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管理英语UNIT 4,WANG SHun-qiang 2012-10-10 Foreign Languages Department,Unit Objectives,1. Students can fully understand the main ideas of the two reading passages about quality management, successfully answer the comprehension questions, and independently finish the language exercises. 2. Students can identify the major elements of commercial invoice and write commercial invoices using the common sentence structures learned from the samples. 3. Students can understand conversations about setting up a joint venture. 4. Students can use recommended expressions to talk about setting up a joint venture. 5. Students can use the materials in this unit and those from other resources to accomplish in groups the field work project on quality management and then present the work in class.,Unit 4,Quality Management 质量管理,Reading A,Read the following passage, paying attention to the questions on the left.,NEW WORDS AND EXPRESSIONS,生词与短语,Accounting kaunti n. 会计,Jason should go in for accounting because he has a good head for figures. 贾森应从事会计工作, 因为他具有计算的才能。,audit :dit n. 查帐, 审计 vt. 审计, 旁听,As usual, the yearly audit will take place in December. 跟往常一样, 年度审计将在十二月份进行。,Brainstorm breinst:m vt. 集思广益以寻找(解决难题的方法等),The board of director brainstorm all afternoon until they come up with a solution to their problem. 董事会费尽心思讨论了一下午, 最终找到了一个解决问题的好办法。 I do some brainstorm.,breadthbred n. 宽度,She is a woman of great breadth of mind. 她是一个胸怀非常广阔的女子。 We escaped by a hairs breadth. 我们从九死一生的险境中逃出.,Contributor kntribju(:)t n. 贡献者, 捐助者, 赠送者,someone who contributes (or promises to contribute) a sum of money a writer whose work is published in a newspaper or magazine or as part of a book,Division divin n. 划分, 分开, 除法, 部门, 师(军队),Addition and division are forms of computation. 加法和除法都是计算方法. Can you do long division? 你会长除法吗?,Integral intigrl adj. 构成整体所必需的, 完整的,The kitchen is an integral part of a house. 厨房是房子不可缺的部分,Manufacture .mnjufkt vt. 制造, 加工,This firm manufactures cars. 这家公司大量生产汽车。,Oversee uvsi: vt. 监督, 监管, 监视,You must employ someone to oversee the project. 你得雇个人监督这一工程.,Participant p:tisipnt n. 参与者,International trade is beneficial for all participants. 国际贸易对所有参加国都有好处。 participants will sing and dance with the music. 参加者随着琴声边歌边舞,precedingpri(:)si:di? a. 在先的,在前的,前面的,This point has been dealt with in the preceding paragraph. 这一点在前面一段里已经交代过了.,Promotion prmun n. 晋升, 促进, 提升,This years sales promotions havent been very successful. 今年的推销活动不是很成功。 There are good chances of promotion in this firm. 这家公司里提升的机会很多,Scope skup n. 范围,It is within my scope. 那是在我的范围之内。 Your question is beyond the scope of this book. 你所问的问题已超出了这本书的范围。,Statistical sttistikl adj. 统计的, 统计学的,They showed some statistical evidence to support their argument. 他们出示了一些统计数字来支持他们的论点。,Tackle tkl v. 处理, 抓住,Some people tackle the difficult jobs first. 有的人爱先做难做的工作。,Term t:m n. 学期, 术语, 名词, 期限 v. 称, 呼,Are there any exams at the end of this term? 这个学期期末有考试吗? V. = name formally or designate with a term,In response to adj. 回答(响应),In response to your inquiry. 兹答覆您的询问. In response to their hospitality, we wrote a thank-you note. 为回报他们的热情, 我们写了一封感谢信。,R&D=research and development,(产品)研制和开发,TQM=total quality management,全面质量管理,TEXT,Total Quality Management 全面质量管理,面对竞争压力,越来越多的企业采用了一种独特的质量管理体制,即全面质量管理体制。,In response to competitive pressures, a growing number of organizations are adopting a unique philosophy concerning quality termed total quality management (TQM).(关于),Note,in response to: 响应,回应 e.g. In response to customers claims, the management decided to make a new policy. term: vt. To designate; call e.g. He has no right to term himself an expert.,采用这一体系的公司通常都遵循以下撒个质量管理原则:,Many companies who have adopted this philosophy generally follow three principles concerning quality.,Questions for paragraph one,Paragraph one: - What does “TQM” stand for? - How many principles concern quality?,一、质量管理的目标是永无止境地追求更高更好的质量。,First, the objective of quality is to achieve a constant and continual improvement in quality.,年复一年地遵循同一质量标准是远远不够的。,Meeting the same quality standards year after year is not sufficient.,质量管理的目标是为顾客提供质量更高更好的产品。,Instead, the goal is to provide higher and better quality for customers.,二、质量改进和质量控制的核心已超出企业生产的实际产品和所提供的服务,,Second, the focus of quality improvement and quality control extends beyond the actual product or service that an organization provides.,质量的核心转移到企业运作的每个过程中:,The focus of quality is on every process in the organization.,财务系统、产品促销活动、产品研制与开发过程以及企业内部的几乎所有其它活动都是质量改革的重点。,Accounting systems, product promotion activities, R&D processes, and virtually all other activities in the organization are the focus of quality improvement.,三、提高质量是所有员工应尽的重要职责。,Third, employees bear a major responsibility for quality improvement.,质量成为贯穿企业内部各项工作的一部分。,Quality becomes an integral element of every job in the organization. 构成整体所必须的,Questions for paragraphs 2-4,What are the three principles concerning quality? What is the objective of quality control? What does quality focus on?,实施全面质量管理涉及质量控制体系的四个因素:,Implementing total quality management involves four elements of a quality control system:,宣传质量的重要性、培训员工掌握有关质量的技能和知识、保证员工全面参与质量控制和质量奖励机制。,communicating the need for quality, training employees in the skills and knowledge of quality, securing employee involvement in quality, rewarding for quality.,然而,要拓宽质量管理的广度,不断提高质量,还需要付出更多的努力。,However, the breadth of the quality focus and the challenge of continual improvement require extra efforts.,比如,全面质量管理体系中必不可少的一个环节是质量审核,即对每一项活动或过程中每一个影响质量的因素都进行详细的研究。,For example, an integral part of the TQM system is the quality audit, a careful study of every factor that affects quality in an activity or process.,要对每一个单位和部门都要进行质量审核,以便发现已经存在的或潜在的影响质量的因素,并探求进一步提高质量的新途径。,Audits are conducted in every department and division to identify existing and potential contributors to quality problems and to discover new ways to further improve quality.,Questions for paragraph,Paragraph five: What are the four elements in a quality control system? Does quality improvement only concern management? Why? What does quality audit refer to? Why is it conducted?,像传统的质量控制体系一样,全面质量控制也强调员工的培训。,Like the traditional quality control system, employee training is emphasized.,然而,由于员工是质量改进的主要参与者,培训的重点应放在解决实际问题的技能和方法上,如数据收集方法、统计方法、集思广益等。,However, because employees are key participants in quality improvement efforts, training focuses on problem-solving skills and techniques such as data collection methods, statistical analysis, and group brainstorming.,高层管理人员通常是首先接受质量观念和质量控制培训的对象。,The top-management team is often the first to receive training in quality concepts and quality control.,员工把新学道的技能运用到本部门项目小组的工作中。,Employees put their newly acquired skills to work in project teams in their divisions.,这些小组都有具体的任务,如改进服务质量和生产工作流程或提高完成某一项工作的效率。,These teams tackle specific assignments such as improving customer service and the manufacturing work flow or making the performance of a certain job more efficient. 【处理】,Notes,tackle: vt. to take on and wrestle with e.g. The question set by the teacher was so difficult that the pupils did not know how to tackle it.,项目小组的成员来自本单位的各个部门,,Team members come from the divisions various departments.,更大的项目是由企业个本门的代表组成的综合小组承担的。,Projects of wider scope are handled by cross-functional teams with representatives from the organizations different divisions.,Questions for paragraph 6,Paragraph six: What does employee training focus on? Where do project team members come from?,为了协助实施并坚持全面质量管理,企业通常会组建一支接受过全面质量管理知识和技能培训的经理队伍。,To help implement and maintain total quality management, an organization often creates a staff of managers trained in TQM principles and techniques.,他们指导员工进行实用技能的培训,协调进行质量审核,协助制定质量标准和评估办法,也在全面质量管理过程中发挥其他作用。,Staff members direct employee training in problem-solving techniques, coordinate quality audits, assist in the development of quality standards and measurements, and perform other functions in the TQM effort.,各部门和高级管理层也建立全面质量管理委员会来监督整个企业的全面质量管理工作。,Total quality management councils or committees are also often created at the division and top-management level to oversee the organization-wide TQM effort.,Notes,oversee: (oversaw, overseen) look after, control (work, workman) overseer:工头,监工 overlook: 忽略,俯瞰 a) have a view of from above e.g. From my study I overlook the bay. b) fail to see or notice; pay no attention to e.g. Dont overlook any spelling mistakes in your writing.,Assignment after studying Reading A,a. Students finish exercises III-VII based on what they have learned in Reading A. b. Students preview Reading B. c. Students spare some time for the field work project.,Questions for paragraph 7,Paragraph seven: What is the function of the staff members trained in TQM principles and techniques?,Useful expressions 1,全面质量管理 竞争压力 质量改进 产品促销 研制开发过程,total quality management competitive pressure quality improvement product promotion research & development process,Useful expressions 2,质量审核 员工培训 集思广益 高级管理层 工作流程,quality audit employee training group brainstorming top management work flow,Useful expressions 3,生产经营管理 产品和服务质量 产品质量保证 产品质量控制 产品质量标准,production & operation management product and service quality product quality assurance product quality control product quality standard,Useful expressions 4,产品质量差异 质量审核制度 品质证明书 质量检测,product quality variance quality auditing system quality certificate quality check,Useful expressions 5,人才 顾客至上 商业发票 信用证,talents customer orientation commercial invoice L/C (Letter of Credit),Useful expressions 6,运输标记 单价 销售合同 毛重 品名及规格,(shipping) marks unit price sales confirmation gross weight descriptions,Useful expressions 7,合资企业 合作伙伴 独立经营 合法权益,joint venture business partner independent operation legitimate rights,Useful expressions 8,授权机构 合资公司 董事会 意向书 注册资金,authorized organ joint stock company board of directors letter of intent registered capital stock,Reading B,A Recruitment Ad 招聘广告,New words and expressions,Catering Operations Customer-oriented HR: human resources Retirement homes Self-motivated,餐饮 营业部 顾客第一的,顾客至上 人力资源 退休员工养老院 事业心强的,有上进心的,Nowadays, especially in China, more and more well-paid jobs in international companies are advertised in English. Sodexho is only one of them. Want higher salary? Study the recruitment in detail. 索迪斯公司,Reading B: Text,A Recruitment Ad 招聘广告,索迪斯是一家具有30多年历史,与70多个国家有业务合作关系的全球最大的综合性服务公司,主要提供餐饮、清洁服务以及设施管理等。,Sodexho, with over 30 years of experience and contracts in over 70 countries, is the largest multi-service company in the world, specializing in catering, cleaning services, facility management, etc.,其服务对象包括工厂、企业、学校、卫生保健机构、退休员工养老院等。,Sodexho provides extensive range of services to clients in business and industry, schools, healthcare institutions and retirement homes.,今天索迪斯在全球的员工已达200,000名。,Today, Sodexho has 200,000 staff all over the world.,索迪斯在中国分部目前已拥有1,200名优秀员工。在上海、江苏、天津、北京、广东和厦门等地业务发展迅速。,Sodexho China, with 1,200 qualified staff members, expands rapidly with operations in Shanghai, Jiangsu, Tianjin, Beijing, Guangdong and Xiamen.,现需急聘以下具有3年以上服务管理经验的英才:,We are now looking for talents with minimum 3 years experience in services management in the following areas:,经营部经理 年龄在35岁以上,,Operations Manager Aged 35 or above.,5年以上餐饮管理经验,,Minimum 5 years experience in managerial position in catering.,本科以上文凭,,Bachelor degree or above.,英语说写流利,,Fluent English in both written and spoken communication.,具有很强的领导能力,事业心强,有“顾客第一”意识。,Strong leadership, self-motivated and customer-oriented.,餐饮部经理 年龄在27-30之间,大学毕业,Catering Manager Aged 27 to 30. College graduate.,英语说写流利,,Fluent English in both written and spoken communication.,有3年餐饮服务经验,具有具有管理工作经验者尤佳。,3 years experience in catering preferably in a managerial position.,英语说写流利,Fluent English in both written and spoken communication.,事业心强,具有“服务第一”意识,,Self-motivated and service-oriented.,清洁部经理 年龄在27-30岁之间,大学毕业,Cleaning Manager Aged 27 to 30. College graduate.,具有3年以上清洁服务管理经验者优先。,3 years experience in cleaning services preferably in a managerial position.,英语说写流利,Fluent English in both written and spoken.,受过良好的教育,事业心强,具有“服务第一”的意识,Well-educated, self-motivated and service-oriented.,企业发展部经理 在服务业有3年以上相关经验者优先。,Business Development Manager Minimum 3 years relevant experience preferably in service business.,大学本科以上学历,Bachelor or above.,英语流利,懂电脑,Proficient in English and computer operation.,有事业心和团队意识,Self-motivated and team-oriented.,销售行政人员 英语本科,电脑熟练,Sales Administrator Bachelor degree majoring in English with good computer skills.,做事精益求精,有翻译经验者优先,Detail-oriented an
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