高三第五单元Reading课件.ppt

Unit 5 Getting the message Reading: Advertising,the first period,1.what is it (used for)? 2. What do you think of the ad.? 3. Advertising has become a business, hasnt it? 4. Does the advertisement have any influence on us ? How?,advertising,Brainstorming,If you want to write a passage about advertising, what will be included in your passage?,the places to put the ads the history of advertising peoples reactions to ads the way to make an ad the functions of ads some famous slogans of ads “bait-and-switch” ads,Scan the text and tick out what are mentioned in the passage.,( Where? ),( The most important? ),( Meaning? ),Gist reading,Brief introduction ( ) Body ( ) Conclusion ( ),para. 2 para. 3 para. 4-6 para.7,different reactions,the basic principle,functions,“bad ads”,para. 1,para. 2-7,para.8,advertising,?,Detailed reading,What makes advertising a highly developed industry?,The development of radio, television and other media, especially the Internet. ( e.g. pop-up ads ),Para.1,What different views do people hold?,useful and entertaining; helpful to customers in making informed choices,annoying; misleading customers,Para.2,The basic principle of advertising is _. to introduce a brand name to potential customers to associate the product with the customers needs to influence the choices customers make to get their message across,Para.3,C,Listen to the tape and find out the answer.,Para.3,By introducing a brand name to potential customers, and by associating the product with the customers needs, companies are able to influence the choices customers make.,Para.3,By introducing a brand name to potential customers, and by associating the product with the customers needs, companies are able to influence the choices customers make.,Para.3,1. Which “appeal to” in the following sentences has the same meaning as the one in the 3rd paragraph?,We appeal to him for help. She appealed to the high court against her sentence. The government is appealing to everyone to save water. The film appeals to young people（s curiosity）.,a. 恳请 b.上诉 c. 呼吁 d. 投合，有吸引力,Para.4-6,Find out whether the statements are true or false.,( ) 1. Because of the costs of ads, products become expensive. ( ) 2. Truthful ads can help customers make the right decision. ( ) 3. All ads are not used to promote a product or to increase a companys profits.,F,T,T,Para.6,“Not all ads are used to promote a product or to increase a companys profits.” = All ads are not used to ,What are the exceptions?,Examples?,Purposes ?,Public welfare ads.,Make people aware of social problems and government policies,Spread knowledge, change attitudes and improve society,How do bad ads mislead consumers?,By using “hidden information”. By showing pictures that are only partly true or have been changed to look better. By using a trick called “bait-and- switch”.,Para.7,Conclusion,We should learn to analyze ads to protect ourselves from false advertisements and make good choices.,Para.8,Techniques used:,The ad _ our emotions: every parent wants their children to be successful. The ad says that “doctors_” the product, which lends authority to the ad. The ad also claims that “9 _ 10 mothers” choose the product, and it tells us that the product is _ if we buy it now. The ad use the small _ to hide the important information .,Do you believe it?,Which doctor recommended ? Offers no evidence or research result “9 out of 10” are often groundless. ,appeals to,recommend,out of,cheaper,print,Homework,Remember some useful phrases. Finish the exercises on page 42 and 43. Composition.,Phrase:,1 go hand in hand with 2 make informed choices 3 react to ads. 4 accuse sb of sth 5 associate sth with sth Get the massage across 7 large amounts of= a great deal of,1 与 齐头并进,紧密联系 2 做出明智的选择 3 对广告的反应 4 因某事控告某人 5 与 联系 6 了解意图 7 大量地,（只修饰不可数名词）,8 appeal to their emotions 9 take sth. into consideration 10. armed with facts and figures 11 make sb. aware of 12 look out for 13 keep an eye out for 14 bait and switch,8 吸引他们，迎合他们的情感 9 考虑 10. 掌握了事实和数据 11 使某人意识 12当心 13关注 14 偷梁换柱,最近调查显示班上同学56%认同广告，别的同学认为广告应该取消，请根据他们所给的理由，写一篇报道。,increase sales and profits reduce the prices help people make decisio