




已阅读5页,还剩14页未读, 继续免费阅读
版权说明:本文档由用户提供并上传,收益归属内容提供方,若内容存在侵权,请进行举报或认领
文档简介
,Creating a Social Enterprise Business Plan Stacey Childress February 21, 2007,2,Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006,Definitions定义,Entrepreneurship as an activity or behavior as opposed to a person or an ideology Entrepreneurship The pursuit of opportunity regardless of the resources you currently control. Social entrepreneurship The pursuit of an opportunity to create pattern-breaking social change regardless of the resources you currently control.,3,Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006,SE Business Plan Elements商业计划基础,The problem and the opportunity问题和机会 Mission任务 Theory of change Your solution (strategy & business model)战略和运营模式 The team Growth strategy 发展战略 Measuring results调研成果 Competition竞争对手 Risks风险 Financial Plan财务,4,Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006,The problem and opportunity,What specific problem does your idea solve? Why is it important? What is the scale of the problem? What are the contributing factors to the problem?影响因素 Why is it solvable?可行性 What would the world look like if you solved it?社会影响,problem,opportunity,5,Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006,Mission,Your statement of what you will achieve over the long term 4 “M”s of Mission Statements Memorable Manageable Measurable Motivational,Source: 4 Ms developed by Professor Jim Austin, HBS,6,Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006,Mission Examples,One day, all children in this country will have the opportunity to achieve an excellent education Eradicate poverty housing in partnership with God and people from all walks of life We strive to bring forth a fresh and stylish fabric to the market in a socially conscious way and to dress timeless elegance with a touch of humanity and warmth Educating leaders who make a difference in the world,7,Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006,Theory of Change,Based on your understanding of the problem, what is your theory about which actions will lead to the results you want to achieve? In other words, what is your logic chain? Are there leaps of faith in the theory? How do you defend them? Is your theory focused on local or systemic change? Or both?,A belief about “causality” that connects mission to action,8,Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006,Theory of change Examples,Teach for America If the brightest college graduates agree to teach in high poverty schools for two years, then a) the students they teach will receive a high-quality education and b) the corps members will become lifelong leaders committed to social change Habitat for Humanity If we provide families with simple, decent, affordable housing, then the cycle of generational poverty will be broken. Yashmere, now Shokay If we source our yak fiber directly from Tibetan herders and reinvest our profits into their communities in areas such as health and education, then we will ensure the opportunity of choice to future Tibetan generations.,9,Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006,Strategy and business model,How will you put your theory into action?,Who is the “customer” or beneficiary? How will you serve them? What specifically will your organization do? What does the initial management and governance structure look like to implement the strategy? What partnerships will you need? Is there an earned revenue stream? Corporate form what decision criteria did you use to choose to be a nonprofit or for-profit? (especially important if going to be for-profit),10,Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006,Team,What is it about this team that makes it likely that you can execute this plan? Personal connection to mission? Background, experience, expertise? Network Advisors What expertise dont you have and how will you get it? How will the team composition change over time?,11,Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006,Growth strategy,Do you plan to grow? If so, how replication of your organization or your model? (will you launch more sites or make your model available for others to implement?) Thoughts about growth: What value are you trying to create? At what level of quality do you need to perform on which critical variables in order to continue to create value as you grow? Given this, how do you balance the “need for speed” with the quality hurdle to maximize social value creation?,12,Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006,Measuring results,How will you assess your organizations effectiveness in achieving its mission?,Indicators should link back to your theory of change & strategy, just enough indicators and no more. On what time horizon does it makes sense to measure at each stage? Set interim milestones and longer-term goals.,13,Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006,Competition,What other solutions exist and what are the implications for your team? What other service providers or models are there? Whats distinctive about yours? How much money flows to your issue annually and how is it distributed? How will you capture some of those dollars or attract others?,14,Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006,Risks,What could go wrong? contextually strategically programmatically financially How will you mitigate these risks? Dont overdo it, but dont avoid raising and addressing key risks to your plan.,15,Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006,Financial plan,What is your strategy for financing your plan? Start-up How much start-up capital do you need? How will you spend it? What sources are available to provide seed capital? 启动资源? Pay attention to cash.,16,Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006,Financial plan (2),Sustainability Revenue mix Identify fixed and variable costs of operating your model. Cost structure unit cost? Whats the right “unit”? How does growth affect your unit cost? Pay attention to cash. Cash flow projections & income statement (3 - 5 year pro-forma),17,Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006,Some thoughts on the Executive Summary,They will read it first, but you should write it last. ES should motivate the reader to take some action for your purposes, to read the rest of your plan. ES should communicate the essence and excitement of your plan: Not an annotated table of contents Not an abstract Is your b-plan in miniature One page is great, two pages is fine, three pages is too long. Reader should come away thinking, “So thats what these folks are up to!”,Source for this slide: David Gumpert, How to Create a Really Successful Business Plan, October 2000,18,Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006,Tips for Getting Started on an ES,Attempt to crystallize the most important idea of each section of your plan into 2 or 3 punchy sentences (
温馨提示
- 1. 本站所有资源如无特殊说明,都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
- 2. 本站的文档不包含任何第三方提供的附件图纸等,如果需要附件,请联系上传者。文件的所有权益归上传用户所有。
- 3. 本站RAR压缩包中若带图纸,网页内容里面会有图纸预览,若没有图纸预览就没有图纸。
- 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
- 5. 人人文库网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对用户上传分享的文档内容本身不做任何修改或编辑,并不能对任何下载内容负责。
- 6. 下载文件中如有侵权或不适当内容,请与我们联系,我们立即纠正。
- 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。
最新文档
- 2025至2030中国脱胎漆器行业应用动态与投资盈利研究报告
- 2025至2030中国胰岛素样生长因子Ⅱ行业市场占有率及投资前景评估规划报告
- 农业科技行业创新发展及投资机会研究报告
- 2025至2030中国翼式风速表行业市场占有率及投资前景评估规划报告
- 2025至2030中国羊肚菌种植行业市场占有率及投资前景评估规划报告
- 2025至2030中国网络连接三相智能水表行业市场深度研究及发展前景投资可行性分析报告
- 2025至2030中国线束设备行业运行动态及投资前景展望报告
- 音乐课程创新心得体会
- 小型室内装饰施工流程指导
- 建筑工地平安家庭事迹材料范文
- 四川省眉山市东坡区 2024-2025学年七年级下学期期末道德与法治试卷(含答案)
- 少儿健康运动课件
- 应急救援无人机系统应用解析
- 2025北师大版新教材七年级上册英语单词表(精校打印)
- 2025至2030年中国电弧故障断路器(AFCI)行业市场竞争态势及产业前景研判报告
- 2025年安徽省中考英语试卷(含答案)
- 思想道德与法治2023年版电子版教材-1
- 物联网安全风险评估-第2篇-洞察阐释
- 上汽英飞凌无锡分公司第二代框架式功率模块产品导入年产150万片模块项目环评资料环境影响
- 2025注册核安全工程师考前冲刺试卷带答案
- 国家数据局《2024年“数据要素×”项目案例集》
评论
0/150
提交评论