外文文献翻译封面格式及要求(模版).doc

毕业论文或设计外文文献翻译宋体小三号，居中，1.5倍行距宋体小三号，加粗，1.5倍行距院 系：年级专业：2009级XXXXXXXXXXX姓 名：即所翻译文献名称，小三号宋体字，1.5倍行距，若标题较长，写分两行写，较短，则将后一空行删除。XXXX学 号：0920XXXXX附 件：宋体五号字，单倍行距指导老师评语： 指导教师签名：年 月 日备注：（注意：备注页这一整页的内容都不需要打印，看懂了即可）1.从所引用的与毕业设计（论文）内容相近的外文文献中选择一篇或一部分进行翻译（不少于3000实词）；2.外文文献翻译的装订分两部分，第一部分为外文文献；第二部分为该外文文献的中文翻译，两部分之间用分页符隔开。也就是说，第一外文文献部分结束后，使用分页符，另起一页开始翻译。3.格式方面，外文文献的格式，除了字体统一使用Times new roman之外，其他所有都跟中文论文的格式一样。中文翻译的格式，跟中文论文的格式一样。（注意：备注页这一整页的内容都不需要打印，看懂了即可,定稿后,请删除本页.）范文如下：注意,下面内容每一部份均已用分页符分开了,如果用本模板,请将每一模块单独删除,直接套用到每一模板里面,不要将全部内容一次性删除.【Abstract】This paper has a systematic analysis on outside Marco-environment of herbal tea beverage industry and major competitors of brands inside the herbal tea market. Based on the theoretic framework, this paper takes WONG LO KAT and JIA DUO BAO herbal tea as an example, and researches the strategy on brand positioning and relevant marketing mix of it. Through analysis on the prevention sense of WONG LO KAT herbal tea, it was positioned the beverage that can prevent excessive internal heat in body, a new category divided from the beverage market. the process of brand positioning of it in Consumers brain was finished. Based on this positioning strategy, WONG LO KAT reasonably organized and arranged its product strategy, price strategy, distribution strategy and promotion strategy, which not only served for and further consolidated the position of preventing excessive internal heat in body, but also elevated the value of brand. The JDB and WONG LO KAT market competition brings us enlightenment. Reference the successful experience from the JDB and lessons from the failure of the WONG LO KAT.，TimesNewRoman.顶格写,【Key Words】Brand positioning; Marketing mix; Positioning Strategy; enlightenment, lessons；ABC顶格写（本页为英文文献摘要，关键词两项一起单独一页，字体为：TimesNewRoman，小四号，1.5倍行距）(注:以下为英文文献正文内容,英文全文3000字.具体标题以原文为准.全文字体为TimesNewRoman.行间距为1.5倍.字号大小与论文正文的各级标题一致.如下:)I.TimesNewRoman ，TimesNewRoman，TimesNewRoman(一级标题加粗，小四号，1.5倍行间距.),顶格写.TimesNewRoman, TimesNewRoman, TimesNewRoman, TimesNewRoman(二级标题以下全文, 小四号，1.5倍行间距.)二级标题项格写,三级及以下内容每一段段首空两字.,This paper has a systematic analysis on outside Marco-environment of herbal tea beverage industry and major competitors of brands inside the herbal tea market. Based on the theoretic framework, this paper takes WONG LO KAT and JIA DUO BAO herbal tea as an example, and researches the strategy on brand positioning and relevant marketing mix of it. Through analysis on the prevention sense of WONG LO KAT herbal tea, it was positioned the beverage that can prevent excessive internal heat in body, a new category divided from the beverage market. the process of brand positioning of it in Consumers brain was finished. Based on this positioning strategy, WONG LO KAT reasonably organized and arranged its product strategy, price strategy, distribution strategy and promotion strategy, which not only served for and further consolidated the position of preventing excessive internal heat in body, but also elevated the value of brand. The JDB and WONG LO KAT market competition brings us enlightenment. Reference the successful experience from the JDB and lessons from the failure of the WONG LO KAT.This paper has a systematic analysis on outside Marco-environment of herbal tea beverage industry and major competitors of brands inside the herbal tea market. Based on the theoretic framework, this paper takes WONG LO KAT and JIA DUO BAO herbal tea as an example, and researches the strategy on brand positioning and relevant marketing mix of it. Through analysis on the prevention sense of WONG LO KAT herbal tea, it was positioned the beverage that can prevent excessive internal heat in body, a new category divided from the beverage market. the process of brand positioning of it in Consumers brain was finished. Based on this positioning strategy, WONG LO KAT reasonably organized and arranged its product strategy, price strategy, distribution strategy and promotion strategy, which not only served for and further consolidated the position of preventing excessive internal heat in body, but also elevated the value of brand. The JDB and WONG LO KAT market competition brings us enlightenment. Reference the successful experience from the JDB and lessons from the failure of the WONG LO KAT.II.TimesNewRoman ，TimesNewRoman，TimesNewRoman(一级标题加粗，小四号，1.5倍行间距.),顶格写.TimesNewRoman, TimesNewRoman, TimesNewRoman, TimesNewRoman(二级标题以下全文, 小四号，1.5倍行间距.)二级标题项格写,三级及以下内容每一段段首空两字.,This paper has a systematic analysis on outside Marco-environment of herbal tea beverage industry and major competitors of brands inside the herbal tea market. Based on the theoretic framework, this paper takes WONG LO KAT and JIA DUO BAO herbal tea as an example, and researches the strategy on brand positioning and relevant marketing mix of it. Through analysis on the prevention sense of WONG LO KAT herbal tea, it was positioned the beverage that can prevent excessive internal heat in body, a new category divided from the beverage market. the process of brand positioning of it in Consumers brain was finished. Based on this positioning strategy, WONG LO KAT reasonably organized and arranged its product strategy, price strategy, distribution strategy and promotion strategy, which not only served for and further consolidated the position of preventing excessive internal heat in body, but also elevated the value of brand. The JDB and WONG LO KAT market competition brings us enlightenment. Reference the successful experience from the JDB and lessons from the failure of the WONG LO KAT.This paper has a systematic analysis on outside Marco-environment of herbal tea beverage industry and major competitors of brands inside the herbal tea market. Based on the theoretic framework, this paper takes WONG LO KAT and JIA DUO BAO herbal tea as an example, and researches the strategy on brand positioning and relevant marketing mix of it. Through analysis on the prevention sense of WONG LO KAT herbal tea, it was positioned the beverage that can prevent excessive internal heat in body, a new category divided from the beverage market. the process of brand positioning of it in Consumers brain was finished. Based on this positioning strategy, WONG LO KAT reasonably organized and arranged its product strategy, price strategy, distribution strategy and promotion strategy, which not only served for and further consolidated the position of preventing excessive internal heat in body, but also elevated the value of brand. The JDB and WONG LO KAT market competition brings us enlightenment. Reference the successful experience from the JDB and lessons from the failure of the WONG LO KAT.III.TimesNewRoman ，TimesNewRoman，TimesNewRoman(一级标题加粗，小四号，1.5倍行间距.),顶格写.TimesNewRoman, TimesNewRoman, TimesNewRoman, TimesNewRoman(二级标题以下全文, 小四号，1.5倍行间距.)二级标题项格写,三级及以下内容每一段段首空两字.,This paper has a systematic analysis on outside Marco-environment of herbal tea beverage industry and major competitors of brands inside the herbal tea market. Based on the theoretic framework, this paper takes WONG LO KAT and JIA DUO BAO herbal tea as an example, and researches the strategy on brand positioning and relevant marketing mix of it. Through analysis on the prevention sense of WONG LO KAT herbal tea, it was positioned the beverage that can prevent excessive internal heat in body, a new category divided from the beverage market. the process of brand positioning of it in Consumers brain was finished. Based on this positioning strategy, WONG LO KAT reasonably organized and arranged its product strategy, price strategy, distribution strategy and promotion strategy, which not only served for and further consolidated the position of preventing excessive internal heat in body, but also elevated the value of brand. The JDB and WONG LO KAT market competition brings us enlightenment. Reference the successful experience from the JDB and lessons from the failure of the WONG LO KAT.This paper has a systematic analysis on outside Marco-environment of herbal tea beverage industry and major competitors of brands inside the herbal tea market. Based on the theoretic framework, this paper takes WONG LO KAT and JIA DUO BAO herbal tea as an example, and researches the strategy on brand positioning and relevant marketing mix of it. Through analysis on the prevention sense of WONG LO KAT herbal tea, it was positioned the beverage that can prevent excessive internal heat in body, a new category divided from the beverage market. the process of brand positioning of it in Consumers brain was finished. Based on this positioning strategy, WONG LO KAT reasonably organized and arranged its product strategy, price strategy, distribution strategy and promotion strategy, which not only served for and further consolidated the position of preventing excessive internal heat in body, but also elevated the value of brand. The JDB and WONG LO KAT market competition brings us enlightenment. Reference the successful experience from the JDB and lessons from the failure of the WONG LO KAT.This paper has a systematic analysis on outside Marco-environment of herbal tea beverage industry and major competitors of brands inside the herbal tea market. Based on the theoretic framework, this paper takes WONG LO KAT and JIA DUO BAO herbal tea as an example, and researches the strategy on brand positioning and relevant marketing mix of it. Through analysis on the prevention sense of WONG LO KAT herbal tea, it was positioned the beverage that can prevent excessive internal heat in body, a new category divided from the beverage market. the process of brand positioning of it in Consumers brain was finished. Based on this positioning strategy, WONG LO KAT reasonably organized and arranged its product strategy, price strategy, distribution strategy and promotion strategy, which not only served for and further consolidated the position of preventing excessive internal heat in body, but also elevated the value of brand. The JDB and WONG LO KAT market competition brings us enlightenment. Reference the successful experience from the JDB and lessons from the failure of the WONG LO KAT.This paper has a systematic analysis on outside Marco-environment of herbal tea beverage industry and major competitors of brands inside the herbal tea market. Based on the theoretic framework, this paper takes WONG LO KAT and JIA DUO BAO herbal tea as an example, and researches the strategy on brand positioning and relevant marketing mix of it. Through analysis on the prevention sense of WONG LO KAT herbal tea, it was positioned the beverage that can prevent excessive internal heat in body, a new category divided from the beverage market. the process of brand positioning of it in Consumers brain was finished. Based on this positioning strategy, WONG LO KAT reasonably organized and arranged its product strategy, price strategy, distribution strategy and promotion strategy, which not only served for and further consolidated the position of preventing excessive internal heat in body, but also elevated the value of brand. The JDB and WONG LO KAT market competition brings us enlightenment. Reference the successful experience from the JDB and lessons from the failure of the WONG LO KAT.3【摘 要】本文是对凉茶饮料的宏观环境以及凉茶市场内部主要品牌的竞争对手进行了系统分析。以品牌定位的分析框架为前提对加多宝王老吉进行具体分析，深入研究了王老吉和加多宝的品牌定位策略以及在品牌定位策略下相应的营销组合。实现王老吉凉茶在消费者大脑中的品牌定位。在这个品牌定位下，加多宝和王老吉又合理地组织和安排了其产品策略、价格策略、分销策略和促销策略，使营销组合不仅服务于其“预防上火”的定位，而且更加巩固了这个定位，提升了品牌的价值。阐述加多宝王老吉的市场之争给我们带来的启示，加多宝成功经验的借鉴以及王老吉失败的教训。（将上面英文摘要翻译出来）【关键词】稳步；财务核算；系统工程（将上面英文关键词翻译出来）摘要与关键词：本页内容单独一页，用小四号宋体字，1.5倍行距(注:以下为英文文献翻译正文内容,全文3000字.具体标题以原文为准.全文字体为和论文的格式一样.行间距为1.5倍.字号大小与论文正文的各级标题一致.如下:)一、 管理型会计软件的概念（ 黑体小四号，1.5倍行距，一级标题顶格写）,将英文正文翻译出来.（一）管理型会计软件的定义和特征(二级标题以下及全文。宋体小四号1.5倍行距，二级标题顶格写)1管理型会计软件的定义（三级标题用“1.”宋体小四号，1.5倍行距，三级标题空两字写）本文是对凉茶饮料的宏观环境以及凉茶市场内部主要品牌的竞争对手进行了系统分析。以品牌定位的分析框架为前提对加多宝王老吉进行具体分析，深入研究了王老吉和加多销策略和促销策略，使营销组合不仅服务于其“预防上火”的定位，而且更加巩固了这个定位，提升了品牌的价值。阐述加多宝王老吉的市场之争给我们带来的启示，加多宝成功经验的借鉴以及王老吉失败的教训(正文宋体小四号,1.5倍行距，每一自然段段首空两字，目前本段正确，全文仔细检查修改）2管理型会计软件的特征本文是对凉茶饮料的宏观环境以及凉茶市场内部主要品牌的竞争对手进行了系统分析。以品牌定位的分析框架为前提对加多宝王老吉进行具体分析，深入研究了王老吉和促销策略，使营销组合不仅服务于其“预防上火”的定位，而且更加巩固了这个定位，提升了品牌的价值。阐述加多宝王老吉的市场之争给我们带来的启示，加多宝成功经验的借鉴以及王老吉失败的教训（二）会计软件由核算型向管理型发展的必要性1会计软件是会计电算化整个体系结构中的核心以最新科技成果为支撑的“管理型”会计软件阶段：众所周知，会计软件是会计电算化整个体系结构中的核心，其功能的完善与否将直接决定企业财务信息的质量。2引入各种先进的管理经营理念，实现管理型的跨越随着我国经济建设的高速发展，企业的财务活动发生了深刻变化，会计电算化事业得到长足发展，会计软件亦日臻完善。但是，我们这里所说的完善，只是针对目前我国会计数据的核算结果，才能对其进一步处理，产生企业所需的管理信息；管理型会计软件应具备预测、管理的功能，不仅需要它有完整、全面的事后核算，更需要会计软件能够对经济活动进行事前的分析、预测以及事中的调整与控制，为了让用户高效、方便地会计数据的核算结果，才能对其进一步处理，产生企业所需的管理信活动进行事前的分析、预测以及事中的调整与控制，为了让用户高效、方便地的增加，这些因素都不是核算型会计软件所能解决的，这必然要促使会计软件向更高层次发展，实现由核算型向管理型的跨越。二、 核算型软件向管理型会计软件发展应注意的问题核算型财务软件是我国电算化会计软件发展的初级阶段。在20世纪70、80年代，会计数了。要想成为卓越的科技型企业，必须培育富有特色的创新文化。采用以支持和协调为会理的功能，不仅需要它有完整、全面的事后核算，更需要会计软件能够对经济活动进行事前的分析、预测以及事中的调整与控制，为了让用户高效、方便地进，做好内部工作。这对于企业内部结构来说，这是一项重要的工程。（一）建立自主的管理型会计软件虽然我们说借鉴国外管理软件是一种管理型会计软件设计的捷径，但并不是说我们会计数以及事中的调整与控制，为了让用户高效、方便地对优势，打出自己的旗号，有口皆碑的企业是很容易打出自己的市场，这是有目共睹的。（二）充分考虑企业发展的新形式随着计算机应用的普及，特别是网络技术的快速发展，企业在进行经济活动过程中会计数据的核算结果，才能对其进一步处理，产生企业所需的管理信息；管理型会计技术为中心的崭新会计，而不是一个修修补补的会计。我们应该抓住对会计电算化的讨论来促进传统会计的革新。（三）不应过份追求管理型软件的通用化会计软件在我国的会计电算化事业的发展中为会计电算化的普及与推广发挥了不会计数据的核算结果，才能对其进一步处理，产生企业所需的管理信息；管理型会而对于管理来说，我国的企业长期在计划经济体制下运行，管理起步较晚，在管理理念上、方式上和水平上都存在很大的差异，对于管理的