《英语听说演讲》PPT课件.ppt

Toysandculture,ChildrenalreadylobbyingfortackyChristmastoys?Itsnottheirfault孩子们正在要求俗气的圣诞礼物么？这不是他们的错,Thefirst1950sBarbiedollshadtwocareers:fashionmodelandbride.SowhatdoBritishtoyshopssayaboutthestateofthenationtoday?,芭比娃娃在50年代最初出现时有两个身份：时尚女郎和新娘。那么英国玩具店就如今的国情到底要说些什么？,theBritisharegenerous（慷慨的）,Parentsbuymanymoretoysfortheiroffspringthandotheircontinentalcounterparts（海峡那边的国家）.BritainisEuropesbiggesttoymarket,followedbyFranceandGermany,accordingtoFrdriqueTutt,ananalystatNPDEuroToys（市场调查公司）.Britishparentsbuyanaverageof41toysperyear,whichisalmostatoyperweek.InSpain,bycontrast,childrenreceivefewtoysoutsidetheChristmasseason.,Infavouringentertainmentovereducation,But,Britonsseemhighlysusceptible(影响)tomediaconglomeratesmarketingcampaigns.Aboutone-quarteroftoysalesinBritainarelicence-driven（特许经营）,whichmeanstheyarebasedoncharactersfromDisneyfilmsortelevisionseriessuchasthepopular“Peppa(粉红猪)Pig”and“FiremanSam”.Theproportion（比例）inGermanyisjust14%.,Germanparentsarebiggeronengineering.Lastyearbuildingsetsaccountedfor13.4%ofGermantoysalescomparedwithonly8.6%inBritain.GermanyisthebiggestEuropeanmarketforLego,theDanishmakerofcolourfulbricks.Mediterraneancountriesaremoretraditional.,德国父母更倾向于工程类玩具。去年拼装类玩具占德国玩具销售的13.4%，相比较英国是8.6%。丹麦制造的彩色积木乐高在欧洲的最大市场是德国。地中海国家更加传统。,LegohasbeenthrivinginBritain,asithaseverywhereelse.Thefirmsbuildingsetsareexpensive,buttheygiveparentslotsof“playvalue”,whichmeanschildrenplaywiththemforalongtimewithoutgettingbored.,乐高玩具在英国销售兴隆。这家公司的拼装