互联网在日本的发展趋势(ppt 93) .ppt

TrendsofInternetUseinJapan,26June,2007ShigeyukiSuzukiFUJITSULIMITED,ForEducationalUseOnly,1,NetworkofNetworks,AccessNetwork,Sprint,Csomefunctionasmorepersonalonlinediaries.Atypicalblogcombinestext,images,andlinkstootherblogs,webpages,andothermediarelatedtoitstopic.Mostblogsareprimarilytextualalthoughmanyfocusonphotographs,videosoraudio.,Source:Wikipedia,40,BlogPostsbyLanguage,Source:“TheStateoftheLiveWeb,April2007”Technorati,41,SNS(SocialNetworkingService),SocialnetworkingisacategoryofInternetapplicationstohelpconnectfriends,businesspartners,orotherindividualstogetherusingavarietyoftools.Theseapplications,knownasonlinesocialnetworksarebecomingincreasinglypopular.Mostsocialnetworkservicesareprimarilywebbasedandprovideacollectionofvariouswaysforuserstointeract,suchaschat,messaging,email,video,voicechat,filesharing,blogging,discussiongroups,andsoon.,Source:Wikipedia,42,SecondLife,SecondLifeisanInternet-basedvirtualworlddevelopedbyLindenResearch,Inc.Adownloadableclientprogramenablesitsusers,calledResidents,tointeractwitheachotherthroughmotionalavatars,providinganadvancedlevelofasocialnetworkservicecombinedwith3Dvirtualspaces.Residentscanexplore,meetotherResidents,socialize,participateinindividualandgroupactivities,createandtradeitems(virtualproperty)andservicesfromoneanother.,Source:Wikipedia,43,ElectronicCommerce(B2B),(trillionyen),Source:2006WhitePaperInformation&CommunicationsinJapan,44,ElectronicCommerce(B2C),(billionyen),Source:2006WhitePaperInformation&CommunicationsinJapan,45,TheLongTail,TraditionalMarket80%ofSalescomes20%ofproducts,TOP20%ofproducts,Otherproducts(80%),TheLongTailAddresswidevarietydemand,A,Inc.earns1/3ofitssalesfrom“TheLongTail”area.,Sales,46,GoodsPurchasedviaNetShopping,(%),Source:2006WhitePaperInformation&CommunicationsinJapan,47,GoodsBought/SoldviaNetAuction,(%),AnswersfromexperiencedusersMultipleanswers,Source:2006WhitePaperInformation&CommunicationsinJapan,48,ImpedimentstoNetShopping,(%),AnswersfrominexperiencedusersMultipleanswers,Source:InternetWhitePaper2006(c)AccessMedia/impressR&D,2006,49,IssuesaboutNetworkSecurity,UnauthorizedaccessusingastolenpasswordStealingandcrashingdatafilesbyinvalidaccesstoISPsserversWiretappingofdatatransmittedontheInternetSoftware/datafilesinfectedwithcomputervirusAttacktoISPsserversbyE-mail/packetfloodPhishingPharming,50,Phishing(Fishing),Incomputing,phishingisacriminalactivityusingsocialengineeringtechniques.Phishersattempttofraudulentlyacquiresensitiveinformation,suchasusernames,passwordsandcreditcarddetails,bymasqueradingasatrustworthyentityinanelectroniccommunication.Phishingistypicallycarriedoutbyemailorinstantmessaging,andoftendirectsuserstogivedetailsatawebsite,althoughphonecontacthasbeenusedaswell.Attemptstodealwiththegrowingnumberofreportedphishingincidentsincludelegislation,usertraining,andtechnicalmeasures.,Source:Wikipedia,51,TechniqueofPhishing,E-mailsendersserver,E-mailsender,Realwebsiteofbank,creditcardcompany,etc.,E-mailserverofrecipient,Accountno.,etc.,E-mailurgingtoenteraccountno.,etc.,Personalinformationsuchasaccountno.,Falselyclaimingtobearealbankandsoon,sendane-mailaskingforenteringpersonalinformationsuchasaccountno.duetorenewalofthesystem.Showaweblinktodirecttherecipienttoafalsewebsitethatissetuptostealthepersonalinformation.,52,DamageofPhishing,Approximately5.7millionpeoplereceivedphishingmails.19%ofthephishingmailrecipients(about1.1million)actuallyaccessedfalsewebsites.3%(about1.8million)oftherecipientsenteredpersonalinformation.Financialdamageofbanksandcreditcompaniesamountedto1.2billiondollars.,EstimationbytheGartnerGroupbasedonthehearingfrom5,000InternetusersintheU.S.A.betweenthesecondhalfof2003andthefirsthalfof2004.,53,Pharming(Farming),Similarinnaturetoe-mailphishing,pharmingseekstoobtainpersonalorprivate(usuallyfinancialrelated)informationthroughdomainspoofing.Ratherthanbeingspammedwithmaliciousandmischievouse-mailrequestsforyoutovisitspoofWebsiteswhichappearlegitimate,pharmingpoisonsaDNSserverbyinfusingfalseinformationintotheDNSserver,resultinginausersrequestbeingredirectedelsewhere.Yourbrowser,howeverwillshowyouareatthecorrectWebsite,whichmakespharmingabitmoreseriousandmoredifficulttodetect.Phishingattemptstoscampeopleoneatatimewithane-mailwhilepharmingallowsthescammerstotargetlargegroupsofpeopleatonetimethroughdomainspoofing.,Source:WebopediaComputerDictionary,54,ReportingofComputerVirusInfection,Source:2006WhitePaperInformation&CommunicationsinJapan,55,Internetvs.Intranet,WWWBrowser,InhouseWWWServer,CorporateApplicationsServers,Intranet,(LAN-WAN-LAN),Firewall,Internet,PublicServerProxyServerMailServerNewsServerDNSServeretc.,56,Firewall,Asystemdesignedtopreventunauthorizedaccesstoorfromaprivatenetwork.Firewallscanbeimplementedinbothhardwareandsoftware,oracombinationofboth.FirewallsarefrequentlyusedtopreventunauthorizedInternetusersfromaccessingprivatenetworksconnectedtotheInternet,especiallyintranets.Allmessagesenteringorleavingtheintranetpassthroughthefirewall,whichexamineseachmessageandblocksthosethatdonotmeetthespecifiedsecuritycriteria.,57,RemoteAccesstoCorporateNetwork,CustomersDataCenter,Router,Servers,Intranet,FENICSRemoteLANAccessNetwork,ACEServer,Tunneling,GW,CellularPhone,AP,PSTN,ISDN,Dial-upRouter,Modem,TA,CallersnumberCheckOnetimePassword,NetworkMonitoringCenter,24hours/365days,AdministrationServer,Authentication,Administrator,PSTNISDN,Modem/TA,(RADIUS),58,SecurityTechnologies,EncryptiontoprotectfromlossofprivacyDigitalSignaturetoprotectfromlossofintegrityAuthenticationtoprotectfromspoofing,59,EncryptionMethods,Secret-key(Symmetrical)cryptographyThesamekeyisusedtoencryptanddecrypte.g.DES(DataEncryptionStandard)Public-keycryptographyApairofkeys,publicandprivatekeys,areused.Asenderencryptsamessagewiththereceiverspublickeyandthatmessagecanonlybedecryptedwiththereceiversprivatekey.e.g.RSA,60,Privacy-EnhancedMail(PEM),DES,DES,RSA,RSA,1.Encryptamessagewithadataencryptionkey(DES)2.“A”encryptsthedataencryptionkeywith“B”spublickey.(RSA)3.“B”decryptsthedataencryptionkeywith“B”sprivatekey.(RSA)4.“B”decryptsthemessagewiththedecrypteddataencryptionkey(DES),Hello!,?!*&#,Bspublickey,Bsprivatekey,DataEncryptionKey,A,B,Hello!,DataEncryptionKey,61,DigitalSignature,RSA,RSA,1.“A”createsamessagedigest(MD).2.“A”encryptstheMDwith“A”sprivatekey(RSA).DigitalSignature3.“B”decryptstheMDwith“A”spublickey(RSA)andrestoretheMD.4.“B”createsamessagedigestusingthemessagethat“B”receivedseparately.5.ComparetherestoredMDandtheMDthat“B”created.,?!*&#,Aspublickey,Asprivatekey,A,B,CreateMessageDigest,Compare,Hello!,Hello!,A,MessageDigest(MD),MessageDigest(MD),Hello,A,CreateMessageDigest,Hello!,62,Spoofing,PurchaseOrder,IamA.,A,B,B,Invalidsignature,Invoice,To:A,ThisisAspublickey.,?,A,B,1.Person“B”pretendstobePerson“A”usingBsprivateandpublickeys.2.“B”placesanorderwithaforgedsignature.3.Sellersauthenticationsystemunderstands“A”placedtheorderandsendsaninvoiceto“A”.,AuthenticationSystem,63,CertificateAuthority,RSA,RSA,A,W,A,A,A,W,W,Certificate,A,B,CA(CertificateAuthority),W,CAsprivatekey,CAspublickey,DigitalSignature,Registration,1.Sender“A”registershispublickeytotheCA.2.TheCAcreatesadigitalsignaturewithitsprivatekeyandissuesacertificate.3.IfReceiver“B”candecryptthecertificatewiththeCAspublickey,itisauthentic.,64,TroublesRelatedtoInternetUse,PostingharmfulmessagestoBBSDamagesomeonesreputationorcredibilitySpammail(unsolicitedbulkmail)ProblemsrelatedtohomepagecontentPornographyInfringementofthirdpartyscopyright,trademarkInvasionofprivacyUnlawfulbusiness,65,DomainNameDisputes,CollisionofdomainnameShortageofnamespaceTmatsuzakaya.co.jpNeedforcreatingnewgTLDs*ConventionalgTLDs:.com,.org,.net,.gov,.edu,.mil,.intNewgTLDs:.aero,.biz,.info,.coop,.museum,.name,.pro,(*)gTLDs:genericTopLevelDomains,66,InternetUseinBusiness,StrengthenthecompanyscorebusinessCommunicationswithclients/suppliersPublishinformationoutsideIncreaseefficiencyofwhite-collarsIntra-companycommunicationsInformationgatheringfromtheoutsideInformationsharingamongemployeesExplorenewbusinessopportunitiesOnlineshopping,onlinepublishing,etc.,67,ExamplesofInternetUseinBusiness(1/4),PublicRelationsAdvertisement,-Publicationofcorporateinfo.-Notificationofevents,-Globalization-Reducedcost-Quickness,Personnel,-Recruitment,-Reducedcost-Two-waycommu-nication,Sales,-Electroniccatalog-Onlineshopping,-Reducedcost-Globalization,Department,Applications,Effect,-StrengthenCoreBusiness-,68,ExamplesofInternetUseinBusiness(2/4),Purchasing,-Globalization,-Reducedcost-2-waycommuni-cation,CustomerSupport,-Frequentlyaskedquestions(FAQ),-Procurementofcomponentsandsoftware,Department,Applications,Effect,-StrengthenCoreBusiness-,69,ExamplesofInternetUseinBusiness(3/4),Personnel,-Noticeoforganizationalchanges-Noticeofpersonnelshift,-Paperless-Quickness,GeneralAffairs,-Electronictelephonedirectory-Directionstooffices,Sales,-Variousnotices-Newproductsinformation-Communicationswithcustomers,-Quickness,Department,Applications,Effect,-Paperless-Quickness,-IncreaseEfficiency-,70,ExamplesofInternetUseinBusiness(4/4),Development,-Quickness,Research,-Propagationofresearchresults,-Sharingoftechnicalinfo.-Sharingofdesigninfo.,Department,Applications,Effect,-Quickness,-IncreaseEfficiency-,71,Telecommuting,Source:2006WhitePaperInformation&CommunicationsinJapan,(%),(million),72,InternetUseforProductDevelopment,Quicksupport,Expansionofmarket,Results,Shorterdevelopmenttime,ProductManagement,Subcontractors,UniversityofIllinois,WAISInc.,Instructions,Review,Sourcecode,Q&A,Sales,Customer,Onlineshopping,FNET,Internet,NCSAMosaic,WAIS,SoftwareLicensingBusiness,73,In-houseInformationSharing,WWWBrowser,WWW,SGML,Intranet,HTML,manuals,FIND2,InformationSharingamongSystemEngineers,74,IntranetSNS,75,ShifttoNetworkBasedMarketplace,ChangesofBusinessModelsbyInternet,AlliancebetweendifferentindustrysegmentsCreationofnewsaleschannelsNewbusinessrelationshipInternetbasedmarketingBusinessexpansion,76,nifty,“NewBusinessOpportunities”,BusinessPartners,-Finance-Insurance-CreditCard-Retail-Education-MobileService-CATVetc.,CreationofNewBusiness,ExpandingSubscribers,Keepingupmomentum,SubscribersManagement,Security,CommunityManagement,PaymentSystem,etc.,CollaborationwithactivecompaniestowardnewbusinessontheInternet,NewBusinessOpportunities,77,ChannelServicesnifty(portals),AutomobileRealEstate/LivingFinanceMusicWomenTravelFortuneTelling,78,Financenifty,FinanceCenter(Gatewaytotheservicebelow)-Bank-Insurance-Trading-CreditCard,InvestmentGate-Stockmarket-MutualFunds-Exchangerate,79,BANK,niftysubscribers,niftyVirtualShop,TransferBalancecheckDealcheck,etc,ATM,Deposit/Payment,Shopping,Openanaccount,Internet,InternetBanking,Deposit/Payment,transfer,CallCenter,inquiry,FUJITSU,VirtualBank,openaccounts,InternetVirtualBank,80,BroadbandInternet,Ondemand,Connection,Slow,Transmissionspeed,Connecttimebased,Pricing,Home/Office,Accessfrom,Alwayson,Fast,Flatrate,Variousplaces,NewtechnologiesenablingbroadbandaccessCATV,ADSL,FTTH,IMT-2000,81,BroadbandSubscribers,Source:InternetWhitePaper2006(c)AccessMediaInternational,2006,(million),82,ComparisonofBroadbandRates,(US$),Costsper100Kbpsofdatatrancemission,Source:“ITUInternetReports2005:TheInternetofThings”,83,e-JapanStrategy(2001),e-JapanPriorityPolicyProgramFoundationoftheworldsmostadvancedinformation&telecommunicationsnetworksPromotionofeducationanddevelopmentofhumanresourcesFacilitationofe-commerceDigitizationofadministrationandapplicationofITinotherpublicareasEnsuringofsecurityandreliabilityonadvancedinformation&telecommunicationsnetworks,RealizetheworldsmostadvancedITnationwithin5years.,84,u-JapanStrategy(2006),User-orientedFromtheuserspointofview,UniqueBesomethingspecialCreateindividualenergyAnewsocietywhereyourdreamscometrueRe-VitalizethesocietyCreatenewsocialsystemsandbusinessservicesGetoutfromthenormandrealizelocalrevitalizationbycreativemeans,UbiquitousConnectseveryoneandeverythingAneasy-to-usenetworkanytime,anywhere,withanythingandforanyone.ICTwillbepart&parcelofdailylifetocreateauser-friendlysocietyPerson2PersonplusPerson2Goods,andGoods2GoodsCommunicationswillplayamoreimportantroleinsocietyfromeveryandallaspects,u-Japan（UbiquitousJapan）,UniversalUser-friendlyEasytouseCanbeusedbyanyoneregardlessofequipmentornetworkcomplexityTheagedanddisabledwillbeabletoparticipateinsocietybymeansofICTInteractionAhearttoheartinteractionovercomingbarriersbetweengenerationsandlocalitiestocreatetogetherness,4U=ForYou,ClosetotheuserForasocietythatisuser-orientatedratherthanasocietywhereproductsareonlyprovidedbythesupplierDevelopingtechnologiesandservicesthatareconnectedtoourneedsUsersbecomesuppliersCreatingatotalof100millionconsumerswithnetworkdynamics,85,u-JapanStrategy,u-JapanPolicyPackage,Networkcollaborationinfrastructure,Promotionofcontentproduction,distributionandusage,SocialsystemsreformforadvancedICTuse,ICThumanresources,Nationwidebroadbandinfrastructure,Internationalstrategy,Technologicalstrategy,Selectingpriorityissuestobeaddressedanddevelopingassociatedstrategies(ICTSafetyandSecurity21strategy),Seamlesswired/wirelessaccessenvironments,Real-objectsnetworking,Promotinguniversaldesign,Identifyingthenegativeaspects,Respondingtoimportantemergingissuesforthefuture,Ubiquitousnetworksdevelopment,AdvancedICTuse,ImprovementofICTuseenvironment,ByFY2010:Eliminatezero-broadbandareas（Duringtheprocesseliminatezero-broadbandcitiesandtownsby2008)Ensureover90%householdaccesstoultrahigh-speedbroadbandnetworks,86,UserEvaluationofBroadbandServices,Source:InfoComResearch,Inc.,87,Content/ApplicationsofBroadband