IBM与软件的故事(顶级企业的发展思路).ppt

,IBMsoftwarestoryTheIBMsoftwarestoryPreparedforIBMby11thAvenue,page1,IBMsoftwarestoryPeopleconsumeonlywhattheyneed,whentheyneedit.TheleadingutilityproviderinSpainislaunchinganautomatedenergymanagementsystemthatenablesmorethan300industrialcustomers,900serviceprovidersand11,000householdstobettercontroltheirenergyusage.Userswillbeabletoestablishconsumptionprotocolstominimizeelectricityuseinpeakperiodsandtotakefulladvantageofrenewableenergyresourceswhenavailable.,page4,IBMsoftwarestoryTheyknowthebestwayfromAtoB.TheSingaporeLandTransportationAuthorityisimprovingoneofthemostmodern,affordableandheavilyusedpublictransportnetworksintheworld,byaddinganintegratedpaymentoptionthatcanbeusedforthebusorthetrain,plusparkingandvehiclecongestioncharges.Andinthebackground,thesystemstudiestheusagedatatohelpdesignnewschedulesandroutesthatwillfurtherreducecongestion.,page5,IBMsoftwarestoryTheyaccessthebestandbrightest,fromanywhere.AmedicalimagingsystemsdesignerdevelopstechnologythatenablesmedicalprofessionalstoviewmedicalimagessuchasXrays,computedtomographyscansandMRIsviawiredandmobiledevices,includinglaptops,smartphonesandWeb-enabledPDAs,whichallowsdoctorswhoarenotphysicallyonsitetolendtheirexpertiseandprovidemedicalassistanceabreakthroughforthemedicalprofession.,page6,IBMsoftwarestoryTheyspendmoretimewiththepeopleandthingstheylove.HarleyDavidsonisengagingtheirravingcustomersinuniquewaysempoweringthemtoconnectoversocialnetworks,sharephotos,planrides,createblogsandengageinawaythatturnstheircustomersintosellers.,page7,IBMsoftwarestoryTheyseehiddenpatterns.BlueCrossandBlueShieldAssociationisgatheringandanalyzinginformationreceivedfromallparticipatingBlueCrossBlueShieldplanstoobtainanationalviewofclaimsdata.Usingthisconsolidatedinformation,theorganizationcanimprovenegotiationswithhealthprovidersregardinghealthcarecosts,predictmedicalexpensesandbetteridentifymemberriskfactorsforhealthissuesandhospitalization.,page8,IBMsoftwarestoryTheyrecognizeproblemsbeforeitstoolate.OneofthelargestschooldistrictsinAlabamaisintegratingdisparatedatasourcesintoanadvancedwarningsystem.Usingthissingle,reliablesourceofinformation,teacherswillgaininsightintotheacademiclifecycleofeachstudentandmonitorstudentprogresswithincreasedvisibility.Thesystemwillenableteacherstoaddressandresolveissuesbeforetheyescalate,helpingsteerstudentsontherightpathandreducedropoutrates.,page9,IBMsoftwarestoryBehindeveryoneoftheseexamplesisabusiness,governmentoranindustrythathasusedsoftwareinnewways.,page10,IBMsoftwarestoryToday,morethanever,organizationsusesoftwaretoenableeveryfacetoftheirbusiness.,page11,Business,Software,IBMsoftwarestoryButwithnewmodelsandwaysofworkingcomenewchallenges.,page12,DataeverywhereAstheworldbecomesmoreinstrumented,thechallengeistogetmoreoutofthewealthofnewinformationfrommanagingdatatodevelopinginsights.Newexpectationsforvalue,GlobalintegrationandconnectivityAstheworldbecomesmoreinterconnectedandastheparadigmoftheorganizationshiftsfrommultinationalcorporationtogloballyintegratedenterprise,businessescannolongeraffordtooperateasislands.Morethanever,theyneedtofindwaystoconnectbothinternallyandexternally.,Customerexpectationshaveneverbeenhigher:Personalizedservice,deliveredflawlessly.DifferentiationthroughpeopleAsalways,itsthecapabilitiesandingenuityofthepeopleinbusinessthatdeliverresults.Buttoday,itsaboutmorethanjustthoseonyourpayrollthegreateropportunityishowwellyoucanengageaworldwideecosystemofemployees,partners,suppliers,andcustomerstohelpcreatenewvalue.,Business,Software,SecurityrisksTechnologyhasallowedworktomovebeyondphysicallocationsandbrandoffices.Itnowexistsonvirtualplatforms,acrossdispersedteamsandplayers.Butthemoredataandinformationorganizationsmakeavailabletotheirinternalaudience,thegreatertherisk.,IBMsoftwarestoryAndasaresult,anewsetofneedshasemerged.TurninformationintoinsightsIncreaseagilityConnectacceleratedresolutionofrepairs;reducedITcosts;increasedrevenuethroughaccuratechargebacks;enhancedsecurityandstreamlinedcompliancereporting.Sowhetheritsapotholethatneedstoquicklybefixedonarunway,orwhetheritsensuringthatcustomerbaggageisappropriatelyrouted,orthattherightpeoplehavetherightsecurityaccessattherighttime,SmarterSoftwarefromIBMhashelpedMcCarranAirportdistinguishitselfbyoptimizingitsinternalworkflowsystemsandintegratingitspreviouslysiloedassets.,IBMsoftwarestoryDriveenterpriseoperationseffectiveness&efficiencySmartersoftwareoptimizes.,page21,Casestudy:SwissRe,Tohelpmanageitsgrowth,SwissRemovedfromasiloed,manualapproachinmanagingkeyITprocessestoanend-to-endservicemanagementmodelinwhichITprocessesarestandardized,automatedandalignedwithbusinessneeds.Oneareawherethisshiftcanbeseenisintheorganizationshandlingofchangeandreleasemanagementprocesses:ItsnotunlikelythatduringasingleweekendITstaffmustimplementbetween200and1,000ITchanges.SwissRepartneredwithIBMtoimprovetheirchangeandreleasemanagementbyaligningsoftwaredeliverywithbusinessrequirements,predictingfutureITrequirementsandassessinghowchangescouldaffectservice,andautomatingpreviouslymanualprocessestoensurequalityandreduceerrors.WithSmarterSoftwarefromIBM,SwissRehasbeenabletodeploynewservicesfasterandwithfewererrors.Infact,someservicechangesthatpreviouslytookdaystodeploycannowbecompletedinjust10minutes.Andwithaconsolidatedviewoftheirinfrastructure,developerscancreatenewservicestorunonexistingresourcesratherthansourcingwholenewtechnologies.,IBMsoftwarestoryManagerisk,security&complianceSmartersoftwareprotects.,page22,Casestudy:AlliedIrishBanks,Ascompetitionandregulationincreases,AlliedIrishBanksneededtobecomemoreagileandcost-effectiveinservingitsretailcustomers.Thus,thecompanyembarkedonacompletetransformationofitsretailbankingsystem.Aspartofthetransformation,thecompanyneededtoreplaceitsexistingmainframesecuritysystem.Movingforward,theyneededacomprehensivesuiteofsecuritytoolsthatwouldhelpthemrigorouslyenforcesecurityaswellasautomateadministrationandauditingforboththenewbankingplatformanditslegacyenvironments.TheyworkedcloselywithIBMBusinessPartnerRSMPartnerstoreplacetheirexistingmainframesecuritysoftwarewithanIBMServiceManagementsolutionthathelpsthemstayaheadofsecuritythreatsandlowerthecostofcompliancewithlegalandregulatoryrequirements.WithSmarterSoftwarefromIBM,AlliedIrishBankswasabletoestablishmorerobustandsecureprotocolsovertheirIT,freeingbankstafftofocusmoreonqualitycontrolandimprovingcustomerservice.,IBMsoftwarestory,page23,AtIBM,webelievesoftwarecanmaketheworldworkbetteroneclientatatime.,IBMsoftwarestory,page24,Alotofothercompaniesclaimtheydothesamething.Buttheydont.Theycant.Theirsoftwaredoesntworklikeoursoftware.,IBMsoftwarestory,page25,Weknowwhatittakestosolveourclientsbiggestchallenges,andwevespentthelast50yearsdeliveringsoftwarethatisfueledbyexpertise,builtforchange,andreadyforwork.,IBMsoftwarestoryFueledbyexpertiseWeknowsoftware.Butmoreimportantly,becausewereIBM,weknowhowsoftwareconnectstohardwareconnectstoservicesandwhatittakestomaketechnologyinfrastructurerun.Butwealsoknowhowtoapplysoftwareforrealresults.Weknowindustries,theworldofbusiness,andhowworkgetsdone.Weknowsystems,bothnaturalandman-made.Weknowhowtheworldreallyworks,andwhatittakestomaketheworldworkbetter.,page26Proofpoints40innovationcentersworldwide,focusedonsolutionsfordozensofindustries26,000developers80R&Dlabs4,000patentsin200830,000partnersWorldslargestmathdepartmentLargestmiddlewarecompanyintheworld,IBMsoftwarestoryBuiltforchangeOursoftwareisopen.Easilyintegrated.Flexible.BuiltwithasystemsPOV.Old,new.Ours,theirs.IBMsoftwareworkswithwhatclientshavetoday,andwhattheywillneedtomorrow.Butwerenotjustcapableofchange.Webelieveitsnotenoughtosimplybereadyforchangewhenithappens.Wehaveforward-lookinglabsandresearcherswhosesolepurposeistohelpourclientsbepreparedforthefuture.Whetherbuilthereorboughtelsewhere,oursoftwarehelpsclientsanticipatetheneedsoftheirbusiness.,page27Proofpoints100+acquisitions300SOApatentsIBMcontributestoover150opensourceprojectsmorethananyothercompany.IBMhasinvestedover$1BinLinuxandopensource,andcontinuestoinvestseveralhundredmilliondollarsannually.,IBMsoftwarestoryReadyforworkWebuildsoftwarethatsrobust.Industrial-strength.Proven.Readytoscale.Whetherforstart-ups,Fortune50companies,orentiregovernments,ourclientscanalwayscountonoursoftwaretodelivertheimpact.Butitisntjustthecodeofoursoftwarethatensuresourclientssuccess.Itsalsoabouttheongoingserviceweprovide.Wevealwaysbeendedicatedtoourclientseverysuccessbigandsmallandourteamsworktirelesslyalongsideclientstoapplysoftwaretosolvetheirgreatestchallengesandcreatenewvalue.,page28Proofpoints60laboratoriesworldwidethatpracticeagiledevelopment,workhandinhandwithclients,businesspartnersandacademia17,000sales&5,000supportstaffTestingsolutionsininnovationcenterstoensurerobustnessbeforesoftwaregoeslive,IBMsoftwarestory,page29,FueledbyexpertiseBusinessDeepindustryknowledgeApplyingourdeepunderstandingofclientneeds,howbusinessworksandhowtheworldworkstothesoftwarewedeliver&TechnologyDeepknowledgeofsoftwareHeritageofintegratinghardware,softwareandsystems,BuiltforchangePreparedDesignedtohelppredictandembracechangeSolvesshorttermchallengesandtakeadvantagesoffutureopportunities&OpenFlexibleEasilyintegratedwithcurrentandfutureinfrastructure,insideandoutsideclientsorganizations,ReadyforworkDedicatedMorethanthecode,IBMdeliversthepersonalservicetoapplysoftwaretoclientsbiggestchallengesWorkingwithclientstoanticipatetheneedsoftheirbusiness&ProvenRobustIndustrial