蒙牛公司介绍.pptx

蒙牛 从优秀到卓越 Mengniu From Good to Great,内蒙古蒙牛乳业（集团）股份有限公司成立于1999年8月，总部设在中国乳都核心区内蒙古和林格尔经济开发区 Mengniu Dairy has founded in August of 1999 and headquartered in the heart of China Dairy Capital located at Shengle Economic Development Zone of Helingeer County in Huhhot, Inner Mongolia 2004年在香港上市（股票代码：HK2319），是全球成长最快的乳品企业之一 Officially listed on Hong Kong Exchanges in 2004(stock code: HK 2319), which is one of the global fastest growing dairy companies,蒙牛乳业 Mengniu Dairy,一个年轻的公司 A young company,增长率行业第一NO.1 growth rate of industry,销售规模及液态奶 市场份额行业领先 industry-leading in sales volume and the liquid milk market share,创造了全球乳业发展奇迹 Created the miracle of the development of global dairy industry,创造许多经典的营销案例 Created plenty of classic marketing cases,有价值的品牌 A valuable brand,中国基础最好的乳制品公司 The best basis dairy company in China,UHT,一家专业的乳制品公司 A professional dairy company,蒙牛 未来星 新养道 特仑苏 真果粒,冠益乳 消健 优益C,蒂兰圣雪 绿色心情 随变 冰+,欧式蒙牛,缔芝特 未来星,Yogurt Fresh milk,Ice Cream,Cheese,Infant Milk Powder,蒙牛集团拥有液态奶、酸奶、冰淇淋、奶粉、奶酪五大系列计400多个品项，产品销售覆盖新加坡、马来西亚、香港、澳门等国家和地区。 Mengniu Group has five categories of liquid milk, yogurt, ice cream, milk, cheese, and more than 400 SKU which are sold in Singapore , Malaysia, Hongkong and Macao.,满足不同人群从营养到休闲的不同需求 Meet the different needs of different groups of people, from nutrition to leisure 不断丰富的牛奶矩阵，提升国民健康 Constantly enrich the milk matrix, to enhance national health,从单一产品到牛奶矩阵 From one product to milk matrix,液体奶已连续6年保持中国市场份额第一 Liquid milk has maintained the NO.1 market share in China for six consecutive years,Yili,Sanyuan,Guangming,Mengniu,市场地位 Market Position,低温品类竞争激烈，本品与竞品并驾齐驱 Low temperature category is highly competitive, and we keep pace with competitors,Yili,Sanyuan,Guangming,Mengniu,Yili,Sanyuan,Yili,市场地位 Market Position,蒙牛酸奶份额保持市场第一 The share of Mengniu yoghurt maintains NO.1 in the market,Sanyuan,Yili,Guangming,Mengniu,市场地位 Market Position,冠益乳是全国高端功能酸奶第一品牌，且是低温品类第一支健字号产品 Guanyiru is the first brand of China premium functional yogurt, the first branch of the Health product in low temperature category,市场地位 Market Position,22城市大卖场前10名品牌销售额份额走势,MAT增长率,YTD增长率,冰淇淋份额持续提升 The market share of ice cream continued to improve,市场地位 Market Position,04年上市第一款儿童牛奶：未来星 05年上市第一款高端牛奶：特仑苏 06年上市第一款常温果粒牛奶：真果粒 07年上市低温乳酸菌饮料：优益C In 2004 launched the first childrens milk: Weilaixing (Future Star) In 2005 launched the first premium milk: MILK DELUXE In 2006 launched the first normal temperature fruit milk: Zhenguoli In 2007 launched the first low temperature of lactic acid bacteria milk drink: Youyi C,创新品类一路引领市场发展 Innovative category leads the market development,特仑苏自上市以来，份额决对领先，引领高端市场的发展 Since MILK DELUXE launched, the market share is absolutely leading which leads the development of premium market,优势品牌 Top Brand,蒙牛优益C引领中国乳酸菌品类快速成长 The Mengniu Youyi C leads the Chinese lactobacillus category rapidly growing,优势品牌 Top Brand,未来星品牌份额持续提升 The market share of Future star continued to improve,优势品牌 Top Brand,57个品牌，456个SKU 57 brands, 456 SKU,135万个网点 1.35 million outlets,蒙牛产品与渠道 Mengniu Products and Distribution,做质量最好、最专业、最专注的乳品企业。 To be the best quality、the most professional and most focused on the dairy products enterprise,为消费者奉献安全、优质、健康的乳制品，与客户、员工、股东及 所有利益相关方共成长 Dedication to safety, quality, healthy dairy products, together grow with customers, employees, shareholde