Unit5Gettingthemessage教案.doc

Unit 5 Getting the message整体感知单元要点Word study1. advertise 2. consideration 3. brand 4. charge 5. loss 6. .blame 7. broadcast .8. post 9. react 10. annoy 11. defender 12. accuse 13. associate 14. appeal 15. frequent 16. .figure 17. profit 18. campaign 19. policy 20. nowadays 21. target 22. attach 23. discount 24. bargain 25. bonus 1. 广告 2. 考虑3. 商标4. 负责5. 损失6. 责备7. 广播8. 张贴9. 反应 10.恼怒 11. 辩护人12. 指控13. 使发生联系 14. 呼吁 15. 频繁的16. 数字17. 利润18. 运动19. 政策20. 如今21. 目标22. 附加23. 打折扣24. 交易25. 以外的好处 Useful expressions1. take sth. Into consideration 2. be to blame 3. in charge of 4. be annoyed with 5. accuse sb. of 6. get across 7. appeal to sb. to do sth. 8. make profits 9. attach to 10. make sense 1.把考在内2. 应该受责备3. 掌管 4. 对感到恼怒5. 控告某人6. 传播或为人理解7. 呼吁某人做某事8. 获取利润9. 附上10. 有意义Sentence, patterns communicative English 表抱怨The newspaper is to blame He shouldnt haven done it 表达感情及不同意见 Im angry about the ads for Im very upset because I have just I think the newspaper is responsible and should help you get money back. Grammar复习宾语补足语（review the Object Complement）Some people find advertisements useful and entertaining . Therefore advertising, instead of making a product more expensive, often makes it cheaper. Topic writing运用所学语言，围绕广告的作用这一题材，表达不满或其他信息背景知识 AdvertisingAdvertising is a message designed to raise a product, a service or an idea .In many countries, people come into daily contact with many kinds of advertising. Advertisements reach people through newspapers, magazines , television , radio, outdoor signs, large boards and balloons and so on. The purpose is to sell products or services. Producers advise to try to create an “image “of the company and their products. To be effective, an advertisement must be attractive and can gain a person interest .Advertisers often pay film and TV stars, popular athletes and other celebrities to endorse products .Repeated advertisements can help build a companys reputation, increase product sales and reduce price. Advertising is now a scientific business. Once managers would say jokingly ,“I know half of what I spend on advertising is wasted , but I dont know which half”. Now all parts of an advertising program are properly measured and researched. 细说教材Warming up What are they trying to persuade you buy?他们试图说服你买些什么？【点拨】 persuade 动词 “劝说 说服”（指对方接受了），可用以下短语persuade sb of sth. 使某人相信某事persuade sb. （not ）to do sth.说服某人（不要）做某事 persuade Into /out of doing sth. 说服某人（不要）做某事 e.g.1.They finally persuaded the father to send his daughter to school.他们最终说服了那位父亲把女儿送到了学校。 e.g.2. Everyone in his family tried to persuade him to give up smoking, but he wont listen.家中的每一个人都试图说服他戒烟，但他不听What kinds of words do you think you would need to talk about advertising and advertisements你认为你需要用什么样语言来谈论广告及广告业 ？【点拨】 这是do you think引导的宾语从句的特殊疑问句形式， 宾语从句要用陈述句的语序e.g.1.Whom do you suggest he have repair. the washing machine? 你建议他让谁来修理洗衣机？e.g.2 .What information do you think ads can give you? 你认为广告能给你带来什么信息？then list the information in order of importance 然后按重要性先后排列【点拨】 in order of “以的 顺 序” e.g in alphabetical /numerical /correct 按字母/数字/正确的顺序in order 整齐 有条不紊e.g.1 .Everything in the house is in order. 这所房子里一切都井然有序e.g.2 Get your ideas into order before beginning to write .写作以前， 先把思路理一理。 Listeningmake a list of things that you think are important to take into consideration when buying a laptop computer.当你购买膝上电脑时，列出你认为重要的该考虑的事情。【点拨】 1. when buying a laptop computer = when you are buying a laptop computer. 这是状语从句的省略问题，状语从句的省略有以下几种情况。（1） 在状语从句中如果主语与主句的主语一致，同时从句中又含有动词be则通常可省去从句中的主语和动词be，留下其余部分。e.g.1.She stood at the gate as if （she was ）waiting for someone. 她站在门口好像在等人。e.g.2 The woman teacher hurriedly left the classroom as though（ she was ）angry. 这位女教师匆匆忙忙离开教室，好像生气了。e.g.3. The man , while （he is ）over eighty, can walk faster than I .这人虽年过八十，却比我走得快。e.g4. Dont speak until （you are ）spoken to. 有人对你说话时你才说。e.g.5 .Be careful while （you are）crossing the road. 过马路时要当心。e.g.6 .When (it is) heated, ice can turn into water. 冰经过加热能变成水。（2）若状语从句中主语是it，动词是系动词be，则通常可省去主语it及系动词be，留下其余部分。 e.g.1. Though (it was) cold，he still wore a shirt天气虽然冷，他还穿一件衬衫。 e.g.2. Come tomorrow if (it is) possible可能的话就明天来吧。 e.g.3. If (it is) so，you must get back and get it 如果这样的话，你必须回去把它拿来。 e.g.4.I11 buy a TV set if (it is) necessary如有必要，我就买一台电视机。 e.g.5. Everything went on better than (it had been) expected 一切进展得比预料的顺利。 e.g.6. No matter how difficult(it may be)，we are determined to carry the research to the end 不管有多困难，我们决心把研究进行到底。（3）状语从句中的部分内容若与主句的部分内容相同，可将从句中的此部分内 容省去。 e.g.1. He has no moneyIf (he has) any，he will give us 他没有钱，如果有，他会给我们的。 e.g.2. Some flowers shut up at night as if (they did this in order) to sleep 有些花夜间收拢，好像为了睡眠一样。2. take into consideration =give consideration to sth .“把考虑在内”e.g. 1. Your teachers will take your recent illness into consideration when they mark your exams. 你的几位老师评定你的考试成绩时，会考虑到你最近生病的情况。e.g.2. Taking everything into consideration ,the result was better than I expected.从各方面考虑，结果比我预料的好。SpeakingUse the role cards below to prepare a meeting between concerned readers and the editor in charge of the newspapers advertisement section .用下面这些角色的卡片来准备一次有兴趣的读者与负责广告部分的 编辑的会面【点拨】in charge of “负责，掌管” in the charge of “在掌管下”take charge of “负责，掌管”e.g.1. Who is in charge of the factory when you are out ?你外出时谁来负责工厂？e.g.2. A new teacher will take charge of the class .一位新教师将来接管这个班级。e.g.3. Dont worry about your daughter, Mrs. Zhang will be in charge of her , that is , she will be in the charge of Mrs. Zhang .别为你女儿担心，张女士会照顾她的。也就是说她会在张女士的照顾之下。e.g.4. He is a doctor in charge of this operation .他是这次手术中的主治医生。与名词“charge”搭配的词还有.e.g.1. This park is under the charge of the city. 这座公园由政府管理。e.g.2. We gave her the charge of the house while we were away.当我们外出时，我们托付她管理家务。e.g.3. These children are my charges. 这些孩子由我负责照顾。charge 可用作动词意思是“索价”，常与for搭配e.g.1. She charged me ten dollars for a hair cut . 她给我理发，索价10美元。e.g.2. How much do you charge for a room with buss ? 一间带浴室的房间要多少钱？e.g.3. Theyll charge at least $600 for moving the piano.搬运这架钢琴最少要花费600美元。e.g.4. The government charged a heavy tax on luxuries.政府对奢侈品征重税。You think the newspaper is to blame for this because你认为报纸应该负责，因为【点拨】 be to blame的意思是该受责备，不可说成 to be blamed 如需说明事由。后接 for e.g.1. I am not to blame for the mistake. 这个差错不该怪我。e.g2 .Who is to blame for the inflated rents? 房租上涨该由谁负责。blame 还可以用另外句型 blame sb. for sth. = blame sth.on sb. e.g. They blamed her for the accident.=They blamed the accident on her. 他们为这次事故而责怪他。Ask for explanations and examples when necessary. 必要时请给一些解释和说明【点拨】when necessary=（when it is necessary ）. 这是一个省略的状语从句Pre-reading Make a list of advantages and disadvantages of advertisements. 请列出广告的好处与弊端【点拨】 advantage 作名词，意为“益处，优势，利益” to ones advantage 对某人有好处 e.g.1 . More practice will be to your advantage. 多练习是对你有好处的。e.g.2. Voice training will be to your advantage if you plan to go into the theatre.如果你想当演员 ，进行发音训练对你是有好处的 have the advantage of比占优势 e.g .I had the advantage of him. (=I was in a better position than he was. )我比他占优势。take the advantage of利用，欺骗 e.g.1. He often took advantage of her lack of business knowledge. 他经常利用她对经商缺乏知识这一弱点。e.g.2. I took the advantage of the fine weather today to play tennis. 我利用今天天气好这一机会打网球。e.g.3. He took the advantage of me .他欺骗了我disadvantage 名词，“不利条件” e.g. The disadvantage with carrying out interviews is that it may take a long time. 进行采访的不利条件是要用很长时间。 ReadingAdvertising 广告【点拨】 advertise作动词，意为“为登广告”用法如下advertise名词for/that-clausee.g.1. They advertised a used car for sale （=They advertised that they had a used car for sale ）. 他们登广告卖一台旧车。e.g.2. They advertised a house for rent in the newspapers .他们在报纸上登广告出租房屋。advertise for 登广告征求（寻找）e.g.1. we should advertise for someone to look after the garden.我们应登广告找个人来照看花园。e.g.2. He has advertised for a job. 他已登广告求职了。advertisement 是advertise的名词形式put /place an advertisement the newspaper 在报上登广告e.g.1. That company has put an advertisement in newspapers for clerks. 那家公司已在报上登广告招聘职员。e.g.2. Advertisement helps to sell goods. 广告有助于推销货物.(advertisement有时表抽象概念)The development of radio, television and other media has gone hand in hand with the development of advertising.无线电、电视、电影、杂志和报纸的发展同广告业的发展是齐头并进的【点拨】 hand in hand “手拉手，携手，共同地”e.g.1. Dirt and disease go hand in hand . 肮脏和疾病是形影相随的。e.g.2. The two firms work hand in hand 这两家公司联手经营。e.g.3. They both walked into the hall hand in hand 他们两个手拉手走进大厅。结构类似的短语还有 side by side 肩并肩地， face to face 面对面地，arm in arm 臂挽臂地， shoulder to shoulder 肩并肩地Defenders of ads say that ads help us make informed choices as consumers by introducing good quality products. 指责广告人说广告通过介绍高质量的产品使我们做出了有信息的选择。【点拨】 product名词意为 “产品，生产物，结果”e.g.1. Important products of South Africa are fruit and gold. 南非重要的物产是水果和黄金。e.g.2. Our car is a product of that factory . 我们的车就是那家工厂的产品。e.g.3. This plan was the product of many hours of careful thought. 这个计划是许多个小时精心思考的结果。product 与 production的区别product 意为“产品，产物，结果”是可数名词。production是动词produce（生产，制造）的名词，一般说来是不可数名词，意思是“生产，制造，产量”。e.g.1. Production is at all times and under all conditions a social one .生产在任何时候和任何条件下都是社会的生产。e.g.2. Japan is famous for the production of transistor radios . 日本以生产半导体收音机而闻名。e.g.3. Production has increased in the last few weeks. 在过去几周里，产量已增加了。On the other hand , critics sometimes accuse companies of using ads to misleading us by making us believe that a certain product is better than it really is or that we will be happier if we buy the product.另一方面，有时爱挑剔的人指责广告公司利用广告来误导我们，从而使我们相信如果我们买了某种产品我们就会更加幸福或对产品夸大其词。【点拨】 accuse “指责 谴责 控告”e.g.1. He was accused of murder. 他被指控为谋杀者e.g.2. The report accused the government of shirking its responsibilities.这份报告制作政府推卸责任。e.g.3. Are you accusing me of cheating? 你在指责我作弊吗？Customers see so many ads every day that advertisers must work hard to get their message across. 顾客们每天都可以看到许多广告以至于广告人不得不设法使他们的信息被人接受。【点拨】 get across 使理解或接受e.g.1.Our teacher is very clever, but not very good at getting his ideas across to us .我们的老师很聪明，但他不善于把他的观点向我们讲清楚。e.g.2.The message got across at last. 这信息终于被理解了。The best chance to reach customers is to appeal to their emotions.使顾客理解的最佳机会是吸引他们的情绪。【点拨】appeal “恳求 哀求 强烈呼吁”e.g.1. The police are appealing to the public for any information about the murder victim .警方呼吁公众提供被杀害者的情况e.g.2. They are appealing for funds to build a new church .他们呼吁为建造新教室而募捐。appeal to “使喜欢 吸引 使感兴趣”（不用进行式）e.g.1.This color appeals to me . 这种颜色我喜欢。e.g.2. Toys appeal to small children. 玩具使孩子们很感兴趣。 Armed with facts and figures, customers are better able to deal with the often powerful arguments given by a salesman or a saleswoman。具有了事实和价格，顾客们能够对付那些销售员做出的强烈论断。【点拨】1. Armed with facts and figures这是过去分词短语用作状语e.g.1. Covered with green trees, the hill looks more beautiful. 长满了树，这座小水看起来更漂亮了。e.g.2. Crowded with small children. the room sounds noisy. 挤满了小孩，这房间听起来更嘈杂了2. arm 及物或不及物动词 “为提供武器装备，武装”e.g.1. The crowded armed themselves with broken bottles. 群众用破瓶子武装起来e.g.2. The country armed ( itself ) in preparation for war. 这个国家已武装起来准备打仗。 Not all ads are used to promote a product or to increase a companys profits. 并不是所有的广告都能促销或增加公司的利润。【点拨】 这是一个不完全否定的句子，还可以说成 All ads arent used to promote a product or to increase a companys profits .当all, every, both 等词与not连用时，表示不完全否定,若需用完全否定，则用 none, neither, no 等e.g.1. Not every child likes to get presents. 并不是每个孩子都乐意得到礼物。= Every child doesnt like to get presents.e.g.2. No child likes to get presents. 没有孩子乐意得到礼物。e.g.3. All that glitters isnt gold. 闪闪发光未必都是金子e.g.4. Not both of them have been to America. 他们俩并未都去过美国e.g. 5. Neither of them has come. 他们俩都没来Integrating skillA good ad often uses words to which people attach positive meanings .一个好的广告通常使用人们认为可信的语言【点拨】attach “系 连接 附着” attach to “重视 和有关”e.g.1. Be careful, the handle isnt well attached. 小心！ 那个把手接得不牢e.g.2She attaches great importance to regular exercises. 她非常重视常规训练e.g.3No blame attaches to him for the accident. 这次事故的责任与他无关。e.g.4I am deeply attached to the old car. 我非常喜欢这辆旧车A product will sell better if it is promoted with a slogan.如果用标语促销，产品的销势会更好【点拨】sell 这里用作不及物动词，主动式表被动意义类似这种用法的动词还有 write, wash, open, close , record 等，e.g.1 The pen I bought last week writes well. 我上周买的钢笔很好用e.g.2. The door opens easily. 这门很好开e.g.3. This kind of cloth doesnt wash easily. 这种布料不容易洗。Nobody bought the product ,because when translated, it meant “X puts living things into dry hair.”然而，谁也不来买这种产品，因为原句经过翻译之后，意思变成了“X 使干发生虫”【点拨】when translated=when it is translatedSometimes, the promises dont make sense.有时，这些诺言没有任何意思【点拨】make sense “讲得通，能被理解，有道理”e.g.1. No matter how I read it ,this sense doesnt make any sense.这句话不管我怎么读，都看不懂e.g.2. Does it make sense to let children play with fire ?让小孩玩火有道理吗？e.g.3. His attitude doesnt make sense .他的态度毫无道理。make sense of “了解道理，懂得”e.g. Can you make any sense of what he says ? 你理解他的话吗？Grammar语法：宾语补足语英语当中，宾语补足语是用来补充说明宾语的状态、特性、身份或是宾语所进行的动作。能用来充当英语补足语的结构有名词、代词、形容词、 介、 副词短语、动词不定式、分词等等。e.g.1. We made him our monitor at the meeting. 在会议上我们选他做我们的班长。（名词）e.g.2. How can you get someone to help you? 你如何能找人帮助你。（动词不定式、）e.g.3. His words kept us thinking deeply. 他的话使我们陷入沉思。（现在分词）e.g.4. Ill have my bike repaired tomorrow. 我明天要修自行车。（过去分词）e.g.5. Youd better keep your windows open while you are at home. 你在家时最好开着窗子。（形容词）e.g.6. When I arrived there , I found nobody in . 我到达那时，发现没有人在家（介词短语）。（1）常见的带名词作宾语补足语的动词有：call , name , make , elect , think , find , consider , leave, keep 等e.g.1. They found her a very suitable person for the job. 他们发现她很适宜做这项工作。e.g.2We must keep it a secret. 我们必须保密。e.g.3. That year his mother died , leaving him an orphan. 那年他母亲死了，使他成为孤儿。e.g.4 What do you call this kind of flower ? 这种花你们叫什么？e.g.5 For that reason , I consider it something we must never do. 因为这个缘故，我感到这是件绝不应该做的事。（2）下列动词接动词不定式作宾语补足语时 hear，listen to，see， watch， notice ，feel， let， have， make要省略to。若把它们变为被动语态时，则要带上to。e.g.1. Who will you have repair the washing machine? 你打算让谁来修理洗衣机。e.g.2. He was made to work twenty hours a day. 有人让他一天工作20个小时。（3）有些动词既可以接动词不定式作宾语补足语，也可以接现在分词作宾语补足语，二者的区别是动词不定式表全过程，现在分词则表动作正在进行e.g.1We saw people celebrating the victory everywhere. 我们到处看到人们在欢庆胜利。e.g.2I saw him enter the room 我看到他走进屋里了。（4）现在分词作宾语补足语，和过去分词作宾语补足语的区别是，现在分词表主动或动作正在进行，过去分词则表被动与完成。e.g.1They found the room crowded with people. 他们发现屋里挤满了人。e.g.2How shall we set the whole thing going? 我们该怎样着手把这件事推动起来。（5）当to be结构跟在feel或find后面作宾语补足语时，to不可省略掉，但可把to be都省略掉。e.g.1What you feel （ to be ）right may not be right. 你觉得正确的不一定正确。e.g.2He found himself（ to be ）in a forest. 他发现他自己处在一个大森林里。考题档案1 （2003海淀二摸）ONeal works hard. He is often seen heavily before his teammates have ever arrived at practice. A sweated B to be sweated C sweating D being sweated 2（2003 南京质检）Who would you like to see at the moment ?The man Mr. Nelson A called himself B. we call him C. calling himself D. is called 3（2003 名校联考）You will see this product wherever you go. Ato be advertised B. advertised Cadvertise D advertising 4（2003 名校联考） You will find the word “humidity” under “H” in any dictionary. Ahas listed B. listed C. list D. listing 5（2003 西城四月）Television has so many advantages. It keeps us about the news, and also provides entertainment in the home. A informed ,latest B to know late C learning, later D to think , latest 6（2003汕头模拟） Is that the laundry? I have some clothes . Leave them in your room, please, and were going to fetch them soon. A to wash B to be washed C washed Dwashing 7（2004荆州二检） The party was successful, but we thought it a pity not you. A invite B to invited C to have invited D. inviting 8 The old man had a letter from his son in the army to him .A read B write C written D. received9. （2004上海 ） I you not to move my dictionary. Now I cant find it A asked B ask C was asking D. had asked 10. （2002 上海）I feel it is your husband who for the spoiled child. A. is to blame B. is going to blame C. is to be blamed D. should blame 11.（2003北京春高） The manager has got a good business so the company is doing well. A. idea B. sense C. thought D. thinking 参考答案1 选 C see sb.doing sth.看到某人做某事2 选 C 自称为3 选 B 过去分词用作宾语补足语4 B 5 A 6 选 B have作“有”解 而不是使役动词I并不是wash 的主语 因此要用动词不定式的被动式作定语7 选 C 动词不定式的完成式表示动作发生在主句之前8 A 9 选 A 过去我 （反复 ）告诉你不要动我的字典， （但你动了字典）现在（我）找不着了10 A11 B一课一测（检测自己的能力）A级 (基础训练).单项填空1. Yesterday professor Smith gave us a talk. His speech some new points. We were in it .A. has, interesting B. had .interested C. brought in, interested D. brought about ,interested 2 . This dialogue should a question, not a puzzle.I am A. have started with, to blame B. start with , to be blamed C. have started