新职业英语视听说教程2Unit 8课件.ppt

UNIT 8,Business Start-up,Outline,Further Listening Further Watching Fun Time,Lead in,Watch the video and talk about what you know about starting up business. Have you ever thought about start up your own business？ If you are to start a business, how will you choose your business and name your company?,Teaching Plan,In Class Period 1: Listening 1 Speaking 1 (Task 1-2) Period 2: Watching 1 Speaking 1 (Task 3-4) Period 3: Listening 2 Speaking 2 (Task 1-2) Period 4: Watching 2 Speaking 2 (Task 3-4) After Class Unit File + Supplementary Listening + Project,Learning Focus,Knowledge: To build up the vocabulary about starting up a business. To learn to get a general idea of the typical situations encountered when starting up a business & learn about structure of a start-up. Skills： To be able to get a general idea of the typical situations encountered when starting up a business & learn about structure of a start-up.,Pains Lots of hard work _ _ _,Gains Becoming rich _ _ _,Listening 1 TASK 1 Making Decisions, Warming-up No pains, no gains. Discuss with your partner and list the “pains” and “gains” of starting a business.,Lack of money and experience,Lots of pressure,Youre on your own,Can make your own decisions,Free work time,More opportunities,Listening 1 TASK 1 Making Decisions,New Words & Expressions quit v. 离开（工作职位、学校等） He quit his job as an office boy in Athens. 他辞去了在雅典当办公室勤杂工的工作。 post n. 职位；（尤指）要职 Ask him whether he would accept the post. 问问他是否愿意就任该职。 switch n. 转移；改变，转变 We had to make a switch in our arrangements. 我们不得不对我们的安排作些变动。 rust v. （使）生锈 There was an old rusting bolt on the door. 门上有一个生锈的旧门闩。,Listening 1 TASK 1 Making Decisions,New Words & Expressions scary a. 恐怖的；吓人的 Theres something very scary about him. 他身上有某种东西让人不寒而栗。 unpredictable a. 不可预测的；难以预料的 He is utterly unpredictable. 他是个高深莫测的人。 self-employed a. 个体经营的；自雇的 There are no paid holidays or sick leave if you are self-employed. 如果你是个体户，就没有带薪休假或病假。 start up 发起，创办；开始从事 They have decided to start up a nursery in the factory. 他们已决定要在工厂里开办一个托儿所。,Listening 1 TASK 1 Making Decisions, Extensive Listening Listen to a conversation between Jenny and Andrew. Decide whether the following statements are true or false. Then write down the key words to support your answers. Andrew doesnt like the idea of starting up a business. Jenny persuades Andrew to be her business partner.,Why dont you start up your own business? Thats exactly where the fun lies.,Andrew said, “Why dont we do it together?”,False,False,Script,Listening 1 TASK 1 Making Decisions, Intensive Listening Listen to the conversation again and tick () the correct answer to each question. 1.Jenny wants to quit her job because _. A. she cannot run the machine well B. she does not get along well with Frank C. she is bored with her current position 2. What do we know about Frank? A. He has worked at TAF for over 10 years. B. He will take Jennys position next month. C. He has left the Sales & Marketing Department. 3. According to Andrew, whats fun about starting up a business? A. To expand his business interests. B. To meet challenges and solve problems. C. To find a business partner and not to be alone.,Script,Script,Listening 1 TASK 1 Making Decisions, Language Summary Read the following idioms and figure out their meanings. Then translate them into Chinese. 1. Its easier said than done. _ 2. Well begun is half done. _ 3. Where there is a will there is a way. _ 4. Action speaks louder than words. _,说起来容易做起来难。,好的开始是成功的一半。,有志者事竟成。,事实胜于雄辩。,Listening 1 TASK 2 Choosing a Business, Warming-up If you are to start a business, what line of business will you choose? Brainstorm some products or services that are easy for college students to sell if they want to start up a business on campus., Providing tutoring services _ _ _ _,Fixing computers on campus,Fast food delivery service,Setting up an online store,Opening up a design workshop,Listening 1 TASK 2 Choosing a Business,New Words & Expressions moderate a. 适中的 While a moderate amount of stress can be beneficial, too much stress can exhaust you. 适度的压力是有好处的，但是压力太大会把人压垮。 fashion n. 时尚，时兴 Queen Mary started the fashion for blue and white china in England. 玛丽女王开启了青花瓷在英格兰的流行风尚。 3. toiletry n. 化妆品 She travels in toiletries. 她出外推销化妆品。 4. device n. 装置；仪器；设备 The company has come up with a new acoustic - optical device. 这家公司已制造出一种新的声光装置。,Listening 1 TASK 2 Choosing a Business,New Words & Expressions media n. （medium的复数）新闻媒介；传播媒介 It is hard work and not a glamorous job as portrayed by the media. 这是份苦差，并非像媒体描绘的那般令人向往 6. head start 先起步的优势；有利的开端 A good education gives your child a head start in life. 良好的教育会让你的孩子在人生的起跑线上比别人领先一步。,Jenny Andrew,Mobile phones Cosmetics and toiletries Fashion Cameras Computers,Listening 1 TASK 2 Choosing a Business, Extensive Listening Jenny and Andrew are talking about the business areas that they are interested in. Listen to the conversation and figure out their interests by matching the two columns.,Jenny Andrew,Mobile phones Cosmetics and toiletries Fashion Cameras Computers,Script, Intensive Listening Listen to the conversation again and decide whether the following statements are true or false. Then write down the key words to support your answers. Andrew wants to start a business that they are both familiar with and interested in. Andrew is an expert in electronic devices. They finally decide to start a business in the electronics industry.,True,Listening 1 TASK 2 Choosing a Business,Well , something that were interested in and familiar with,In truth, Im no expert!,False,Then what about toiletries and cosmetics? That makes a lot of sense.,False,Script,Listening 1 TASK 2 Choosing a Business, Language Summary Read aloud the following sentences, paying special attention to the italicized parts.,1. Im interested in a lot of areas, such as 2. But I know nothing about 3. Im not really interested in them. 4. In truth, Im no expert !,Watching 1 TASK 1 Structure of a Start-up, Warming-up If you are to start up a business, will you do it alone or with a partner? You may list some reasons to explain your decision.,Alone _,With a Partner _,You control everything. You take all the profits.,Have someone to discuss the problems with. Have someone to share the pressures with.,Watching 1 TASK 1 Structure of a Start-up,New Words & Expressions structure n. 结构；构造 The chemical structure of this particular molecule is very unusual. 这个特殊分子的化学结构很不寻常。 start-up n. 新创办的公司 For now the only bright spots in the labor market are small businesses and high-tech start-ups. 目前劳动力市场上唯一的亮点是小企业和新兴高科技公司。 cafeteria n. 自助餐厅；自助食堂 This is a cafeteria. 这是自助餐厅。 proprietorship n. 所有权 The simplest form business is called an individual proprietorship. 最简单的商务形式就是独资经营。,Watching 1 TASK 1 Structure of a Start-up,New Words & Expressions liability n. 责任，义务 The judge exempted them from all liability in these matters. 法官免除了他们在这些事上的所有责任和义务。 limited liability company (LLC) 有限责任公司 It is a limited liability company. 它是一间有限责任公司。,Watching 1 TASK 1 Structure of a Start-up, Extensive Watching Jenny and Frank are talking about the structure of a start-up. Watch the video clip and tick () the items that are covered in the conversation.,Script,Watching 1 TASK 1 Structure of a Start-up, Intensive Watching Watch the video clip again and tick () the correct answer to each question. 1. What is the advantage of a sole proprietorship? A. It has unlimited liabilities. B. It helps to raise more money. C. It is the quickest and easiest form for a start-up. 2. Why doesnt Jenny start a limited liability company? A. Because she needs a partner. B. Because her business is small. C. Because she wants to be in charge. 3. According to Jenny, what is the most important thing in choosing a partner? A. Mutual trust. B. Common goals. C. Similar work habits.,Script,Watching 1 TASK 1 Structure of a Start-up, Language Summary Use the suffix “-ship” to form new nouns after the example and then figure out their meanings.,proprietor proprietorship partner _ owner _ Sponsor _,partnership,ownership,sponsorship,Watching 1 TASK 2 Naming the Company, Warming-up List at least three famous companies in each of the following industries.,Personal Care _ _,Mobile Communications _ _,Automobile _ _,P&G, Unilever, Nice Group,Nokia, Apple, HTC,Ford, Toyota, Volkswagen,Watching 1 TASK 2 Naming the Company,New Words & Expressions evoke v. 引起，唤起（感情、记忆或形象） A sense of period was evoked by complementing pictures with appropriate furniture. 给照片配上一些合适的家具，唤起了一种年代感。 Latin a. 拉丁语的 The enthusiasm for Latin music is worldwide. 全球掀起拉丁音乐热潮。 exotic a. 异乎寻常的；异国情调的 She flits from one exotic location to another. 她辗转于异国他乡。 come up with 想出，提出（主意、计划等） Several of the members have come up with suggestions of their own. 有几位成员提出了自己的建议。,Watching 1 TASK 2 Naming the Company, Extensive Watching Jenny and Andrew are talking about how to name their company. Watch the video clip and decide whether the following statements are true or false. Then write down the key words to support your answers. They have different opinions in choosing the company name. They will ask more people for advice before deciding which name to use.,-OK, lets write them down. -Good! -Thats a good idea. -Perfect!,We need to talk to more people before deciding which one to use.,False,True,Script,Watching 1 TASK 2 Naming the Company, Intensive Watching Watch the video clip again and answer the following questions.,How does Jenny want people to feel about their company name and their products? 2. How do they find the words that evoke the feelings they want? 3. Why do they look for the Greek or Latin translation of the words?,Jenny wants people to feel clean, comfortable, elegant and confident.,They find the words by looking at the names of flowers, colors or plants.,Because a Greek or Latin word would make the company sound exotic and unique.,Script,elegant elegance confident _ important _ dependent _,elegant elegance confident _ important _ dependent _,elegant elegance confident _ important _ dependent _,Watching 1 TASK 2 Naming the Company, Language Summary Fill in the blanks with the noun forms of the words given after the example.,confidence,importance,dependence,Speaking 1, Work in pairs. Complete and practice the following conversation with your partner in turn. A: Whats your plan after our graduation this July? B: _. A: Great! To start up a business is a good option. B: But its difficult too. I need to _ . A: What kind of preparations? B: Such as looking for a location,_ _. A: Yes, it involves a lot of work._ . B: No, Im looking for a partner. Do you want to join me? A: _.,Im thinking of starting up my own business.,make a lot of preparations,choosing a business, naming,the company,Are you going to do it alone,Well, thanks for inviting me. I need to think about it,Speaking 1, Work in groups. Talk about the advantages and disadvantages of starting the following businesses and decide on the best choice.,Speaking 1,Sample: A: A restaurant is always a good idea. What do you think? B: You are right. However, to open a restaurant, you need a lot of money. Where can you get the money from? C: There are so many restaurants. There will be a lot of competition. D: Then what about a shoe factory? I know some friends who are involved in this industry. They say its very profitable. A: It might be profitable, but again, we need a lot of money to start with. Whats more, if we do not have the latest technology in the shoemaking industry, we wont have any advantage. B: You are right. I think we should open an online store. Its easier to start with. C: And its promising too. I think online businesses will be growing rapidly in the next decade. D: Thats an good idea. Even if we fail, we dont have much to lose.,Speaking 1, Work in pairs. Match the following forms of company structure with their descriptions and tell your partner the differences.,A. Sole proprietorship B. Partnership C. Limited liability company (LLC),Two or more persons join to run a trade or business. Each person contributes money, property, labor or skill, and expects to share in the profits and losses of the business. ( ) The company is owned by one person. He/She enjoys all the profits and also assumes complete responsibilities for any of its liabilities or debts. ( ) The owners have limited personal liabilities for the debts and actions of the company. ( ),B,A,C,Speaking 1, Work in groups. The following are some company names. Write down their Chinese names in brackets and tell your group members how you like these names. Then search online and find out how these names came out.,Coca-Cola ( ) Pizza Hut ( ) Benz ( ) Canon ( ) BMW ( ) HP ( ),可口可乐,奔驰,宝马,必胜客,佳能,惠普,Speaking 1,Sample I like the Chinese name of Coca-Cola because it gives an impression that the drink has a good taste. I like the Chinese name for Pizza Hut because it has the meaning of winning. So the customers might think if they come to Pizza Hut, they might win in all aspects of life. I like the Chinese name of Benz because it indicates the high speed of the car. I like the Chinese name of Canon because it means “good performance”. I like the Chinese name of BMW as it is associated with horses, which are symbols for speed and power in the Chinese culture. I like the Chinese name of HP because it means “benefit the public”.,Listening 2 TASK 1 Funding, Warming-up If you are to start up a company, where could you get the seed money? List at least three ways that you could get it for your start-up business., ,get the money from a bank,get the money from an angel investor,borrow the money from friends or relatives,Listening 2 TASK 1 Funding,New Words & Expressions funding n. 提供资金；提供基金 They hope for government funding for the scheme. 他们希望政府为这个计划提供资金。 loan n. 贷款；借款 The country has no access to foreign loans or financial aid. 该国得不到任何外国贷款或经济援助。 repay v. 归还；偿还 It will take 30 years to repay the loan. 还清贷款需要30年的时间。 in-depth a. 深入的；彻底的；全面的 This is a new subject and needs to be explored in-depth. 这是个新课题, 需要深入的研究。,Listening 2 TASK 1 Funding,New Words & Expressions address v. 对付，处理；满足（需求） Mr. King sought to address those fears when he spoke at the meeting. 金先生在会上讲话时试图消除那些恐惧。 justify v. 证明正确 Ministers agreed that this decision was fully justified by economic conditions. 部长们一致同意，这个决定完全符合经济情况。 angel investor 天使投资人 He is a angel investor. 他是一个天使投资人。 seed money 本钱；本金 Seed money is money that is given to someone to help them start a new business or project. 本钱帮助人们开始新的生意或者项目。,Listening 2 TASK 1 Funding, Extensive Listening Frank is giving Jenny some advice on funding. Listen to the conversation and decide whether the following statements are true or false. Then write down the key words to support your answers. 1. A good business plan will ensure Jenny to get a bank loan. 2. Frank might be able to help Jenny to get the seed money.,Then you have to make your budget estimates as detailed as possible.,False,True,I can introduce you to my friend Antonio; maybe he can help you.,Script,Listening 2 TASK 1 Funding, Intensive Listening Listen to the conversation again and fill in the blanks with proper words. Yes, but to tell you the truth, its 1_difficult to get a bank loan for a startup business. You see theres no business 2_ for the bank to look at so that they can evaluate your ability to 3_ the loan. Then you have to make your budget estimates as 4_ as possible and justify how much you need for each 5_ . If you or any of your management team has experience in the 6_, share your experience with the bank in your business plan.,extremely,history,repay,detailed,purchase,industry,Script,Listening 2 TASK 1 Funding, Language Summary Rewrite the sentences after the given example, paying special attention to the italicized parts.,Example: Then you have to make detailed budget estimates. Then you have to make your budget estimates as detailed as possible.,1. I need you to give a quick reply. _ 2. You have to be very careful when handling this issue. _,I need you to give a reply as quickly as pos