太子龙服饰公司总经理营销课程培训稿.ppt

2019/5/5,TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE,1,个人简历,2019/5/5,TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE,2,2019/5/5,TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE,3,太子龙的企业发展理念,经营理念：创新决定一切 企业口号：为了更好生活，创造更好的产品和服务。 企业使命：振兴民族产业，力争世界名牌。 企业精神：连接你我，缝制未来。 用人理念：人才与企业同长，精神与物质并重。 管理理念：文化渗透思想，规章约束行为，考核激发创造。 质量目标：天衣无缝 质量方针：创新为魂，精益求精。,2019/5/5,TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE,4,1.小孩哭声与销售人天生就是个营销行家 2.“知了”的故事-。还有植物世界-如梅花-、微生物世界等 营销就这么简单，就是将自己的想法与优势告诉别人，其实在我们身边无处不存在营销。,何谓之营销,2019/5/5,TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE,5,营销的定义及其要素,美国市场营销协会(AMA)对市场营销的定义是：市场营销“是对思想、产品及劳务进行设计、定价、促销及分销的计划和实施的过程，从而产生满足个人和组织目标的交换。” (1)、产品概念不仅包括有形产品或劳务，还包括思想； (2)市场营销活动不仅包括赢利性的经营活动，还包括非赢 利组织的活动； (3)重点强调交换过程； (4)突出表现市场营销计划的制定与实施。,2019/5/5,TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE,6,企业营销的定义,2019/5/5,TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE,7,营销的要素：4个W和1个H,2019/5/5,TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE,8,营销形态,2019/5/5,TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE,9,如何营销？,。,2019/5/5,TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE,10,营销心态,2019/5/5,TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE,11,2019/5/5,TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE,12,2019/5/5,TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE,13,2019/5/5,TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE,14,营销中赢的三个理念：,2019/5/5,TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE,15,赢在细节,2019/5/5,TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE,16,赢在常理,2019/5/5,TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE,17,赢在执行,2019/5/5,TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE,18,太子龙的营销之道ABC,2019/5/5,TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE,19,服务营销,2019/5/5,TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE,20,情感营销,2019/5/5,TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE,21,终端拦截,2019/5/5,TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE,22,知识营销,2019/5/5,TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE,23,2019/5/5,TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE,24,学习型企业及学习型营销体系,2019/5/5,TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE,25,太子龙公司用人之道：,2019/5/5,TA