高级市场经理的英文简历.doc

求职离职/个人简历 高级市场经理的英文简历 personal data: name: anthony liu date of birth: july 1, 1964 sex: male languages: english, mandarin and shanghainese training: mcdonalds worldwide hamburger marketing university class xxix at mcdonalds global at oak brook, chicago, u.s.a-marketing strategic planning training session 1-month working training experience at reebok china hq in hong kong 2-month working training experience at lion nathan global in sydney, australia 2-month working training experience at perfetti global in milan, italy research training from gallup in china advertising media planning training from o m and mind share in china presentation skills training in china international trade finance training in china . e-mail: 123456 mobile: * educational background: 1986-1990: department of sociology, peking university bachelor of law in sociology professional experience: 2002- present: senior marketing manager, mcdonalds ( china ) co., ltd. position purpose leads the process of developing of the marketing/business plan that profitably builds sales, transactions, and market share for mcdonalds brand. leads additional areas of responsibility with impact outside of discipline. key customers include top management, division/home office staff, agencies, key suppliers, staff and restaurant management principal accountabilities 1 leadership maintains and strengthens the mcdonalds brand position in the market as of responsibility actively participates with agencies, and top management in establishing and communicating business goals leads the strategic and tactical development, execution, evaluation and continuous improvement of all national / local, promotion and public relations activity to achieve annual business goals identifies and utilizes available resources outside of the market to aid in the development and execution of the business/marketing plan 2 process management maintains and strengthens the mcdonalds brand position in the market and other areas of responsibility leads the process for development, execution and evaluation of media plans leads the process for development and execution of local creative ( tv, radio, outdoor, print, and restaurant merchandising, etc. ) in accordance with national creative standards leads the process for development and execution of ethnic and other key targeted marketing plans in order to reach important customer segments leads the process for developing relationships with strategic business partners ( outside suppliers, rmhc, distribution center, etc. ) leads the process for managing media relations and crisis management serves as the department head for the administration of the marketing department ( staff responsibilities, cross-functional teams, budget management, etc. ) leads the process to promote local store marketing as a resources ensures the proper use of the mcdonalds trademarks, logo, producers licenses, and make sure all advertising materials have legal and creative approval 3 people selects, develops and coaches marketing staff to create and effective marketing team and develop them for future opportunities within the system builds strong relationships and fosters teamwork among agencies, suppliers and staff to achieve maximum performance 4 analysis gathers, analyzes, and provides accurate, relevant, and timely information so that agencies make the best recommendations interprets and evaluates information related to sales, p l, promotional evaluation, competition, general economic trends, and qualitative/quantitative research offers advise and counsel to ensure that company financial resources are used effectively 2001-2002: marketing manager, reebok international trading ( shanghai ) co., ltd., swire resources group job summary objectives supervise a sales team to deliver the budgeted sales turnover and gross profit , for reebok and non-reeboks business in eastern china. to be responsible for entire marketing operation of companys brands with companys business objectives and marketing strategies main duties 1. sales distribution formulate, implement and evaluate sales plan to achieve sales and gross profit targets ensure optimum distribution coverage to accomplish both sales and brands objectives maintain close working relationship with all accounts, especially key accounts to gain maximum supports for merchandise mix, product clearance and payment monitor and control consistent pricing in the market 2. marketing planning management develop, execute and monitor marketing plans in terms of product mix, pricing, distribution and promotion in accordance with divisions objectives and strategies provide clear briefs to ap team to develop effective ap programs to deliver planned results analyze competitors merchandising strategies and performance, market trends, latest technology development, and other related information and recommend appropriate actions when necessary organize regular trade presentations to retailer to strengthen brand image and trade and product knowledge 3. staff development recruiting, training and motivating sales team and marketing team to ensure highest standards of customer service with the human resources department develop effective market intelligence collection system and performance benchmark to enhance sales teams productivity 2000-2001: brand manager-rheineck; category marketing manager-mainstream; category marketing manager- premium, lion nathan china develop the long-term brand strategy for the china market formulate and supervise the implementation of the marketing action plan to achieve the marketing objectives to work as the leader of the new product development project, and push the whole process running efficiently achieving the objectives successfully monitor ap budget of brand marketing activities to manage the whole team, and ensure the best teamwork and team members professional development 1998-2000: brand manager of alpenliebe, perfetti confectionery co., ltd shanghai yearly planning of all the activities of the brand together with the marketing director, continuous sales monitoring of all the items in the different areas; checking the market in the various provinces and keeping under control all the competitors activities sales promotion pr activities: planning, organizing and monitoring the sales promotion pr activities, together with the local agencies and the sales managers. planning the cities involved in the program and the time of campaigns; organizing all the materials required to execute the promotion activities in the best way; monitoring the executions together with the sales department and the sales promotion agencies; report to the marketing director about the results advertising: proposing and planning the campaigns together with the marketing director; planning and monitoring together with the media department the execution of the advertising campaign. managing new tvc development. following the execution of the campaigns with all the media used. report to the marketing director about the results. execution of consumer researches when required to ensure the commercials the best results packaging: together with the packaging development manager developing of new packaging proposals according with the plans agreed with the marketing director pos materials: developing of all the tools necessary to ensure the best performance of the product on the different kinds of point of sales in which the brand is solid product development: together with the r d department following the steps of new products development. conducing when required products test, consumers surveys, panel monitoring in order to achieve the best results for the new and the existing products trade marketing: proposing and planning the annual trade marketing act