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The Richest Man In America, Down Home,Unit Two,I. Background Information,Rolls-Royce,How Rolls Met Royce “Mr. Rolls accompanied me to Manchester, to which I was then a frequent visitor, as I had to look after several business concerns there and held a traders ticket between London and Manchester.,I well remember the conversation I had in the Dining- Car of the train with Mr. Rolls,who said it was his Ambition to have a motor car connected with his name, so that in the future it may be a household word, just as much as Broadwood or Steinway in connection with pianos; or Chubbs in connection with safes.,I am sure neither of us at the time could foresee the wonderful development of the car which resulted from my introduction of these two gentlemen to each other.“,1907 ROLLS-ROYCE 40/50 HP Silver Ghost,1910 Rolls-Royce Silver Ghost,1925 Rolls-Royce Wilkinson,1929 Rolls-Royce New Phantom,It was purchased by Volkswagen in 1998.,New Types of Auto,Ford Motor Company,Vehicle Models,The Dime Store,The first successful 5 & 10 store was started by F. W. Woolworth in 1879. The first Woolworth stores in Illinois were opened in Springfield, Joliet, Aurora, and Decatur in 1904.,Dime stores purchased in large quantities and sold inexpensive merchandise such as candy, toys, Christmas ornaments, and glassware priced below 10. priced below 10.,After the 1930s, slightly more expensive merchandise was added to the stores, but people continued to call them dime stores. What would you find in Dime stores?,沃尔玛公司创始人: 山姆沃尔顿 从外表来看,山姆沃尔顿是一个普通人。他在美国经济大萧条时期长大,二战时期曾在军中服役,正是这个名不见经传的人后来创建了世界上最大的零售企业。,山姆有着极强的竞争意识和冒险精神,他意识到,沃尔玛要想获得成功,除了为顾客提供低价位的商品之外,还必须超越顾客对优质服务的期望。山姆倾其毕生精力为此理念而不懈努力。他激励并鼓舞员工,并身体力行地实践他所倡导的一切。,山姆一直以勤奋、诚实、友善、节俭的原则要求自己。虽然他已在1992年去世,但随着沃尔玛业务的扩展,这些精神依然在不同的国家和文化中得以体现。,The Richest Man in China,Forbes China Top 10 of 100 Mainland Chinese Celebrities:,Forbes China Top 10 of 100 Mainland Chinese Celebrities: (someone who is famous, especially in the entertainment business),Name / Profession / Pre-tax income in 2003 (US$ Million),Name / Profession / Pre-tax income in 2003 (US$ Million) 1. Yao Ming / basketball player / 14.49 2. Zhang Ziyi / film actress / 3.14 3. Zhao Wei /TV/ film actress /singer / 2.29 4. Faye Wong / singer/actress / 3.38 5. Gong Li / film actress / 3.38 6. Zhang Yimou / film director / 2.17 7. Zhou Xun / actress/singer / 1.45 8. Leon Lai / singer/actor / 7.97 9. Sun Nan / singer / 2.90 10. Jet Li / actor / 16.91,II. Questions & Answers,1. Who is the richest man in the text? Sam Walton. 2. What is special about Sam Walton? He kept a simple life. He was cheerful, friendly, and folksy.,3. How did he start business? He started as a boss of a little dime store.,4. What is the spirit of the company? Loyalty, hard work , long hour (bottom-up) 5. What is the operating system of Wal- Mart? Bottom-up (Japanese Way),6. Why did Walton set up a college scholarship and disaster relief fund? For his employees children. 7. Why do some famous persons try to avoid being recognized in public most of the time? They feel awkward to be disturbed unexpectedly, but some times they feel lucky if they are in trouble or in difficulty.,8. Was Sam a stingy employer or generous boss? A generous boss,9. How did Sam make people around him better persons? He influenced his inferiors or employers positively by actions, and way of thinking.,10. What is your impression of Sam Walton? Hard working, persistent, with high morality.,III. Vocabulary & Structure,Key words and expressions,discount, remote, get away with, local, by/from all account, cheerful, blend in/into, reserve, open up, headline, hold to, carry on, folk, make up, system, qualify,put off, scholarship, cultivate, reward, come/get aboard, deserve,They usually give you a discount if you buy multiple copies. They offer a 10 percent discount on rail travel for students.,1. Discount noun C a reduction in the usual price:,Traditional retailers whove opened cyber-stores may offer special discounts to online shoppers. discount store discount warehouse,discount verb T often passive discounted goods / rates verb T to decide that something or someone is not worth consideration or attention: You shouldnt discount the possibility of his coming back.,remote galaxies It happened in the remote past, so no one worries about it any more. They take little interest in a conflict far from their homes and remote from their everyday problems.,2. Remote adjective 1) far away in distance, time or elation:,2) describes an area, house or village that is a long way from any towns or cities:,a remote mountain village,The chances of a visit by Martians to the Earth are remote.,3) slight: a remote possibility,Her manner was remote and cool.,4) not very friendly or showing little interest in other people:,a system or device for controlling something such as a machine or vehicle from a distance, by using electrical or radio signals:,remote control n. C or U,Have you seen the remote control for the TV anywhere? The bomb was detonated by remote control. (cause to explode),remote-controlled adj. a remote-controlled model aircraft,1) an arrangement with a bank to keep your money there and to allow you to take it out when you need to:,3. account (BANK) (or bank account),Ive opened an account with a building society. UK: She paid the cheque or money into / her account. US: She deposited the check in her account. I need to draw some money out of my account.,2) an agreement with a shop or company that allows you to buy things and pay for them later:,Could you put it on (charge it) to my account (= can I pay for it later), please? Do you have an account at this store (with us), madam? Could you please pay (settle) your account in full?,3) a written or spoken description of an event: She gave a thrilling account of her life in the jungle. He kept a detailed account of the suspects movements.,Several eyewitnesses accounts differed considerably from the official version of events.,on account of sth because of something: He doesnt drink alcohol on account of his health. to think of someone or something in the stated way; judge: She was accounted a genius by all who knew her work.,be of no/little account to sb. not important to sb. Its of no account to me whether he comes or not. His opinion is of little account to me.,4. Get away with,5. cheerful,6. Blend into,7. Reserve vt.,8. Make headlines,9. Hold to,Translation,Then he was off to the house, wheeling past the sleepy town square in Bentonville, a remote Arkansas town of 9920, where Sam Walton started with a little dime store that grew into a $ 6 billion discount chain called Wal-Mart. Key,Translation,2
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