Module 4的复习重点,Objectives: Market research on new product development. How to organize teams to work on product development projects. How to promote your products Focus: Market research and team spirit（学习重点：市场调查及市场调查报告、团队精神）,Mod 4 - Focal Points 详细重点,Review Book II: 5-8 modules总串,第五模块：Responding to technology 技术培训与发展-总介,第一单元：Technology and the Company介绍MPL Electronics plc公司引进新技术改变工作模式并进行技术培训；研究人们对新技术的反映。 第二单元：Making Things Clear介绍传真机与复印机的使用说明、ICT咨询功能的工作原理及教育光盘的开发和生产过程。 第三单元：The Internet and Change介绍互联网给商务带来的解放、远程工作模式以及使用电子邮件的建议。,Module Five: Responding to Technology,Aims 目的 Look at the effect of new technology on companies Study instructions and how to formulate them Consider some aspects of changes that have come about in business as a result of the expansion of the internet and the effect of technological change on work patterns and opportunities,Module Five: Outline,Unit 1: Technology and the company ICT and training Technology brings change Writing reports Unit 2: Making things clear Following instructions ICT helpdesks Describing processes Unit 3: The Internet and change Business on the Internet Telecommuting Getting the message,A checklist of objectives-主要要点 (1),We have accomplished the following aims: We have studied how MPL Electronics plc is introducing new technology that will influence the companys work patterns and involve the need for training. We have explored how people react to new technology. We have looked at a report on the use of ICT at MPL Electronics plc. 4. We have learned both written and spoken instructions for using machines.,A checklist of objectives-主要要点 (2),5. We have looked at the sort of ICT system that can be set up and the difficulties that need to be overcome. 6. We have practiced the passive voice in the context of the production of CD-ROMs and installation of the software needed to connect to the Internet. 7. We have looked at the advantages of the Internet for business nowadays and for the individual. 8. We have considered the new phenomenon of distance working. 9. We have looked at the advice on using email and talk about the use of email.,Module 5的复习重点,Objectives: Effect of new technology on companies. Instructions and how to formulate them. Aspects of changes that have come about in business as a result of the expansion of the internet and the effect of technological change on work patterns and opportunities. Focus: Technology and company Internet and change,Mod 5 - Focal Points 详细重点,第六模块：Recruiting new staff 招聘与求职,第一单元：Deciding to Recruit 分析人员需求及离职原因，介绍如何发布招聘广告。 第二单元：Applying for Posts介绍简历和求职信的撰写与设计，筛选应聘者和安排面试的技巧。 第三单元: Selection and Induction介绍如何准备面试、评价面试者、写推荐信以及对新员工进行入职引导。 第四单元: Pronunciation and Review语音与总结。,Module Six: Recruiting new staff,Aims 目的 Look at the first stage of the recruitment process: how to write a job description and person specification Deal with the next stage of the recruitment process: how to write a CV Look in more detail at how people prepare for a job interview and what is involved in writing references,Module Six: Outline,Unit 1: Deciding to recruit The vacancy Person specifications Recruitment methods Unit 2: Applying for posts CVs Covering letters Selecting applicants Unit 3: Selection and induction Interviews References Induction programs,A checklist of objectives-主要要点 (1),We have written the description for a post that is vacant. We have written the specification for the ideal candidate, describing the skills and experience that an organization may look for. We have looked at how and where you can advertise a job vacancy. We have looked at how to write CVs and how to fill in application forms. We have studied letters of application.,We have accomplished the following aims:,A checklist of objectives-主要要点 (2),We have looked at evaluating and selecting applicants. We have looked at the importance of preparing for an interview and assessing how candidates deal with the questions they are asked. We have studied a reference for a job applicant and write a reference for a colleague. We have put new staff through an induction program.,Module 6的复习重点,Objectives: Recruitment process: job description, person specification, and CV. Preparing for a job interview and what is involved in writing references. Focus: Recruitment,Mod 6 - Focal Points 详细重点,writing covering letters:P79,112; selection techniques: P83 -3种,详细重点,1,2,3,4,5,Job Descriptions: P65; Job advertisements:P71-72; Recruitment methods:P70 -7条；Requesting & giving opinions:P71,Types of CVs:P74 -3 types;,Types of References:P92 -2 sorts: telephone + written references P93 format,Interview techniques: P88, 90,预告： 第七模块：Advertising and competition 广告与市场竞争,第一单元：Researching the Competition介绍如何进行竞争调查。 第二单元：Research, Planning and Advertising介绍如何成功的进行广告投放。 第三单元: The Importance of the Brand介绍如何建立品牌效应。 第四单元: Pronunciation and Review语音与总结。,Module Seven: Advertising and competition,Aims 目的 Focus on the process of collecting information and on the ways in which such data can be used Consider some of the approaches organizations can use to target specific customers Analyze ways of promoting and repositioning a brand image,Module Seven: outline,Unit 1: Researching the competition Planning research A competitor analysis chart Comparing data Unit 2: Research, planning and advertising Market research Advertising A smart action plan Unit 3: The importance of the brand Using the SWOT analysis Brand image Re-positioning a brand,A checklist of objectives-主要要点 (1),We have accomplished the following aims: We have discussed some of the ways a company can get information about its competitors. 2. We have looked at a competitor analysis chart - a table which lays out information about an organizations competition. 3. We also have looked at ways of making comparisons. 4. We have considered the ways in which an organization can find out about its prospective customers. 5. We have looked at the ways in which a com