餐饮部全年营销推广活动计划.xls

中餐厅/C.R. 全 月 Whole Month 拉丁美食狂欢节 Latin Carnival 春 节 Spring Festival 除 夕 New Year Eve 开 年 （初一/初三） The first three days of the new year 餐前送年果，餐后送年 糕 New year fruits and cakes 初一/初七 From the Kalends to the seventh. 抽奖活动，奖品，沐 足，桑拿，麻将、棋牌 awards, feet wash, sauna, majiang, pocker 情 人 节 2月14日 Saint Valentines Day 送玫瑰花、朱古力 Rose, Chocolate 用餐送八折优惠卡，限 五次或送赠菜券 Five times&20% discount of F&B or present meal tickets. 推出团圆年饭套餐数款 Promote Reunion Dinner Set Menus 餐饮部全年营销推广活动计划餐饮部全年营销推广活动计划 Yearly Promotion Plan of F&B Department 月 份/ Month 一 月 份 Jan. 二 月 份 Feb. 时 段/ Time 元 旦 New Year 活动主题/Topic 开年大吉送优惠 New Year Promotion 全 月 Whole Month 泰国食品节 Thailand Food Festival 三 八妇女节 Womens Day 送木瓜炖雪蛤（对女 士） Present the Pawpaw soup with snow clam (Only for lady) 全 月 Whole Month 意大利食品节 Italian Food Festival 复活节 Easter 针对清明祭祖郊游的顾 客推出系列绿色食品及 素食菜 Promote series green food and vegetarian food for the guest of ancestor worship 全月 Whole month 日韩食品节 Japanese & Korean Food Festival 五一黄金周 May Holidays 四 月 份 Apr. 五 月 份 May 三 月 份 Mar. 母亲节 Mothers day 赠送用餐母亲百合花， 餐后送甜点 Present lily and dessert to the mothers 6月1日 （儿童节） Childrens day 带小童就餐8.8折优惠， 并赠气球 12% discount off for the guest who take children with them, present air balloon 6月11日 （端午节） Dragon Boat Festival 餐前免费品尝粽子，用 餐九折优惠用餐兼买粽 子（一斤以上）8.8折优 惠，家庭用餐8.8折优惠 兼送啤酒两支 Free to taste the Zong Zi ( a pyramid-shaped dumpling made of glutinous rice wrapped in bamboo reed leaves), 10% discount off for F&B dines, 12% discount off for buy the Zong Zi ( 500g above), 12% discount off for family dines and present two complimentary bears. 6月15日 （父亲节） Jane 15th Fathers day 家庭用餐8.8折优惠兼送 啤酒两支 12% discount off for family dines with two complimentary bears. 五 月 份 May 六 月 份 Jun 7月1日（党生 日）荔枝节 （具体时段待 定） Chinese Partys Birthday Litchi Festival (wait for confirm the time) 用餐凭党员证8.5折优 惠，推出特色荔枝菜“ 东方之珠”餐前免费品 尝各式荔枝，餐后奉送 荔枝酒，举办会议，免 费赠送荔枝一篮 person who has Chinese Partys certificate can enjoy 15% discount, promote special litchi dish(Oriental Star), free to taste the Litchi, complimentary Litchi wine after dinner, one complimentray litchi for the conference party. 全 月Whole Month 地中海美食节 Mediterranean Cate Festival 全 月 Whole Month 东南亚食品节 East- South Asia Food Festival 七月初七鹊桥 节 Pied Magpie Bridge July 7th Festival 约会夏湾拿 Date in Hawana 送精美巧克力及玫瑰花 Present Chocolate & Rose 九 月 份 Sep. 中秋节 （9月18日） Mid-autumn festival (Sept. 18th) “到夏湾拿赏月去” Enjoy the moon light in Hawana 餐前免费品尝月饼 节前预订团圆饭8.5折优 惠 Free taste the Moon cake before dinner, 15% discount off for the reunion dinner reservation 七 月 份 July 八 月 份 August 十 月 份 Oct. 国庆黄金周 （10月1日-7 日） Oct.Holiday “快乐假日夏湾拿” Happy Hawana 推出农家小炒菜 Promot Farmers dishes 十 一 月 份 Nov. 万圣节 11月1日 Allhallowmas 推出秋冬滋补汤、菜 Promot Healthy Soups and vegetables 圣诞节 12月24日-25日 Christmas Dec.24th to 25th “圣诞只去夏湾拿” Only choose Hawana 装点圣诞节日气氛圣诞 老人派发礼品 Decorate Christmas Atmosphere and the Saint Claus issue the gift. 全月 Whole month 澳洲食品节 Australia Food Festival 十 二 月 份 Dec. 西餐厅/W.R.大堂吧/Lobby Bar 拉丁美味烧烤自助餐，配以拉丁风情装饰 Latin Style Barbecue with Latin decorations 推出情人节套餐（烛光晚餐） 接受心形旦糕和 巧克力定制 Valentines Set Menu ( Candela Supper) 中西合壁合家欢自助餐 装饰为传统的中 国春节气氛红灯笼，五谷丰登，桃花鞭炮等 Chiese and western style happy family buffet dinner, decorated with traditional spring festival atmosphere, red lantern, corn, peachblossom and the firecracker. 推出特价鸡尾酒 “新年好彩” Special New Year Cocktail named New Year Good Luck 推出特价鸡尾酒 “ORANGE BLOSSOM ” “大地回春花盛开”或叫 “春满人间” Special Cocktail, Orange Blossom, Spring Flowers or Spring Word. 考虑春节期间设下午茶（自助形式，按位结算， 提供茶水、咖啡、啤酒软饮，西式小食美点） Afternoon tea (buffet, charged by person, offer tea, coffee, bear or soft drinks and western snacks) 餐饮部全年营销推广活动计划餐饮部全年营销推广活动计划 Yearly Promotion Plan of F&B Department 推广活动地点 泰国食品自助餐配以金佛、铜钟等泰国风情装饰 Thailand style food buffet with gold buddha and copper bell decorations. 提供素食水果自助餐 offer vegetarian fruit buffet 意大利传统食品自助餐，配以斜塔、斗牛、意粉 等意大利风情装饰 Italian Traditional Buffet food, decorate with the tower, bullfight or pasta etc. 推出复活节自助餐，送巧克立兔和小玩具“复活 旦”，用小白兔，复活旦大磨菇等装饰 Present Easter buffet, Chocolate Rabbit or small toys Easter Egg, decorate with white rabbit , Easter Egg or big mushroom, etc. 推出寿司、刺身、泡菜及海鲜等食品的自助餐， 盛器以传统的日韩式木制器皿装载 Present Wasapi, Pickled Vegetable, seafood buffet, use Japanese or Korean traditional tablewares. 推出早午直落自助餐，考虑在餐厅安排一个时段 的拉丁舞表演 Promote whole day buffet, plan to invite Latin dancer program in restaurant. 推出特价鸡尾酒 “紫色夫人” 或 “白雪公主” “PINK LADY“ OR“SNOW BALL“ Present special cocktail 推出特价鸡尾酒“SCREW DRIVER 循序渐进” Promote special cocktail Screw Driver 推出三人套餐，六人套餐及八人套餐赠送康乃馨 给用餐母亲 Promote three persons set menu, six persons set menu or eight persons set menu and present the carnation to the mothers. 以儿童食品为卖点，旦糕即点即制厨师现场指导 小朋友参加制作 Sell the children food, teach the children how to make the cake. 6月份推出夏日冷饮赠送小食 Promote summer drinks and present snacks. 粽香飘溢自助餐 Sweet-smelling Zong Zi Buffet 6月份推出“快乐时光”16：00-18：00 Promote Happy Hours 啤酒买一送一 Buy one bear get one free 推出特价长饮宾治“FRUIT PUNCH 硕果累累” 或叫“丰收季节” Promote special Fruit Punch Rich Fruit or Rice Season 法、意、美食品自助餐，配以欧州地中海等风情 装饰 French, Italian, American Buffet, with Europe Mediterranean Style Decorations 新、马、泰等国食品自助餐，配以东南亚风情装 饰 Singapore, Malaysia, Thailand Buffet dinner, with east-south Aisa decorations. 两人烛光世界套餐（晚餐）接受心形旦糕和巧克 力定制 two persons candela supper set menu (made heart shape cake and chocalet) 全月：海鲜美食节，提供海鲜自助配以渔家风情 装饰中秋合家团圆赏月烧烤自助餐游泳池畔舞翩 跹，合家欢聚喜相连 whole month: seafood festival, offer seafood buffet with the decoration of fishing style. 推出特价鸡尾酒 “GOLDEN DREAM 梦圆人间”Promote special cocktail, Golden Dream 推出特价鸡尾酒“ROUND THE WORLD 环游世 界” Promote Special Cocktail Round the world 推出早午直落自助餐 Present Whole day Buffet 10月1日-3日白天