英语复习VocabularySummary.docx

三、Organization Management1. 公众舆论和一些监管方面的改革平息了这场风暴,但并未根除内在的问题Public uproar and some regulatory changes calmed the storm, but did not eradicate the intrinsic problem. 2. 房价适度回落是好事情,但如果全面崩盘,则会引发严重的问题。Modest declines in house prices would be welcome, but a widespread collapse would foster serious problems. 3. 上游供货商再也不允许欠款,而要求资金一次到位,之后才会发货。Rather than allowing credit sales, upstream suppliers are asking for one-time cash payments before shipping goods out. 4. 许多银行的继续疲软致使经济持续困难。The continuing weakness of many banks is helping to perpetuate that economic distress.5. 在绝大多数经济活动中,企业的效率随着规模的上升而上升,直到一个最佳规模。In most economic activities, the efficiency of a firm increases with size up to some optimum size.6. 努力尝试把自己当初学者;你就能更好的理解、感受客户的观点。Try hard to put yourself in the shoes of a beginner; you will be more apt to understand and sympathize with your clients point of view. 7. 公司的每一部门都有自己的运作方式,它们互相之间都不相容。Each department in the company has its own mode of operation and none of them is compatible. 8. 当事人一方经对方同意,可以将自己在合同中的权利和义务一并转让给第三人。Either party may, with the consent of the other party, assign all of his rights and obligations under the contract to a third person. 9. 意识到广告模式是和其他商业是互相协作的还是很重要的。Its important to recognize here that the advertising model is relatively synergistic with other things.10. 那些曾经创造了日本奇迹的政策和管理如今却开始阻碍了日本的发展。The policies and practices that sparked Japans miracle have come to strangle it. 11. 我主要担心的是,一个庞大的政府机构,无论组织得多么好,也容易窒息创造性。My major concern was that a large bureaucracy, however organized, tends to stifle creativity. 12. 监管者在认可的框架内,会被赋予法律权利制定资本重组的条款。Regulators would be given the legal authority to dictate the terms of a recapitalisation, subject to an agreed framework. 13. 尽管你做了最好的打算,员工尽了最大的努力,但是情况往往事与愿违。Despite your best intentions and the best efforts of your employees, assignments can easily go astray.14. 评估小组将进行广泛磋商,不会回避艰难的抉择。The review team would consult widely but would not shy away from tough choices15. 欧元区有可能会变成一个不正当的转移联盟。Thus the eurozone risks turning into an illegitimate transfer union. 16. 报告说,沃尔玛从僱用工人和经理人员的时刻开始,就向他们灌输反工会的思想。The report says Wal-Mart begins to indoctrinate workers and managers to oppose unions from the moment they are hired. 17. 整个欧元区从欧洲债券中很可能获益甚微。The eurozone-wide gains from European bonds are likely to be negligible. 18. 美国的压力测试成为了该国银行类股反弹的催化剂。US stress tests have been a catalyst for recovery in US bank stocks.19. 你应在十月份就把协定确定下来。You should nail down the agreement in October.20. 他办事独断独行。He had an autocratic way of doing his job. 21. 他们憎恨受一个专横傲慢老板的管制。They resent being ruled over by a dictatorial boss. 22. 如果你和一个人合得来,你就会觉得与他一起工作更加轻松。If you have an affinity for a person, you will feel more comfortable working with him. 23. 若中国冒然提升人民币对美元汇率,出口业将被击垮。Export would be devastated by any precipitate Chinese moves to bolster the yuan against the dollar. 24. 相对于更有活力的东亚市场,缺乏地区凝聚力将令南亚处于经济劣势。A lack of regional cohesion will put south Asia at an economic disadvantage to the more dynamic markets of east Asia. 25. 能源产业正经历一场地震式的变革。The industry was undergoing a seismic shift. 26. 在过去20年中,就在中国变成世界主要出口国的同时,中国的贫困人口也在大幅减少。Over the last two decades, at the same time as China became the worlds major exporter, it was able to dramatically diminish poverty. 27. 欧元区国家的利益与非欧元区国家的利益存在冲突。The interests of the eurozone collide with those of the non-eurozone. 28. 只工作了一天,他就蛮不讲理地要求增加工资。He had the temerity to ask for higher wages after only a days work. 29. 有了这样的发展趋势,互联网时代将有可能迎来公民空前觉醒时期的到来。With trends like this, the Age of the Internet could usher in an era of unprecedented citizen enlightenment. 30. 日本官员强调,按照他们的设想,日本应主要通过外交而非军事手段来化解区域纠纷。Japanese officials stress that they envision their role in smoothing regional disputes as mainly diplomatic, not military. 31. 扩大其交易区间也许是第一个渐进步骤。A widening of its trading bands might be a first incremental step. 32. 联邦政府的广泛禁令阻碍了能源的勘探和生产。The broad federal moratorium stands in the way of energy exploration and production.33. 面对全球经济衰退和市场动荡,中国最大保险商并未却步,而是正在启动一场海外收购行动。Undeterred by global recession and volatile markets, Chinas biggest insurer is embarking on an overseas shopping spree.34. 散户投资者也加入了这种反向操作的潮流。Individual investors also are taking up the contrarian charge.35. 在网络辩论中普遍使用匿名助长了一种攻击文化。The prevalence of anonymity in online debates has helped to spawn a culture of aggression. 36. 中国流行歌手李宇春带头建立一个新的基金来帮助患有百血病的儿童。Chinese pop singer Li Yuchun spearheaded a new fund to help children with leukemia. 37. 边界冲突能让我们期盼的许多进展偏离轨道。Border conflicts can derail so much of the progress that we hope to achieve here. 38. 应对国际和国内储蓄盈余问题的常规对策是降息。The normal antidote to both an international and a national savings surplus is a reduction in interest rates. 39. 很久以来,大宗商品一直被吹捧为一种对冲产品,说它对经济变动的反应不同于其他资产。Commodities have long been touted as a hedge that reacts differently from other assets to economic changes. 40. 收购雅虎股票将巩固阿里巴巴创建者马云(Jack Ma)的地位。A buyout of Yahoos stock would buttress the position of the Alibaba founder Jack Ma. 41. 中方决定为通用在亚洲的扩张提供资金。China decided to bankroll GMs expansion in Asia. 42. 过去10年的大部分时间,中国都在悄悄努力,彻底改变其全球形象。For most of the past decade China conducted a quiet effort to revamp its global image. 四、Marketing Marketing PPT翻译部分Outsource 外包 他在那里建立了人脉关系,从而把部分建筑生意外包给了印度。 The contacts he made led him to _outsource_ some architectural business to Ifit margin 利润率 关全球经济放缓令每一家从事资讯科技业务的公司均面对利润率下降的困境。 The slowing global economy impacts adversely every IT company around the world undermining _profit margin_ of every industry player.Segmentation 市场细分 市场细分可使银行服务满足客户的需要。 _Segmentation_ of the market allows the bank to tailor its approach to the customers requirement.Barter vt.& vi.作物物交换，以货换货；拿进行易货贸易 该网站允许用户交换货物和服务,或者是物物交换。在这种古老的交易形式过程中,没有金钱转手。 The website lets users exchange goods and services, or _barter. In this ancient form of trade, no money changes hands. bundle 捆绑 CNN约80%的广告销售收入来自捆绑了不止一种服务的跨平台销售套装。 Some 80 per cent of its advertising sales come from so-called cross platform packages that bundle_more than one property. Cost Effective 成本效益 鼓励尽可能地与其他机构开展合作,以在最大程度上实现成本效益。Cooperation with other institutions will be encouraged, as much as possible, to achieve the greatest _cost effectiveDealer 经销商 建立起全国的经销商网络将是明年的一个主要目标。The establishment of a _dealer_ network all over China will be one major target for the upcoming year.distributor affiliation 分销关系 在任何分销关系中,第一个问题就是供应商应该对该关系有多大程度的控制。 The first question in any _distributor affiliation_ is how much control the supplier should exercise over the relationship.demand curve需求曲线 需求曲线基于真正影响消费者需求的因素,并不是我们说影响就影响的。The _demand curve_is based on the factors that actually influence consumer demand, not the ones we might wish influenced it.Durability 耐久性 德国相机的主要特点是工艺精湛,经久耐用。 The German cameras are chiefly characterized by their fine workmanship and duabilityexclusive selling right独家经销权，包销权 希望你方在了解我们的销售能力后,给我们自动洗衣机的独家经营权。 It is our hope that after knowing our sales ability , you will consider granting us the _exclusive selling right_ for your automatic washers.Volume 销量 按销量计算,诺基亚依然是全球老大,但该公司在西欧已经不敌三星。Nokia remains the global market leader by _volume_, but it has fallen behind Samsung in western Europe.input cost 投入成本 /gross margin 毛利率 高端产品配以较高的价格,而主流产品则可以降低进货成本,提高毛利率。 Premium lines sell at higher prices, while mainstream lines can keep _input cost_down and improve their _gross margin_.impulse buying 营销在鼓动即兴购买这一方面做的非常好。Marketing has done a very very good job of creating opportunities for impulse buying.Non-store retailing 无店铺销售 无店铺销售引进了各种不同的零售方式，一些要求消费者访问实体店，而其他通过虚拟空间向消费者进行销售。 Non-store retailing introduces in many different formats of retail sales with some requiring consumers visit a physical location while others sell to customers in a virtual space.Rebate / commission 回扣/佣金 高额的回扣使得医药行业普遍存在增产不增利的反常现象。 High _commission_ result in the widespread anomaly in pharmaceutical industry that higher yield doesnt increased profits. Hire purchase 分期付款 他以分期付款的方式购买电冰箱。 He bought a refrigerator on hire purchase. point of sale n.销货点 一家全国性零售商,失去了与销售点计算机的连结,无法处理任何销售。 A national retailer lost its connections to its point of sale computers and was unable to process any sales. thin out变弱；减少；（使）不拥挤；除去 假日季伊始,低价的入门级电视由于库存减少价格略有回升。 Low prices for entry-level TV sets at the beginning of the holiday season have gone up slightly because inventories thinned out. In hindsight 事后 我们事后很容易发现这些趋势,但当你处于经济低迷之中时,就比较难以做到。These trends are easy to spot in hindsight more difficult when you are in the midst of the downturn. 五、BrandingAsk what your Brand Can Do for your Customer1. Rip off敲的竹杠；对漫天要价；坑骗2. Rip-off n.偷窃，骗取；敲诈行为；索要高价, 翻版；抄袭之作；仿制品3. Chauffeur 英uf n.受雇于人的汽车司机vt.开车运送；作（别人）司机vi.为别人当汽车司机Caroline had a chauffeured car waiting to take her to London.卡罗琳有辆配有司机的轿车，随时准备送她去伦敦4. Tonic奎宁水（略有苦味的无色汽水，常与杜松子酒等调配饮用）,滋补品,补药5. Fib: n.小谎，无关紧要的谎话；惯撒小谎的人 vi.撒小谎6. TV Commercial: 电视广告7. Spam:垃圾邮件8. Billboard: 广告牌,告示牌9. Banner: 横幅；旗，旗帜；标语；大字标题10. Mailshot:邮寄广告 new words and expressions summary：Familiarity: 熟悉Rip-off 索价过高的物品Cosmetics:化妆品Oenologist: 酒类专家chauffeur: 专职为某人开汽车sommelier: 斟酒侍者aquifer: 含水层mineralize: 使富含矿物质flush: 冲洗(抽水马桶)urinal:男用小便器 whimsical: 古怪的tease: 戏弄benzene: 苯 irrational: 无理性的,不合理的rib sb off: 骗,诈 con man: 骗子 Keys to creating brands People Love1. Gimmick: n.花招，诡计；骗人的玩意；The exhibition is informative, up to date, and mercifully free of gimmicks.这个展览既能让人增长见识，又紧跟时代前沿，而且幸运的是没有华而不实的东西。2. Niche market:细分市场3. Esthetic: adj.有关美的； 美学的；审美的；悦目的Fromtheestheticview,itwasabeautifulcontinent.从美学的观点来看，那是一个美丽的大陆。4. Rally point: 聚集点，号召力new words and expressions summary：Tagline:品牌口号,标语Imagery: 意象,形象化描述Deodorant: 除臭剂 Conjure:变出Equity: 资产Inherent: 内在的,固有的Association:联想Embody: 体现 Brochure:小册子Legion: 众多人Etch: 铭记Indelibly: 不可磨灭的, 难忘的Ubiquitous: 无所不在的Testimony: 证据,证明 Swish: 时髦的,昂贵的 / 嗖嗖声Branding PPT单词1. Animation 动画computer animation.电脑动画制作2. Generic adj.一般的；不受商标保护的They encourage doctors to prescribe cheaper generic drugs instead of more expensive brand names.他们鼓励医生给患者开较便宜的非专利药，而不是价格更高的品牌药。Vocabulary: Types of advertisinga) Pizza delivery firms often do _mailshot_ in the local area. Its cheap but lots of people probably throw the leaflet away.b) _TV commercials_ reach millions of people but they are so expensive.c) I tend to listen to my friends recommendations more than anything else so _word of months_ is probably the most effective.d) People use _brochure_ less and less because they can just go online if they want to find out whats available.e) Its great when you get a free _sample_ because you can really see what its like.f) I suppose its good if youre looking for a job locally and _newspaper adverts_ are relatively cheap.g) Im not sure about _banners_. When I visit a website, I dont think I even notice them.h) It used to irritate me but my new anti-virus software seems to block any _spam_ from my inbox.Branding PPT翻译部分网页广告是互联网上赢利的传统模式,至今这家公司还没有使用。So far the company has not embraced banner ads, which is the traditional way people make money on the Internet. 每个公司针对品牌资产的评估都有自己的方法,从而建立不同的分析模型。Every company has its own way of measuring brand equity, leading to different models being introduced. 我们在向客户邮寄我们的新产品广告。Were sending out a mailshot telling our customers about our new products.一位外汇分析师说，经济基本面开始出现问题。A currency analyst notes that economic fundamentals are going awry.即便是那些增长最快的利基市场，如今的情形似乎也不那么乐观了。Even the fastest-growing niche markets are beginning to look less positive.真正产生卓越用户体验的是品牌价值和实物设计的一致性。Consistency between the brand values and the physical design is what creates a superior consumer experience.我们的重点是让产品上市，而不是大力追求差异化。Our focus has been on getting to market, as opposed to lots of differentiation.他们正在进行中国葡萄酒成熟品牌的副品牌开发策略分析。They are doing an analysis on the sub-brand development strategy of Chinese established brand names in wine market.中国市场上随处可见假冒的外国品牌产品，这增加了奢侈品公司在华经营的难度。Fake foreign brands are ubiquitous in Chinese markets, adding to the difficulties of luxury goods companies.这项贸易协议巩固了两国之间的友谊。The trade agreement cemented the friendship between the two countries.六、Consumer BehaviorConsumer Behavior Influencers1. Coupons n.礼券（ coupon的名词复数 ）；优惠券；订货单Some coupons can only be applied to a new purchase.而有些优惠券则只能用于新的购买。2. Appropriateness 适当性3. stem from来自， 起源于， 由造成；出于Her problems stem from her tough childhood.她的问题源自她困苦的童年。4. in the know知内情的，熟悉内幕的She is very nosey and is probably in the know.她甚么事都喜欢打听，可能知道内情的。5. collectivist cultures 集体主义文化6. Individualistic cultures 个人主义文化7. Phenomenal 显著地, 非凡的,不寻常的,惊人的Exports of Australian wine are growing at a phenomenal rate.澳大利亚葡萄酒出口正在以惊人的速度增长。8. Unravel: 崩溃,失败;瓦解,解开,拆散,揭示,呈现His government began to unravel because of a banking scandal.他的政府由于一起金融丑闻而开始瓦解。9. holdtruefor 适用于Keyness theory do not always hold true for all economic problems.凯恩斯的学说并非适用于解决所有的经济问题。10. set-up 体制, 组织形式, (软件或硬件的)安装,设置The clubs present set-up is inefficient and costly.该俱乐部的现行体制既缺乏效率又成本过高。new words and expressions summary：influencer: 有影响力的人,影响因素subconscious: 潜意识的in alight , in away: 从的角度,以的方式coupon:优惠券celebrity:名人day laborer: 打零工的人attainment:成就,达到 ethnicity:种族特点culmination: 顶点unravel: 理解,解释,阐明 bleach:漂白剂obsessed: 一心想做某事,着迷 shortcut: 捷径How Consumer Make Decisions1. qualitative adj.定性的，定质的；性质上的；质量的Thats the whole difference between quantitative and qualitative research.那就是定量研究和定性研究之间的重大差别The new media are unlikely to prove qualitatively different from the old.新媒体不可能与旧媒体有质的差别。2. proliferation n.增殖，分芽繁殖；再育；增生In recent years commercial, cultural, travel and other contacts have proliferated between Europe and China.近年来，欧洲和中国之间的商业、文化、旅游及其他交往发展迅猛。3. at the outset: 一开始 You should explain this to him at the outset.你应该一开始就向他解释这一点。4. plethora英pler 大量,过多,过剩A plethora of new operators will be allowed to enter the market.大批新的运营商将获准进入该市场5. whittle down逐渐减少，逐渐缩减（的大小或数目） v.削减I think wed better whittle down her schedule.我想我们最好削减一些她的日程计划。6. touch point 接触点These are important customer touch points that directly convey the kia brand image.它们是重要的客户接触点，直接传达着起亚品牌形象。7. incentive: 动因,刺激,诱因,激励There is little or no incentive to adopt such measures.几乎没有什么激励政策来促使人们采取这些措施。8. incentive: 动因,刺激,诱因,激励9. virtuous circle 良性循环 Exercise creates its own virtuous circle. Once you start a programme and do it regularly, youll feel so good youll want to continue.锻炼身体能够形成一种良性循环。一旦你开始一项锻炼计划并持之以恒，你会感觉良好并坚持下去10. Rapport n.友好关系；融洽，和谐She understood the importance of establishing a close rapport with clients.她懂得与客户建立密切和谐的关系的重要性。new words and expressions summary：circular: 圆形的,循环的battleground:战场 closure:终结qualitative: 定性的 proliferation: 激增,扩散empower:授权sponsorship:赞助whittle: 削减imprecise: 不精确的touch point:触点 incentive: 刺激,鼓励virtuous:有品德的profess: 表示,生成loyalist:忠诚者allegiance: 忠诚 sixfold:六倍的snare: 诱惑 Consumer Behavior PPT单词1. reciprocity n.相互性；相互作用；互给；互惠Reciprocityincludesmorethangiftsandfavors;互惠不仅仅包括礼物和优待2. testimonial n.推荐书；证明书；鉴定书She could hardly expect her employer to provide her with testimonials to her character and ability.她可不敢指望雇主给她出具关于她品格和能力的证明书。3. scarcity 稀缺性The factory is in frequent scarcity of raw materials.这个工厂经常原料不足。七、International Trade International Trade PPT翻译部分Subsidiary adj.附带的，附属的，次要的；助的，帮助的；补足的n.附属事物，附属机构，子公司；附属者，附属品 德国巴斯夫(BASF)的子公司Wintershal是唯一证实已经停产的公司。 Wintershall, a _subsidiary_of Germanys BASF, was the only company to confirm it was shutting down production. economic integration 经济一体化 一位俄罗斯发言人将与中国更紧密的经济一体化形容为兔子与巨蟒的联盟。Greater _economic integration_ with China was described by one Russian speaker as the union of a rabbit and a boa constrictor.GATT(General Agreement on Tariffs and Trade) 关税及贸易总协定 关税及贸易总协定允许各国在其工业受到或可能受到损害时征收倾销税。The General Agreement on Tariffs and Trade_ permits countries to levy anti-dumping duties if their industries are or might be injured. intellectual property 知识产权 当时,外国啤酒在英国风靡一时,但即便如此,如果没有知识产权,仍很难获得令人满意的利润。 Foreign lagers were all the rage then in Britain, but even so it was hard to make decent returns without owning the _intellectual property_. per capita income 人均收入 虽然缅甸有着丰富的天然气、木材和其他资源,但是缅甸的人均收入却每年不到240美元。 Despite being rich in natural gas, timber and other resources, per capita income_ is less than 240 dollars a year.ppp(purchasing power parity) 平价购买力 经济学家通常使用人均国内生产总值的增长-也被称为平价购买力来衡量一个国家的经济发展。One of the barometers that economists typically follow is GDP growth per capita also known as_purchasing power_parity.multi-polarization 多极化 当今世界的趋势是经济全球化和政治多极化。 The present-day world trend is globalization in economics and _multi-polarization _in politics. counter trade 反向贸易 实质上,反向贸易指的是各种货物和服务的直接交换。 Fundamentally, _counter trade_refers to the direct exchange of assorted kinds of goods and services. buyback market 、credit squeeze 回购市场、信贷紧缩 尽管美国仍是最大的回购市场,但那里的企业资产负债表因信贷紧缩已大幅缩水。 Although the US remains the biggest_buyback market_, corporate balance sheets there have been weakened significantly by the _credit squeeze_. processing trade 加工贸易 哪些企业可以从事限制类商品的出口加工贸易? What type of enterprises is eligible for doing export processing trade_for goods under the restricted category? Consignment 托运行李 托运行李多少钱? How much does the _consignment_cost? Insolvent adj.