新媒体商务英语阅读Unit13OpportunitiesOnline.pptx

NEW MEDIA BUSINESS ENGLISH READING 新媒体商务英语阅读,顾 渝 对外经济贸易大学出版社,Unit 13,Unit Selection,2019/9/5,顾渝-新媒体商务英语阅读 Unit 13,2,Note,Text Interpretation,Exercise I,Exercise II,Exercise III,Exercise IV,Exercise V,Words and Expressions,2019/9/5,顾渝-新媒体商务英语阅读 Unit 13,3,Words and Expressions,logistics n. logistics is the management of the flow of things between the point of origin and the point of consumption in order to meet requirements of customers or corporations: Distribution logistics has, as main tasks, the delivery of the finished products to the customer. It consists of order processing, warehousing, and transportation. real time: communicated, shown, presented, etc. at the same time as events actually happen: real-time traffic/news reports real-time computer systems (=processing data immediately as it comes in),2019/9/5,3,顾渝-新媒体商务英语阅读 Unit 13,2019/9/5,2019/9/5,顾渝-新媒体商务英语阅读 Unit 13,4,Words and Expressions,spread out If people spread out, they move from being close together in a group to being in different places across a larger area: They spread out to search the whole area. year-over-year adj. used to compare financial results with those of the same period in the previous year: First Active reports more than 100%year-on-year growth in sales,2019/9/5,4,顾渝-新媒体商务英语阅读 Unit 13,2019/9/5,2019/9/5,顾渝-新媒体商务英语阅读 Unit 13,5,Text Interpretation,Dynamic Yield Inc. (Para. 1) Internet Retailer (Para. 1) conversion rate (Para. 2) Under Armour and Sephora (Para. 4) Accenture (Para. 5) beacons (Para. 6) the purchase funnel (Para. 7) affiliate marketing (Para. 8) Custora (Para. 8) IgnitionOne (Para. 8) The Search Agency (Para. 8) ShipMatrix (Para. 8) referral traffic (Para. 9),2019/9/5,5,顾渝-新媒体商务英语阅读 Unit 13,2019/9/5,顾渝-新媒体商务英语阅读 Unit 13,6,Text Interpretation,2019/9/5,6,顾渝-新媒体商务英语阅读 Unit 13,2019/9/5,顾渝-新媒体商务英语阅读 Unit 13,7,Text Interpretation,Consumer Purchase Funnel Source: /techxue-4897-1.html To know more about the Purchase Funnel,2019/9/5,7,顾渝-新媒体商务英语阅读 Unit 13,2019/9/5,8,Exercise I,TEXT This Russian Retailer Proves Why Personalization Is Key for E-commerce Companies,KEY,2019/9/5,8,顾渝-新媒体商务英语阅读 Unit 13,2019/9/5,9,Exercise I,TEXT This Russian Retailer Proves Why Personalization Is Key for E-commerce Companies,What changes have been made to Lamodas sales income with the introduction of the personalization software? a roughly 10% to 15% increase in YoY revenue What information about shoppers can be provided by the software? the way an online shopper was referred to the retailers website, any historical shopping data associated with the shopper, as well as data on specific product pages the shopper has visited How can retailers make use of the data about shoppers? the retailer can use this data to offer consumers targeted discounts on products theyve either viewed or purchased before,2019/9/5,9,顾渝-新媒体商务英语阅读 Unit 13,2019/9/5,10,Exercise I,TEXT This Russian Retailer Proves Why Personalization Is Key for E-commerce Companies,What will consumers find after they have put their choices into retailers online shopping carts? a flash message referencing a discount on an additional item Why should online retailers aim at individual consumers? in order to stay competitive within the growing e-commerce industry What do you think are the benefits of in-store beacons to retailers? the retailer can use this data to offer consumers targeted discounts on products theyve either viewed or purchased before,2019/9/5,10,顾渝-新媒体商务英语阅读 Unit 13,2019/9/5,11,Exercise I,TEXT This Russian Retailer Proves Why Personalization Is Key for E-commerce Companies,According to your understanding, how can the analysis of the purchase funnel help retailers increase sales? Planning marketing campaigns Highlighting areas in order to improve the conversion rate (from potential to actual customers) Evolving the sales process Designing customer relationship management (CRM) system What online marketing strategies can be adopted by retailers? Paid search, affiliate marketing, and email Which device accounts for the largest share of online shopping traffic? smartphone,2019/9/5,11,顾渝-新媒体商务英语阅读 Unit 13,2019/9/5,12,Exercise II,TEXT This Russian Retailer Proves Why Personalization Is Key for E-commerce Companies,B,A,H,E,G,K,I,D,F,L,J,C,KEY,2019/9/5,12,顾渝-新媒体商务英语阅读 Unit 13,2019/9/5,13,Exercise III,1. B,2. A,3. D,4. B,5. D,6. B,7. C,8. A,TEXT This Russian Retailer Proves Why Personalization Is Key for E-commerce Companies,Read the passage below and fill in each of the blanks by choosing a word from A, B, C, and D.,9. D,10. A,2019/9/5,13,顾渝-新媒体商务英语阅读 Unit 13,2019/9/5,14,Exercise III,TEXT This Russian Retailer Proves Why Personalization Is Key for E-commerce Companies,Read the passage below and fill in each of the blanks by choosing a word from A, B, C, and D.,2019/9/5,14,顾渝-新媒体商务英语阅读 Unit 13,2019/9/5,15,Exercise IV,FURTHER READING: How the Internet Is Reinventing the Christmas Commercial,2019/9/5,15,顾渝-新媒体商务英语阅读 Unit 13,2