高考英语大一轮复习第一部分模块四Unit1Advertising课件牛津译林版.ppt

.高考单词识记思考运用1.核心词汇,_vt.治愈；解决；矫正，改正n.药物，疗法；对策_n.评论，评价vi.评论，议论_v.咨询；请教；查阅；商量_vt.n.更新；提供最新信息；使现_n.便宜货；协议vi.讨价还价_vt.n.设计,_n.做广告；广告活动；广告业_n.广告；广告宣传advertisevt.vi.做广告，宣传determinevt.确定，查明；决定；裁决_adj.坚决的；有决心的_n.决心；坚定appealvi.有吸引力；呼吁，恳请；n.吸引力；呼吁，恳求_adj.有吸引力的_adv.个别地；就本人而言；本人，亲自personaladj.私人的，个人的；亲自的_n.个性；性格答案curecommentconsultupdatebargaindesignadvertising；advertisementdetermined；determinationappealingpersonally；personality,2.常考词汇,purchasevt._n._multiplyvi.vt._innocentadj._welfaren._campaignn._motton._comprehensionn._publishern._,答案购买，采购采购；购买的东西成倍增加，迅速增加；乘，乘以；繁殖清白的，无罪的；无恶意的；纯真的(个体或群体的)幸福、安全和健康；福利运动(为了某种目的而进行的一系列有计划的活动)座右铭；格言，箴言理解力，领悟能力；理解练习出版社，出版机构；出版人，发行人,用所给单词的适当形式填空1.His_(determine)looktoldusthathecoulddoitwell.2.Ifshehadbeenawarethatthemushroomswere_(poison)shewouldnothavepickedthemfordinner.3.Oftenthisearliestformof_(advertise)involvedanewlyarrivedshiploadedwithgoods.4.Theyshouldabandonplayingcomputergamesand_(cheat)intheexams.5.Thephotodrewabout7，000_(comment)onthesocialmediaplatform.(2015江苏，书面表达),6.Hetriedto_herbutfailed.Itappearedthatwhathesaidwasnt_atall.(persuade)7.Thisprogramis_tothechildrenwhocouldntgotoschoolduetotheirpoverty，andthechildrencan_fromit.Allinall，itisintendedforthe_ofthosepoorchildren.(benefit)8.Welaunchedabigadvertisingcampaignto_ournewtoothpaste，andthe_succeededatlast.Inreturnforoureffort，allthestaffinourdepartmentwere_.(promote),9.Though_playsanimportantroleinachievingsuccess，_peopledontalwayshaveanedgeoverthosewhoworkhard.(intelligence)10._，Ithinkthe_ofachildshouldbewellrespectedandparentsshouldntforcetheir_opinionsontheirchildren.(personal)答案1.determined2.poisonous3.advertising/advertisement4.cheatingments6.persuade；persuasive7.beneficial；benefit；mote；promotion；elligence；intelligent10.Personally；personality；persona,“欺骗”词汇集合foolvt.欺骗，愚弄cheatvt.欺骗，作弊deceivevt.欺骗，行骗lietosb向某人说谎，骗某人,【联想积累】,“建议”高频词集锦advise建议；忠告suggest建议，提议recommend建议；推荐propose建议，提议“引人注目的，吸引人的”高频词appealing吸引人的attractive吸引人的，有魅力的charming迷人的，可爱的eye-catching引人注目的absorbing吸引人的fascinating吸引人的，迷人的,“做出反应”荟萃reactto对做出反应respondto响应replyto回答，答复makeresponseto做出反应如何“劝说”某人做某事urgesbtodosth力劝某人做某事persuadesbtodosth说服某人做某事advisesbtodosth建议某人做某事encouragesbtodosth鼓励某人做某事,开心词场核心单词串记,Personally，thedesignoftheadvertisementismeanttopersuadeconsumersintopurchasingvariousgoods.Sobeforedeterminingtobuy，youdbetterconsultalltheaspectsofitandbargainwiththedealer.,.重点短语识记思考运用1.动词介词persuadesb_doing说服某人做某事beaware_知道，意识到playtricks_欺骗；捉弄getsomething_to把表达清楚discouragesb_doingsth劝阻某人做某事foolsb_doingsth欺骗某人做某事bepopular_受欢迎答案intoofonacrossfromintowith,2.动词介词/副词figure_弄清楚，弄懂；计算出result_导致appeal_吸引，引起兴趣；呼吁pay_为付费fall_上的当，受的骗deal_涉及，关于；处理，应付care_关注，在意；关心depend_依靠，信赖；取决于答案outintoforforwithabouton,3.介词短语_sale出售，上市；减价出售答案on,用左栏所给短语的适当形式填空1.Ourteacheriscleverandhard-working，butnotverygoodat_hisideas_tous.2.Itisimportantforthedesigntotryto_allagesandsocialgroups.3.Shesaidthatshewouldnever_thatkindoftrick.4.Motherhastoldmemorethanoncethat_othersissomethingIshouldneverdo.5.Ittookthemaboutonemonthto_howtousetheequipment.,6.Thelocalpeople_thegovernmenttocarryoutitspromisetoshutdownthefactorywithinayear.7.ThematterisofgreatimportanceandIthinkitshouldbe_immediately.8.Smokingisharmfultoourhealth.Millionsofpeople_smokingeachyear.9.Whenyourliving_theproductivityofthefarmland，theclimateisextremelyimportant.答案1.getting；across2.appealto3.fallfor4.playingtrickson5.figureout6.appealedto7.dealtwith8.diefrom9.dependson,【联想积累】,“v.in”短语集锦believein相信putin插入，放入bringin引入，采用；使挣到letin让进入givein让步，屈服,for短语大团圆forsale出售forfree免费forever永远forshort简称forsure肯定地forfun开玩笑地,“v.sbintodoingsth”结构集合cheat/trick/foolsbintodoingsth欺骗某人做某事argue/talk/persuadesbintodoingsth说服某人做某事forcesbintodoingsth迫使某人做某事terrifysbintodoingsth威胁某人做某事frightensbintodoingsth吓唬某人做某事,.经典句式识记思考运用原句背诵感悟1.Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.我们如此习惯它们的存在以至于我们都没有意识到一天究竟看了和听了多少广告。2.Notalladsplaytricksonusthough.但并非所有的广告都跟我们玩花招。3.Wewanttoshockpeopleintorealizingthatmanysmokersdiealltoosoonfromillnessesanddiseasesrelatedtosmoking.我们希望警醒人们，让他们认识到许多吸烟者过早地死于与吸烟有关的疾病。,句型公式仿写1.so.that.引导的结果状语从句Hewas_hedidntnoticehisheadteacherstandingbyhim.他陷入深思结果没有注意到班主任就在他身边站着。2.部分否定_thewayhespeaks.并不是每一个人都喜欢他的说话方式。,3.过去分词短语作定语Doyouknowthegirl_bythiscompany？你认识受雇于这家公司的那个女孩吗？答案1.sodeepinthoughtthat2.Noteveryonelike/Everyonedoesntlike3.employed,【联想积累】,evenif用法全掌握引导让步状语从句的连词主要有：although，though，as，eventhough，evenifevenif引导的从句往往是假设性的，相当于汉语的“即使”“纵然”“就算”“哪怕”。eventhough引导的从句内容往往是真实的，主要用于引出不利用于主句情况的信息，相当于汉语的“尽管”“虽然”。,单词点睛,1.persuadevt.说服，劝说；使信服,【联想发散】“说服某人(不)做某事”的表达还有：talksb(outof)intodoingsthconvincesb(not)todosth,单项填空/写作句式训练Whatgreattroubletheboyhad_hisfathertoquitsmoking!A.persuadedB.persuadeC.topersuadeD.persuadingMr.Greenhasneversmokedanymoresincehiswife_himtogiveitup.A.wantedB.persuadedC.advisedD.suggested,Imanaged_.(2015浙江，书面表达)我设法成功说服同学们接受了我的主意。答案D句中含有短语havetrouble(in)doing.“在方面有困难”，故答案为D项。B根据前半句Mr.Greenhasneversmokedanymore可知，格林先生已被成功地说服了戒烟。故答案为B。topersuademyclassmatesintoacceptingmyidea,2.recommendvt.推荐；建议，劝告；介绍,单项填空/写作句式训练Thedoctorrecommendedthatyou_swimaftereatingalargemeal.A.wouldntB.couldntC.needntD.shouldntIrecommend_anEnglish-Chinesedictionary,whichisofgreathelptoyourstudies.A.buyingB.boughtC.tobuyD.bebought,WereIthreeyearsyoungerthanIamnow，Iwouldstronglyrecommend_.(2015重庆，书面表达)如果我比现在年轻三岁，我会强烈建议我设定更实际具体的目标。答案Drecommend后的从句中用虚拟语气，即谓语动词用(should)do。Arecommend后跟动名词作宾语。thatIsetmorepracticalandspecificgoals,3.benefitvi.vt.受益；对有好处，有助于n.益处；福利，津贴,单项填空/写作句式训练Whoismostlikelyto_theoldladysdeath?A.benefitB.benefitfromC.bebeneficialD.bebeneficialtoAsweallknow，booksarethesourcesofknowledge，_.(用fromwhich引导的定语从句)我们都知道书是知识的源泉，我从中受益匪浅。_(2012江西，书面表达)我从阅读中获益很多。,答案Bbenefit“对有益”；benefitfrom“从中获益”；bebeneficialto“对有益”，故选B项。fromwhichIbenefitalotIbenefitagreatdealfromreading.,4.curevt.治愈；治疗；改正；纠正(坏习惯)n.治疗；疗程；疗法,【特别提醒】cure意为“治愈，治好”，可直接跟人或疾病作宾语，有时用来指突然地、出乎意料地痊愈；也用于引申指人的生活习惯的纠正、矫正等，与介词of搭配，强调结果。treat只指治病，不包括治疗的效果如何。其宾语可以是人也可以是病，人作宾语时，病用for短语表示。它强调“治疗”这一动作。,单项填空/完成句子Ihopethedoctorcan_thepaininmyshoulder,buttheyhaventfoundaneffectivecure.A.cureB.treatC.testD.examineBesides，scientistshavesofarfailed_(为提供治疗的方法)thecommoncold.Doctorsarenowable_(治疗人们的很多疾病)whichinformertimeswouldhavekilledthem.,答案A句意：我希望医生能治好我的肩膀疼，但是他们还没找到有效的治疗办法。cure“治好”；treat“治疗”，不强调结果。故A正确。toprovideacurefortocurepeopleofmanydiseases,5.designn.设计；布局；安排；打算；意图；构思v.设计；构思；计划；制订,介、副词填空/单项填空Doyouthinkthetrafficaccidentwascausedbyaccidentor_design?Themethodisspecificallydesigned_useinsmallgroups.Thenewdeviceisdesigned_analternativefortheoldone.,Thehouses_fortherefugeesintheearthquakehavealreadybeencompleted.A.designedB.designingC.todesignD.havingdesigned答案byforasAdesign与thehouses之间为动宾关系，故用过去分词短语作后置定语。,6.determinev.决定；下决心；查明，测定，支配；影响,单项填空/写作句式训练Theyvebeentoldthatiftheywanttobuildahighwaybetweenthetwotowns,theyshouldfirsttryto_howmuchitisgoingtocost.A.recoverB.ignoreC.recognizeD.determineIaskedmyEnglishteacherandherepliedwitha_look.A.determineB.determinesC.determiningD.determined,Itstruethat_，suchasopportunitiesandhelpfromothers.(2012浙江，书面表达)我们的未来由许多事情决定，如机会、他人的帮助等，这是毫无疑问的。答案D句意：他们被告知，如果要在这两个城镇间建一条公路的话，应该先测定要花多少钱。recover“恢复，复原”；ignore“忽视，不理会”；recognize“认可，辨认出”；determine“查明，测定”。D此处表示主语很有决心。determined“有决心的”。故答案为D。ourfutureisdeterminedbymanythings,7.urgev.催促；力劝；竭力主张；驱赶；鞭策n.强烈的欲望，冲动,单项填空Experts_theinternationalcommunitytofightcanceraggressively,sayingitshouldbefoughtinthewayHIV/AIDShasbeenfoughtinAfrica.A.obeyB.urgeC.operateD.appointThegovernmenturgedthateveryeffort_tobringdownhouseprices.A.shouldmakeB.wouldbemadeC.bemadeD.mustbemade,答案B句意：专家强烈要求国际社会积极对抗癌症，认为应该像抗击非洲的艾滋病一样抗击它。obey“遵守”；urge“极力主张，催促”；operate“操作”；appoint“任命”。根据句意选B。C句意：政府紧急督促要尽一切努力降低房价。urge后面的宾语从句中动词要用“should动词原形”的形式，should可以省略；另外，宾语从句里用了“makeeveryefforttodosth”的被动形式。,8.appealvi.有吸引力；呼吁，恳请n.吸引力；呼吁，恳求,介、副词填空/单项填空Sporthasbecomeanimportantformofentertainment，appealing_bothmenandwomen.Shemadeanappeal_him_help.Wetendtohaveabettermemoryforthingsthatexciteoursensesorappeal_ouremotionsthanforstraightfacts.(2015浙江，11),Thegovernmenthas_parentstoworkwithteachersintheeducationoftheirchildren,whichhasreceivedgoodresponses.A.turnedtoB.devotedtoC.appealedtoD.referredto答案toto；fortoC句意：政府呼吁家长们在孩子的教育上与老师合作，这已得到了很好的回应。turnto“向求助(或寻求指教等)”；devoteto“致力于，献身于”；appealto“恳请，呼吁”；referto“提到，涉及”。根据句意可知应选C。,9.cheatv.欺骗；作弊，舞弊，弄虚作假n.欺骗(行为)；骗子,【特别提醒】cheat作及物动词时，其宾语总是人，不能用物作宾语。,单项填空/翻译句子Anyonewillbefiredif_inthetest.A.catchingcheatingB.caughtcheatingC.tocatchcheatingD.caughtcheated他阻止那个老妇人得到自己的钱。_那个推销员骗他买了个赝品。_,答案Bcatchsbdoing“发现某人做某事”，if后的完整句子应是：ifheiscaughtcheatinginthetest.cheatinthetest“在考试中作弊”。Hecheatedtheoldwoman(out)ofhermoney.Thesalesmancheatedhimintobuyingafake.,10.aimn.目的；目标；瞄准v.瞄准；针对；努力,单项填空Theeducationprogram_combiningbrainworkwithmanuallaborisbeingwidelyspreadthroughoutthecountry.A.toaimatB.aimsatC.havingaimedatD.aimedatAdvertisersandserviceproviderstake_atthemobilephoneusersinXiamenUniversityTown.A.aimB.goalC.objectD.purpose,答案D分析句子成分可知，题干中的“_combiningbrainworkwithmanuallabor”为主语的后置定语，aimedat可以被看作“(that/whichis)aimedat”的省略形式。Atakeaimat“向瞄准”。,11.bargainvi.(与某人就某事)讨价还价；商讨条件n.减价品，便宜货；协议，交易,单项填空Aftermuch_，theshopowneragreedtocutdownthepriceoftheMP5by20%.A.debatingB.talkingC.discussingD.bargainingSomepeoplewouldliketodoshoppingonSundayssincetheyexpecttopickupwonderful_inthemarket.A.batteriesB.bargainsC.basketsD.barrels,答案D句意：经过多次讨价还价之后，店主同意把MP5的价格降低20%。bargain“讨价还价”，符合句意。B句意：有些人喜欢星期天购物，因为他们希望能在市场上挑到不错的便宜货。bargain“便宜货，廉价品”，符合题意。,mentn.议论，评论；解释；批评，指责v.表达意见；发表评论,单项填空Anythingtosayaboutthelatesttalkbetweenthetwocountries?_A.Nocomment!B.Nothingtosay.C.Ibegyourpardon?D.Goahead.Hehandedmethedocumentwithout_.A.recommendB.commentC.helpD.ability,答案A句意：“对两国之间最近的会谈有要说的吗？”“无可奉告。”Nocomment！“无可奉告”；Nothingtosay.“没有东西要说”；Ibegyourpardon？“请再说一遍”；Goahead.“用吧，使吧。”B句意：他未作任何解释就把文件给了我。comment“解释，评论”，符合句意。,短语点拨,1.bemeantto旨在，目的是PSAsareoftenrunforfree，andaremeanttoeducatepeopleabouthealth，safety，oranyotherproblemthataffectspublicwelfare.公益广告往往是免费投放的，旨在就有关健康、安全或影响到公共福利的任何其他问题教育人们。,用所给词的适当形式填空/单项填空Toincreasegovernmentspendingmeans_(create)morejobopportunities.Shebelievedhersonwasmeant_(be)apoet.Hemeantto_(help)you，buthewastoobusythen.,Imeantto_youwithyourhomeworkbutfatherdidntpermitmeto.A.helpedB.havehelpedC.helpingD.havinghelped答案creatingtobehavehelpedBmeantohavedone“本打算做某事(而事实上没做)”。,2.getsthacross(tosb)将(想法、信息等)传达(给某人)；使理解Therearelotsofdifferentwaystogetyourmessageacrosswhenyouareputtingtogetheranadcampaign.当你组织一项广告活动时，有许多不同的方法能传达你的信息。,用以上短语填空/写作句式训练Howdidheever_hisdrivingtest?Newssoon_thathehadresigned.NomatterhowIexplain，Ijustcant_her.They_manydifficultiesintheirEnglishstudy.,Howareyou_yournewroommates?Besides，Imeasy_andIliketomakefriends.(2011辽宁，书面表达)而且，我容易相处，也喜欢交朋友。答案getthroughgotaroundgetitacrosstogotovergettingalongwithtogetalongwith,3.dealwith处理，对付；安排；涉及，论及；和(某人)做生意；解决“MymomtellsmethatIcantcontrolwhathappenstome，”Nataliesays，“butIcanalwayschoosehowIdealwithit.”(2016北京，阅读B)Natalie说“我妈妈告诉我我无法控制什么事情发生在自己身上，但是我可以选择如何对付发生的事情。”,单项填空/写作句式训练Couldyoutellmehowto_theseproblemssothatIwillbeabletoadapttothelifeinGuiyang?A.dowithB.comeupwithC.agreewithD.dealwithAsachild，heneverlefthisparents，sohedidntgetusedto_inschoolindependently.(2011广东，读写任务)从孩子起，他就没离开过父母，因此他不习惯独自处理学校的一切事情。,答案D句意：你能告诉我，为了适应贵阳的生活，我应该如何应对这些问题