国际贸易实务双语教程(第三版)u.ppt

,国际贸易实务双语教程（第三版）,(INTERNATIONALBusinessPractice),清华大学出版社,INTERNATIONALTRADEPRACTICEINCHINESEANDENGLISH,Chapter1Abriefintroductiontointernationaltrade（2hrs）,Contentstobestudiedinthiscourse:,Chapter2GeneralProceduresofExportandImportTransaction（4hrs）,Chapter3ContractsfortheSaleandPurchaseofInternationalCommodity(2hrs),Chapter4TradeTerms(8hrs),Chapter5QualityofCommodity(2hrs),Chapter6QuantityofGoods(2hrs),Chapter7PackingandMarkingofGoods(4hrs),Chapter8PriceofGoods（2hrs）,Chapter9DeliveryofGoods(4hrs),Chapter10CargoTransportationInsurance（6hrs）,Chapter11PaymentofGoods(8hrs),Chapter12Disputes,Claim,Arbitration(2hrs),PictureoftheCourse,对国外市场调查研究,制定出口方案,发展客户,广告宣传,谈判,交易洽商,询盘,发盘,还盘,接受,签合同,备货,催证,审证,改证,(审核发现的修改),租船订舱,报验(商检),货发码头,报关、装船、取得单证,投保(必须在发货以前),所有单据送银行议付,议付结汇合同履行完毕,发生争议处理索赔,合同履行,交易前的准备工作,进口商,生产厂家,海关,税务局,出口商,Chapter1Abriefintroductiontointernationaltrade,SectionOneReasonsforinternationaltrade(从事国际贸易的动机)1ResourceAcquisition(寻求资源)2BenefitsAcquisition(追求利润)3Diversification(多种经营)4Expandsales（扩大销售）,Problems,CultureProblems,Monetaryconversion,Tradebarriers,SectionTwoProblemsConcerningInternational（国际贸易遇到的问题）,SectionThreeFormsofInternationalTrade(国际贸易形式)1MerchandiseExportsandImports(商品进出口)1)Exporting(商品出口)(1)Directexporting(直接出口)(2)Indirectexporting(间接出口)2)Importing(商品进口)2ServiceExportsandImports(劳务进出口)1)Travel,Tourism,andTransportation(旅游业、交通运输业)2)PerformanceofActivitiesAbroad(国外商务活动)3)UseofAssetsFromAbroad(国外资产的运用),Chapter1Abriefintroductiontointernationaltrade,3Licensing(许可证贸易)4TradingCompanies(贸易公司)5JointVentures(合资企业)6Investment1)DirectInvestments(直接投资)2)PortfolioInvestments(间接投资)7VisibleandInvisibleTrade（有形贸易和无形贸易）,Chapter1Abriefintroductiontointernationaltrade,Exercise,1Whatisinternationaltrade?2Whatarethemajormotivationsforfirmstooperateinternationalbusiness?3Whatmeasuresdomostcompaniesusuallyadopttoavoidwildswingsinthesalesandprofits?4Pleasegivethefourmajoroperationformschosenbymostcompanies.5Whatlimitsafirmssales?6Whatdoes“royalties”mean?7Pleasetrytofinishalltheexerciseinthetextbook.,Case1,CaseDescription:TheUnitedStatesimposedinterimprotectionmeasures,fromApril18th,1995,torestrictimportsofwoolfabricformensandwomensshirtsfromIndia.Beforethemeasuresimplementation,theUnitedStatesandIndiahaddiscussedthepossiblyseriousdamagetoUSdomesticenterprisesresultingfromtheimportofwoolfabricformensandwomensshirts.Thetwosidesdidnotreachasatisfactorysolution.SoIndiasubmittedthecasetotheWorldTradeOrganizationforsettlement.Question:WilltheStatesremovetheinterimprotectionmeasures?,CaseDescription:CountryAnotifiesCountryBthatCountryBisforbiddentoexportmuttontoCountryA.Thereasonisthatmuttonhormonecontentexceedstheallowedamountwhichwillaffectpeopleshealth.AfterinvestigationCountryBfindsoutthatthemuttonhormonecontentisassameamountasthatinCountryA,andCountryBalsogetstheinformationthatCountryAisunceasinglyimportingthesimilarqualitymuttonfromCountryC.TheCountryBbelievesthatCountryAhasviolatedtheGATTprinciplesandtheirbenefitshavebeenviolated.CountryArefutesthattheyadoptthemeasureswhichdonotviolatetheGATTprinciples,butbelongtothegeneralexceptiontobepermitted.Questions:1DoyouthinkCountryAhasviolatedtheGATTprinciples?Whatkindofprinciples?Why?2DoyouthinkCountryAsrebuttalisright?Why?,Case2,CaseDescription:InNovember1998,theGermanyDaimler-BenzsacquisitionofoneoftheU.S.threeautomakers,ChryslerCorporation,wasthoughtbytheworldmediaasthe“marriageofheaven”.Daimler-BenzAGwhichisoneof,thestrongestcompaniesofGermany,isknowntotheworldasthebrandownerof“Mercedes”.ChrysleristhebiggestamongthethreeU.S.automakersinmakingprofitsandisthemostefficientcompany.ItwasbelievedthatthiswasthemostpowerfulcombinedstrengthacrosstheAtlanticanditwillbearidetobeaninvinciblegiantattheworldautomarket.Whowouldhavethought,however,thatthis“hopefulandpowerfulmarriage”didnotseemtobehappy,mergersandacquisitionsfailedtoachievethedesiredgoalofthecompany.By