《中国面子文化》PPT课件.ppt

The Symbols of Chinese Culture Face,The Culture of China is home to one of the worlds oldest and most complex civilizations covering a history of over 5,000 years.,lead,introduction,Important components of Chinese culture includes literature, music, visual arts, martial arts, cuisine, etc.,When we think of cultural differences, the most important thing that comes to mind is the Chinese concept of “Face“. its also one of the most important concepts in understanding the Chinese Mind .,lead,Face,For those of you not well-versed in Chinese culture, there is something you should know about the concept of face or having face.,Facea culture thing,Face is a concept not hard to understand and face is very similar to the notion of reputation. Face is a dynamic which applies to both personal and business relationships in China.,CHINESE IDIOMS ABOUT “FACE”,“Men cant live without face, trees cant live without bark.”ren yao lian, shu yao pi .,“A familys ugliness (misfortune) should never be publicly aired”jai chou bu ke wai yang,Definition,As a sociological construct, the Chinese concept of face is difficult to define. The famous writer and,translator Lin Yutang (1895 1976) even went so far as to say that “face cannot be translated or defined.” He did however characterized it as “Abstract and intangible, it is yet the most delicate standard by which Chinese social intercourse is regulated.”,WESTERN FACE,Unlike “Western face” which is more self-oriented and individualistic Chinese face is more other-directed and relational. As a general sociological statement, Western cultures tend to focus on the individual as an independent, self-reliant being.,In raising children, the focus is on helping them develop a strong sense of personal integrity and individuality.,CHINESE FACE,In contrast, for some 4,000 years, Chinese culture has downplayed concept of the individualinstead emphasizing the supremacy of the family and group.,It was all about bringing honor to your clan. With the emphasis on the collective, the sense of self blurred so much that it practically didnt exist. In fact, individualism was seen as immoral.,Face,Having face,The concept of face can be loosely described as someones social status or reputation in the eye of others.,Throughout a Chinese persons life it must be maintained and enhanced through giving to and receiving from others in both words and actions.,Face,Losing face,In situations where someone of reputation has made a mistake or done wrong, and the error is made attributable to that person in public, then that one person has “lost face“ - their reputation in the eyes of their peers has been reduced.,To make someone lose face or even unknowingly is a huge dishonor and could mean the end of a relationship.,TIPS FOR GIVING FACE:,Praising someone publicly (especially in front of their elders or boss).,Giving high marks on customer evaluation forms .,Giving sincere compliments and showing that youre enjoying oneself when being treated out.,Giving an expensive gift, especially an imported one.,Avoid these face-losing situation,Openly criticizing, challenging, disagreeing with, or denying someone. Calling someone out on a lie. Not showing proper deference to elders or superiors. Int