BMW E89 Launch试驾方案.ppt

BMW E89 Media Launch An expression of joy,China Harbin June 8, 2009,Star Group China Beijing Apr 03, 2009,E89 Media Launch Marketing June 7-9,2009 Page 1,Sheer Driving Pleasure,Harbin Map,5,1,2,3,4,6,1,2,3,4,5,6,索菲特,新巴黎,冰球馆,机场,哈同高速入口,香格里拉,TEST DRIVING,Hotel Check in,签到背板L4mxH2.4m 铁架外裱喷绘,签到台L3.5mxH0.8m 木制白色喷漆内嵌奶白胶片灯箱,Starting Point Shangri-La Park,30 Cars,Setup Tent,试驾帐篷区L20mxW10m.,Starting Point Shangri-La Park,试驾停车场30辆车位,试驾帐篷区L20mxW10m.,试驾停车场30辆车位,试驾区帐篷L20mxW10m.,接待台L5mxH1m. 木结构,签到背L6mxH4m. 木结构表写真,立体Logo,Starting Point Shangri-La Park,签到背板L6mxH4m. 签到台L5mxH1m.,帐篷租赁 3 sides solid wall Width:20m,length:10m height:4m,Top height:7m; heavy weight(Sand bag),背板10mx4mH木质结构表喷绘，预留150寸投影幕口,舞台 10x8x0.2mH钢木结构双层木板，铺装地毯； 制作上车的斜坡，注意Z4底盘低，坡度要缓,AV 15O寸正投影幕1个 10000流明投影机1台 音响系统1套 无线手持MIC2个 舞台区灯光照明 （主要是车和演讲者）,Starting Point Shangri-La Park,Shifting Point,休息区帐篷L12mxW6m.,安装地点距哈尔滨城区约100KM 背板L12mxH2.6m. 接待台L5mxH1m. 立体字1套 家具1桌4椅，6套,Lunch & Performance Driving All the cars can park in the parking area Lunch in the hotel The dimension of the palace is 60m*60m,指示牌,指示牌L1.2mxH2.4m. 20组 木结构表喷绘,Launch event,Hockey Floor plan,Football training place,Stadium,Welcome reception,VIP ROOM,Cocktail Area,Dinning Area,Watching deck,Launch Area,Floor plan vs. traffic flow,户外指示牌,户外指示牌L1.2mxH2.4m 木质结构表喷绘,户外指示牌,户外指示牌L1.2mxH2.4m 木质结构表喷绘,Reception area,场馆外部设计,L20mxH2m 木质结构表喷绘,木质结构表喷绘,旗帜 3mx1mx3组,地贴,入口设计,木质结构表喷绘,地贴,Welcome reception,签到背板 L7.5mxH2.6m. 木结构表写真,签到台 L4mxH1m.,地贴,Welcome reception,签到背板L7.5mxH2.6m.,After,Check In Timing： 17:3018:00,Before,The Corridor to the cocktail area,Cocktail area,Cocktail,酒会区40m6.6m,两侧围身铁架绷布 内置发光灯带,地毯,地贴,木制结构外裱喷绘,铁架绷布,Cocktail Reception,吧台41.5米 高1米 背景板铁架绷布,木制外裱喷绘,木制白色喷漆,Cocktail Display Area,展示区宽3.5 高2.6米 木质结构外裱喷绘 安装等离子,Cocktail Painting Area,绘画区宽3.5 高2.6米 木质结构外裱喷绘 安装等离子,Launch Venue,普通嘉宾入场通道,通往主会场通道,高度3米,两侧围身 铁架绷布,地贴,发布会场入口,通往酒会区和晚宴区,Launch Event 新车发布仪式效果-观众席,Launch Event 新车发布仪式效果-俯视观众席,AV控制台,VIP入场口,普通嘉宾入场通道,地毯台高1.2米,黑布,摄像机,Launch Event 入场效果播放VIDEO,墙高7米,投影墙246米,木质结构乳胶漆,Launch Event 新车发布仪式效果 环场的4色LED灯光线条依次亮起,LED灯发光条,Launch Event 新车发布仪式效果,Launch Event 新车发布仪式效果,Launch Event 新车发布仪式效果 led灯带完全亮起后音乐响起，演员出场,Launch Event 新车发布仪式效果-车出场,Launch Event 新车发布仪式效果-人车共舞,Launch Event 新车发布仪式效果-车停在中央关上遮阳蓬,Launch Event 新车发布仪式效果-3辆车出场定位,Launch Event 新车发布仪式效果-车定位， 领导从车内走出来开始演讲,Launch Event 新车发布仪式效果-仪式结束后暗场,Launch Event 新车发布仪式效果-工作人员铺地毯车开到地毯上 嘉宾走下座席与车合影、赏车,活动场地俯视图,大门,过道,主会场,酒会区,晚宴区,厨房,观众席,活动场地刨面图,Gala Dinner,Gala Dinner,Style: Buffet Sitting style: Round Table Entertainment: “ words from my heart”心的语言” Jazz Singing Modern Dancing,Gala Dinner,帐篷25mx15m 顶部布幔 水晶吊灯装饰 圆形舞台 400H 钢木结构双层木板； 制作上车的斜坡，注意Z4底盘低，坡度要缓,两侧安装画板，事前用荧光粉划出图案，在紫光灯下呈现出画面； 桌面事前放置荧光粉，在紫光灯下嘉宾可自由绘画,Gala Dinner,半圆形舞台 400H 钢木结构双层木板,The ideas and concept, design and all plans recommended in this information are strictly the intellectual property of Star Gr