AC尼尔森2013年6月全国快速消费品品类回顾.ppt

Confidential & Proprietary Copyright 2010 The Nielsen Company,Cross-category Overview Jun 2013 品类回顾 2013 年 06月,Copyright 2012 The Nielsen Company. Confidential and proprietary.,Macro Economy Parameters Quarter2 2013,Copyright 2012 The Nielsen Company. Confidential and proprietary.,GDP Growth vs. YA 国内生产总值对比去年同期增幅 ,Data source: National Statistics Bureau (Quarterly Update) 数据来源：国家统计局 （季度更新）,GDP Growth vs. YA 国内生产总值对比去年同期增幅 ,Data source: National Statistics Bureau (Quarterly Update) 数据来源：国家统计局 （季度更新）,National Total Retail Sales of Consumer Goods Value Growth vs. YA 社会消费品零售销售总额对比去年同期增幅 ,Data source: National Statistics Bureau (Monthly Update) 数据来源：国家统计局 （月度更新）,* Jan13数据未公布在国家统计局网站,National CPI 全国居民消费价格分类指数,Data source: National Statistics Bureau (Monthly Update) 数据来源：国家统计局 （月度更新）,China Consumer Confidence Index 中国消费者信心指数,Source: Nielsen Consumer Confidence Survey (Quarterly Update) 数据来源：尼尔森消费者信心调查 （季度更新）,China CCI, CPI, FMCG Growth Rate vs. YA 中国消费者信心指数，物价指数，快速消费品增长率,Source: Nielsen Consumer Confidence Survey, Retail Measurement (Quarterly Update) 数据来源：尼尔森消费者信心调查 / 零售研究（季度更新）,Store Count (Total City + Town),Universe store reduced slightly, due to the reduction of Other Stores. MT grew 15% while Grocery Stores were stable.,Total store count and importance,MT and TT split in total universe,3,372,621,3,283,735,3,247,354,Store Count Importance (Total City + Town),-6%,+15%,-0%,-1%,ACV Importance (Total City + Town),*Including estimated number for Cosmetics based on 2011 new Cosmetics definition,Data source: Nielsen Retail Establishment Survey 2012,Store Count (Total City + Town),All Modern Trade formats grew to contribute to the 15% Total MT store count growth. CVS and Minimarket led the growth.,Modern Trade store count and importance,Modern Trade store type split,133,572,148,868,171,843,Store Count Importance (Total City + Town),+26%,+7%,+14%,+9%,+15%,ACV Importance (Total City + Town),Data source: Nielsen Retail Establishment Survey 2012,Copyright 2010 The Nielsen Company. Confidential and proprietary.,Retail Index(RI2012) Cross-category Overview Jun 2013 品类回顾2013年06月,China Cross Category Information 59 Nielsen defined Categories 59 尼尔森产品定义,Note: Categories in blue are Baby Products 注意：蓝色标注为婴儿产品,Source: Nielsen Retail Index (Monthly Update) 数据来源：尼尔森零售跟踪调查（月度更新）,Food, Non-Food MAT Value Growth Rate in National Total 全国 食品类和非食品类 MAT销售额增长率,Food, Non-Food Quarterly Value Growth Rate in National Total 全国 食品类和非食品类 季度销售额增长率,Food, Non-Food Monthly Value Growth Rate in National Total 全国 食品类和非食品类 月度销售额增长率,Food, Non-Food By Super Groups MAT Val. Growth Rate in National Total 全国 食品类和非食品类 MAT销售额增长率,Non-Food 非食品,Food 食品,Food, Non-Food by Super Groups Quarterly Val. Growth Rate in National Total 全国 食品类和非食品类 季度销售额增长率,Food 食品类,Non-Food 非食品类,Food Super Groups Monthly Value Growth Rate in National Total 全国 食品类子类 月度销售额增长率,Non-Food Super Groups Monthly Value Growth Rate in National Total 全国 非食品类子类 月度销售额增长率,Val. Market Size is ranked by MAT Jun 13 Data, Semi-annually Update 销售额市场规模以13年06月滚动年度数据排序，半年度更新,Food MAT Val/Vol/Avg.Price Growth Rate in Nat Total 全国 食品类 MAT销售额/销售量/平均价格 增长率,Val. Market Size is ranked by MAT Jun 13 Data, Semi-annually Update 销售额市场规模以13年06月滚动年度数据排序，半年度更新,Non-Food MAT Val/Vol/Avg.Price Growth Rate in Nat Total 全国 非食品类 MAT销售额/销售量/平均价格 增长率,Food MAT Value Growth Rate 食品类 MAT销售额增长率,Food MAT Value Growth Rate 食品类 MAT销售额增长率,Non - Food MAT Value Growth Rate 非食品类 MAT销售额增长率,Non - Food MAT Value Growth Rate 非食品类 MAT销售额增长率,Baby Products MAT Value Growth Rate 婴儿产品 MAT销售额增长率,Cosmetic Top 30 Products MAT Value Growth Rate 化妆品店 Top 30 品类MAT销售额增长率,Jun 2013 ScanTrack Hypermarket Cross-category Overview 品类回顾 2013年06月,Copyright 2010 The Nielsen Company. Confidential and proprietary.,Available ScanTrack Hyper Service Cities(18) with 2 Yr back data for the categories on the following page 18 城市大卖场,ScanTrack Cross Category Information 75 Nielsen defined Categories 75尼尔森定义品类,Food, Non-Food MAT Value Growth Rate in Hypermarkets 大卖场 食品类和非食品类 MAT销售额增长率,Food, Non-Food Weekly Value Sales in Hypermarkets 大卖场 食品类和非食品类 周销售额,Periods is from 2011 Week 27 to 2013 week 26, totally 2 years 期数从2011年第27周到2013年第26周，共2年,Food, Non-Food By Super Groups MAT Val. Growth Rate in Hypermarkets 大卖场 食品类和非食品类 MAT销售额增长率,Non-Food 非食品,Food 食品,5,Food, Non-Food Quarterly Value Growth Rate in Hypermarkets 大卖场 食品类和非食品类 季度销售额增长率,Quarterly,Food, Non-Food by Super Groups Quarterly Val. Growth Rate in Hypermarkets 大卖场 食品类和非食品类 季度销售额增长率,Food 食品类,Non-Food 非食品类,Quarterly,Food Super Groups Weekly Value Sales Rate in Hypermarkets 大卖场 食品类子类 周销售额,Periods is from 2011 Week 27 to 2013 week 26, totally 2 years 期数从2011年第27周到2013年第26周，共2年,Non-Food Super Groups Weekly Value in Hypermarkets 大卖场 非食品类子类 周销售额,P