《市场趋势预测》PPT课件.ppt

,brought to you by,2008 Marketing Trends Predictions,Spotting the trends of influencers,2,10 Tech influencer & their trends forecast for 2008.,Forecasts categorized into “in”, “out” and “yet to come”*,Tag cloud on all forecasts to present what will be “In” for 2008.,Step 1,Step 2,Step 3,2008 TRENDS,TrendsSpotting “Influencers Focus Group”,note: this categorization is based on our own analysis,*,3,Whats In?,Blue Is The New Green,Targeting Behavior,1,MARIAN SALZMAN,/skynews,Whats Out?,Demographics,The World is Local,Coopt Consumption,Blue is the New Green,Transparency,Outwitting Disease,Instant Gratification,2008 TRENDS,4,Whats In?,Specialist+Contacts,Whats Out?,Creating TV ads,All Digital,Earned Attention,10 Trends in Digital Ads,2,GILES RHYS JONES,http:/interactivemarketingtre,TV Directors,Creating “experiences”,“digital” as USP,Buying Attention,2008 TRENDS,5,Whats In?,Scalable Emerging Media,Whats Out?,Struct User Gen Content,Games2.0 :Asnyc Games,TV 30 Spots,Unstructured UGC,2008 Consumer Internet Prediction,3,JEREMY LIEW,,2008 TRENDS,6,Whats In?,Rise of N-11,Whats Out?,Social Networking,Handmade,The Shape Of Things To Come,http:/www.guardian.co.uk,4,JAMES HARKIN,P2P* Sharing /Lending,Rev Migration to China,Social Reputation Mgmt,2008 TRENDS,7,Whats In?,More Radiohead D2C,Whats Out?,KINDLE = Web Browser,Google into Set Top Box,“Daily” News papers,The future promises loss, revenge, surprise,5,/,JON FINE,Yet to Come,Cell phone as Media,Microsoft Media offerings,2008 TRENDS,8,Whats In?,Premium Instant (Kindle),Whats Out?,Eco Icon (Fashion/Design),Experiences,Basic,8 Important Consumer Trends for 2008,6,,TRENDWATCHING,Yet to Come,Mobile World Wide,Eco Ugly,Products,Mobile Access , Products, Network,Sell it Yourself,Make it Yourself,Global World /Crowd,Social Media, Android, Open Source,2008 TRENDS,9,Whats In?,Customized Virtual World,Whats Out?,Ad Effectiveness,1-1 Marketing,Second Life,Online Advertising Continues To Evolve & Mature.,7,/2007,DILIP DASILVA,Clicks,Local Ad Platforms,Make it Yourself,Video :Overlay Ad,Semantic Tools = Marketing Tools,2008 TRENDS,10,Whats In?,Proving Greenness,Whats Out?,Out Of Home Ads,Contextual Ads,Marketers Should Avoid Over-hyped Opportunities ,8,/,DREW NEISSER,Marketing Experiences/Services,Mobile +Game +Video + Widget +SN = Mkt Tools,2008 TRENDS,11,Whats In?,Mobile Experiences Smart Phone/Cool Phone,Whats Out?,Users Control Over content & Feature,Mobile Web (Android/Kindle),2008 is the Year of Mobile Media.,9,/,DAVID ARMANO,Social Exp on Mobile Website/Widget,Web site +Widget + Multiple Device,2008 TRENDS,12,Whats In?,Search Moptimization WOMbagging,Whats Out?,Friendiligience + conv. with customers,Social mediation & we-bargaining with customer,Official 2008 Web 2.0 Buzzword Forecast,10,/,PETE BLACKSHAW,Recruiting & “owning” the influencers,Greenlashing,Credibility of invitations,New content forms,2008 TRENDS,13,2008