家乐福培训：排面设计.ppt

排面设计 Implantation,接受培训和培训他人都是首要任务 - 家乐福政策 To be trained and train others are priorities - Carrefour policy,2,Purpose,Trainer,Duration,At the end of this training you will be able to,Staff Concerned,Training Method,癡絤揭祘挡盢暗,闽,癡絤,癡絤,丁,Objectives,At the end of this training you will be able to,Population,Training Method,Trainer,Duration,目的,训练课程结束时，你将有能力做到,参加人员,训练方式,训练者,时间,使我们懂得制作排面的原则,熟悉制作排面的方法,全体营业部门员工,投影仪,营业部门主管,30 分钟,To know the principles of implantation,All the commercial employees,Computer projector,Sales Manager/,30 minutes,To know how to group together the items,3,商品需要组合陈列的理由 The reason why the items need to group 不同层面的介绍 The different levels of presentation 制作排面的原则 The principles of implantation TG台的陈列 Exhibition of TG 总结 Conclusion 测验 Test,内容Content,4,为什么要组合商品？ Group together the items. Why? 因为要是你不这样做的话：顾客将会浪费很多时间，去寻找他们想要购买的商品。 Because if you do not do that : it would take more time for our customers to find what they would like to buy.,如何组合商品 How to group together the items,错 No,错 No,5,作用 Effect 当商品组合在一起的时候，容易去寻找 It is easier to find the items when they are grouped.,如何组合商品 How to group together the items,当商品组合在一起的时候，顾客清楚归类的方式，店面容易管理商品(订货和盘点） The linear is clear for the customer, and it is easier for us to manage the goods when the items are grouped (ordering and inventory).,6,遵循组织表 Follow the structure,如何组合商品 How to group together the items,用顾客的眼光去考虑。考虑顾客的需求性：大分类、小分类、颜色、价格、品牌、大小、重量、性质 You have to take into account the Customers Eye. : sub-family, color, price, brand, size, weight, nature. 按最重要和次要的依序排面 Then you have to range those items ( customers eye) from the most important to the less important.,7,遵循组织表 Follow the structure,这工作，组织表已帮你完成了。 This work is already done by the Structure.,如何组合商品 How to group together the items,32101688001 3 处代码 32 部门代码 321 VCD,DVD (大分类) 3210 儿童 VCD, DVD(中分类) 32101 儿童卡通 VCD，DVD(小分类) 32101688 单品编号 321101688001 子代码 区分类别,8,货架上四种不同层面 The 4 different levels of presentation,不同排面的陈列=不同的销售量 Different levels = Different sales,不同层面的介绍 The different levels of presentation,9,不同的层面，销量不同 Sales amount is different according to difference level 地板层面以及伸手高度层面容易被忽略,销量不会太大 Items at “floor” or “hand” level will easily to be neglected . 货架的最上端，由于手够不到，拿东西不方便，销售量 最少 It is inconvenient for our customers to get items from “Above 1.70m” level, sales amount is lowest. 与眼睛平视的层面，一般来销售最大 Sales amount at “Eyes” level is biggest.,不同层面的介绍 The different levels of presentation,10,不同的销售数量指数 货架总销售量百分比 The different sales index: Gondola sales in percentage,不同层面的介绍 The different levels of presentation,11,第一原则：同分类以垂直的方式陈列，单品以横的方式陈列 First principle: Vertical by family and sub-family, Then, horizontal by item.,制作排面的原则 The principles of implantation,12,注意：纺织处由于尺码、颜色的需要，有新的陈列概念。 Attention: Due to the need of size and color, textile division has a new display concept.,制作排面的原则 The principles of implantation,13,第二原则：以价位区分，任何小分类，原则上由最便宜到最贵陈列于货架上，由最下到最上，但是服饰课是依据顾客的购物路线. Second principle: by price range, in each sub-family, all the items from the cheapest to the most expensive, from the bottom to the top for a gondola and in customers flow for textile.,制作排面的原则 The principles of implantation,RMB 4.90/255ml,RMB 12.60/750ml,RMB 14.60/1000ml,14,制作排面的原则 The principles of implantation,15,Shelf label on the left side of the product ， arrow on the right side of the label,每一种商品，必须都有价签放在商品的左下方,指示箭头紧贴标签放在右边,制作排面的原则 The principles of implantation,同时，水平方向商品的陈列应以顾客的购买路线为依据，价格由低至高排列 In the meantime, the implementation of horizontal item should respect the flow of customers and price from cheapest to the most expensive.,注意：,16,第三原则：Third principle: 将进口产品用标识牌明显标识。 Sign the imported products with the special board.,制作排面的原则 The principles of implantation,17,搭TG，换TG的目的 Purpose of TG 提高卖场形象、刺激、 引导消费、增加我们的 营业额 Improve sales areas image, stimulate and lead consumption to increase our turnover 使顾客有新鲜感、使促销 商品更醒目、更突出 Make promotion items more attractive, more outstanding,TG台的陈列 Exhibition of TG,18,准备工作 Preparation 准备好商品（如纺织处装上防盗钉、衣架等） 层板、挂钩、装饰、价格牌等材料 Prepare merchandise (such as anti-theft for textile) ，shelves, hook, Price board, decoration etc 原则上关店之后、开店之前才能换TG Do TG after store closing and before store opening 必须保证TG不缺货，如有缺货要及时更换TG Make sure no shortage for TG, if there is the shortage, change it in time,TG台的陈列 Exhibition of TG,19,如何搭TG How to do TG? 员工把商品从仓库拉至卖场 Remove items from Storage to sales area 把TG台上老的单品收起来并封箱，重新拉回仓库整理 Clean up old items on TG and move to storage to clean up 收掉老的TG牌，换上新的 Change the TG board,TG台的陈列 Exhibition of TG,20,如何搭TG How to do TG? 新的产品放上TG台 Fill up TG with new items 摆放完毕后作适当整理及装饰 Make some decoration,TG台的陈列 Exhibition of TG,21,注意 Notice： 气势要大TG台要有量感、 有竞争力的价格 TG should be with big volume, with very competitive price 注意商品的正面朝向顾客。 Merchandise should face to customer directly,TG台的陈列 Exhibition of TG,22,注意 Notice： 纺织处颜色尺寸要齐全 Complete size and color for textile,TG台的陈列 Exhibition of TG,23,注意 Notice： 装饰要漂亮 Beautiful decoration 正确的价格牌 Correct labeling and price board,TG台的陈列 Exhibition of TG,24,总结 Conclusion,好的排面设计 Good implantation,节省时间 S