LV品牌详细介绍【英文版】.ppt

lvlouis vuitton,name : number：,introduction,louis vuitton malletier：commonly referred to as louis vuitton or shortened to lv, is a french fashion house founded in 1854.the label is well known for its lv monogram ,which is featured on most products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewellery, accessories, sunglasses, and books. louis vuitton is one of the most recognizable brands in the world. a long time symbol of prestige and wealth, the company commands some of the highest prices in the international fashion market for its products.,in 1987 louis vuitton became a subsidiary of lvmh。 with the continuous expansion of business, todays louis vuitton has 13 production workshop and an international logistics center at 50 country all over the world ，has more than 300 stores and employs more than 9500, of which 60% is located outside france.,introduction,louis vuitton,logo：monogram canvas,founder,louisvuitton： louis vuitton is one of the most outstanding fashion designer in the world，he was born in 1821 ,he help peerage to packed up luggage in paris when he was young, he founded louis vuitton in 1854,monogram canvas,louis vuitton is one of the most counterfeited brands in the fashion world due to its image as a status symbol，but this further inspired george vuittons creativity. the signature monogram canvas was created to prevent counterfeiting,monogram canvas,the louis vuitton brand and the famous lv monogram are among the worlds most valuable brands. according to a millward brown 2010 study, louis vuitton is the worlds 29th most valuable brand, right after wells fargo and before gillette . the brand itself is estimated to be worth usd 19.781 billion.,design style,a journey shows us not only the world, but how we fit in it. does the person create the journey or does the journey create the person? the journey is life itself. where will life take you? what is a journey? a journey is not a trip. its not a vacation. its a process. a discovery. its a process of self-discovery. a journey brings us face to face with ourselves.,the brand trip of lv,sell,louis vuitton sells its products through small boutiques in high-end department stores, the company closely controls the distribution of its products to prevent counterfeiting.,1、boutiques in high-end department stores,today, vuitton products are primarily available at authentic louis vuitton boutiques, with a small number of exceptions. these boutiques are commonly found in upscale shopping districts or inside luxury department stores. the boutiques within department stores operate independently from the department and have their own lv managers and employees.it also allows lv to prevent counterfeit products entering its distribution channels. louis vuitton has no discount sales nor does it have any duty-free stores.,sell,2、 the e-commerce section of its website,lv has recently launched an online store, through its main website, as an authorized channel to market its products. ,sell,lv paris shop,lv chinese stores,distinguish,colour and structure of flower hardware leather stitch and base coat series number,there are five ways to distinguish quality goods and counterfeit：,derivative product,louis vuitton have become the myth of the tourism industry, since 1854 has been a leading producer of paris，louis vuitton is one of the worlds leading international fashion houses.louis vuitton focus