海尔公司简介英文版.doc

海尔公司简介英文版 Haier is the worlds fourth largest white goods manufacturer and is the official home appliances sponsor of the Beijing 2008 Olympic Games.As of 2007, the Haier Group has established a total of 64 trading companies (19 located overseas), 29 manufacturing plants (24 overseas), 8 design centers (5 overseas) and 16 industrial parks (4 overseas). Consistent with Haiers position as a global brand, the company employs over 50,000 people around the world. In addition, Haier boasts a 58,800-strong sales network which last year accounted for a global turnover of 118 billion RMB (16.2 billion USD). Guided by the branding strategy of CEO Zhang Ruimin, Haier has advanced through the brand building, diversification, and internationalization stages, and since 2005 has embarked on the fourth stage: Global Branding. Haier has enjoyed a growing international reputation over the past 24 years. 19 of the companies products, including refrigerators, air conditioners, washing machines, televisions, water heaters, personal computers, mobile phones, and kitchen appliances have been rated as Top Brands in China, and Chinas General Administration of Quality Supervision, Inspection and Quarantine has named Haier refrigerators and washing machines as among Chinas Top Global Brands. In 2006, for the fourth consecutive year, Haier was ranked first in terms of overall leadership among mainland Chinese companies in the Wall Street Journal Asias annual survey of Asias 200 Most Admired Companies. In March 2008, the Financial Times once again added Haier to its list of Top 10 Chinese Global Brand Names with survey respondents ranking Haier number one in terms of product quality, trust, innovation, management, and branding. In May 2008, Haier ranked 13th on Forbes Reputation Institute Global 200 list.As of June 2008, the company has been awarded 8333 patents, with 1996 for Haier design team inventions. In 2007 alone Haier obtained 875 patents; 502 were invention patents.Haier has participated in the institution and modification of nine international standards, as well as 152 national and 425 industry standards, with three international standards set to launch in the near future. Of all the Chinese household appliance companies, Haier by far leads the way in the creation of international, national, and industry standards. Haier management models such as OEC, market chain, and Integration of Individuals and Goals have been case studies at Harvard Business School, the University of Southern California; IMD in Lausanne, Switzerland; INSEAD in France, and Kobe University. Haiers market chain management model has been included in the European Unions case study library. TCL集团有限公司简介TCL Group Co., Ltd. was founded in 1981, in just 20 years time, TCL from a name without the propagation of local state-owned enterprises have developed into a more than 100 billion yuan in total assets, the brand value of 7.5 billion and employs more than 30,000 people in large state-controlled enterprise groups. In 1999 TCL sales reached 15 billion yuan and exports worth 240 million U.S. dollars, the annual growth rate for 10 consecutive years remained at 50%. Today, TCL has been across the home appliances, communications, information, electrician four industries, starting from the traditional communications, electronics company to a 3C integrated into the core of the information industry as the leading mainstream Internet access equipment suppliers and service providers transfer, and become the most competitive one of the top three electronics.In the long-term practice, TCL Group, in order to advance ideas and action, take the initiative to recognize and cultivate the market, creating a marketing plans, Services Marketing and Regional market development strategy to expand in markets such as new ideas, covering the establishment of nationwide marketing network, formed its own core competitiveness. TCL advocate corporate culture is also productive business philosophy, emphasized that todays culture is tomorrows economy, the system refined the famous Chinese brand, building first-class enterprise, create value for customers, creating opportunities for employees, creating benefits for the community and the dedication, teamwork, innovation, the core of Values. TCL is Chinas outstanding corporate culture based on traditional culture, absorbing the essence of the Western scientific management formed with eclectic ability to Alloy culture and immigrant culture. TCL集团有限公司简介TCL集团有限公司创办于1981年，在短短的20年时间里，TCL从一个名不经传的地方国有企业发展成为一家拥有100多亿元总资产，品牌价值75亿元，员工超过30000人的大型国有控股企业集团。1999年TCL销售总额达150亿元，出口创汇2.4亿美元，年增长速度连续10年保持在50%以上。如今的TCL已横跨家电、通讯、信息、电工四大产业领域，开始从传统的通讯、电子企业向以3C整合为核心、信息产业为主导的互联网接入设备主流供应商和服务商转移，并成为中国最具竞争力的电子三强企业之一。在长期实践中，TCL集团以超前的观念和行动，主动认识和培育市场，创造了有计划的市场推广、服务营销 和区域市场发展策略等市场拓展新理念，建立了覆盖全国的营销网络，形成了自己的核心竞争力。TCL倡导企业文化也是生产力的经营理念，强调今日的文化就是明日的经济，系统提炼了 创中国名牌，建一流企业、为顾客创造价值，为员工创造机会，为社会创造效益和敬业、团队、创新的核心价值观。TCL企业文化是以中国优秀的传统文化为基础，吸收西方科学管理精髓，形成了具有兼收并蓄能力的合金文化和 移民文化。在企业经营中，TCL坚持经营变革与管理创新，大力推进企业产权制度改革，通过授权经营，落实了企业经营风险责任机制和利益激励机制。TCL通过采取灵活机动的资本运营机制，先后兼并了香港陆氏彩电项目、河南美乐电视机厂、内蒙古彩虹电视机厂、金科集团和翰林汇软件公司，并与美国Lotus Pacific合作，进入了信息网络终端产品和信息服务领域。TCL投资创办了爱思科微电子集成电路公司，介入