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Lewis Booth,Executive Vice President Ford of Europe and Premier Automotive Group Ford Motor Company,Low Energy Light Bulb,Climate Change,One of societys most fundamental challenges Requires a mindset change Biggest challenge facing the motor industry today Motor industry cannot solve climate change alone,Climate Change,One of societys most fundamental challenges Requires a mindset change Biggest challenge facing the motor industry today Motor industry cannot solve climate change alone,Climate Change,The ideal - Treat all carbon dioxide molecules equally - Incentives and disincentives - Cross-region and cross-sector carbon trading The immediate reality - Pro-rata reductions for different industries,Integrated Approach,Today - Auto industry - Fuel suppliers - Government - Consumers,Unbroken Reduction Trend,Intermediate target achieved ahead of time 13% CO2 emission reduction by 2004,Unbroken Reduction Trend,Intermediate target achieved ahead of time 13% CO2 emission reduction by 2004,Automotive CO2 Emissions Development to date,110,180,190,150,160,170,130,120,140,(g CO2/km),1998,2007,Engine,Transmission,Ancillaries,Tyres,Emissions,Aero,Weight,137 *Approx 1.9 Tonnes per yr,-63 g/km *Approx 0.9 tonnes/yr 34%,+17 g/km,Technology,Market,Regulatory,DI Diesel Common Rail Friction imps,Gear ratios Friction imps,P/steering Improved alternators,Low rolling resistance,St III/IV NOx emiss.,Frontal area mirrors,Customer features and safety,185 *Approx 2.6 Tonnes per yr,-48 g/km *Approx 0.7 Tonnes/yr 26%,* Based on an average mileage of 14,000km/year,Automotive CO2 Emissions Development to date,110,180,190,150,160,170,130,120,140,(g CO2/km),1998,2007,Engine,Transmission,Ancillaries,Tyres,Emissions,Aero,Weight,137 *Approx 1.9 Tonnes per yr,-63 g/km *Approx 0.9 tonnes/yr 34%,+17 g/km,Technology,Market,Regulatory,DI Diesel Common Rail Friction imps,Gear ratios Friction imps,P/steering Improved alternators,Low rolling resistance,St III/IV NOx emiss.,Frontal area mirrors,Customer features and safety,185 *Approx 2.6 Tonnes per yr,-48 g/km *Approx 0.7 Tonnes/yr 26%,* Based on an average mileage of 14,000km/year,Technological Challenge,Customer will decide Solutions must be affordable Geared towards volume implementation Rapidly adopted,Technological Challenge,Customer will decide Solutions must be affordable Geared towards volume implementation Rapidly adopted,Technological Challenge,No single solution Need a broad portfolio of solutions Expensive but unavoidable,Technological Challenge,No single solution Need a broad portfolio of solutions Expensive but unavoidable,Ford Direct Injection Gasoline Engine,Ford Direct Injection Gasoline Engine,Ford Turbo-Diesel with BISG,Ford Focus FFV,Ford Focus FFV,Volvo Multi-Fuel,Ford Escape Hybrid,Ford Escape Hybrid,Ford Edge with HySeries Drive,Ford Edge with HySeries Drive,Ford E-450 V10 Hydrogen,Ford Focus Fuel Cell Vehicle,Powertrain Building Blocks,Diesel Engines,Alternative Fuel Engines,Gas Engines,Advanced Gas Engines,Advanced Diesel Engines,HEV,Fuel Cells,H2 - ICE,Transmission Technologies,Getrag-Ford Powershift,Jaguar XJ Aluminium Bodyshell,Other technologies,Getrag-Ford Powershift,Jaguar XJ Aluminium Bodyshell,Integrated Approach,Today - Auto industry - Fuel suppliers - Government - Consumers,

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