工商管理专业英语Unit2.ppt

Unit 2,The Scope of Management,Thinking and Dission,1.What is a mission statement of a business firm? 2.What are the three levels of managment? 3.What kinds have managerial roles? 4.What kinds have managerial skills?,Glossary,entail: 伴随 conform:使和谐一致 envision:想象 affordable:买的起的 strive:努力 mission:任务 informercial:商业信息片 franchise:特许经营权,tactical:战术的 departmental:部门的 peer:同等的人，阶级地位相当的人 interpersonal:人与人之间的 forster：促进 pervasive: 渗透性的 stakeholder:股东 flourish:活跃 automotive:自动的 nonroutine:非常规程序 analogue:类似情况,Key Terms and Concepts,1.vision: 愿景，洞察力，远见 2.mission statement:任务表述， 3.goal:长期目标 4.objective:短期目标 5.management pyramid:管理结构，科层式组织结构 6.top managers:高层管理者 7.strategic goal:战略目标 8.middle managers:中层管理者,tactical bjectives:战术目标 first-line managers:一线管理者,Content Points,Managerial Goals: goals are designed to give the compny a competitive edge through at least one of three method: Diffierentiation Cost leadship Focus,Content Points,Managerial Structure three levels : Top managers Middle managers First-line managers,Content Points,Managerial Roles Interpersonal roles Informational roles Decisional roles Managerial Skills Interpersonal skills Technical skills Conceptual skills,Important sentences,1.Of course,having a vision is no guarantee od success. 2.A mission statement often on the market and customers that the company serves. 3.All the skills required to communicate with other people,work effectively with the