Banner设计分析报告PPT课件.ppt

Banner设计,分析报告,PPT Is Proudly Powered By yoyo.zhao Y Copyright 2012 ihush UED. All Rights Reserved.,,1,16,PPT Is Proudly Powered By yoyo.zhao Y Copyright 2012 ihush UED. All Rights Reserved.,什么是banner呢？,可以是网站页面的横幅广告，也可以是游行活动时用的旗帜，还可以是报纸杂志上的大标题。Banner主要体现中心意旨，形象鲜明表达最主要的情感思想或宣传中心。,Banner设计分析报告,,Banner设计分析报告,PPT Is Proudly Powered By yoyo.zhao Y Copyright 2012 ihush UED. All Rights Reserved.,2,16,如何制作banner呢？,3,16,,PPT Is Proudly Powered By yoyo.zhao Y Copyright 2012 ihush UED. All Rights Reserved.,设计之前,累 积,分析需求,搜集资料,借鉴学习,分析文案,设计思考,Banner设计分析报告,4,16,设计内容,元素,布局,创意,造型,色彩,风格,空间,主次,搭配,表达,趣味性,度的掌握,,PPT Is Proudly Powered By yoyo.zhao Y Copyright 2012 ihush UED. All Rights Reserved.,Banner设计分析报告,,PPT Is Proudly Powered By yoyo.zhao Y Copyright 2012 ihush UED. All Rights Reserved.,5,16,Banner设计分析报告,举个例子:,元 素：审题后能想到什么？色彩主要偏暖色，田园风格，周末、家、小熊、居家饰品、食品,布 局：通过搜集到的元素，开始设计,创 意：比如小黑板的创意，这样就能提示，周末在家也能悠闲逛街,,Banner设计分析报告,PPT Is Proudly Powered By yoyo.zhao Y Copyright 2012 ihush UED. All Rights Reserved.,6,16,如何让信息易发现？,7,of,16,,PPT Is Proudly Powered By yoyo.zhao Y Copyright 2012 ihush UED. All Rights Reserved.,Banner设计分析报告,8,of,16,,PPT Is Proudly Powered By yoyo.zhao Y Copyright 2012 ihush UED. All Rights Reserved.,Banner设计分析报告,,PPT Is Proudly Powered By yoyo.zhao Y Copyright 2012 ihush UED. All Rights Reserved.,9,16,Banner设计分析报告,我带大家来找茬！,10,of,16,,PPT Is Proudly Powered By yoyo.zhao Y Copyright 2012 ihush UED. All Rights Reserved.,案例一,After,Before,优点：图形字体布局可以，加了抢购按钮 缺点：不注意细节和文字的排版，一团文字看起来比较纠结,Banner设计分析报告,11,of,16,,PPT Is Proudly Powered By yoyo.zhao Y Copyright 2012 ihush UED. All Rights Reserved.,案例二,优点：有字体特效的意识 缺点：字体特效没有达到想要表达的效果,After,Before,Banner设计分析报告,12,of,16,,PPT Is Proudly Powered By yoyo.zhao Y Copyright 2012 ihush UED. All Rights Reserved.,案例三,优点：辅助图形衬托 缺点：杂乱无章，特别散，不知道哪个是重点,After,Before,Banner设计分析报告,13,of,16,,PPT Is Proudly Powered By yoyo.zhao Y Copyright 2012 ihush UED. All Rights Reserved.,案例四,优点：折扣明显 缺点：没有层次感 品牌不突出,After,Before,Banner设计分析报告,14,of,16,,PPT Is Proudly Powered By yoyo.zhao Y Copyright 2012 ihush UED. All Rights Reserved.,案例五,优点：sorry，木有发现 缺点：色彩、文字、版式都有问题,After,Before,Banner设计分析报告,,Banner设