总体战略 swot 战略应用.ppt

（1）成本领先战略 成本领先战略是这3种战略中最明确的一种，它主要依靠追求规模经济、专有技术、优惠的原材料以及其他一些因素，使企业的产品成本低于行业的平均水平，从而获得较大的利润和市场份额。在很大程度上成本领先战略依赖企业的技术水平和管理水平。日本早期漫画阿童木 248-80格 （2）差异化战略（标新立异战略或特异优势战略） 这种战略是企业力求使自己在行业内部独树一帜，它在行业内有一种或多种特质，以它的特质获得溢价的报酬。这种战略主要依赖于建立的基础产品本身、销售交货体系、营销渠道及一系列其他的因素。云南映像 奥美收费-15%佣金-实费制 （3）目标集聚战略。 波特认为这种战略是着眼于行业内的一个狭小的空间作出选择。采取集聚战略的企业选择行业内种或一组细分市场，并量体裁衣。而集聚战略有两种形式：成本集聚战略和特异聚集战略。成本集聚战略是在一些细分市场的成本行为中发掘特异，而特异集聚战略则是开发特异细分市场上顾客的特殊需求。,三种基本竞争战略,相对低成本,标歧立异,竞争优势,3种基本战略,a kids magazine for girls only! A complete Lifestyle magazine for tweens, Total Girl has everything a girl wants including the coolest fashion and beauty, the hottest gossip and the most amazing competitions! Total Girl is the coolest new accessory for every 6-12 year old girl!,Stability strategy,The basic thinking behind this strategy is “We are doing pretty well with our current operation, and there is no reason to make any big changes. ”. It simply implies there is no reason to move off in new directions. Many arts organizations would probably feel comfortable adopting this strategy because so much of an arts organizations programming is set into an annual pattern.,Growth strategy,This approach makes sense when expanding operations into new markets or if the organization is considering starting new programs. With this strategy, a company may diversify its product line or actively seek a bigger share of the market. An example of a growth strategy is to deliberately push for greater community involvement by adding a ballet school or an art school to the dance company or museum. With growth comes increased costs and, one hopes, increased income.,Retrenchment strategy,The third strategy describes a slowdown, cutback, or elimination of some portion of the organizations activity. Because this process is often viewed as retreating, many organizations will go to great lengths to describe it as something else. For example, a music group might say “We are engaged in a planned phase out of our Tuesday night concert series. ” In other words, the group is retrenching and cutting back on its programming, probably to save money. Like the early 1990s, the 2000s have been marked by a great deal of cutting back and retrenc