河南农业大学电子商务毕业论文(1)

I() II () 1 15102 5030ClementineC then customer relationship management and data mining concept and related theory was introduced, data mining based on the structure of the CRM system was put forward and the application of the data mining in the CRM was introduced; At last, C&RT algorithm in the application of customer segmentation was completed on Clementine Design Platform and business applications based on the results would be given. Keyword: Customer Relationship Management Data Mining Decision Tree C&RT Arithmetic Clementine Signature of Supervisor: 1 1 1.1 塤1 1.2 1 1.2.1 1 1.2.2 2 1.2.3 2 1.3 2 2 3 2.1 3 2.2 3 2.2.1塤3 2.2.2 3 2.2.3 4 3 5 3.1 5 3.1.1 塤5 3.1.2 6 3.1.3 6 3.2 7 3.3 似7 3.4 8 3.4.1 塤8 3.4.2 8 3.4.3 8 4 CRM10 4.1 CRM10 4.1.1 CRM10 4.1.2 CRM10 4.2 CRM11 4.2.111 4.2.2 11 4.2.3 12 4.2.4 12 4.2.5 12 4.2.6 13 5 C&RTCRM14 5.1 14 5.2 顤14 5.3 C&RT16 5.4 16 5.4.1 16 5.4.2 18 5.5 20 5.6 24 5.7 28 6 29 31 32 1 1.1 Customer Relationship Management, CRM CRM Data Mining, DM Concept RulesRegularitiesPatterns CRMCRM CRM CRM CRMCRM CRM 1.2 1.2.1 CRM CRM棺 (1) (2) (3) Web (4) (5) 1.2.2 漰 棬 1.2.3 (1) (2) (3) 1.3 CRMCRM ClementineC&RT Clementine 2 2.1 CRM 1CRMCRM CRMCRM 2CRM CRM 塣 2.2 2.2.1 桢 2.2.2 1 绰 2 CRM 3 4价 CRM 价 价 5 CRM 价 6 CRM 2.2.3 CRMCRMCRM CRM 1CRMCRM CRM 绰 E-mail桢乵 CRM 2CRM CRM ITCRM 3CRMBI 洢 羭 3 3.1 3.1.1 漰 3.1.