商务英语精读设计方案.doc

商务英语英语泛读课程教学设计方案系（部）：经济管理系教研室：商务英语专业授课人： 孟姝怡大学英语泛读是大学英语教学五个模块即精读读,泛读,写作,听力和口语中最重要的组成部分,也是非英语专业学生重要的基础课程之一.因此,采用全新的教学模式和现代化的教学手段,对泛读进行对全面的改革,显得格外重要.自大学外语教研部成立以来,特别是近三年来我们十分重视大学英语泛读课程的建设,投入了大量的精力.根据我校学生的实际情况,在教学实践中,我们在注重教学理论研究的同时,还注意理论与实践相结合和处理知识与能力,学与用的关系;注重传统教学手段与现代化教学手段的结合,改革大学英语泛读教学内容和教学方法,并制定出泛读课程教学设计方案一、教学内容、目的与要求说明（一）课程的性质和特点英语泛读既是英语语言学习的基础课程，也是一门综合性课程。它的任务在于系统地传授基础语言知识，（包括语法、语音、词汇、语篇结构、文体、语言功能等）训练基本的语言技能（听、说、读、写、译），培养学生运用英语进行交际的综合能力。通过本课程的学习，使学生掌握基本语音、基本语法和基本词汇，并在此基础上，进行听、说、读、写、译等各项训练，培养学生综合运用英语的能力。同时指导学生的学习方法，培养他们的逻辑思维能力，提高学生的跨文化交际意识和综合人文素养，为获得英语交际能力打下扎实的基础。这些明确的教学目标是英语专业人才培养的核心，因此历年来，学院对商务英语专业泛读课给予了高度的重视，投入了一定的人力物力保证这一重点课程的建设和不断完善。（二）教学内容和要求1.教学内容：阅读教程1课程教学内容分为10个单元，分一个学年进行授课，对不同单元的教学要求分别叙述如下 Unit 1 Learning a Foreign LanguageWith the development of globalization, intercultural communication has been on the increase. And this increase of cross-cultural communication sets a new task for many people: learning a foreign language. Most Chinese young people choose English as their first foreign language to learn, because they believe English is and will be widely used worldwide. Although many of them start the task with confidence and are determined to learn English well, the lack of communicative situations to use English soon cools their ardor, for they find that it is by no means a piece of cake to learn a foreign language without much chance to use it in real communication. Unit 2 Making IntroductionsIn introducing two people, the general rule is to introduce other people to the person you wish to honor. The old are honored in the West as in China. Women have been honored in the West since the days of knighthood. A man always rises for an introduction, except that it is sometimes all right for an elderly man to remain seated when a young man is introduced to him. The hostess always rises for an introduction. Unit 3 Jobs and ResponsibilitiesSome customer services representatives help people decide what types of products or services would best suit their needs. They may even aid customers in completing purchases or transactions. Although the primary function of customer services representatives is not sales, some may spend time encouraging customers to purchase additional products or services. (For information on workers whose primary function is sales, see the statements on sales and related occupations elsewhere in the Handbook.) Customer services representatives also may make changes or updates to a customers profile or account information. They may keep records of transactions and update and maintain databases of information.Unit 4 Time ManagementTime management is a set of principles, practices, skills, tools, and systems working together to help you get more value out of your time with the aim of improving the quality of your life. An important aspect of time management is planning ahead. Sometimes, successful time management involves putting in more time at the outset in order to reorganize ones life. Unit 5 Time ManagementThe Right Start is the largest national specialty retailer of juvenile products for infants and young children. Parents have trusted them to offer the most innovative, high-quality, safety tested products for their children since 1985. The Right Start carries a carefully selected assortment of the finest quality strollers, car seats, developmental toys, books, videos, music, nursery accessories, and home safety items, plus a complete assortment of care products. When you visit one of The Right Starts 33 stores nationwide, you will find friendly, knowledgeable sales associates eager to help you with parenting solutions. Shop with confidence where youll find the best products from brands you know and trust always at great prices.Unit 6 Office EquipmentKeep a small cache of supplies handy. Youll save a surprisingly large amount of time if you keep essential supplies within easy reach perhaps in a desk drawer. Otherwise, youll find yourself making two or three daily trips to the supply closet. That can break your rhythm and waste your time.Unit 7 Work EnvironmentStart with the environment: inspect your building and evaluate the temperature, lighting and music to make sure they provide comfort and a good environment to work. Next, inspect the work area. Is it clean and maintained? How is it furnished and decorated? The equipment and furnishings should be ergonomic in design to provide support and comfort for the workers. Unit 8 Job SatisfactionJob satisfaction is a factor that affects productivity in the workplace. Employees are dissatisfied with their jobs for various reasons. Dissatisfaction may be caused by the employees performance at work, or it may be caused by the job itself. People with no job satisfaction are likely to suffer from stress and even job burnout, which is an increasingly common phenomenon in todays stressful workplace. But while some job stress is a normal occurrence at least some of the time in most jobs, how can you tell when youve lost the ability to manage the sources of that stress and when theyre leading to job burnout?Unit 9 Business ContactBusiness contact, which refers to the communications between business counterparts, is an important part in doing business successfully. It includes many aspects such as welcoming visitors, arranging business activities, bidding farewells etc. Business contact can be made through e-mails, phone calls, face-to-face contacts and other means of communication.Unit 10 Business AdvertisingAdvertising is any of various methods used by a company to increase the sales of its products or services, or to promote a brand name. Advertising is also used by organizations and individuals to communicate an idea or image, to recruit staff, or to publicize an event. To ensure that their advertisements will appeal to those most suited to their products, advertisers must have a target audience in mind when they design their campaign. The media used by the advertisers are newspapers, magazines, television, radio, and posters etc.2.各教学环节学时分配章讲课习题课讨论课实验课实训课其他合计第一单元2215第二单元2215第三单元2215第四单元2215第五单元2215第六单元2215第七单元2215第八单元2215第九单元2215第十单元2215课程总结44412总计242414623.对学生能力培养的要求 通过本课程的学习，培养学生掌握必需的、实用的英语语言知识和技能，注重学生逻辑思维能力和独立学习能力，深化学生对不同社会文化知识的了解，增强对文化差异的敏感性，使学生能以英语为工具交流信息，并为进一步提高英语的应用能力打下良好的基础。具体要求如下：1、听力能力要求：能基本听懂正常语速(每分钟120-160个单词)的一般商务活动中的电话、对话、谈判、会议发言等，并能结合具体语言环境，理解所听内容的深层含义，把握说话者的态度和意图。2、阅读能力要求：能读懂中等难度的商务英语文章，了解作者的观点和态度。阅读速度为每分钟100-140个单词，理解准确率在75%以上。 3、口语能力要求：能够用英语介绍公司状况，进行业务咨询，与客户交流，做简单的商务报告等。语音、语调正确，语流连贯顺畅，表达基本得体。4、写作能力要求：能够运用所学语言知识，写出符合国际商务惯例、格式规范的一般性商务报告、商务信函、会议纪要和电子邮件等。要能够做到中心思想明确、结构合理、语言得体。二、课程教学和学习要求大学英语泛读是大学英语教学五个模块即精读,泛读,写作,听力和口语中最重要的组成部分,也是非英语专业学生重要的基础课程之一.在课程的学习和教学中应贯彻自主学习的主体思路。 1.教学方法建议根据职业教育的特点，集中面授除针对教学中的重难点适量讲解与答疑外，主要应为学生提供运用英语进行交流的机会。辅导课要以学生为中心（student-centered），教师的辅导要围绕学生的活动来展开。“英语泛读”作为一门专业综合课，可采用基于任务的教学方法（task-based approach），结合图式理论（schema theory）以及交际能力(communicative competence)这一概念来有效提高学生运用英语获取信息的能力，具体操作方法如下： 1） 根据教材中形式多样的练习使学生明确不同的学习任务（task）及所要达到的目的，从而有针对性地采用有效的学习方法。教师应循序渐进地向学员介绍一些常用的听力方法：listening for gist; listening for specific information; 并进行一定的口语交流，练习跳读（skimming）、扫读（Scanning）、等阅读技巧，介绍写作原则与技巧等；同时培养学生快速阅读和准确理解各种外经贸英语文体的能力，并通过一定的练习使学生能够掌握运用.2） 增加学生大脑中的有效图式（schema），即广泛的背景知识。丰富的背景知识在学员用英语接受外来信息的过程中可以帮助学员提高预测力，即时调整应对策略并提高理解能力。教师可以结合教材中材料的内容有计划地补充一些有关英语国家的政治、经济