【精品文档】40中英文双语外文文献翻译成品：全媒体时代中国电视媒体的转型

此文档是毕业设计外文翻译成品（ 含英文原文+中文翻译），无需调整复杂的格式！下载之后直接可用，方便快捷！本文价格不贵,也就几十块钱！一辈子也就一次的事！外文标题：On Transformation of Chinas TV Media in Omni-media Era外文作者：Ning YAN, *, Ke SU 文献出处:International Conference on Social Science,2018(如觉得年份太老，可改为近2年，毕竟很多毕业生都这样做)英文1293单词， 7086字符(字符就是印刷符)，中文2189汉字。On Transformation of Chinas TV Media in Omni-media EraNing YAN1, *, Ke SU 2Keywords: Omni-media, Media convergence, Industry transformation.Abstract. The advert of omni-media era poses unprecedented challenges to traditional TV media. Transformation and integration become imperative for its sustainable development. The paper tries to discuss successful transformation of TV media in terms of thinking pattern change, program editing system, and Human Resource Integration: how to enhance internet awareness and reconstruct media-user relationship; how to establish the editing system of one source, multiple channels, various forms, and how to update human resource structure, management system and integration mechanism.IntroductionOmni-media is the integral combination of communication technology and media product services. The interactive and individualized features of omni-media transmission are changing TV audiences role as passive recipients. TV media is entering the internet + age, in which + can be followed by any conventional media. So what can internet + TV media bring us? How do we redefine TV media and its relationship with the audience? These are questions facing current Chinas TV media transformation, to which we are trying to find the answers.Enhance Internet Awareness and Reconstruct Media-user RelationshipRelationship between TV media and its audience is bearing the brunt of omni-media impact. Independence and options granted by internet-era new media are transforming the TV - audience relationship to a TV - users one. The entirety of the media, market, production, consumption and transmission, evolve around users. New media regards users information as valuable resources. It collects information about users reading habits and life styles before analyzing their needs and improving user-friendliness. Understanding of users basic needs guarantees shared values, brand resonance and better individualized products.In the further reform of Chinas TV media, a significant standard of its successful transformation is the capability of self-renewal, which centers on user experience. Aware of the significance of integration with internet new media, some TV media enterprises have opened their own websites and micro-blogs. However, absence of user-centric, open and sharing concepts combined with lack of market, user and services awareness account for failure of the transformation to achieve fruitful results.How to center media convergence around users? First, we must adopt a new thinking mode: to make plans and carry them out, with internet in mind. New media is about equal communication and interactive transmission. Users are no longer the passive recipients of TV programs they used to be. Importance should be attached to user experience, so that various individual needs for information can be fulfilled. An analogy of cooking and dining may help here. The public used to consume whatever the TV media served, Now the TV media has to prepare what the public orders. It even has to anticipate their appetite and favorites to prepare in advance. For example, the personal list of news topics can be based on each individual users reading habits. To expand its influence, TV media has to tap into and make the best of users internet habits.Establish the Editing System of One Source, Multiple Channels, Various FormsWith new technology, conventional TV media and new medias (internet and smart-phones are equipped to go out of their ways to engage in close interaction and cooperation with each other. Further integration of them and upgrade in management system maximize social influence and social profits. At present, flaws in TV media system are detrimental to its transformation. To promote integrated development of TV media and new medias, we have to observe their respective rules. Various routes lead to the same destination: convergence or omni-media: one source processed and conveyed with multiple medias.The concept of omni-media has emerged after notions of new media, trans-media andmulti-media. In a narrow sense, omni-media is the integration of conventional media with information-age media using new technology to upgrade their production, channels, transmission, marketing and management. In a broad sense, it is integrated utilization of media forms in brand-new ways of information production and transmission.Instead of partial and biased dependence on any single one of them, omni-media is the balanced and harmonious integration of content, channels, technology, management and production. To that end, editing process needs to be reconstructed and updated to establish a unified collecting and editing multimedia platform and to achieve the objective of one source, multiple channels, various forms. Many TV media enterprises are making addition by setting up relevant new media departments. Compared with transformation, making addition is more convenient and involves less risk, for it does not change the status quo and vested interests, while increasing employment. However, simply adding an apartment does not give substantial boost to the convergence or coordination among different medias. We should go beyond the experimental phase of addition and go for transformation to real convergence by establishing omni-media platforms.Omni-media presentations of the same information source can be various and vivid. Forinstance, a 5-minute video clip How are Leads Made went viral online, which presented in the form of cartoon how a politician in China climbs up the ladder to become a leader. Its success proves how the comprehensive application of scripts, pictures, graphs, cartoons, videos and audios can fulfill varied user experience with its dynamic and multidimensional demonstration.In light of Omni-Media Concept, update Human Resource Structure, Management System and Integration MechanismAnother breakthrough point in pushing TV media convergence is reform of talent system. Talent is a catalyst to accelerate media convergence and serves as a bridge between theory and technology. All relevant personnel are integrated into one department on the omni-media digital platform, so that the barriers between newspapers, radio, television and internet are broken by the convergence on human resource level. To adjust to the transformation, TV media needs all-around media talents, who are knowledgeable in arts, science, economy, finance, and management, as well as skillful in technology.An army of specialized and versatile talents not just helps media convergence, but effectively reduces the cost. Converting the same source into products for different medias saves a huge amount of labor, resources and funds, thus big profits gained.According to American psychologist Frederick Irving Herzbergs Motivator-Hygiene theory, motivational factors can be responsible for increasing motivation. These factors could involve job recognition, potential for promotion or even the work in itself. On the other hand, lack of hygiene factors can lower motivation. These factors could be anything from clean toilets and comfortable chairs, to a reasonable level of pay and job security. To build a competent omni-media team integrating journalists, screenwriters and directors, we have to supplement training with new recruitment, try to motivate and guarantee talents development, and create favorable environment for them to give full play to their potentials.Establishment of medical care system is a reflection of humanized management to extend the enterprises concern from its personnels performance in work to their mental and psychological well-being. Harmonious environment in media enterprises help tap into their most precious resourcestalents.References1 Hu Yong, Fan Haiyan, Internet: the King Who Rules, Hainan Publishing House, Haikou,1997.2 Mark Levy, Journalism and Communication: Towards Cyberspace Era,Journalism&Communication, No. 1 (1997).3 Wilbur Schramm, William E. Porter, (translated by Li Qi), Men, Women, Messages, and Media: Understanding Human Communication, Xin Hua Press, Beijin, 1984.4 Cheng Zhongliang, Change of Journalist Profession in Omni-media Era, Youth Journalist, No. 18 (2010).全媒体时代中国电视媒体的转型Ning YAN1, *, Ke SU 2关键词：全媒体，媒体融合，产业转型摘要：全媒体时代背景下的广告业对传统电视媒体提出了前所未有的挑战。电视媒体的转型和整合对于其可持续发展势在必行。本文试图探讨电视媒体在思维方式转变、节目编排体系以及人力资源整合方面的成功转型；也就是如何提升互联网思维，如何重新构建媒体-用户关系;如何建立“一源，多渠道，多形式”的编排体系，如何更新人力资源结构以及管理体系和整合机制的问题。引言全媒体整合了通信技术与媒体产品服务。全媒体传播的互动性和个性化特征正在改变电视观众作为被动接受者的角色。电视媒体正在进入“互联网+”时代，其中的“+”是被任何其他传统媒体所要追随的。那么“互联网+电视媒体”能带给我们什么？我们如何重新定义电视媒体及其与观众的关系？这些都是目前中国电视媒体转型要面临的问题，我们将试图找到答案。提升互联网思维 重建媒体-用户关系电视媒体与观众之间的关系正受到全媒体的冲击。互联网时代新媒体赋予的独立性和选择性正在将电视-观众关系转变为电视-用户关系。整个媒体、市场、节目制作、消费和传播都围绕着用户来发展。新媒体将用户信息视为宝贵资源。它收集用户的阅读习惯和生活方式等信息，然后分析他们的需求并提高用户的友好性。了解用户的基本需求保证其共享价值、品牌共鸣和更好的个性化产品。在中国电视媒体进一步的改革中，其成功转型的重要标准是以用户体验为中心的自我更新能力。在电视媒体意识到与互联网新媒体融合的重要性之后，一些电视媒体企业纷纷开通自己的网站和微博。然而，由于缺乏“以用户为中心、开放和共享”的理念、缺乏市场、用户和服务意识，最终导致转型失败，无法取得丰硕的成果。如何围绕以用户为中心进行媒体融合？首先，我们必须采取一种新的思维模式：制定计划并实施，并以互联网为平台。新媒体关乎平等沟通和互动传播。用户不再是过去电视节目的被动接受者。应该重视用户体验，以满足个人对信息的各种需求。类似于烹饪和餐饮可能会对此有所帮助。公众过去一直都在消费电视媒体所服务的任何东西，现在电视媒体必须准备思考用户需要什么。它甚至必须提前预测他们的食欲和喜好。例如，新闻主题的个人清单可以基于每个用户的阅读习惯。为了扩大影响力，电视媒体必须挖掘并充分利用用户的互联网使用习惯。 建立“一源，多渠道，多形式”的编排体系伴随着新技术的发展，传统电视媒体和新媒体（如互联网，智能手机等）纷纷步入密切互动与合作的轨道。这需要进一步整合和升级管理系统，最大限度地发挥社会影响力和社会效益。目前，电视媒体系统存在的缺陷不利于其转型，为促进电视媒体与新媒体的整合发展，我们必须遵守各自的规则。通过不同的路径去达到同一个目标：融合或全媒体：一源处理以及多个媒体传输。全媒体的概念是在新媒体、跨媒体和多媒体的概念之后出现的。从狭义上讲，全媒体是传统媒体与信息时代媒体的结合，利用新技术提升其产品、渠道、传播、营销和管理。从广义上说，它是以全新的信息产生和传播方式综合运用的媒体形式。全媒体不是依赖于其中的某一项，而是将内容、渠道、技术、管理和制作进行平衡并整合。为此，需要对编排流程进行重构和更新，建立统一的采编多媒体平台，实现“一源、多渠道、多形式”的目标。许多电视媒体企业纷纷设立相关新媒体部门。与转型相比，增加投资更方便，风险较小，既不改变现状和既得利益，又增加了就业。然而，简单地增添一个部门并不会大大提高不同媒体之间的融合或协调。我们应该超越实验阶段，通过建立全媒体平台，转型为真正的融合。同一信息源的全媒体演示可以是多种多样且生动的。 例如，一部