奥迪安徽奥祥城市展厅“奥迪科技艺术主题周”启动仪式.ppt

进 . 界无边 Step Forward To Cross Boundaries,安徽奥祥城市展厅“奥迪科技艺术主题周”启动仪式 Implementation of launch program of Audi Terminal “Audi Technology And Art Theme Week” In Anhui Aoxiang,广东竞合 2010年08月30日 TnZ Guangdong, August 30th ,2010,前言Preface,汽车改变人的生活，提高人们的生活品质。作为全球高端汽车品牌的奥迪，带给人们生活提升的不仅仅是品质，还有品位。 Car changes peoples life and improves the quality of life. Audi, as the worlds high-end brand, brings not only good quality of life, as well as taste.,前言,奥迪城市展厅 奥迪城市展厅超越了传统的豪华汽车4S店概念，其英文名为“Audi terminal”，在中国称之为“城市展厅”，是按照奥迪最新全球统一标准建设的。 奥迪城市展厅具备品牌体验、车型展示、新车销售、售后服务、奥迪AAA二手车置换等多种功能，无论是外观设计还是内部功能，都以用户的便捷和尊贵体验为中心，它将成为未来国内奥迪经销商展厅统一的建造标准，加速推动奥迪服务体系由国内领先到引领全球的“二次飞跃”进程。 奥迪城市展厅将成为奥迪品牌与消费者沟通的良好平台。,Preface,Audi terminal Audi terminal is beyond the traditional concept of luxury 4S shop, its English name “Audi terminal“ and Chinese name known as “City Hall”. It is built in accordance with the latest global standards of Audi building. Audi terminal is multi-functional with brand experience, car show, car sales, service, Audi AAA second car exchange and other functions. Nowmatter from its external design or internal features, It focus users convenience and distinguished experience as the center, it will be the future unified national construction standards of Audi dealers showroom , accelerating the service system by leading Audi to the worlds “second leap“ process. Audi terminal will be a good platform for communication between Audi and customers., 活动概要Summary,活动亮点Hightlight,活动整体流程安排Schedule,活动现场布置概况Layout,活动演出部分Perform,目录Catalog,活动礼品推荐 Gift,活动概述,为了充分体现奥迪城市展厅给客户带来的强大品牌体验，以及展现奥迪在科技创新方面的巨大成就，安徽奥祥城市展厅特别开展时间跨度为一星期的“奥迪科技艺术主题周”活动。通过奥迪科技及产品展示与客户品牌体验活动结合，为奥迪进一步提升在安徽市场的品牌影响力。 活动主题：安徽奥祥 “奥迪科技艺术主题周” 活动目的：展现奥迪城市展厅给客户带来的品牌体验。 活动时间：2010年10月16日-2010年10月20日，16日1天为启动日，其余为活动物料展示 周，共4天。 活动地点：安徽奥祥城市展厅。 活动对象：奥迪总部及南部区领导10人+安徽当地政府部门VIP 10人、安徽当地大客户20 人、安徽奥翔俱乐部会员5人、媒体记者10人、奥迪VIP客户5人。共计60人。,Summary,In order to fully reflect the powerful brand experience by Audi terminal to Audi customers, and show Audis tremendous achievements in technological innovation. The program of Audi Terminal “Audi Technology And Art Theme Week” In Anhui Aoxiang is lasting1 week. By integrating technology and science with customer experience activities, to further enhance the influence of Audi brand in Anhui market. Theme： Anhui Aoxiang “Audi Technology And Art Theme Week” Purpose：Bring excellent brand experience to customer Time：From October 16th to October 20th ，the 1st day is for opening ceremony. Place：Audi terminal in Anhui Aoxiang Participants：Audi headquarter and southern region 10 person local organization VIP 10 person local large customer 20person、 Anhui Aoxiang Club member 5 person local media 10 person、 Audi VIP 5person. Total 60 person,活动概述,活动构成： 1、展示车辆： Q7 1辆 / Q5 1辆 / A8 1辆/ R8 1辆，共4台车。 （R8由安徽奥祥向总部申请调派，如无法调派则展示3台车）。 2、 奥迪汽车异型车台展示 3、 奥迪A8音响体验仓 4、 奥迪科技与历史图片展 5、 奥迪精品展 6、 启动仪式：冰雕铸酒 7、 安徽奥祥俱乐部揭牌仪式 8、 奥迪总部领导及安徽奥祥领导致辞 9、 梦幻魔术表演 10、奥迪TBOX游戏机娱乐区 11、高科技含量的嘉宾签到方式（电子签到板） 12、奥迪汽车多媒体查询机,Summary,Vehicles： 1、Displaying Vehicles：1 Q7 / 1 Q5 / 1 A8 / 1 R8 ，total 4 vehicles. 2、Audi shaped wagon show 3、 Audi A8 audio experience room 4、 Audi Technology And History Showing Wall 5、Audi model show 6、Launch: note ice wine 7、Opening ceremony by Anhui Aoxiang Club 8、Giving speeches by Audi headquater and Anhui Aoxiang leader 9、Magic show 10、Audi TBOX Game entertainment zone 11、Hi-tech way of guest sign-in （ Electronic sign board ） 12、 Audi multimedia query machine, 活动概要Summary,活动亮点Hightlight,活动整体流程安排Schedule,活动现场布置概况Layout,活动演出部分Perform,目录Catalog,活动礼品推荐 Gift,活动亮点设计构思：,展厅内部展示项目的设计围绕“科技与艺术”的主题展开，重点在于突出“科技”的元素，将科技元素贯穿在整个主题周的展示项目和活动环节中。再揉合艺术元素。 如：高科技含量的嘉宾签到方式（电子签到板）、奥迪TBOX游戏机娱乐区、奥迪科技图片展等。从细节凸显科技的魅力。 本次活动的另一个重点则是如何给客户带来更便捷、更体贴的客户服务体验。 如：奥迪汽车多媒体查询机等。 另外，在如何突出奥迪产品的个性特点，为客户提供品牌体验方面，则是本次活动需要的又一个考量标准。我们慎重考虑了这方面的因素，特别设置了“奥迪汽车异型车台展示”、“奥迪A8音响体验仓”。,Highlights of the design concept:：,Gallery shows the design of projects within the theme of “Technology and Art“ themes to design the exhibition hall, with emphasis on highlighting “technology“ throughout the entire demonstration projects and activities. Then blend artistic elements. Such as: high-tech guests sign (electronic sign board), Audi TBOX game and entertainment district, Audi technology exhibition and so on. Highlights from the details shows the charm of technology. Another focus of this event is to give customers more convenient and more attentive service experience. Such as: Audi multimedia query machines. Also, how to prominent the personality characteristics of the Audi product and brand experience, is another requirements that we should carefully considered. So we set “Audi A8 sound experience room” in particular.,通过高科技的签到方式，体现奥迪城市展厅的科技之感。 地点：入口签到处,活动亮点一：电子签到板,1、手写签到：到场的嘉宾可以在签到机的屏幕上随意签上名字，并且可以拍照留影，使来宾感觉到新鲜有创意。 2、电子照片留念：宾客拍下来的照片我们可以存档，加入客户资料库中。 3、整个流程全部采用触摸屏操作，且每台机器都配备一位服务人员，方便不同年龄层次来宾现场使用。 4、支持多种方式的组合查询，可以让工作人员实时掌握嘉宾到席情况 。 5、签到结束后，可以制作精美签到册，内容包括来宾签名，照片，基本信息等，极具珍藏价值。,让宾客感受时尚、高科技、与众不同的签到仪 式，带来新的体验。,案例及效果图,显示屏界面 screen,签字区,Through the high-tech sign, reflecting the sense of science and technology of Audi city hall. Place: entrance,Highlight 1:Electronic sign board,1、 Sign-in：The guests arrived in attendance machine and freely sign on the screen, and can take a photo, so that guests feel fresh and creative. 2、electronic picture：Guests can shoot photos for our maintanc to customer database. 3、The process used in all touch screen operation, and each machine comes with a service to facilitate the use of different age groups. 4、Combination of a variety of ways to support queries, allowing staff to master the arrival of guests. 5、 After sign in, we can create beautiful sign books, including guest signature, photo, basic information, it contains great collection value,Let guest enjoy the fashion, hi-tech and diferent launch, have unique experience,案例及效果图,显示屏界面 screen,签字区,活动亮点二： 启动仪式+冰雕注酒+冷焰火 Highlight 2: launch +note ice wine + cold fire,当主持人发号司令后，领导嘉宾把红酒往奥迪四环冰雕道具注入，随后道具亮灯并配合冷焰火，象征意义奥迪注入城市展厅概念。After the trigger of the host, leader and guest start to pull the wine in to the ice model. Then the lights and cold fire kindles. 活动场地：大帐篷内 Place: Inside tent,活动亮点二2： 新车亮相+冷焰火,活动亮点三： 异型车台展示Highlight 3: Shaped Wagon Show,活动场地：一楼展厅展车旁 Place: Exhibition hall on 1st floor 展示形式： 1.35斜坡展示，体现奥迪车的抓地性 车辆Q5 2.石子路面越野汽车展示，车辆Q7 Exhibition form:1. 35slope display, reflecting the grip performance, Audi Q5; 2. vehicle display on gravel road, Audi Q7.,活动亮点四：奥迪A8音响体验仓Highlight 4: Audi A8 audio experience room,活动场地：城市展厅一楼 Place: Exhibition hall on 1st floor 展示形式：通过在一个封闭的密封房间（临时帐篷）预先设置大屏幕，同时放置一台A8，屏幕上播放的内容与车内的音响效果同步，让客户坐在车上观看电影，感受奥迪汽车音响的完美冲击力。为了避免让客户有硬性宣传的感觉，电影内容将选择与高端科技有关的电影大片，如“速度与激情”、“变型金刚”“阿凡达”等。电影播放长度为5分钟。Exhibition form: setting a large screen and Audi A8 in a room. Let customers enjoy the film sitting in Audi A8.,活动场地：展厅一楼 Place: Exhibition hall on 1st floor 展示形式：图片展。分为科技墙和历史墙。科技墙主要是展示奥迪领先科技的零部件及技术图片，带文字介绍。历史墙则主要展示奥迪的发展历史图片，带文字说明。Exhibition form: pictures showing, including technology wall and history wall.,活动亮点五：奥迪历史与科技墙 Highlight 5:Audi Technology And History Showing Wall,活动亮点六：奥迪汽车多媒体机 Highlight 6: Audi multimedia machine,活动场地：展厅一楼 Place: on the 1st floor 展示形式：柜式多媒体查询系统。客户可在多媒体机上快捷查询到奥迪各车型的技术参数、性能介绍、产品特点、视频展示、图片展示等。充分体现奥迪城市展厅给客户带来的便捷服务。Exhibition form: Cabinet query system, which reflects the conventional service of Audi terminal.,活动亮点七： 奥迪精品展区 Highlight 7: Audi Model Show,在本次主题周活动中，现场布置专门的奥迪精品展区，体现奥迪城市展区的全面服务功能。Setting Audi model show, to show the full-service of Audi terminal 活动场地：一楼 Place: on 1st floor （具体展示精品需活动前1周确认，由奥祥负责提供 the models need to be confirmed and provided by Aoxiang ）,活动亮点八：奥迪TBOX游戏机娱乐区 Highlight 8: Audi TBOX Game Player,活动场地：展厅一楼 Place: Exhibition hall(the 1st floor) 展示形式：为客户专门设置奥迪TBOX游戏机娱乐区，让客户在参观城市展厅的同时，带来愉悦的品牌体验。Exhibition form: setting Audi TBOX game and entertainment district, to allow customers to visit the city hall and enjoy the pleasant brand experience at the same time ., 活动概要Summary,活动亮点Hightlight,活动整体流程安排Schedule,活动现场布置概况Layout,活动演出部分Perform,目录Catalog,活动礼品推荐 Gift,活动进度表 Activities schedule,安徽踩点、 经销商项目沟通,项目主持稿,部分物料定样板,礼仪和工作服装完成,设计物料确认,邀请媒体与嘉宾名单确认,所有喷绘及物料完工,项目 人员 到达 安徽 项目 搭建 准备 期间,工作人员礼仪培训,项 目执 行 期,客户参观日； 媒体后续报道 期间,活动整体流程 Overall Process of Activities,流程安排 Arrangement,嘉宾参观分组安排：,活动流程,嘉宾参观路线规划：,Guest segmentation：,Process Design,Route design：, 活动概要Summary,活动亮点Hightlight,活动整体流程安排Schedule,活动现场布置概况Layout,活动演出部分Perform,目录Catalog,活动礼品推荐 Gift,活动现场布置概况Site Layout,活动主视觉 Primary visual design,活动现场布置概况Site Layout,用餐区、入口处、停车场指示牌设计 Signs design,活动现场布置概况Site Layout,活动现场：整体平面图 Site: the whole plan drawing,活动现场布置概况Site Layout,活动现场入口处（签到台+背景板+A型板+刀旗）Entrance 星光大道效果 Star road,活动现场布置概况Site Layout,活动现场：一楼展厅内平面图 Site: plan drawing of exhibiton hall,活动现场布置概况Site Layout,室内：奥迪科技墙展示墙-平面效果 Indoor:plan drawing of Audi technology showing wall,活动现场布置概况Site Layout,室内：奥迪历史展示墙-平面效果 Indoor: plan drawing of Audi history showing wall,活动现场布置概况Site Layout,奥迪汽车资料查询便捷服务平台（查询机） Touch Screen,活动现场布置概况Site Layout,奥迪异型展台 Audi shaped stand,活动现场布置概况Site Layout,奥迪影音体验仓 Audi audio experience positions,活动现场布置概况Site Layout,奥迪精品展示、奥迪汽车科技娱乐体验游戏机 Audi model show, Audi automotive technology and entertainment experience game,道具尺寸：L2000mm 道具工艺：用冰雕或吸塑工艺制作 Size:L2000mm Craft: note ice and blister,注酒物料：红酒外包装活动主视觉图片 Wine: Wine bottle with primary visual picture.,活动现场布置概况Site Layout,启动仪式-亮点（冰雕注酒仪式）工期8天 Launch (Note ice wine ceremony),8days,活动现场布置概况Site Layout,启动仪式-亮点（冷焰火,烘托气氛）,活动执行细则： “奥迪科技艺术主题周”开幕式Enforcement details:Opening ceremony of “Audi Technology And Art Theme Week”,礼仪服装 Etiqques clothing：,白色套装+白色皮鞋+灰色围领+胸前奥迪4环别针+白色手套,白色手套White glove,白色皮鞋White leader shoes,改为灰色围领 Gray circle,银色金属胸针 Silver brooch,白色套装White tution,白色腰带White waist belt,活动执行细则： “奥迪科技艺术主题周”开幕式Enforcement details:Opening ceremony of “Audi Technology And Art Theme Week”,工作人员服装Staff s clothing：,黑色防风夹克+白色运动鞋+深色牛仔裤+胸前奥迪4环别针,银色金属胸针 Silver brooch, 活动概要Summary,活动亮点Hightlight,活动整体流程安排Schedule,活动现场布置概况Layout,活动演出部分Perform,目录Catalog,活动礼品推荐 Gift,活动演出部分Performance,梦幻魔术表演Magic Show 表演嘉宾将奥迪小礼品作为魔术道具，到10个嘉宾面前做魔术表演，并将变出的小礼品赠送给嘉宾。体现了奥迪以心悦心服务。Magician use the gift as magic tool and perform in front of 10 guests, then send the gifts to guest. This shows “enjoyment” se