远卓-项目案例

海量免费资料尽在此LETTER OF PROPOSAL FOR CONSULTING SERVICESCOMPANY INTRODUCTIONBexcel Management Consultants (“Bexcel”) was founded in 1998. Its main partners are from world-famous management consulting company (McKinsey, Roland Berger, CP Group), and have rich overseas working experiences. Bexcel owns rich experiences in management and investment consulting. Bexcel holds great aspiration to upgrade the management level of China enterprises and assist multinational companies investment in China.Bexcel has set up divisions and offices in Hong Kong, USA and Germany to boast extensive relations with investors home and abroad.Bexcel has built up broad relations with China business groups and entrepreneurs by the cooperation in long-term management consulting projects.Bexcel provide systematic consulting services, including strategy, organization, marketing, HR development, business system and process designing, and IT applications with deep understanding of Chinas IT, Telecommunications and Internet industries.Bexcel has conducted many high-rank projects, including the management consulting project for the 3rd large SOE in PRC, the private placement advisory for an Internet company (ISP/ICP/E-Commerce) and one of the leading IT service companies in PRC and a primer European medical equipment companys China market entry in China .SCOPE OF WORKThe major objective of this project is to provide essential information of the strategy and operations for locating a dot-com based publication joint venture for SPANISH_MEDIA_Co (SMC) as the basis for strategic investment decisions in the PRC. Along with the consulting project, Bexcel Management Consultants (“Bexcel”) will provide three months related consulting services to SPANISH_MEDIA_Co.The scope of this project is divided to three phases. Evaluation will be conducted at the end of each phase and agreement of the following phase will be negotiated in detail according to the evaluating results.PHASES OF WORKPhase 1.Defining the Entry Strategy1.1Analyzing the market1.1.1Investigating the government structure/policy/regulations in respect of publishing industry and Internet industry, understand their influences on SPANISH_MEDIA_Co activities in the PRC.1.1.2 Estimating the market sizes and assessing the market potential of the publishing industry and Internet industry for SPANISH_MEDIA_Co business in PRC.1.1.3 Identifying the major relative information and device providers.1.1.4 Researching the activities of the main competitors.1.1.5 Identifying the major potential players in the main value chain of the relative industry.1.1.6 Identifying and understanding the demand of customers, estimating the potential demand.1.2 Conducting the basic strategy1.2.1Conducting analysis and offering advice on the type of the potential partners, including the industrial division, enterprise capital type, etc.1.2.2 Offering a list of potential partners, including the cooperators for forming the joint venture and for other strategic purpose.1.2.3 Giving analysis on cooperating with the proper industrial players and offer professional advice for SPANISH_MEDIA_Co choice.1.2.4 Establishing basic process and strategic milestones on the startup joint venture.Phase 2.Establishing the Startup Joint Venture2.1Offering joint venture specific information and guidance2.1.1Advising on and rendering practical assistance in drafting and negotiating Joint Venture Contract.2.1.2Assisting in the development of registering activities.2.1.3Participating in the due diligence process.2.2Arranging other professional services2.2.1Arranging for preparation/vetting of legal documents through independent Law Firms.2.2.2Arranging for special consulting services such as tax and duty related issues.Phase 3.Venture Consulting3.1Polishing the entrepreneur team3.2Seeking for strategic/financial investors3.3Composing professional Business Plan for private placement and to assist in the business development of the joint venturePlease refer to the Task Definition (Phase One only) for detailed requirements. Details shall be mutually agreed upon.The first phase of the project will last for one month.TASK DEFINITIONThe requirements for Phase One are categorized into 6 major tasks. 1. Government1.1. Identifying the government bodies regulating the publishing/internet industry and understanding their structure, policy and regulations.1.2. Understanding the requirements and procedure of applying a business license in the publishing industry with dot-com function, including capital investment, type of enterprises, restrictions, etc.1.3. To assess the risk of government influence on SPANISH_MEDIA_Co activities.2. Market Demand2.1. Needed volume of personalized information and other relative information.2.2. Present and future demand of personalized information and other relative information.2.3. Present and potential publication market (volume, industrial division, style, etc.).3. Competitors3.1. To identify the major competitors and try to obtain, as much as possible, the following information:3.1.1. Physical location and web site3.1.2. Staff. Management quality and quantity. Distribution of staff background (skills, education, professional experiences, etc.)3.1.3. Main business areas3.1.4. Technical equipment. Type, age, capability of the device3.1.5. Publication capacity3.1.6. Publication types3.1.7. Publication costs3.1.8. Selling price3.1.9. Quality of the publication3.1.10. Customer and reader source3.1.11. Distribution channels and respective marketing organization3.1.12. Future publishing development3.1.13. Quality of services4. Customers (Readers, browsers included)4.1. Types of customers in the PRC4.2. Estimate the volume of potential customers in the present and future4.3. Quality standard demanded by the customers4.4. Possibility to get public orders from governmentIn addition, we need to research on SPANISH_MEDIA_Co potential JV partner, competitors, cooperators and other possible or more suitable candidates.PROJECT TEAMThe team is managed by Mr. Li Fang and is conducted as the following components.Bexcel BeijingBexcel ShanghaiOuter ExpertsRhain Chen (RC)Julius Mu (JM)Li, Fang (LF)Liang, Xiaoyan (LX)Two or three other professional consultants in Bexcel will attend the project during Phase One.According to the past successful experiences and professional requirements, Bexcel Project Team need SPANISH_MEDIA_Co assistance and cooperation in some fields. For example, Bexcel will need SPANISH_MEDIA_Co assistance in reviewing the questionnaires, determining the research methodology, identifying a list of interviewees, etc. One or two coordinators in SPANISH_MEDIA_Co should attend the team.PROJECT FEESBased on the consultant days required by the project, we calculated the projects consulting fee of Phase One to be US